Steve Aoki Hosts ASICS 'Jump Room' In NYC To Celebrate I Move Me Brand Movement
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#IMoveMe: Steve Aoki Joins ASICS To Inspire Movement Through Fashion And Fitness

"My music is all about movement. My lifestyle is entirely about movement."

When it comes to music, Steve Aoki is without a doubt a melodic treasure. Throughout his extensive career, the Japanese-American artist has produced an extensive catalog of body-moving music perfect for any celebration. The Grammy-nominated DJ has spun fist-pumping tunes around the world before sold-out crowds and has caught the heart of many music lovers over the last few decades.

Naturally, with international musical stardom comes the long periods of being on the road and delivering high-energy concerts to his musical followers, even if it means taking on a 28-day multi-city tour and giving the people what they want – see cake throwing – through his latest 31-show KOLONY World Tour.

Although the late-night turn ups and city-hopping can be exhilarating, it can also be exhausting on the body and mind. To combat this, the California native has managed to find a way to balance work with well-being, even if it means squeezing in a push-up or 50. How? Through his self-started Aoki Bootcamp, an accountability-focused workout challenge between himself and members of his team.

A post shared by Steve Aoki (@steveaoki) on

“I tour like around 230-300 shows a year, somewhere between that,” shares Aoki. “I might seem as though I’m sprinting through life, but I’m definitely thinking about how long I want to live. I want to last a long time. I always find time to do the workouts. I always find time to be healthy no matter where I am.”

Because of this evident passion for fitness, athletic footwear, and sports performance brand, ASICS decided to team up with Aoki for their latest campaign, I MOVE ME. In “an effort to inspire all people to get moving,” ASICS called on the musician, Olympic athlete Lolo Jones, urban dance crew, Kinjaz and more, to be the new face of the brand and help bring people together and “motivate them to be healthy and happy through movement.”

“ASICS stands for Anima Sana In Corpore Sano, a Sound Mind in a Sound Body and we are so excited to show the world a reimagined interpretation of that mantra,” says Gene McCarthy, President, and CEO of ASICS Americas in a released statement.

"I MOVE ME is more than a campaign. It is a movement representative of the evolution and growth of the ASICS brand. We are setting out to re-frame our narrative, deepen relationships with our core consumers and connect with a new generation of fitness-minded consumers."

To help strengthen ASICS connection to its consumers, especially those of the younger generation, Aoki will be lending his fashion design experience to ASICS' Capsule Collection of shoes, clothing, and accessories.

Prior to ASICS and Steve's recent celebratory Jump Room event in New York City’s Lower East Side, VIBE caught up with Steve Aoki to talk his new partnership with ASICS, how he manages to stay in shape despite his lifestyle as well as his fusion of hip-hop and EDM on his latest album, Kolony.

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Congrats on being the face of ASICS’ I MOVE ME campaign. It’s great that you’ve personally practiced living and celebrating life fearlessly while also being mindful of how you treat your body. How did the ASICS partnership come about for you?

The way I live my life is basically in alignment with the ideals of the partnership. I tour like around 230-300 shows a year, somewhere between that. In order for me to continue that at that pace and level, I have to maintain workouts, and maintain a healthy nutrition & diet, and a healthy lifestyle. That’s how I see it. I’m in the long game. I’m not in it to live fast and die young. Maybe I loved that idea when I was a punk kid earlier in my life with a rebellious attitude.

Fashion is also another component of my life. I have my own fashion label [Dim Mak Collection]. I also co-own Vision Streetwear and I’ve been doing merch since I started music as a teenager. I never got into athletics into this capacity but I’ve always wanted to work with a brand before the I MOVE ME campaign. To connect with a brand that’s going to give that creative template and vision, to allow me to be myself and apply a lot of my DNA into my brand. Honestly, this was an amazing fit for me.

“My music is all about movement. My lifestyle is entirely about movement.”

Now, I can apply the fashion angle and the music angle to an athletic company that also has a Japanese heritage [like me]. There was a lot of synergy already [there]. When ASICS discussed the I MOVE ME campaign with me, I was like, “That’s my life.”

Was being active ever your thing while growing up?

