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Interview: Spiff TV Details The Next Trap Banger Off His Debut Album 'The Union'

Filmmaker, producer & A&R Spiff TV reveals Future, Bad Bunny & Anuel AA will collaborate for his next single "Thinkin." 

Spiff TV spent the final 24 hours before the 2018 GRAMMY Awards focused on the next project that may very well earn him a nomination one day, yet he still managed to get sidetracked by augmented reality. On a grey, chilly afternoon in New York City, the filmmaker, A&R, and producer teamed up with Samsung to host an intimate get-together at The Warehouse in Tribeca. After using Samsung smartphones to unlock the door, guests were greeted by a mixtures of tunes from Latin trap to hip-hop, and of course scattered Galaxy tablets.

Eventually, Spiff made his grand entrance to the technologically advanced function along with the event’s moderator, Nick Huff-Barili, to host a Q&A about his forthcoming album The Union. In the final moments of their conversation, the “Unforgettable” director gave us a preview his next Afro-Latino single off the album "Thinkin," which features Future and the Latin world’s reigning trap gods Bad Bunny and Anuel AA.

“Anuel has always been signed to me but [Rick] Ross always had my back,” Spiff told VIBE Viva. “That was like 3-4 years ago when no one believed in the kid. Now he’s getting $100,00 show offers. He’ll be out hopefully next month. He’s going to hit the streets and then it’ll be game over. He’s the real Latin trap god."

The Freebandz chief sounds off with rugged bars that blend in well between both Puerto Rican rappers’ speedy flow and merciless verses. Although Future and Bad Bunny have churned out plenty of features within the last few months, it’s refreshing to hear a new verse from Anuel, who has spent the past 30 months in jail. “Thinkin” is also the Atlanta native’s second Spanglish collaboration with prominent reggaetoneros.

“If you think about it, before that trap really hit, we dropped “Mi Combo” in 2015,” Spiff told VIBE Viva after the Q&A. “I put Future on his first record with a Latin artist. I was the first to do that. Now everyone is accepting the Latin Trap movement and Spanish Hip-Hop.”

The Union’s purpose isn’t difficult to comprehend which makes it even easier to embrace. Spiff’s debut LP is expected to be a monumental compilation featuring music from the best of the best in Hip-Hop and the Latin Trap wave. Since releasing “Mi Combo” with Yandel and Future back in 2015, the Dominican & Puerto Rican beatmaker has been in the lab putting the final touches on the album while fueling the hype with his most recent single “Just The Way I Am” with Prince Royce and Chris Brown, and of course, more music videos.

While we were in the back room behind the DJ Booth, Spiff handed me a Samsung Virtual Reality headset. As soon as I put it on, I teleported into a comic book filled with brain-eating zombies. As if that wasn’t enough, Spiff put VIBE on to Samsung’s augmented reality app that literally brings comic books to life on any of their devices. That’s when he revealed his plans for his next music video.

“I’m doing something crazy with the [“Thinkin”] video too,” Spiff said. “My guys do anime like straight out of Japan. We’re going to link up and do something crazy. It’s going to be official. I haven’t seen anyone really do a music video as a cartoon with real anime. Even in the Spanish world, I’ll be the first one to do it.”

Spiff has possessed the drive to be a force to reckon with in the music industry since he started his journey by carrying crates for DJ Nasty of We The Best in Orlando, FL over a decade ago. Once Nasty put him on, Spiff started shadowing him and his right-hand man DJ Khaled to learn the ins and outs of the studio and the music industry as a whole. At one point, becoming a DJ was an option for young Spiff, but in the end, he decided to be inspired by the Snapchat king’s ambition instead of following directly in his footsteps.

“Khaled was a big inspiration for this album. When I worked with him, I watched him put the records together for his first album. That’s what really inspired me to do my idea like that.”

Over ten years later, Khaled continues to influence Spiff’s career, and show love as always. Towards the end of 2017, Spiff confirmed to Billboard that Khaled is expected to appear on The Union alongside Arcángel and T.I. in their song “Wells Fargo.” There’s no confirmation on the release date for The Union or the other artists who may appear on the album. However, his buddy Drake may be an option.

