It's Ugly Christmas Sweater Season which means all of the corntastic sweaters with your favorite artists and cartoons will appear on shelves. One in particular was quickly removed from Forever 21's website after they featured a white model rocking a Black Panther-themed sweater with the popular saying, "Wakanda Forever."
The debauchery started on Tuesday (Dec. 18) when the retailer's Twitter account shared a photo of the colonizer model in the sweater along with annoying paw print emojis. The sweater, priced at $34.90 was a bit too bright to begin with, but consumers were quickly thrown off at the entire presentation.
It also seems like the model is their go-to guy as he's displayed all over the site. While there was a perfectly able-bodied black male model also on the site, he was reduced to wearing a knockoff of knockoff sweaters that went on sale.
The image might've been taken from the website, but the internet never forgets. See the reactions below.
Screenshots are forever. @Forever21 .
Y'all really put a COLONIZER in a Wakanda shirt. pic.twitter.com/pnM7BY06yI
— This page cannot be reached. △⃒⃘ (@Unaamorcita) December 18, 2018
this sweater just called 311 because Shuri's making too much noise in her lab pic.twitter.com/Npd7nxwhJP
— Desus Nice (@desusnice) December 18, 2018
They got a super pale, blond, blue-eyed model in a Wakanda Forever sweater... 🤣🤣🤣
I wanna speak to your advertising department, @Forever21. Someone approved this and thought this was going to work. 😂 https://t.co/aWefYUeBfY
— Britain (@sanefacade) December 18, 2018
Not even Wakanda can escape gentrification. @blavity @blackpanther @urbanintellectuals @forever21 #forever21 pic.twitter.com/XBwJyyUCk2
— Jesuorobo's Thoughts (@Jesuorobo) December 18, 2018
Wow Forever 21 is tone deaf af. Colonizers aren't praised in Wakanda. Try again.
— Iyesha Riley (@Iyeshalovette) December 18, 2018