Steve Aoki Hosts ASICS 'Jump Room' In NYC To Celebrate I Move Me Brand Movement
Kris Connor / Getty Images

#IMoveMe: Steve Aoki Joins ASICS To Inspire Movement Through Fashion And Fitness

"My music is all about movement. My lifestyle is entirely about movement."

When it comes to music, Steve Aoki is without a doubt a melodic treasure. Throughout his extensive career, the Japanese-American artist has produced an extensive catalog of body-moving music perfect for any celebration. The Grammy-nominated DJ has spun fist-pumping tunes around the world before sold-out crowds and has caught the heart of many music lovers over the last few decades.

Naturally, with international musical stardom comes the long periods of being on the road and delivering high-energy concerts to his musical followers, even if it means taking on a 28-day multi-city tour and giving the people what they want – see cake throwing – through his latest 31-show KOLONY World Tour.

Although the late-night turn ups and city-hopping can be exhilarating, it can also be exhausting on the body and mind. To combat this, the California native has managed to find a way to balance work with well-being, even if it means squeezing in a push-up or 50. How? Through his self-started Aoki Bootcamp, an accountability-focused workout challenge between himself and members of his team.

A post shared by Steve Aoki (@steveaoki) on

“I tour like around 230-300 shows a year, somewhere between that,” shares Aoki. “I might seem as though I’m sprinting through life, but I’m definitely thinking about how long I want to live. I want to last a long time. I always find time to do the workouts. I always find time to be healthy no matter where I am.”

Because of this evident passion for fitness, athletic footwear, and sports performance brand, ASICS decided to team up with Aoki for their latest campaign, I MOVE ME. In “an effort to inspire all people to get moving,” ASICS called on the musician, Olympic athlete Lolo Jones, urban dance crew, Kinjaz and more, to be the new face of the brand and help bring people together and “motivate them to be healthy and happy through movement.”

“ASICS stands for Anima Sana In Corpore Sano, a Sound Mind in a Sound Body and we are so excited to show the world a reimagined interpretation of that mantra,” says Gene McCarthy, President, and CEO of ASICS Americas in a released statement.

"I MOVE ME is more than a campaign. It is a movement representative of the evolution and growth of the ASICS brand. We are setting out to re-frame our narrative, deepen relationships with our core consumers and connect with a new generation of fitness-minded consumers."

To help strengthen ASICS connection to its consumers, especially those of the younger generation, Aoki will be lending his fashion design experience to ASICS' Capsule Collection of shoes, clothing, and accessories.

Prior to ASICS and Steve's recent celebratory Jump Room event in New York City’s Lower East Side, VIBE caught up with Steve Aoki to talk his new partnership with ASICS, how he manages to stay in shape despite his lifestyle as well as his fusion of hip-hop and EDM on his latest album, Kolony.

 ---  

Congrats on being the face of ASICS’ I MOVE ME campaign. It’s great that you’ve personally practiced living and celebrating life fearlessly while also being mindful of how you treat your body. How did the ASICS partnership come about for you?

The way I live my life is basically in alignment with the ideals of the partnership. I tour like around 230-300 shows a year, somewhere between that. In order for me to continue that at that pace and level, I have to maintain workouts, and maintain a healthy nutrition & diet, and a healthy lifestyle. That’s how I see it. I’m in the long game. I’m not in it to live fast and die young. Maybe I loved that idea when I was a punk kid earlier in my life with a rebellious attitude.

Fashion is also another component of my life. I have my own fashion label [Dim Mak Collection]. I also co-own Vision Streetwear and I’ve been doing merch since I started music as a teenager. I never got into athletics into this capacity but I’ve always wanted to work with a brand before the I MOVE ME campaign. To connect with a brand that’s going to give that creative template and vision, to allow me to be myself and apply a lot of my DNA into my brand. Honestly, this was an amazing fit for me.

“My music is all about movement. My lifestyle is entirely about movement.”