Recently, Bad Bunny and El Draque were spotted on social media cooking up in the studio together. Spiff says he played no role in that collaboration, but he didn’t rule out the possibility of a Drake feature on the album, which is set to debut via Sony Music Latin.

“You never know,” Spiff replied. “Verses come in all the time. I’m just working man. I’m focused.”

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Don Cheadle On The Good Insanity Of 'Black Monday' And Battling Twitter Trolls

Don Cheadle isn’t insane; he just acts like he is, really well, on Showtime’s Black Monday. On the Wall Street dramedy about the 1987 stock market collapse, Cheadle has made fun of the AIDS epidemic and snorted cocaine off of a video game accessory as Maurice “Mo” Monroe, star trader on the show. As offensive as Mo is, Cheadle joined the cast after he “read the pilot, it made me laugh and I thought it was insane...in a good way,” according to the actor speaking with VIBE.

The 54-year-old Grammy-nominated director wasn’t rocking the Jheri curl and polyester threads like his character does in the show when the actual 1987 stock market crash occurred. At that time, he was a broke, struggling actor who admittedly could fit all of his worldly possessions in his car. Black Monday lets Cheadle experience the cocaine binges, robot butlers, and Jheri curl juice he never had in his past. But, fake or not, Cheadle doesn’t want to be on camera saying all of the absurdities Black Monday creators Jordan Cahan and David Caspe think up.

“Jordan and David are always pushing it and it's often up to us to say, 'Yeah, that's a bit too far. If you're going to say the line on camera, that's fine. I'm not going to say that on camera' (Laughs).”

With VIBE, Cheadle recasts Black Monday’s lead roles with rappers, talks smuggling blackness into a show about Wall Street, and why he doesn’t back down from Twitter exchanges with trolls.

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VIBE: What are some things you share with your character Mo?

Don Cheadle: That's a good question. I don't know. I know I'm nowhere near as intense as he is. I'm not as ambitious at all costs as he is. My sense of humor can kind of be on that level. But, never in public. You know how you could go in with your friends and be like, 'Please don't ever tape this' (Laughs).

One of the characteristics you two share is being confrontational. Do you ever worry that your personal opinions on Twitter could affect TV ratings?

Naaaahhhh. I've never had anybody of any position come to me and say, “You're really risking something and you got to knock that off.” No employer has ever said anything to me. There's a lot of bots on there, for one. A lot of people -- presumably people -- that come at me and say stuff like, “You just lost a fan.” I’m just like, “You were never a fan. Let's be real.”

On the show, Mo and Regina Hall’s character, Dawn, are the only prominent Black characters, yet their blackness has yet to be the focal point of an episode since the series’ premiere. Was that intentional and will the show explore blackness in the ‘80s?

It comes up in the second episode when they're in the store. Mo is telling her, “Those white boys will f**k you, they'll date you, but they won't give you a spot.” We want to pepper that stuff in, kind of smuggle it in and not lead with it. That's not something the characters talk about every day. They know who they are, they know what they're dealing with, and it comes in and out of the show. It's not the focal point of the show, which I like. They are black and it is front and center, but it isn't the subject matter.

The second episode has the classic back and forth negotiation scene between you and Dawn. Were there ever scenes where you and Regina couldn't get through it because y'all kept making each other laugh?

We would crack each other up a lot. Both of our desire was to always get it on camera, so we never really lost it during a shot. Maybe once or twice. But, most of the time we would get the take and then we would crack up. I'd always be like, “When you said this line.” She would be like, “When you said this.” We kind of improv a lot on the show and some stuff gets in there. When she said, “Who wants to titty f**k Keith” [in the series premiere], Regina just improv’d that.

So it was all Regina Hall's idea to mount Paul Scheer and thrust in the air as if she was titty f**king him?

Yes, that was her (Laughs).

The third episode starts with the most ‘80s scene we'll probably see on television this year: you snorting coke off of a Nintendo Duck Hunt gun while talking about Michael Jackson and Brooke Shields dating.

(Laughs) Yeah.

