FX, Guy D'Alema

5 Hip-Hop Culture Moments In 'Atlanta's' "Sportin' Waves" Episode

As Earn and Paper Boi navigate the corporate business world, Atlanta's latest episode reveals some truths about hip-hop culture. 

In the latest episode of Atlanta season two (Mar. 8), Earn (Donald Glover) and Paper Boi (Brian Tyree Henry) are left to navigate the corporate business world in hopes of expanding Paper Boi's brand. Outside on the streets, it's easy to scam your way to the top (forging gift cards and stealing in plain sight are just two of the schemes); but when it comes to corporate business, you have to follow a different kind of protocol.

Earn lands Paper Boi a meeting at a gluten-free-eating entertainment company in a boujee part of town. The meeting could take him to the next level, but not before making him jump through a couple of hurdles.

From performing in front of an audience that doesn't know your music to having to endure white girl acoustic rap covers of your weed man's girl, Atlanta's "Sportin' Waves" episode provided a lens into what hip-hop culture is today. Here's the most telling moments.

1. Peter Savage And The Musical Outreach Program 

Only five minutes into the second episode, we meet Peter Savage, head of a musical outreach program at some entertainment platform, along with a predominantly white staff. Earn and Paper Boi have set up a meeting to play and perform some of the new music in order to expand Paper Boi's brand and fanbase.

While the scene is jam-packed with punchlines, namely around Savage's nickname, which is a play on rapper 21 Savage's moniker, it's also telling of the how corporate offices interact and do business with hip-hop artists. It's pretty clear Savage has fairly little to no understanding of Paper Boi's music or the genre in which he's apart of. The cute nickname he's picked up among his millennial staff is supposed to be a tool to relate to hip-hop artists, but judging by the look of  Paper's Boi's expression, it's unsuccessful.

As Paper Boi's time in the office continues, he's asked to perform his single in front of the entire staff, to which he quickly declines in an awkward exit from the stage. But the moment before he walks away, in which he sees a doe-eyed white kid in the front row eating a banana, explains why he was uninterested in appeasing his audience. He's unwilling to perform his music for a demographic of people who wouldn't understand it anyway. This scene stirs the conversation surrounding hip-hop artists, major record labels, and the disconnect between them.

2. "We Don't Have A Disc Drive"

In the same office scene, Peter Savage asks to hear some of Paper Boi's music. Earn, being the manager and all, pulls out a copy of a CD with his artist's new tunes, but is denied by Savage. "We don't have a disc drive," he said. "Yeah, it's a new state of the art system. It's all wireless and fully-integrated into the system."

His three lines are more so a window into the music industry's evolution within the past decade. CDs are essentially dead. In Feb. 2018, Best Buy announced that it would stop selling physical copies of albums in its department stores in May 2018. Target is also believed to follow. With the rise of  streaming services, the ways we access and listen to music is changing.

3. Performance Art 

As Earn and Paper reach the end of their exhausting press day, they spot Clark County, another rookie talent in the office where they previously met with the musical outreach program. Unlike Paper Boi, he appears more enthusiastic; he's mounted the table in the middle of the room and performing his music in front of an awestruck audience.

Perhaps, this is a comment on how others view our culture; it's a performance art, a show. This scene is simply background filling, so it's hard to make out exactly what is happening. But by the looks of the employees' faces, they're entertained by this artist's showmanship instead of moved by his talent and lyricism. Are there still some people out here that view hip-hop artists solely as entertainers and not taste-makers? Probably. But on the other hand, there are probably rappers who'd sacrifice pure ability to put on a good show.

4. The Dreaded Acoustic Covers

The nauseating trend of transforming rap songs into a bland, acoustic covers finally gets a spot on a TV series. Atlanta does a great job of capturing the foolishness and hilarity of a trend that hip-hop most definitely did not ask for. Paper Boi and Darius' new weed distributor hooks them up with the most "legit" weed from Hoboken County, as well as a link to his girl's cover of Paper Boi's single.

