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Interview: Saweetie Turned Her "Icy Girl" Video Into A Career Springboard

This Bay Area rapper has big plans for 2018. 

Bay Area rapper Saweetie quickly grabbed the eyes of the hip-hop industry after the release of her debut video "Icy Girl." The viral Instagram freestyle turned into her first official song after fans online pleaded with her to re-record it. Without a label deal, the motivational ladies anthem has granted her placements on major music sites and cosigns from established artists across the board, but she hasn't let her quick ascent go to her ahead --- the rookie wants to focus on building her own brand.

READ: Saweetie Is “High Maintenance” And She’s An “Icy Girl”

"It's crazy because "Icy Girl" came when I was in a dark place, but I made it to motivate myself. It was kind of like my anthem for lifting up my spirits," says Saweetie about her first video. "My goal is to be as real as I can in my music. If you're really listening there are alot of hidden messages in my songs."

Already fighting off critics because of her stunning looks and lack of musical catalog, Saweetie still doesn't see any of the chatter as road blocks and is currently preparing her debut EP. This proud college graduate sees the present day as the perfect time for her to get settled in hip-hop. She praises today's reigning female rap stars like Nicki Minaj and Cardi B, all while hoping to have her name synonymous with the aforementioned after she rightfully pays her dues.

"I hope that all the new female rappers succeed, it's about all of us coming together," Saweetie tells VIBE. "It's time to make history. I make music for people to relate to and to connect with me. I want to tap into different emotions."

Shortly before "Icy Girl" exploded, VIBE spoke to the rising rapper about how she got started in music, what life was like for her before the social fame, her plans for the future and more.

VIBE: I know music has always been your first love, but when did you really get started.
Saweetie: Yeah, I've been writing since I was 14, and I was originally just doing poetry and open mics at my school. But then Nicki MInaj came out, and I was like 'Oh sh*t,' and I loved her. I thought I could writer poetry I could write raps, and that's really how I transitioned into making music.

Where are you from exactly?
I was raised in the Bay Area but I finished high school in Sacramento. But I've been living in L.A. for the past 4 years now. I grew up all around the Bay, but I spent most of my time in Hayward and I loved it. It was a really big apartment community, there was a whole bunch of kids. I was fortunate to come up in that last generation where kids actually played outside until the street lights came on. I had a little crew that walked to and from school with me and all that. It wasn't a really nice neighborhood but it was filled with young parents who all helped each other out when they needed it.

Did you perform in talent shows or anything like that at school?
Me and my friends used to step in middle school, so we did talents shows. I would be nervous as hell but I always loved performing.

Your very first music video has over 2 millions views already. How did "Icy Girl" first take off?
You know what's crazy, I was actually known for my "car raps" on Instagram. I didn't have the resources to book studio time, so I was like 'I'm gonna start doing these raps in my car and if something takes off from here then it does...' It wasn't even called "Icy Girl," at first, it was just the "My Neck, My Back" freestyle. I think it was my 8th car rap, and it just took off. I would always be parked when I recorded, but I would always be writing as I was driving around L.A.

Did you always want to rap?
I always wanted to rap. I recently posted a throwback video on Instagram from when I was 14 years old. It was my best friend recording me and she asked me 'what do you want to be when you grow up,' and I'm like 'I'm be a rapper'[laughs].

From early on this has always been your dream it sounds like.
Definitely, and being in a small town, it was very stressful because I was always thinking about how I was going to get to L.A or to New York to pursue my career. I was about to graduate high school at the time, and I did end going to college after.

What college did you attend?
I went to San Diego State and USC for a communications degree with an emphasis on business, and I graduated with a 3.6 GPA. I want to go back to a top tier school like Columbia to get my masters degree one day.

That's amazing, so you really you have a head start when it comes to the music business.
Of course. I really wanted to transfer to a full business major but it would of set me back another year. At the time I had a full ride, but tuition was rising, so I decided to just get my degree. I plan to get my business degree somewhere down the line, though. It really did mentally prepare me for everything I am doing now.

