Here's What Martin Luther King Jr. Really Thought About Advertising Amid Dodge Using His Voice In Super Bowl Ad

There's also a divide between King's family on who allowed the icon's voice to be used in the ad. 

Martin Luther King Jr.'s speeches have influenced and inspired many, but no one would've expected to hear the icon's words used in a Super Bowl commercial.

It's exactly what happened Sunday (Feb. 4) when the civil rights figure's The Drum Major Instinct sermon served as a narration for Dodge's “Built To Serve” ad with a connection to the their Ram Nation volunteer program. The mission was about service and used certain sentiments by King to reflect it.

“If you want to be important—wonderful. If you want to be recognized—wonderful. If you want to be great—wonderful. But recognize that he who is greatest among you shall be your servant,” King is heard saying in the ad. “That's a new definition of greatness.”

Backlash was immediate, especially since there were plenty of contradictions by using King's voice in the ad. For one, King wasn't a big fan of large military budgets and as his speech Southern Christian Leadership Conference in 1967 showed, he wasn't fond of advertising at all.

“The evils of capitalism are as real as the evils of militarism and evils of racism," he said in the speech. “They have a way of saying things to you that kind of gets you into buying. In order to be a man of distinction, you must drink this whiskey. In order to make your neighbors envious, you must drive this type of car. In order to be lovely to love you must wear this kind of lipstick or this kind of perfume. And you know, before you know it, you're just buying that stuff, that's the way the advertisers do it.”

One fan even took a portion of the SCLC speech and applied to the Dodge ad.

Fiat Chrysler, which owns Dodge, said they got the green light from King's estate to use his speeches. King's estate is ran by his son Dexter Scott King, while the non-profit King Center is ran by King's daughter Bernice King. She quickly distanced herself and the center from the ad via Twitter.

However, the estate's managing director spoke to Slate on allowing King's words to used in the ad.

"When Ram approached the King Estate with the idea of featuring Dr. King’s voice in a new “Built To Serve” commercial, we were pleasantly surprised at the existence of the Ram Nation volunteers and their efforts, Eric D. Tidwell, the managing director of Intellectual Properties Management, Inc. said Monday (Feb. 5).

"We learned that as a volunteer group of Ram owners, they serve others through everything from natural disaster relief, to blood drives, to local community volunteer initiatives. Once the final creative was presented for approval, it was reviewed to ensure it met our standard integrity clearances. We found that the overall message of the ad embodied Dr. King’s philosophy that true greatness is achieved by serving others. Thus we decided to be a part of Ram’s “Built To Serve” Super Bowl program."

You can check out King's take on advertising here.

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Kehlani Plays Bryson Tiller’s Love Interest In “Always Forever” Video

Kehlani stars as Tiller’s love interest in the intimate new music video for “Always Forever,” released on Thursday (Oct. 22).

The stunning visual, directed by Glenn Michael of Toronto’s Kid Studio, is a creative take on how a relationship can become your entire universe. Tyler and Kehlani cuddle up, kiss, and hold hand in the steamy visual, prompting some fans to question the chemistry between the two. They might look pretty cozy, but Kehlani and Tiller are just friends (Tiller welcomed a child with girlfriend Kendra Bailey last year).

 

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🌎🎥💫Thanks Guys. #alwaysforever @kidstudio_ @ichiki @kehlani

A post shared by [ Bryson ] (@brysontiller) on Oct 22, 2020 at 12:35pm PDT

Kehlani shared some close-up stills from the music video on Instagram along with a message thanking Tiller for being a “solid” friend. “To one of my dearest friends…matching tattoos, years worth of stories, nights of dying laughter and holding each other down in the roughest times…I’m so proud of you. Thank you for being solid.”

The post was deleted after fans in the comments continued to speculate if the two were an item. Kehlani shared a follow-up message on her Instagram Story explaining in part, “I post lengthy captions about all my friends. You would have to follow me to know that.”

 

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#Roommates, #Kehlani explains her previous message to #BrysonTiller. (SWIPE for previous post)

A post shared by The Shade Room (@theshaderoom) on Oct 22, 2020 at 11:53am PDT

“Always Forever” is the latest single from Tiller’s newly released ANNIVERSARY LP.

Watch the video below.

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Jeezy Seemingly Challenges T.I. To A Verzuz Battle

An ATLien edition of Verzuz could be on the way. Jeezy appeared to challenge T.I. to a friendly battle after the Grand Hustle frontman “respectfully” shot down an offer from Busta Rhymes.

