Diddy & French Montana Launch Cîroc French Vanilla With New Campaign

The duo introduce the newest addition to the CÎROC Ultra Premium Vodka line. 

Diddy may be the epitome of “black excellence,” but he is more than happy to share the wealth. And in his latest business endeavor, he’s pulling up his brother, French Montana. Together, the two recently launched a new flavor, CÎROC French Vanilla. It is the newest addition to the CÎROC Ultra Premium Vodka line.

Diddy and French reportedly kicked off the launch in Miami on Oct. 12, during the REVOLT Music Conference. In addition to commemorating the moment during various speaking events, guests at RMC weekend were reportedly treated with cocktails using the new flavor.

“To me, success is all about looking beyond your circumstances to achieve the impossible. That takes boldness and dedication” Diddy said. “Each time we expand the CÎROC family, we look for people who can lead by example and pave the way for the next generation. French Montana is one of those people.”

Earlier in Oct. 2017, the duo visited The Ellen DeGeneres Show, where they spoke more about the new flavor and introduced the accompanying campaign, featuring a number of accomplished recording artists, including DJ Khaled and Monica. The accompanying campaign reportedly celebrates the new era of black excellence while paying homage to the trailblazers that paved the way.

Ahead of the national launch, The Makers of CÎROC released a limited amount of the French Vanilla flavor with a pledge to donate $1 for each bottle to Mama Hope, a non-profit organization in support of global entrepreneurship. They reportedly raised $100,000, with Diddy vowing to match the brand’s donation, totaling $200,000.

CÎROC French Vanilla is currently available at top nightspots, bars, and restaurants. Check out the new campaign video above.

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Buju Banton Partners With Roc Nation, Releases 'Steppa' Video

Nearly a year after his release from prison, Buju Banton is entering a new stage of his music career with a partnership with Roc Nation.

Roc Nation announced the news today (Nov. 22), with the release of a new visual for the song "Steppa." The video has the reggae legend performing and fellowshipping in Blue Mountains, Jamaica, and follows the release of another new song, "Trust," produced by Dave Kelly. Buju's new music with Roc Nation will include distribution by Island Records.

“It’s an honor to work with a legend and trailblazer of Buju’s caliber –His music catalog is simply unparalleled. We’re thrilled to help propel his legacy forward and look forward to amplifying his resurgence on a global level,” said Roc Nation co-presidents Shari Bryant and Omar Grant in a statement.

Buju Banton's illustrious career, which dates back to the late 1980s, includes breaking multiple sales and chart records in Jamaica and collaborating with U.S. stars such as John Legend, DJ Khaled, and Fat Joe. His latest studio album, Before The Dawn (2010), won the Grammy Award for Best Reggae Album. Friday's announcement follows the completion of his "Long Walk To Freedom" tour, which attracted more than 30,000 people to its key stop of Buju's stomping grounds in Kingston, Jamaica. The concert was the first time a Jamaican artist headlined the National Stadium since Bob Marley's performance at the One Love Peace Concert on April 22,1978.

Watch the video for "Steppa" above, and listen to "Trust" below.

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French Montana Hospitalized For Series Of Medical Ailments

On Thursday (Nov. 21), medical authorities responded to an emergency call derived from French Montana's Calabasas home. According to TMZ, the "Shot Caller" rapper began to experience health ailments from nausea to an increased heart rate.

Around 1:30 p.m., the officials arrived at the scene and transported the 35-year-old entertainer to a nearby hospital. Authorities were initially responding to a call about a robbery but it was a false alarm. He then began to experience health ailments that encouraged the authorities to take him to a hospital. Details of his condition are still being kept private. The Bronx-bred, Morocco-born artist has been on the go since the charting success of his 2018 hit "Unforgettable." After filming the song's video in Uganda, Montana was inspired to provide adequate health services for over 300,000 people, AXS reports.

"Health care is kind of a privilege right now but it needs to be a right," he said to CNN. "When it comes to humanity I feel like a lot of people gotta step up to make it better." Montana continued to state the power that artists have the power to make a significant change but shy away from doing so. "I feel like a lot of artists and a lot of actors and people that have a platform like mind don't like to touch them kind of subjects because they real risky."

Happy one year anniversary to my family in Uganda 🇺🇬 cant believe we got so much done in one year !! Thank u for the opportunity💪❤️ !! pic.twitter.com/VBeGRIi6Zg

— French Montana (@FrencHMonTanA) March 14, 2018

Details are still forthcoming.

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Kanye West To Debut ‘Nebuchadnezzar’ Opera At Hollywood Bowl

Kanye West will debut his new opera, Nebuchadnezzar, at the Hollywood Bowl in Los Angeles Sunday (Nov. 24). The opera acts as an expression of the 42-year-old rapper’s “commitment to both his faith and ever-expanding musical palette,” according to West's record label, Def Jam.

Directed by Vanessa Beecroft, Nebuchadnezzar will feature Ye’s Sunday Service Collective, along with singer Peter Collins, and the group Infinity Song.

The production meshes elements of gospel, opera and fine art into an “innovative performance structure,” and is an original adaptation of the biblical story of the Babylonian King from the Book of Daniel. The story, set in 6th century B.C., recounts Nebuchadnezzar’s transition from “wicked, impure, self-declared ruler to a true believer who finds salvation in his faith.”

Nebuchadnezzar is the first large-scale production from West this year, outside of his Sunday Service performances. Last week, the father of four traveled to Houston where he made a guest appearance at Joel Osteen’s Lakewood Church.

West and the Sunday Service choir also popped up at a Texas jail for an impromptu performance that was attended by around 200 inmates.

Tickets for Nebuchadnezzar can be purchased on Ticketmaster.com.

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