You had a full scholarship?
Yeah, I had a full ride with scholarships. I think I had a 3.7 coming from San Deigo State, so they took notice, and I earned a lot of grants.

Were you also an honor student all through high school?
Well, I don't know if you know but my momma is Asian, so she didn't play around when it came to grades [laughs].

I was actually going to ask you that because I hear you rapping about your mom being the "Filipino Queen" [laughs].
Yeah, my mom is Filipino and Chinese, and she did not play about my grades at all. I think that kind of instilled in me that I need to be consistent when it comes to be my academics. She was really serious...
don't let her looks fool you.

What was your childhood like?
I grew up going back and forth between my parents households but I stayed with my grandmother for a couple years and lived in different places a lot. My parents were very proactive in my life when they could be. They were young when they had me... my mom was 17 so they did what they could. It was definitely like a 'team vibe,' I didn't feel like a kid, I felt like a team player.

Who were you influenced by musically early on?
I listened to Nicki all day, every day. I had every mixtape and I would leave her lyrics on my away messages and everything. I also love Teedra Moses and would love to work with her in the future. Her album Complex Simplicity means so much to me. I did my research and found out she wrote it all by herself and I couldn't believe it. She was such a big part of my high school and college years.

Do you remember when you really started to invest in your own craft?
I would be in the back of like Algebra 2 with the boys. Curren$y and Wiz were big at that time, and they would be rapping on all their beats. One day I was like 'I can do that, too. Just watch.' The next day I came back with a rap and they all thought it was hard. From then I knew I could do this. I was addicted to wrting ever since. I still have notebooks full of raps from when I was like 14 years old.

When did you record your first song?
I was like 15-years old when I made my first song, but recently is when I really had access to a home studio. I hear beats in my head and sometimes I wish I know how to create the sounds. I never want to limit myself. When the time comes, and I'm able to really learn from someone, I'm going to learn to produce, too.

What did your parents first think about your career plans... especially your Asian mom?
It's crazy because just a year ago I was struggling, and I had so many interviews at Cedar Sinai and offers from other hospitals to take medical jobs. But my mom was definitely indifferent for a bit, just like any other Asian mom would be [laughs]. She was supportive but she would worry. But after she saw "Icy Girl, she was sold. I think she just wanted to see that I was serious, but I was kind of nervous at the same time. We know Asian parents can be a bit 'Tigery.' Her concerned-parent vibe just came from her loving me and wanting me to have a better life than her. But once she saw that I was following my passion she was all in. Now she calls me like everyday rapping my lyrics.

What about your father?
Honestly, my dad has always been so cool. He always taught me the game and let me do my thing from a young age. I feel like that's why I wasn't a wild kid, he didn't raise me like no little girl. He raised me like a little boy and he trusts. He put me on, and was one of the first people to hear my raps. And he used to be like 'You're boring.' You got lyrics but you ain't got no character. He has always been my teacher, and one of my best friends. I love him and he's supportive. He saw that I had a passion for music. His homeboys would come over to play dominoes and he would call me down to rap for my friends. He would put me on the spot, and that kind of helped me come out of my shell.

You still have a long way to go in music, but things are really taking off for you at a fast rate.
Slowly but surely but like you said I still have a long way to go, but what a time to be alive. Thanks to social media I'm able to have a voice. I don't know what I would be doing without it right now. Thanks to platforms like Instagram I'm able to grow my fanbase organically.

Have you been in touch with any of the other big Bay Area rappers?
I'm a big fan of Kamaiyah but not yet. Hopefully in the near future. I feel like I have to put in my own work first. They are all doing they're thing, so I don't want anyone to ever think I'm trying to ride them. Once I get my first project out, then I'll start to reach out

Can we expect your full project this year?
I'm actually dropping my new EP on my new label in January 2018. My company is called Icy, and I'm partners with my manager Max Gousse. At the moment, I'm really focused on building on my own label. I really want what it means to have a label, especially as a female rapper. I just want to help artists that were in the position I was during a certain point in my life. It's all about finding that potential before they reach their potential. I really want to be a hand in these young musicians lives to get to where they need to be. I want to be hands on and give them a home.