Are those moments intentionally put into the show to show that Black Monday is set in the ‘80s?

I think, absolutely, we're trying to juxtapose that time period to now and see the things that remain and the things that change, and see how far we've come in some instances and how far we still have to go. Absolutely, all of that cultural stuff is very fun to play with. We always want to make it a part of the show. We don't want to full out do something that has no bearing on anything just to make fun of the ‘80s.

The music for the show has been great. Knowing what you know about Mo and the ‘80s, what would be his morning playlist before a day of kicking a** on Wall Street?

Oh, he would definitely listen to Run-DMC. I think he's into all of that early hip-hop with [Big Daddy] Kane and LL Cool J. He's deep into that. He probably also listens to some of the stuff that was coming out of Europe at that time. Stuff like the Eurythmics, Annie Lennox, a lot of that stuff. UB40 (Laughs). At one point in the show, he's like, “Don Henley's coming to play. I don't really f**k with his music, but he's number one, so I'm listening to it.” He likes what's popular.

You once said you wanted to cast Kendrick Lamar for the role of Junior in the film Miles Ahead.

Yes.

If you had to cast the roles for Dawn, Mo, Blair, and Keith with rappers, who would they be?

Oh, wow. Who would Dawn be? I think Dawn might be Queen Latifah. I like Dawn as Queen Latifah. I don't think Keith and Blair would be any rappers (laughs). I can't think of any rappers Keith and Blair would be. Not that there aren't some. I mean, they might be 3rd Bass. Who would Mo be? That's a good question. Who do you think Mo would be?

Mo is so out there I was thinking…

Ol’ Dirty Bastard?

Or a really animated Leaders of the New School Busta Rhymes.

Yeah. Definitely, a young Busta Rhymes. Kool G Rap also.

If they're going to be doing as much cocaine as Mo does on the show then it has to be someone from Wu-Tang.

(Laughs) It has to be O.D.B.

I did a little bit of IMDB digging and saw that Kevin Arnold is listed as your stunt double for 5 episodes of the second half of the season. Is Mo about to get crazier in the second half of the season?

No comment (Laughs). Things get crazy.

With a show titled after and centered around an event that it appears will be reached by the season finale, is there any way this show could come back for a second season?

Fingers crossed. I think the jumpoff is Black Monday, and the show is still going to still be about the stock market, Wall Street. That one day was just what started a lot of stuff. Things kept going on from then and are still going on.

Catch 'Black Monday' on Sunday nights at 10p/9c on Showtime.

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Stacy-Ann Ellis

Meet Koffee, The Rising Jamaican Star Who Is Hot Like A Thermos

Back in 1962, a 17-year-old Jamaican singer/songwriter named Robert Marley recorded a song called “One Cup of Coffee” and went on to take reggae music around the world. Fast forward 55 years to 2017, when a 17-year-old Jamaican singer/songwriter named Koffee dropped her first record, “Burning,” setting her on a path to become the most talked-about new artist in dancehall reggae right now.

Koffee got her big break when veteran singer Cocoa Tea invited her onstage at the January 2018 edition of Rebel Salute, Jamaica’s biggest roots reggae festival. “She name Koffee and me name Tea,” he quipped, calling her the “next female sensation out of Jamaica.” The artist born Mikayla Simpson doesn’t actually like coffee though—she prefers hot chocolate.

After graduating from Ardenne High, the same school dancehall star Alkaline attended, Koffee turned her focus to music. She shot a live video with new roots superstar Chronixx at Marley’s Tuff Gong Studios, then dropped her breakout single “Toast,” produced by Walshy Fire of Major Lazer fame. That video has racked up 10 million+ views and made the artist, who stands just over five feet tall, a very big name on the island. Now signed to Columbia UK, Koffee will release her debut EP Rapture next month.

“Mi only spit lyrics, don't really talk a lot,” she states on the track “Raggamuffin.” But when Koffee turned up to VIBE’s Times Square headquarters, bundled up against NYC’s February chill in a hoodie, thermals, and Nike x Off-White sneakers, she opened up about her musical journey, the power of gratitude, her surprising inspirations, and how she plans to spend her birthday.

