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YouTube To Launch New Subscription Music Streaming Service Next Year

The service is reportedly aiming for a March launch, but has some hurdles to clear first.

YouTube has plans to release a third paid music service next spring, Billboard has confirmed with sources familiar with the matter.

The new service, reported earlier by Bloomberg, is planned to arrive in March and is currently being referred to internally as Remix. It would include on-demand streaming and incorporate video clips and other elements from YouTube.

If YouTube hopes to hit that March launch date, it will need to lock in deals with labels. While Warner Music Group extended its licensing deal with the platform over the summer (which presumably included this new service in its terms), Sony Music Entertainment and Universal Music Group are still in renegotiations.

READ:: What's Behind YouTube's Struggle to Place Ads On Music Videos?

YouTube's ad-generated payouts have been a source of scorn in the music industry, with many complaining the website undermines gains made by streaming services' paid subscription models that have been essential in recent revenue growth.

Meanwhile, Google's own attempts at creating successful subscription services have struggled to take off in the past years. Those have included the audio-only Google Play that launched in 2011 and YouTube Music Key in 2014, which became YouTube Red in 2015, allowing users to watch videos without advertisements and stream audio in the background on mobile devices. Those two services were combined earlier this year under the direction of music exec Lyor Cohen, who joined YouTube last fall as the company's global head of music, and count about 5 million paying subscribers combined, sources tell Billboard. It is unclear whether this new project will be a rebranded version of those combined services, or an entirely new entity altogether.

Billboard reached out to YouTube for comment but did not hear back at time of publishing.

This story was originally published in Billboard.

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Premiere: Inayah Lamis Busts The Windows Out Of Toxic Love In Visuals For "Best Thing"

Breakups are never easy but let Inayah Lamis heal your heart with her cheeky video for "Best Thing." Inspired by true events, the Houston native sings about bitter feelings about love gone astray.

The emotional ballad is simple in production thanks to the presence of an acoustic guitar, allowing Lamis to show off her vocal chops. Reminiscent of 2000s R&B gems like "I Wished You Loved Me" by Tynisha Keli and recent classics like Tink's "Treat Me Like Somebody," Lamis finds the right words that almost anyone can relate to.

"The track “Best Thing” was birthed from a realtime heartbreak," she tells VIBE. "I went into the lab and wrote it while I was ending a relationship that had a strong hold over me. I literally cried in the booth as I was singing it. My hopes are that every woman or man that has been emotionally broken and taken for granted by a lover will feel comfort in knowing that leaving was the best thing they ever did for themselves."

Thanks to her around the way aura, the video plays off her personality with the presence of "Smakie Lamis" taking Lamis out of her sad girl feels over her deceitful partner, allowing her to hop in the whip and bust out some car windows–even if it's not her beau's car. Directed by Michelle Parker, the video also plays up Lamis' Houston swag as she rides around town in a candy green whip.

The budding singer knows how important her songwriting plays a role in her relationship with fans. Lamis previously shared a bit of her writing style with Refinery29, while opening up about the importance of body positivity.

"Anytime something impacts my life, I write it down and make a song out of it," she said. In her previous visuals for "Suga Daddy," the singer turned up the sexy for a good reason. "I've displayed my confidence as a chunky girl in this video. So many people have things to say about curvy, bigger girls. I feel like we're in a space now where we're able to finally have a voice and be free, and still be sexy. Particularly with the wardrobe, I wanted to show some skin, to show those curves, those back rolls, those fat little pockets I got underneath my chin and shit. I wanted to make sure I displayed that and rocked the hell out of it, confidently."

Lamis is gearing up to release her debut EP S.O.L.A.R. (Storytelling Over Lyrics and Rhymes) on Dec. 13. The singer hopes to share more stories her fans will appreciate and the masses will adore. Her come-up is a digital grassroots movement thanks to her remake of Ella Mai's "Boo'd Up" in 2018 leading to her debut studio single  "N.A.S.," an acronym for "Ni**as ain't S**t."

 

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BEST THING CHALLENGE 🔥 -Stream/Download my new song BEST THING -DM me your videos -No instruments -No music -Just you & your voice -#Bestthingchallenge

A post shared by Aʅʅ I Nҽҽԃ Iʂ Oɳҽ Mιƈ... 🎤 (@inayah_lamis) on Nov 18, 2019 at 12:05am PST

Taking things up a notch, Lamis announced the #BestThingChallenge to welcome fellow sangers to show off their vocals.

Before diving into the challenge, enjoy the visuals for "Best Thing" below.

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Premiere: Lambo Anlo Praises Women Hustlers In 'Blac Chyna' Video

Stripper-turned-entrepreneur Blac Chyna is one of the more polarizing figures in black music and reality TV, but Washington DC artist Lambo Anlo pays homage to her in his new video.

On "Blac Chyna," Lambo uses melodic rhymes to tell the story of a woman who uses her hustle, her beauty and her body to go from "section 8 to a palace." He speaks from a place of admiration for her focus, and the visual is a one shot video that shows him playing piano as the backdrop for a crew of gorgeous women of different complexions.

"It's the story of a female who grew up in an impoverished environment, taking any step she can to get where she wants to be in life," Lambo Anlo told VIBE. "For the video, we wanted to showcase the various cultures and races of women that go through this same struggle."

"I wanted to make an intimate video that juxtaposes two different types of people in more of a veiled style than what's traditionally expected," director Dillon Dowdell told VIBE.

Yazid Britt, director for creative services and marketing at Rostrum Records, noted that instead of simply casting a lookalike of the song's namesake as the lead, they wanted to go deeper and connect with viewers.

"It was an easy suggestion to just place a literal version of Blac Chyna as the female lead, but in many cases people see themselves through celebrities and that's what we set out with director Dillon Dowdell. There is a Blac Chyna in every culture.”

Watch the video for "Blac Chyna" above.

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Jaden Smith Paints The City Pink "Again" In New Video

Jaden Smith released the brand new music visuals for his record, "Again," featuring his alter ego SYRE.  The song is taken from his latest album ERYS, which dropped earlier this year.

Here, in the new visuals, Jaden uses his typical pink-colored theme, as the video kicks off with him spray painting his pink car with his MSFTS imprint before breaking out into a dance on top of the car.

The rapper seems to be sporting a new triangle-shaped face tattoo on his right cheek, which is probably just for the video, and may or may not be a reference to that illuminati-pyramid he was building in his parents backyard.

In other Jaden Smith news, the actor is slated to play a young Kanye West in Omniverse, an anthology that examines perception through the eyes of Mr. West.

Watch the video above.

 

 

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