Now, I can apply the fashion angle and the music angle to an athletic company that also has a Japanese heritage [like me]. There was a lot of synergy already [there]. When ASICS discussed the I MOVE ME campaign with me, I was like, “That’s my life.”

Was being active ever your thing while growing up?

When I was younger, I was more of a music guy. I didn’t really excel so much in traditional sports. I was a small Japanese kid hanging out with the big jock. I just barely got any time on the field or time on the court. I just didn’t see myself in that space. But eventually, I found a guitar and then I found a microphone and I found some other friends who didn’t know how to play.

With you always being on the road, how do you really carve out time to exercise?
To create any habit bad or good, you have to do it consistently over time. I created something called Aoki Bootcamp with my team. The boot camp is a regimen that we all agree to and abide by at the beginning of a tour. If you don’t follow that rule, you’re penalized somehow. If you eat the wrong foods, it adds to the workouts that you’re supposed to do. If you don’t do that, you’ll also be penalized financially and you have to pay a fine. That fine, then go to a charitable organization. We take it seriously. We have a Whatsapp group where you have to put in a video of your workout to prove that you’re doing your pushups, your sit-ups, or whatever it may be to add to the repetitions that are allotted for the day.

Once you get into that routine of okay, I’ve got to get my minimum in. You don’t end up doing just the minimum. You do far beyond the minimum, but you’ve got to get into the routine of just doing the minimum. That’s really the idea of creating that good habit of consistency. By the time, it’s your 30th day of doing it, and you can’t imagine not doing it again.

It's no secret that you're working on your next studio album, Neon Future III. But with your latest album, Steve Aoki Presents: Kolony, you provide the perfect workout playlist. Can you talk about the creation of that album and how you paired up hip-hop and EDM?
Kolony was entirely inspired by hip-hop and EDM. I don’t think there’s an album like that where an EDM producer has done an entire album with hip-hop inspiration on every song. I’ve been lucky to work with all these incredible artists like Lil Uzi Vert, Migos, Yachty, 2 Chainz, T-Pain, Gucci Mane, and legends like Mase, to find that space where we can build a bridge between our own worlds and make something really unique.

I also changed up my own song format. I took away the drops, took away elements that are purely EDM and let the drop be Quavo. I let the drop be Yachty or someone else. [Hip-hop and EDM] We’re changing the reference, changing the guidelines and just making great music.

--
For information on ASICS and Steve Aoki's match made in fitness, visit Asics.com/imoveme.

From the Web

More on Vibe

VINTA

Cam Newton Launches Limited Edition Travel Bag With VINTA Supply Co.

Former NFL MVP Cam Newton has a reputation as one of the most fashion-forward athletes in the world. And now, he's placing his stamp on a new travel accessory.

In early 2019, Newton joined forces with the startup premium accessories company Vinta as a creative partner, and the two have launched Newton's first premium backpack, the TYPE-II C1N, available for pre-order at vinta.co. The bag, according to a press release, is "specifically created for style-conscious travelers and busy city living."

“I’m excited to be working with Vinta and putting my first bag out into the world. It’s called the TYPE-II C1N, and it’s designed for a person like me, with a constant schedule, who doesn’t stop and wants a fashionable, high-quality bag that’s functional for everyday life,” Newton said in a statement. “It’s customizable, stylish, and every feature has been so well thought out and designed. That’s what Vinta embodies: travel made easy. I know they’ve done it for me, and I know they’re going to do it for everyone who buys one.”

The TYPE-II C1N comes in two colors – sand and berry – and is made of a weatherproof coated twill exterior, with features such as a modular leather field pack and dopp kit, space for a 15” laptop, an elevated satin interior, internal mesh pockets, and flat lay panels.

This isn't Newton's first foray into fashion and accessories. Along with turning heads with his outrageous outfits at game days and press conferences, earlier in his career, he launched a menswear line with the Southern department store Belk.