Without directly naming Tip, Jeezy posted a cryptic video message on Instagram on Wednesday (Oct. 21) subtly calling out his potential rival. “I don’t know what you’re avoiding me for. I’ll tell you what though, since it means that much to you put a date on it,” said Jeezy.

Tip jokingly replied in the comments, “Could this long time constituent of mine be referring to me???”

 

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PUT A DATE ON IT ☃️ @therealswizzz @timbaland @verzuztv

A post shared by @ jeezy on Oct 21, 2020 at 3:58pm PDT

The Verzuz battle isn’t confirmed just yet but fans are already excited at the thought of two of ATL’s finest going toe-to-toe. In the meantime, Swizzy and Timbaland are still prepping the lineup for Verzuz season two, and revealed that Busta threw his hat in the ring. “He’s ready for any type of Verzuz action coming his way,” Swizzy told Jimmy Fallon.

Busta also confirmed to Fat Joe that’s he's down to go up against T.I.

KING T.I. aka KING OF THE SOUTH aka @Tip aka MR. EXPEDITIOUSLY aka YOU SAID YOU WANTED THAT N.Y. ENERGY/SLASH NEW YORK SMOKE 💨? I’M HERE FOR YOU WITH OPEN ARMS... DON’T GET SHOOK NOW SHAWTY!!RESPECTFULLY (IN MY @RealSway voice) HARLEM!! @fatjoe #ITSTHESILENCEFORME @verzuzonline pic.twitter.com/O1fFmJYsYe

— Busta Rhymes (@BustaRhymes) October 21, 2020

But it doesn't look like the Verzuz showdown will be happening as Tip responded back citing a “generational gap” between him and Busta.

“I didn’t know we were reaching back through generations. That’s a huge generational gap there isnt it? I have a huge amount of respect for you,” noted Tip. “An exponential amount of respect.”

Watch his full response to Busta below.

TI declines Busta Rhymes’ #Verzuz Battle challenge due to generational gap 👀🤔👀 via: @hiphopdx pic.twitter.com/n9nLyNBF5c

— 935 KDAY (@935KDAY) October 22, 2020

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Beyonce Shows Solidarity With Nigeria Amid Protests Over Police Brutality

Beyonce is showing solidarity with Nigeria following Tuesday’s (Oct. 20) brutal massacre in the country’s capital city of Lagos. The Bey Good Foundation has been partnering with local youth organizations supporting the protests, and working with coalitions to provide food, shelter and healthcare to those in need, Beyonce revealed in a statement.

“I am heartbroken to see the senseless brutality taking place in Nigeria,” she said. “There has to be an end to SARS (Special Anti-Robber Squad). We have been working in partnerships with youth organizations to support those protesting for change. We are collaborating with coalitions to provide emergency healthcare, food and shelter.”

Bey added in closing, “To our Nigerian sisters and brothers, we stand with you.”

A message from Beyoncé. pic.twitter.com/5Ng7JF2stf

— BeyGOOD (@BeyGood) October 21, 2020

The statement directs viewers to her website where they will find links to donate or get involved in the movement to end SARS. Graphic videos and images of the brutality in the Lekki region of Lagos, have been circulating the web, but despite overwhelming evidence of corrupt and violent government forces, kidnapping, murders, non-fatal shootings, and other violent attacks on peaceful protestors,  the Nigerian government continues to downplay the issue. Lagos state governor Babajide Sanwo-Olu claimed only one fatality in the massacre, and roughly 25 people wounded.

The #EndSARS movement has been amplified across social media, and prompted numerous protests around the globe Wednesday (Oct. 21). Also on Wednesday, United Nations Secretary-General Antonio Guterres condemned the violence and expressed condolences to the families of the bereaved. Guterres encouraged Nigerian authorities to investigate instances of police brutality and “hold the perpetrators accountable.” Guterres went on to urge security forces to “act with maximum restraint,” and encouraged protestors to remain peaceful.

“While the number of casualties of yesterday’s shooting at the Lekki toll plaza in Lagos is still not clear, there is little doubt that this was a case of excessive use of force, resulting in unlawful killings with live ammunition, by Nigerian armed forces,” said UN Human Rights Chief Michelle Bachelet. “Reports that CCTV cameras and lighting were deliberately disabled prior to the shooting are even more disturbing as, if confirmed, they suggest this deplorable attack on peaceful protestors was premeditated, planned and coordinated.”

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