Nicki Minaj & Jesse Williams Spread A Bit Of Magic In The New H&M Holiday Campaign
After teasing clips from H&M’s new holiday campaign, the official video is finally here, and it’s pretty magical. Nicki Minaj and Jesse Williams star in the video, spreading love and holiday cheer while sporting their best threads.
The 3-minute video sort of fuses the story lines of The Grinch Who Stole Christmas with other Disney tales. It begins with Williams and Minaj as parents. It’s Williams’ turn to tell their daughter a bedtime story, so he uses his imagination and forwarding-thinking to tell his daughter the story of one little girl’s efforts to teach a nasty old Scrooge how to be kind and selfless.
As the heroine enters a parallel universe, she comes across fairies, angels and magical beings, who guide her on her mission. And of course as the story progresses, viewers see a handful of garments from the store’s latest collection.
Watch the full video filmed by Tim Walker and directed by Johan Renck above.