Continue Reading
Vittorio Zunino Celotto

Jennifer Lopez Hits Versace Runway In Updated Version Of Grammys Dress

Jennifer Lopez slipped back into a familiar looks for a surprise appearance at the Versace Spring-Summer 2020 fashion show in Milan Friday (Sept. 20). The Hustlers star blazed the stage in a remake of the legendary Versace dress that she wore to the Grammys nearly two decades ago.

The updated rendition sticks to the leafy green chiffon jungle-pattern, although it differs slightly from the original. Lopez left little to the imagination in the sleeveless ensemble complete with a deeply plunging neckline and an open back cut down to her derrière. The long flowy dress is cut at the hip area allowing Lopez to show off her toned legs as she strutted down the runway.

Lopez was already rumored to make an appearance at the show as she was spotted around Milan this week, The Cut reports. The invitation provided another clue to her attendance with a flip book and the Google search topic: “Versace women’s ss 2020.” The Google search is significant since Lopez’s Grammy dress essentially created Google Images (so many people were searching the site for her dress that developers were inspired to introduce a specific section of the search engine decided to photos).

Lopez first donned the sheer floral barely there Versace dress at the 42nd annual Grammy awards which she attended with Diddy, who was her boyfriend at the time.

See photos of both dresses below.

 

View this post on Instagram

 

For the Spring-Summer 2020 Collection, Versace honors an iconic moment when fashion and culture became a catalyst for technological progress. Passionate for constant innovation, Chief Creative Officer, @donatella_versace uses the latest technology – the Google Assistant – to call for @jlo wearing the Jungle dress on the runway, creating yet another unforgettable, Google-worthy Versace moment. #MFW #VersaceSS20

A post shared by Versace (@versace) on Sep 20, 2019 at 12:50pm PDT

 

View this post on Instagram

 

Debuting in the Spring-Summer 2000 Collection, the Jungle print dress worn by @jlo at the Grammy Awards that year, garnered international attention. Millions of people took to the internet to see Jennifer in the legendary dress, making it one the most popular search queries for Google at the time. The epic red-carpet look, and the excitement it created, inspired the team to create Google Images. This season Versace and Google collaborate to celebrate twenty years of the legendary moment in both fashion and Google history. #VersaceSS20 #MFW

A post shared by Versace (@versace) on Sep 20, 2019 at 1:34pm PDT

Continue Reading
Ben Gabbe

Rihanna’s Savage X Fenty Fashion Show Makes Its Amazon Prime Debut

Rihanna is raising the bar again! The singer-turned-fashion and makeup mogul pulled out all the stops for the Savage X Fenty New York Fashion Week presentation, which debuted on Amazon Prime Video Friday (Sept. 20).

Rih Rih’s fashion presentation was a unique experience and Amazon Prime viewers got a digital front-row seat to the action. The show went down on September 10 at Brooklyn's Barclays Center and fused music and fashion as Rihanna, and a bevy of background dancers, set the tone with choreographed movements courtesy of her “sprit animal,” choreographer, Parris Goebel. The fashion event also included performances from Normani, Big Sean, Janelle Monae, Fat Joe and more.

RIHANNA IS BACK ON STAGE. THIS IS WHAT YOU CAME FOR #SAVAGEXFENTYSHOW #SavageXFenty pic.twitter.com/PacWm2yv8T

— Gregory Fenty Ranchester (@GregFentyRanch) September 20, 2019

Savage x Fenty may be considered a freshman lingerie brand but it has already become a strong competitor for the likes of Victoria’s Secret. Rihanna's company recently secured $50 million in funding from investors bringing its total investments to approximately $70 million.

The 31-year-old Grammy winner has since jetted off to South Korea to promote Fenty Beauty after a busy week in New York, where she hosted her annual Diamond Ball last Thursday (Sept. 12). The charity ball raised a reported $5 million for Rihanna's Clara Lionel Foundation.

Click here to watch the Savage X Fenty fashion show.

Continue Reading

Top Stories