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VIBE: I haven’t seen you since your EP listening in Kingston. Congratulations on an impressive body of work. Koffee: Thank you. I feel humble and proud at the same time. I really put a lot of thought into the EP, the way I structured it, and the content, the lyrics. It really means a lot to me, so I appreciate you saying that.

It’s amazing how much you’ve accomplished since Cocoa Tea brought you out on Rebel Salute. Yeah, and that was only a year and a month ago!

So how did the link with Cocoa happen? Actually, it happened through Walshy Fire. After my very first single “Burning,” Walshy reached out and sent me some riddims, in hopes of us working together, which we ended up doing. We were supposed to meet up at a studio in Florida and when we went there Cocoa Tea was already in the building. We were like, “Wow, Cocoa Tea!” Because Cocoa Tea is a reggae legend for us in Jamaica. Walshy actually introduced Cocoa to some of my music, and Cocoa was like, “Wha? Mi gonna bring her out on Rebel Salute next month!” This was in December, and Rebel Salute was in January.

Timing is everything. Rebel Salute made a huge difference. It opened me up to a lot of opportunities. Even today a lot of places that I go, people remember me from there. I was doing music before. I’d done a few shows here and there, but the audience at Rebel Salute is very important. It’s an epic stage to present yourself.

Were you nervous? Just before going out on the stage I was backstage pacing back and forth. I was trying to keep warm as well because it was chilly that night. But I was really nervous because it was my first time being in such a light.

Do you think being so young has helped you? Like, you may not overthink everything. I think you have a point. Because I’m young, my mind is a bit more pure, or uncorrupted. Experiences do have a way of taking away your mental space and the things you’re willing to try. Staying in “the comfort zone” is the most comfortable thing, but sometimes pushing yourself to step outside of that will help you overcome your fears. That, and just the drive and motivation. I definitely try to keep challenging myself.

Reggae has always been a male-dominated industry, but female artists are definitely on the rise. How do feel getting catapulted into that category? I feel like it’s a big responsibility, and “to whom much is given, much is expected.” So I don't look at it as, “Oh, I’ve made it.” But I acknowledge that I’m in a position where I have a responsibility now to fulfill and to pull through. It just pushes me to work harder, make more things happen, and just keep it going.

I love the line in your song “Raggamuffin” where you say, “Mi give them heart attack inna mi halter back.” Was that inspired by Althea & Donna’s “Uptown Top Rankin’” from the ‘70s? Yeah, I love that song. That’s the thing, I would say that every artist is an influence to me. Growing up, I would hear these songs being played by people next door, down the road, all around. Just in the Jamaican environment on a whole. So those songs definitely do have an influence on me, the messages from those times. Once you hear it, it’s in your head. You know it now and it really makes a difference in how you think, how you speak, and everything.

When people think of a female dancehall artist they usually think of colorful hair, long nails… But you seem to have your own swag. How would you describe your style? I would definitely say unique, but at the same time, it is natural to me and not calculated. I don't put a name to it and say, “I’m gonna be this way.” I just kind of flow and whatever you see is me doing what I feel. Like, I’m not sure what these pants are, but I bought them in Berlin. I got this hoodie in the UK—I’m not sure what brand this is either. I was just trying to keep warm. My friend Ayesha from the UK styled me with this top recently for a shoot.

There’s a line on “Burning” where you talk about “Koffee pon di street, tank top inna di heat / Jeans pants an’ Crocs / No socks pon mi feet / Knapsack mi a beat / Well pack up an’ it neat.” Was that your real-life dress code in 2017? Yeah, I remember at that time that’s how I used to roll. You know in Jamaica it’s hot, so I probably had my tank top and my jeans on, or my shorts. And I had this one pair of grey Crocs that I just wore everywhere. And I always have my knapsack. So yeah, that was my reality at that moment.

How far away does that feel, now that you have a stylist and travel the world? That’s amazing. It’s a transition that’s really beautiful and something I really appreciate.