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Kush & Splendor: 5 CBD Beauty Products That’ll Take Your Self-Care Routine From 0 To 100

Lotions, creams, and salves—oh my! With cannabidiol (CBD) popping up in just about every product you can imagine, the cannabis-infused beauty industry is clearly on the come-up. In fact, analysts predict that the “wellness” movement—as well as the legalization of Mary Jane across the world—will help rake in $25 billion globally in the next 10 years, according to Business Insider. That’s 15 percent of the $167 billion skincare market.

And what better way to up the ante on one’s wellness routine than with all-natural CBD? Just ask Dr. Lana Butner, naturopathic doctor and acupuncturist at NYC’s Modrn Sanctuary, who incorporates CBD in her treatments.

“CBD is a fantastic addition to acupuncture sessions for both its relaxation and anti-inflammatory, pain-relieving effects,” Butner shares with Vixen. “The calming effects of CBD allows for patients to deeply relax into the treatment and really tap into the parasympathetic nervous system, which is responsible for rest, digestion and muscle repair/regeneration.”

She adds that CBD’s pain-relieving effects are “far-reaching,” from muscular and joint pains to migraines and arthritis—and even IBS and indigestion.

The magic lies in CBD’s ability to impact endocannabinoid receptor activity in our bodies. Without getting too wordy, our bodies come equipped with a system called the endocannabinoid system (ECS), which is the HBIC over our sleep, appetite, pain and immune system response. Also known as cannabidiol, CBD teams up with this system to help reduce inflammation and interact with neurotransmitters. According to Healthline, CBD has also been scientifically shown to impact the brain’s receptors for serotonin, the neurotransmitter responsible for regulating our mood and social behavior.

All that said, it’s important to note that not all CBD products are created equal. Many brands cashing in on the green beauty wave use hemp seed oil, sometimes referred to as cannabis sativa seed oil, in place of CBD... which doesn’t make them any less great! Hemp seed oil is actually high in antioxidants, amino acids, and omega-3 and -6 fatty acids—all of which are thebomb.com for your skin.

“It’s generally viewed as a superfood and is great for adding nutritional value to your diet,” Ashley Lewis, co-founder of Fleur Marché, told Well and Good last month. “In terms of skin care, it’s known as a powerful moisturizer and skin softener that doesn’t clog pores or contribute to oily skin.”

However, when companies start marketing CBD and hemp oil as one-in-the-same, that’s when things get a bit tricky.

“The biggest issue is that hemp seed oil and CBD are two totally different compounds that come from different parts of the hemp plant, have different makeups, and different benefits,” Lewis added. “Marketing them as the same thing just isn’t accurate and does a disservice to consumers who are expecting certain benefits that they won’t get from hemp seed oil and who are often paying more for what they think is CBD.”

So if you’re looking to benefit from the perks specifically attributed to CBD, make sure you’re reading labels before buying, and don’t be afraid to ask questions. Hell, ask for a product’s test results, while you’re at it. It never hurts to be sure.

Now that we’ve got that out of the way, are you ready to see what all the hype is about? For this 4/20, we rounded up a few CBD (and hemp!)-infused products to help give your self-care routine a bit of a boost. Looks like your holiday just got that much kushier. You’re welcome!

Note: Data and regulations surrounding CBD and its use are still in development. That said, please don’t take anything written in this post as medical or legal advice, and definitely double check the laws in your state. Also, please do your body a favor and hit up your doctor before trying any new supplements. We’re just tryna look out for you. Okay? Okay. Read on.

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Beyoncé performs onstage during 2018 Coachella Valley Music And Arts Festival Weekend 1 at the Empire Polo Field on April 14, 2018 in Indio, California.
Larry Busacca/Getty Images for Coachella

Homecoming: The 5 Best Moments Of Beyoncé’s Documentary

Once Beyoncé became the first African-American woman to headline in its nearly 20-year history, we knew Coachella would never the same. To mark the superstar’s historic moment, the 2018 music and arts festival was appropriately dubbed #Beychella and fans went into a frenzy on social media as her illustrious performance was live-streamed by thousands. (Remember when fans recreated her choreographed number to O.T. Genasis’ “Everybody Mad”?)