When I was younger, I was more of a music guy. I didn’t really excel so much in traditional sports. I was a small Japanese kid hanging out with the big jock. I just barely got any time on the field or time on the court. I just didn’t see myself in that space. But eventually, I found a guitar and then I found a microphone and I found some other friends who didn’t know how to play.

With you always being on the road, how do you really carve out time to exercise?
To create any habit bad or good, you have to do it consistently over time. I created something called Aoki Bootcamp with my team. The boot camp is a regimen that we all agree to and abide by at the beginning of a tour. If you don’t follow that rule, you’re penalized somehow. If you eat the wrong foods, it adds to the workouts that you’re supposed to do. If you don’t do that, you’ll also be penalized financially and you have to pay a fine. That fine, then go to a charitable organization. We take it seriously. We have a Whatsapp group where you have to put in a video of your workout to prove that you’re doing your pushups, your sit-ups, or whatever it may be to add to the repetitions that are allotted for the day.

Once you get into that routine of okay, I’ve got to get my minimum in. You don’t end up doing just the minimum. You do far beyond the minimum, but you’ve got to get into the routine of just doing the minimum. That’s really the idea of creating that good habit of consistency. By the time, it’s your 30th day of doing it, and you can’t imagine not doing it again.

It's no secret that you're working on your next studio album, Neon Future III. But with your latest album, Steve Aoki Presents: Kolony, you provide the perfect workout playlist. Can you talk about the creation of that album and how you paired up hip-hop and EDM?
Kolony was entirely inspired by hip-hop and EDM. I don’t think there’s an album like that where an EDM producer has done an entire album with hip-hop inspiration on every song. I’ve been lucky to work with all these incredible artists like Lil Uzi Vert, Migos, Yachty, 2 Chainz, T-Pain, Gucci Mane, and legends like Mase, to find that space where we can build a bridge between our own worlds and make something really unique.

I also changed up my own song format. I took away the drops, took away elements that are purely EDM and let the drop be Quavo. I let the drop be Yachty or someone else. [Hip-hop and EDM] We’re changing the reference, changing the guidelines and just making great music.

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For information on ASICS and Steve Aoki's match made in fitness, visit Asics.com/imoveme.

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Beyoncè’s Ivy Park x Adidas Collaboration Is Already A Major Success

The internet has been buzzing with anticipation for Beyonce’s new Ivy Park x Adidas collaboration so its no surprise that the line sold out in a day. Pre-sale items from the new collection, and Bey’s first with Adidas after dropping Top Shop and becoming the sole owner, went on sale on Friday (Jan. 17). By the end of the day, the only items still available were Ivy Park socks and even those were sold out by Saturday.

The line consists of an orange burgundy and off-white color pallet and includes track pants, jackets, hoodies, dresses, sneakers, bras, bodysuits, cycling shorts, fanny packs, and more.

Live on https://t.co/SDScvRTZ6p 12 PM PST pic.twitter.com/ozhQd1chIx

— BEYONCÉ (@Beyonce) January 17, 2020

Beyoncé for adidas x IVY PARK.#adidasxIVYPARK pic.twitter.com/jnBa6OEfCI

— BEYONCÉ LEGION (@BeyLegion) January 17, 2020

“My team has worked hard with the adidas team in bringing my vision to life for the first collection and I am grateful and proud,” Bey said in a statement last year. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

Prior to the launch, Bey gifted some of her celebrity friends and family members including her mother, Tina Lawson, Kelly Rowland, Yara Shihidi, Janelle Monae, Ciara, and stylist June Ambrose, with the entire Ivy Park x Adidas collection.

Portions of the collection are still available at select Adidas stores, as well as Nordstorm, Bloomingdale’s, ASOSA, Finish Line and Foot Locker.

In other Yonce news, the “Spirit” singer reportedly signed a new publishing deal with SONY/ATV.

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Beyonce Knowles-Carter attends the European Premiere of Disney's "The Lion King" at Odeon Luxe Leicester Square on July 14, 2019 in London, England.
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Beyoncè Shells Out Ivy Park Goodies To Janelle Monae, Yara Shahidi, Kelly Rowland And More

We're less than 24 hours away from the full release of Beyoncè's Ivy Park collaboration with Adidas and fans are beyond ready, thanks to her brilliant orange box preview.