I have a feeling you’re going to re-introduce words like “appreciate” and “give thanks” into pop culture. I hope to start a wave of gratitude. Even by writing that song “Toast,” when I say “We haffi give thanks like we really supposed to,” it reminds me to be grateful. I aspire to be humble and I pray and ask God to help me be grateful. I try to maintain it and I hope that will inspire other people to do the same.

Let’s talk about “Toast.” On the chorus, you say “We nah rise and boast.” But then again, a lot of reggae and dancehall artists are very “boasy.” That’s part of the culture. When I say “Wi nah rise and boast” it means that no matter what happens along the journey, we’re still gonna remain the same. We gonna big up we friend and hold a vibes. I’m just making it clear that we never come fe hype.

You can spit pretty fast, but I feel like some people may be missing some of the things you say. But if you listen carefully you’re talking about real things. Thank you for noticing that. When I wrote “Raggamuffin,” a lot of my musical influence came from artists like Protoje and Chronixx. Chronixx has basically been an advocate for the youths, so his message had an impact on me. When I was vibing to the beat, I wanted to cover myself, cover my country where I come from, good things and bad things, and the music, reggae itself.

Growing up, did you see inner city kids not being looked after by their own government and their own people? Most definitely. I wouldn't say that the government is responsible for the lives of everybody as citizens. But there are some general things that need the government’s attention and they don't pay the attention that they should. They'd rather focus on things that can garner income. There are roads that need to be fixed in places that tourists don't necessarily visit. And nobody cares about those roads. Minor injustices, major injustices—just things that really need to be spoken about so that people can think about it and look into it.

BDP used the term Edutainment—education and entertainment. Is that something you present in your music? Yes, it’s definitely something I aim for. I think that it’s important to keep people interested enough to want to absorb what you are saying. And then it’s equally important to present something that is worth absorbing. Something productive, something inspiring, motivating. Just mixing both so that you have their attention and you’re also delivering something that’s worth their attention.

You were still in school when you did your song “Burning.” As a new artist did you have to convince the producers to work with you? Gratefully, no I didn't have to convince them. Because I did a tribute to Usain Bolt before that. I wrote a song with my guitar titled “Legend” and posted a video of me performing it with my guitar on Instagram.

Usain came across it and reposted it, so that garnered a lot of attention. People from the music industry reached out to me, and in that group of people was Upsetta records with their Ouji Riddim. They sent it to my first manager like, “Let’s see what she can do” and so forth.

There’s this thing in Jamaica called Sixth Form. It’s like you graduate high school and there’s an extra two years that you can do as like a pre-college. I applied for it and didn’t get through. Right after that, I did the tribute to Usain Bolt and then Upsetta sent me the Ouji Riddim. I was in a state of mind where I felt disappointed. I felt the need to motivate myself, so I was like “Come with the fire the city burning!”

How does your mom feel about all of this? I started writing lyrics at 14 years old, but she didn't find out until I was 16, when she saw me perform at a competition in school. I invited her there and she was taken aback, like, “Wow! So this what you've been doing?” (Laughs) She wanted me to do academics like every parent wants. And she was little disappointed when I didn't get through to Sixth Form. But over time, as I wrote more and performed more, she began to trust my talent and just trust the process. So she started appreciating the music and now she's fully on board.

What did your mother think of “dancehall pon the street,” like you sing about in your song “Raggamuffin”? As you know I’ve been living with mommy since I was a baby up until I was 17, so being under her roof I didn't go out much. I was always in the house just chilling and stuff. I know that there’s a dance on like every corner. lf you are driving, you always hear music playing. You have the oldies dancehall, you have the new dancehall—everybody just hold a vibe. That’s basically where that line comes from.

Do you go to dances now? I’ve been going to a few parties and getting out, but I haven't been to like a dance dance. I’ve been to Dub Club, you get some really good music there. But Dub Club is like a relaxed kinda vibe.

You recently performed at Bob Marley’s 74th birthday celebration in Kingston. Do you still listen to his music? Most definitely! Bob has set such a great and amazing foundation for the music, the industry, the genre itself, the country, the youth... He’s set such a great example that you haffi really learn from it and take a lot from it so that you know where you’re coming from. You haffi understand how to execute in honor of such people.