With a legion of dancers, singers and musicians adorned with gorgeous costumes showcasing custom-made crests, the singer’s whirlwind performance honored black Greek letter organizations, Egyptian queen Nefertiti, and paid homage to historically black colleges and universities (HBCUs). Aside from the essence of black musical subgenres like Houston’s chopped and screwed and Washington D.C.’s go-go music, the entertainer performed “Lift Every Voice and Sing,” also known as “The Black National Anthem,” and implemented a dancehall number, sampling the legendary Jamaican DJ and singer, Sister Nancy, to show off the versatility of black culture.

One year after #Beychella’s historic set, the insightful concert film, Homecoming, began streaming on Netflix and unveiled the rigorous months of planning that went into the iconic event. The 2-hour 17-minute documentary highlights Beyoncé’s enviable work ethic and dedication to her craft, proving why this performance will be cemented in popular culture forever. Here are the best moments from Beyoncé’s Homecoming documentary.

The Intentional Blackness

“Instead of me bringing out my flower crown, it was more important that I brought our culture to Coachella.”

Throughout the documentary, Beyoncé made it known that everything and everyone included in the creative process leading up to the annual festival was deliberately chosen. “I personally selected each dancer, every light, the material on the steps, the height of the pyramid, the shape of the pyramid,” says Beyoncé. “Every tiny detail had an intention.” When speaking on black people as a collective the entertainer notes, “The swag is limitless.” Perhaps the most beautiful moments in Homecoming are the shots that focus on the uniqueness of black hair and its versatility. What’s appreciated above all is the singer’s commitment to celebrating the various facets of blackness and detailing why black culture needs to be celebrated on a global scale.

Beyoncé’s Love And Respect For HBCUs

#Beychella — which spanned two consecutive weekends of Coachella’s annual festival — was inspired by elements of HBCU homecomings, so it was no surprise when the singer revealed she always wanted to attend one. “I grew up in Houston, Texas visiting Prairie View. We rehearsed at TSU [Texas State University] for many years in Third Ward, and I always dreamed of going to an HBCU. My college was Destiny's Child. My college was traveling around the world and life was my teacher.” Brief vignettes in the film showcased marching bands, drumlines and the majorettes from notable HBCUs that comprise of the black homecoming experience. In the concert flick, one of the dancers affectionately states, “Homecoming for an HBCU is the Super Bowl. It is the Coachella.” However, beyond the outfits that sport a direct resemblance to Greek organizations, Beyoncé communicated an important message that remains a focal point in the film: “There is something incredibly important about the HBCU experience that must be celebrated and protected.”

The Familiar Faces

Despite being joined by hundreds of dancers, musicians and singers on-stage, the entertainer was joined by some familiar faces to share the monumental moment with her. While making a minor appearance in the documentary, her husband and rapper/mogul Jay-Z came out to perform “Deja Vu” with his wife. Next, fans were blessed by the best trio to ever do it as Kelly and Michelle joined the singer with renditions of their hit singles including “Say My Name,” “Soldier,” and more. On top of this star-studded list, Solange Knowles graced the “Beychella” stage and playfully danced with her older sister to the infectious “Get Me Bodied.”

Her Balance Of Being A Mother And A Star

Originally slated to headline the annual festival in 2017, the singer notes that she “got pregnant unexpectedly...and it ended up being twins.” Suffering from preeclampsia, high blood pressure, toxemia and undergoing an emergency C-section, the entertainer candidly details how difficult it was adjusting post-partum and how she had to reconnect with her body after experiencing a traumatizing delivery. “In the beginning, it was so many muscle spasms. Just, internally, my body was not connected. My body was not there.” Rehearsing for a total of 8 months, the singer sacrificed quality time with her children in order to nail the technical elements that came with the preparation for her Coachella set. “I’m limiting myself to no bread, no carbs, no sugar, no dairy, no meat, no fish, no alcohol … and I’m hungry.” Somehow, throughout all of this, she still had to be a mom. “My mind wanted to be with my children,” she says. Perhaps one of the most admirable moments in the film was witnessing Beyoncé’s dedication to her family but also to her craft.