The entertainer and businesswoman gifted her family and celebrity pals with treasure trunks of goodies. From Solange to Yara Shahidi, celebs shared pieces from the collection on social media this week. Adidas announced its multi-year partnership with the mogul last April, making history in the process. The singer is the first black woman to be the sole owner of an athleisure brand. Bey took the steps to own the brand entirely after her initial collab with Topshop in 2016 by purchasing the shares of Phillip Green after sexual harassment claims were filed against him.

“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyonce said in a statement. It’s her first collaboration with adidas but not her first time building buzz for a product. The legend cleverly shared the mysterious orange boxes in all shapes in sized to her friends, thus creating quite the conversation on social media.

Ivy Park is also creating bigger conversations in the corporate world. According to a November research note by Bank of America Merrill Lynch, Ivy Park's sales can slowly surpass Kanye West's Yeezy line.

“In-line with adidas approach on other franchises, we would expect there to be a low volume, high priced launch ... to create brand heat and in the following years the brand will likely become more democratized,” the note says.“Initially, Ivy Park will be smaller than Yeezy, but Ivy Park has the potential to be larger, if managed properly,” says Matt Powell, a senior footwear analyst at NPD Group.

We love to see it.

See the celebs bask in their Ivy Park glory below.

Tina Lawson

 

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I love this couture beautiful Orange IVY PARK Adidas dress thanks @beyonce. @ivyparkadidas @ivypark. @beyonce. @dougspearman

A post shared by Tina Knowles (@mstinalawson) on Jan 12, 2020 at 1:27pm PST

Reese Witherspoon

 

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Thank you, @Beyonce for the #IvyPark swag!

A post shared by Reese Witherspoon (@reesewitherspoon) on Jan 15, 2020 at 2:28pm PST

Janelle Monae

 

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Thank you Bey for these @weareivypark pieces ! And a special thank you for my new hide out where I’ll bey escaping my duties . S O proud of you ! Luhhhhh uuuuu @beyonce swiiiipe ☄️

A post shared by Janelle Monáe (@janellemonae) on Jan 15, 2020 at 10:35pm PST

Hailey Bieber

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/Y3rcxIDhCe

— BEYONCÉ LEGION (@BeyLegion) January 15, 2020

Kelly Rowland

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/vGqwwnZrnl

— BEYONCÉ LEGION (@BeyLegion) January 16, 2020

Yara Shahidi

 

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ADDIDASXIVYPARK PEEK

A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on Jan 10, 2020 at 11:41pm PST

Scottie Beam

 

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Check my instastories to see what Beyonce SELECTED for me. Lmfao! Thank you so so much @weareivypark @beyonce ✨ THE INFEED PHOTO IS COMING!

A post shared by scottiebeam (@scottiebeam) on Jan 17, 2020 at 6:48am PST

Ellen DeGeneres

Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas pic.twitter.com/ecTxZ5o0CG

— Ellen DeGeneres (@TheEllenShow) January 15, 2020

Missy Elliott

Thank you so much @Beyonce I am soooooooo humbly grateful you are a GEM! Lol the box was so big I was scared to open I thought a whole human was gonna jump out but this FYE sis #IVYPARK I LOVE IT! pic.twitter.com/hJbrfDWvXL

— Missy Elliott (@MissyElliott) January 16, 2020

Diplo

[email protected] unboxing his #adidasxIVYPARK package. pic.twitter.com/D2BKKVzLBw

— BEYONCÉ LEGION (@BeyLegion) January 14, 2020

Zendaya

Zendaya has gotten her Ivy Park box....#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/fLYdYAVyWn

— Yoncé Headlines (@YonceHeadlines) January 15, 2020

Kim Kimble

 

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Thank you @beyonce @weareivypark @adidas for this drip and I’m going to buy some as well

A post shared by Kim Kimble (@kimblehaircare) on Jan 15, 2020 at 4:07pm PST

Rita Ora

Rita Ora out and about in her Ivy Park x Adidas wear. pic.twitter.com/hFt4OQjE4v

— Beyoncé, Period! (@ourhermitage) January 16, 2020

Quincy

Diddy’s son, Quincy, also got a box of the upcoming Ivy Park/Adidas collection, officially dropping on the 18th of January, 2020 pic.twitter.com/rUJOWgy2l4