What are some of your favorite Bob songs? Well, I performed “Who the Cap Fit” that night, so that’s one of my favorites. And I like “Is This Love” and “Natural Mystic.” That’s just a few.

I know that’s a hard question. What about a dancehall legend like Super Cat? Hmm… “Mud Up” woulda be my favorite Super Cat.

Really?! Yeah, because of the flow he has on it, not necessarily the content. See, I’m from Spanish Town. Jamaicans on a whole, we like vibes. We like lyrics that, as we would say, “it slap!” It touches you, and really hits that spot. So I listen to a lot of different things, and the lyrics that I listen to aren't always conscious. But what I derive from music is not necessarily the message. Sometimes the flow that you’re hearing, that’s the wave for the moment. It may not be the best for the youth, but that’s what people like to vibe to. So you take that vibe, put a positive message to it, and that’s the spin. So I listen very widely.

One of my favorite songs on your new EP is the “Rapture” remix. It was dope that you got together with Govana on that. When I first wrote “Rapture,” Govana had recently done a song called “Bake Bean” that took off in Jamaica. When him drop that, it’s like the flow really resonate with me. I was like, “This is dope.” So when I did “Rapture” I was listening back to it and thought I should probably try to get Govana on this track. And it turned out so sick!

That’s cool to have the credibility where other artists respond to you like that. Because I'm sure it’s not always that easy. No, it’s not always easy. Me haffi give thanks for the way people have been responding.

So no one has kissed their teeth and said, “Nah man”? (Laughs) No, not yet. (Laughs) But what I have to appreciate is just when another artist really listens and pays attention. Sometimes an artist can be good and they don't get the response or the attention that they deserve. Some people don't want to listen, so I give a lot of respect to who is willing to listen.

Well Govana has given you that “crown” in his verse, which reminds me—how did the song “Throne” come about? I remember Walshy sent me that riddim in the first batch of riddims that he sent me. The riddim for “Toast” was also in that batch, but I started with “Throne.” It was basically like a challenge for me. I was like “How am I gonna spit on this?” Because the riddim sounded so dynamic. I was like “mi haffi mash this up!” Hence the fast spit-fire kind of vibe.

What music are you currently listening to on your phone? I don’t listen to my own songs that much. I’m vibing to Mr Eazi. I’ve been going in on the Afrobeats. Burna Boy. Smino the rapper. And I’ve been going in even more on Bob Marley.

Well, it’s reggae month right now. So there’s lots of legendary birthdays—Bob Marley, Dennis Brown. That makes the month even more significant! By the way, I’m born in February also. (Laughs) February 16th.

Happy Earthstrong! Were you keeping that quiet? I just remembered. I’ll be 19!

Wow—you’re gonna be out of the teens soon. What you gonna do on your 19th birthday? Wowwwww—I dunno. I’m gonna see when I get to Jamaica which party. I’ll probably just try and go to a dance or something. That ah go be mad!

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Solitary Alignment: 5 Self-Affirming Reads For Single Ladies On Valentine’s Day

Ahh, the Feast of Saint Valentine—the Hallmark holiday that strikes us with its arrow each year, for better or for worse, depending on your bae status. While the romantic holiday is adored and celebrated by many, if you’re still reeling over, say, your ex’s refusal to commit, chances are Feb. 14 is more of a heartache for you than anything.

But as a wise woman once said, “If they liked it then they should’ve put a ring on it.” So whether V-Day has you scared of lonely or sulking over a lost love, as another wise woman once said, they “would be SUPER lucky to even set eyes on you this Valentine’s Day. That’s it. That’s the gift.” Shout out to The Slumflower.

Sure, having a bae on Valentine’s Day is cool, but so is reminding yourself why you’re just fine without one (cue Webbie’s “Independent”). In fact, single folks have better relationships overall, according to the Journal of Social and Personal Relationships. You know how the old adage goes: love yourself before loving someone else.

For this Valentine’s Day, VIBE Vixen rounds up a nourishing list of books for our sisters doin’ it for themselves. Consider this your reminder of how badass you are—because you are! Oh, oh, oh. *Beyoncé voice*

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