The Wise Words From Black Visionaries

Homecoming opens with a quote from the late, Maya Angelou stating, “If you surrender to the air, you can ride it.” The film includes rich and prophetic quotes from the likes of Alice Walker, Nina Simone, Toni Morrison, and notable Black thinkers, reaffirming Beyoncé’s decision to highlight black culture. The quotes speak to her womanhood and the entertainer’s undeniable strength as a black woman.

Blue Ivy’s Cuteness

Last, but certainly not least, Blue Ivy‘s appearance in the concert film is nothing short of precious. One of the special moments in the documentary zeroes in on the 7-year-old singing to a group of people whilst Beyoncé sweetly feeds the lyrics into her ears. After finishing, Blue says: “I wanna do that again” with Beyoncé replying with “You wanna be like mommy, huh?” Seen throughout Homecoming rehearsing and mirroring Beyoncé’s moves, Blue just might follow in her mother’s footsteps as she gets older.

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Eminem performs on stage during the MTV EMAs 2017 held at The SSE Arena, Wembley on November 12, 2017 in London, England.
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Why Would Sada Baby Not Rank Eminem In His Top Five From Detroit?

Eminem is the most prolific and successful rapper of all time. His stats can’t be faded. When it’s all said and done, we’ll be retiring his number in every stadium he’s ever sold out.

With over 100 million records sold worldwide, an Oscar for Best Original Song, 10 No. 1 albums, more than 1 billion streams on Spotify, two top 100, all-time best selling albums, Marshall Bruce Mathers III is the highest selling rapper of all time. His top five status should be firmly cemented.

The respect for Em also extends to the greatest names in hip-hop. In 2012, VIBE compiled a list of the top 40 compliments Eminem has been given from his peers with names stretching from Scarface to Redman to Jay-Z. In a 2008 interview with BBC, Nas says of Em, “He contributes so much lyrically and musically. He’s amazing.” In a 2010 conversation with Hot 97, Kanye West is on record as saying, “Nobody’s gonna be bigger than Eminem.”

So why does it seem like he isn’t getting the respect he deserves in his own city?

In a recent interview with Say Cheese TV, Detroit rapper Sada Baby – when asked if Eminem was a top five rapper – said, “Out of Detroit? Hell naw. You talking about my Detroit?” While the internet took that quote and decided their varying levels of agreement or anger, there was one thing Sada said that stood out.

“My Detroit.”

While that phrase may not mean anything to outsiders, that distinction means the world to Detroiters.

Detroit is a tale of two cities when it comes to rap. Many know iconic producer J Dilla and wordsmiths like eLZhi and Royce Da 5’9”, but the D has a long, legendary history of street rappers who have helped pave the way. That’s a legacy that younger artists such as Icewear Vezzo, Payroll Giovanni of Doughboyz Cashout, Tee Grizzley, and Sada Baby are pushing forward to this day. As a native Metro Detroiter, artist manager, and digital label manager for Soulspazm Records, Eric “Soko” Reynaert sees both sides as equally important. “The different circles carry a lot of importance in encompassing the variety we have to offer. It's all important equally because it's what makes Detroit hip-hop what it is. Detroit's been running the overseas market touring wise for years, Detroit street rap is making noise in the major label market, Danny Brown's a fucking star: it's all good for Detroit hip-hop as a whole.”

The blunt, straightforward approach of Detroit’s street rappers just doesn’t mesh well with Eminem’s style of storytelling and wordplay. Slim Shady’s knack for entendres, stuffing multisyllabic rhyme schemes inside of each bar and floating between different pockets is a dense, complex style that, in Sada Baby’s own admission, most people just don’t get. “Eminem will get to saying some shit [that’s] going over everybody’s head,” Sada shrugged. “I might be able to decipher some of that shit but that nigga’s shit going over everybody head”.

