Premiere: Soop's "Picture Perfect" Leaves The Studio In Flames (Video)

Be in Columbus. Never seen Bow Bow. 

Columbus, Ohio is known for its well-known Ohio State Buckeyes football team, and Bow Wow. The C.O. isn't known for much hip-hop. But Columbus' underground scene is bubbling with raw hip-hop talent.

Enter South Side Columbus native, Soop. The rapper/producer has been getting busy with music for some years now. When one needs to desensitize from the booty shaking, pill popping and flossing on record, Soop brings clever and uplifting wordplay over insanely neck-shaking, and intensely brooding production. Today (Feb 28), the rookie MC drops off a brand new video for his hard-knocking track dubbed, "Picture Perfect."

Shot by Mr. Victorious, Soop confidently walks into the booth leaves the studio in flames.

"Outside jumper working impeccable/Working two jobs just to bring home the vegetables/Too involved with decimals to be fucking with decibels/They say don't waste your talent mutherfucker/But I swear it's a rush, every time I hit the cupboard, stash another $1,000 right behind the liquid butter/In that Fruity Pebble box, make sure that cereal got it covered," raps Soop.

It's nothing wrong with making fun and ignorant music. That's cool. But it's mentally stimulating when hungry MCs unveil quality hip-hop, where nearly ever word has meaning. Everyone can't do that. Substance--this is what Soop's "Picture Perfect" brings to the table.

Watch the video above.

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Premiere: I DO Tackles Gun Violence In "Tears" Music Video

The United States' problem with gun violence has become one of its most daunting concerns, with statistics from the University of Washington's Institute for Health Metrics and Evaluation stating that the country had 4.43 deaths due to gun violence for every 100,000 people in 2017. It's become so commonplace that many have become desensitized, but Los Angeles' duo I DO hopes to keep conversation around the topic alive in the new video for their song "Tears."

The Hector Felix-directed video illustrates three instances of gun violence: an argument between three men that ends up with a mother grieving the loss of her son, a white police officer who pulls over a car with two unarmed black men and shoots one of them, and a mass shooter who opens fire at a concert. The video also attempts to humanize immigrants. The song, performed by I DO – the duo of vocalist J. Lauryn and producer Trackdilla – is just as mournful. "How many times will it take for us to see freedom? Too many bodies on the floor," J. Lauryn sings.

“We hope 'Tears' is a song that connects with anyone who has lost a loved one or friend to gun violence,” I DO told VIBE in a shared statement. "'Tears' is a song with a message. A message that many are trying to push. How many voices does it take for change to happen?”

The Hawaiian-born J. Lauryn wrote on Ziggy Marley's Grammy-winning self-titled album, along with lending pen work to David Guetta and Ashanti. Trackdilla escaped violent conditions in Angola, Africa to arrive in the United States, where he has since produced and collaborated with 2 Chainz, Rick Ross, Sean Paul and others. Together the two form I DO, a duo represented by Billboard Power 100 manager Dre London, who manages Post Malone and Tyla Yahweh.

Watch the music video for "Tears" above.

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Tierra Whack Debuts "Unemployed" Video On Adult Swim

Philadelphia rapper Tierra Whack has been on a roll recently and she won't be slowing down any time soon. After releasing a series of singles during her "Whack History Month" and her debut performance on Jimmy Kimmel Live in March, Whack has another thing coming for her fans. The Interscope artist announced that her song "Unemployed," from the stream of singles she released during her self-titled awareness month, will have an accompanying music video. The visual is set to premiere on Adult Swim on April 9.

"We love Tierra and this is just the first of several things we have planned together," Jason DeMarco, senior vice president/creative director on-air for Adult Swim, said. "It's a joy to be able to work with talent of her magnitude."

Whack's latest drop, which can be viewed live on Adultswim.com, is right in line with her quirky style and unique video creations. The clip features stacks of potatoes, a few with faces on them and viewers have already given their two cents on the presence of the vegetable in the video.

Only @TierraWhack would give potatoes feelings and also make them scary and inedible lmao

— 🦇 J.W. (@gothistorian) April 9, 2019

this @TierraWhack video made me eat a whole raw potato just now https://t.co/EZh9zcxQFv

— Brian 🍊-g+t (@brorante) April 9, 2019

Don't forget to tune into Adult Swim between 8-9 p.m EST tonight (April 9) to catch the world premiere.

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Premiere: Inas X Gets Even In Vengeful 'Me 2' Music Video

In a time where empowerment and independence among women is being celebrated like never before, a number of rap artists have emerged that reflect those sentiments. One fresh face that's been making noise while representing for the ladies is Inas X, who unveils the music video for her new single, "Me 2," an infectious ditty that showcases the Brooklyn, New York native's lyrical prowess over production by Steelo Foreign.

In this self-directed clip, Inas X and her girlfriends kidnap a philandering playboy who's been caught in his web of lies and teach him a lesson about playing games with the wrong women. The hostage, played by L.A.-based comedic actor and viral sensation Carey Boy, gets taken on the ride of his life, as Inas X and her crew tie him up and force him to endure a round of torturous acts. Rather than bicker with one another, the women decide to take their frustrations out on the guilty party, creating money showers while twerking in a show of solidarity.

Currently on "The Hood So Proud Tour" alongside Tokyo Jetz, Brandie Blaze, and Malia The Model, Inas X looks to capitalize on that momentum with the visual for "Me 2," an exotic trap pop record that casts the Brooklynite in the light of a boss.

Watch the video for Inas X's song "Me 2" above.

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