— Beyoncé, Period! (@ourhermitage) January 12, 2020

Cardi B

 

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That new @weareivypark bomb

A post shared by Cardib (@iamcardib) on Jan 13, 2020 at 10:15pm PST

Laverne Cox

https://twitter.com/BeyLegion/status/1216405687862988806

 

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#mood4eva in my Adidas X IVY Park ... #mood #TransIsBeautiful @adidas @weareivypark @beyonce #DisclosureDoc

A post shared by laverne cox (@lavernecox) on Jan 16, 2020 at 12:00pm PST

Michelle Williams

 

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Looks coming soooooooooon!!! “I GOT IT” by @rickydillard is appropriate! @beyonce @weareivypark @adidas!! Ok bye for now!!

A post shared by Michelle Williams (@michellewilliams) on Jan 16, 2020 at 2:03pm PST

Solange

Solange getting the Ivy Park x Adidas from her sis pic.twitter.com/G2bRO2lTYc

— | IVY PARK X ADIDAS ON JAN 18th (@beysarayonce) January 15, 2020

Kendall Jenner

Kendall Jenner got a Ivy Park box...#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/79LGysUZBp

— Yoncé Headlines (@YonceHeadlines) January 17, 2020

Keke Palmer

 

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why do i feel like the whole planet earth is going to wear ivy park? — #beyonce #beyoncé #queen #queenb #yoncé #rumiandsir #rumiandsircarter #rumicarter #sircarter #blueivy #blueivycarter #jayz #jayonce #beyonceandjayz #thecarters #sashafierce #beyhives #beyhive #beckywiththegoodhair #ivypark #ivyparkbeyonce #weareivypark #ivypark2020 #2020 #beyonce2020 #beyoncephotoshoot #beyonceoutfit #flawless

A post shared by (@bivyslife) on Jan 17, 2020 at 4:36am PST

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Dutch Lingerie Designer Accused Of Stealing Rihanna's 'Savage x Fenty' Show Concept

They say nothing is new under the sun and while fashion has reminded us of this over time, some inspirations are hard to ignore.

On Monday (Jan 13), Dutch designer Marlies Dekkers revealed her new 2020 collection with a gathering of dancers, a viral rapper and a very familiar stage step up that has fans of Rihanna's Savage x Fenty collection outraged.

The show bears a striking similarity to Rihanna's Savage x Fenty show which took place in Brooklyn, New York in September 2019. The presentation took a lot of creative risks as dancers, models, actors, and rappers walked throughout a Romanesque stage set with plenty of stairs to include moments for elaborate dance numbers and performances by Halsey, Normani, Big Sean and Migos.

As visuals from the Marlies Dekkers show made their way to social media, fans quickly pointed out the similarities. For one, the stage set up is slightly familiar as white stairs and antique rounded Roman door openings were presented on the stage. The similarities in creative concepts continue with groups of dancers wearing Marlies Dekkers lingerie as artist Famke Louise took the stage. Colors that divided segments also seem to be featured in the show. To make things more awkward, a mix of Rihanna's "Rude Boy" was heard during the show.

Savage x Fenty 2019: 

Marlies Dekkers 2020: 

DID THEY JUST LITERALLY STEAL THE SAVAGEX CONCEPT? pic.twitter.com/VuObKhINHO

— ✨ (@marleyaq) January 14, 2020

Every one is a suspect @marliesdekkers #ss20 #fw20 pic.twitter.com/YZ8RIP5zkC

— tanja neckebroeck (@TanjaNecke) January 13, 2020

Dekkers has yet to comment on the comparisons. Dekkers launched her collection Undressed in 1993. Sold in Amsterdam, Rotterdam, Antwerp, Paris, Bangkok, Berlin and Moscow, Dekkers brought the brand to the US with a show in New York in 2008. Guests included a young Solange, Kelly Rowland and Usher.

Meanwhile, Fenty x Savage has released new looks featuring Joan Smalls and Paloma Elsesser. The collection is a sweet ode to Valentine's Day with Rihanna participating in the fun as well.

 

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A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on Jan 6, 2020 at 2:38pm PST

 

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A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on Jan 14, 2020 at 11:33am PST

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