That’s Sada’s Detroit. Among his musical influences are the late, great Detroit street rappers Blade Icewood and Wipeout - both murdered over the beef between their respective crews, Street Lord'z and the Eastside Chedda Boyz. If you truly want to know what a Detroit native lives by, take a listen to the Eastside Chedda Boyz’s “Oh Boy” and Blade Icewood’s “Boy Would You.” The true anthems of the city, both songs deified by their infectious hooks, blunt and deliberate lyrics, and a simplistic yet highly effective message draped in the energy that Detroiters carry with them. They’re not trying to win you over with metaphors and similes, but rather connect to their audience with honesty and directness in their rhyming. Similar styles can be heard in other 313 legends like Big Herk, K Deezy, and even Trick Trick and his Goon Sqwad click that has been active on the city’s music scene since the mid-‘90s. These are the artists that dominated the streets and Detroit radio. Not J Dilla. Not Slum Village. Not Black Milk. Detroit’s lyrical rappers tout immense worldwide respect but have always been relegated to the background in Detroit’s hierarchy, only sniffing radio play by doing jingles for local disc jockeys.

“There’s a street side and a hip-hop side to the music scene in Detroit,” says battle rap pioneer and Detroit MC Marvwon, while explaining the differences amongst the city’s musical landscape. “The funny thing is [that] there’s no difference in level of talent. The only difference is the backdrops.”

Those backdrops are also socioeconomic in nature as Detroit is a city whose residents have been denied basic human necessities. And for the Motor City? There’s no better representation of the city than the music at the most fundamental, street level. As Marv continued to explain, “The division comes from perception. The street cats believe that there hasn’t been an accurate representation of Detroit in the music world.”

Those feelings are echoed throughout the scene. Detroit MC Seven The General traverses through both worlds in a manner that the city hasn’t seen since the late Big Proof (known as Eminem’s close friend, as a member of his group D12). As Seven explains, “When I was incarcerated, we felt that the street aspect of Detroit wasn’t being heard with Eminem. But when I came home in ‘03 and heard Rock Bottom, I realized it was there but it just wasn’t receiving the same attention nationally. It had been held back and secluded to the streets for so long that people felt Eminem didn’t like it or care. It caused a resentment and caused rappers to feel like he doesn’t listen to us so why should we listen to him. It made us ask, ‘Where on the list of Eminem‘s top five Detroit artists would any of us fit?’”

When taking in these factors, it’s easy to see why Eminem doesn’t translate well for Sada Baby. However, Eminem’s impact has transcended not only Detroit but the world. Artists such as Kendrick Lamar, Hopsin, Tyler The Creator, and Juice WRLD are amongst today’s generation of rappers that all list him as a major influence. For better or worse, Em is also a catalyst for today’s druggie rap scene. Street rappers have gone from rapping about selling drugs to today’s scene glorifying the use of Xanax and Percocet - something that Marshall pioneered on his early albums with songs like “Drug Ballad” and “Purple Pills.” And with the blockbuster film 8 Mile and its hit song “Lose Yourself,” Eminem helped take battle rap culture mainstream to unfamiliar audiences.

Thanks to Eminem, Detroit’s street rap and lyrical scenes have crossed over. Somewhere at the intersection of manager/A&R Hex Murda and Big Sean, the worlds collided. As Marv states, “Big Sean, Danny Brown, and anyone else from the city mostly talk about the same things: money, bitches, and bossing up.” For every J Dilla, we now have a Black Milk who can equally rap and produce between both worlds. Where there’s a Dex Osama, there’s a Guilty Simpson and Seven The General whose blunt and brash flows hit you in the chest as hard as their lyrical ability and wordplay.

And don’t get it twisted; Em definitely sees the work that Detroit’s street rappers are putting in. “I have a personal relationship with all of the rappers around him,” Seven says. “I feel he rocks with me and has love for me. If he could see a way for us to make bread together, I feel like he’d pull me in; but D12 is actively in the streets assisting artists. I’ve personally seen what Em does for Detroit like his partnerships with (Metro Detroit sneaker boutique) Burn Rubber and (locally-founded clothing company) Detroit vs Everybody.”

He may not be your flavor but there’s no denying the skill and impact that Em has had on the city of Detroit and the genre as a whole. If Eminem isn’t top five in Detroit, you’re doing it wrong.

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