This scene is riddled with eye-rolling moments, starting from the moment the weed man suggests his girlfriend is "gangsta" because she likes hip-hop. But nothing beats the moment Paper Boi opens his phone to hear the cover. He doesn't play all of it, but viewers get a brief view of the weed man's girlfriend singing his song while sitting on her bed playing a guitar. It's waspy, annoying, and all-around painful to hear and watch. But it's a revealing point about how outside cultures are diluting hip-hop to make it sound softer and pop-y. "That acoustic rap... White girls love that s**t."

5. Cut The Check: Yoo-Hoo Partnership

At episode two's finale, a high Earn, Darius, and Paper Boi are lounging around a big screen television when Clark County (the one who was in the entertainment office earlier that day) is rapping along to a Yoo-hoo commercial. "This Clark County dude, he making money,' Darius says, gawking at the screen.

"We drinking Yoo-hoo like it's dirty sprite," the rapper says in the commercial. After a short pause, Paper Boi dismisses the PR stunt, while Earn – with his managerial hat on – chimes in: "man, s**t is good."

Back in the day, hip-hop artists were limited to certain products and fashions, but that's rapidly changing. With hip-hop being the top genre in the country, brands are now looking to rappers to promote their products. Kids will probably buy a lot more of that chocolate milk now that their favorite artist is cosigning it. This PR logic is hardly unheard of, but it's birthing a lot of unusual collaborations. Just look at the following; Lil Yachty and Nautica/Vince Staples and Sprite/ Chance The Rapper and Kit-Kat.

READ: Jeezy, Flying Lotus & More Artists Heard On ‘Atlanta’s’ ‘Sportin' Waves’ Episode

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Gabrielle Union Slammed For Kissing Newborn Daughter

Filled with that new-mommy joy, Gabrielle Union's Instagram feed has been packed with baby pictures. But a new video with her showering her daughter in kisses is receiving backlash.

Captioned "Kissing Game, She's got my heart on a string," the short video is a less than 30 seconds of the mother-daughter combo kissing on the mouth. Still, some commenters felt that Union was harming the child.


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Kissing Game. She's got my ❤ on a string. @kaaviajames 💋💋💋

A post shared by Gabrielle Union-Wade (@gabunion) on Dec 6, 2018 at 6:38pm PST

"Kissing seems so harmless, but research suggests that you could spread oral bacteria called mutant streptococci through saliva if you have active tooth decay," said one commenter, giving an unwelcome dose of cyber parenting. "And this could increase your child's risk of tooth decay."

With hundreds of people giving unrequested advice, Union offered a response to the comments.

"Hey guys, I appreciate all the concern about kisses on the mouth and labored breathing,” the 46-year-old wrote. "I am blessed enough to have a nurse here with us while at work. Kaav is healthy and I don’t even touch her without washing and sanitizing myself and everything and everyone that comes into contact with her.”

A classy comeback, the actress stood her ground while defending her right to parent in her own way.

READ MORE: The Wades' Newest Addition, Kaavia James Union Wade, To Make TV Debut With Oprah

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50 Cent, Starz CEO Detail $150 Million Deal, 'Power' Spinoffs

50 Cent continues to flourish as a television producer as he spilled the tea to Business Insider during their Ignition conference this week on some projects he has coming in relation to his hit series Power.

In a sit-down interview, 50 along with Starz's CEO Chris Albrecht, told moderator Nathan McAlone that although he'll no longer appear on the Omari Hardwick-headed show, he'll be bringing three spin-offs from the show into on-air fruition.

One of the spin-offs will be a prequel revolving around 50's slain character Kanan. Meanwhile, all three spin-offs will be moving simultaneously, according to Albrecht.

"The prequel is my spin-off. I get the chance to come back. I'm dead," 50 said. "It's cool, though. It gives the chance to show the world where all of these characters grew in so you can see the defining moments that developed their imperfections that people are attracted to at the moment. It's exciting. It's TGE, the golden era."

Albrecht chimed in on 50's announcement, saying, "I'm happy to have them all work, but we're determined to have at least one.

"it's important because there's a lot of fans out there that want to see more of those characters and new stuff like BMF [Black Mafia Family], which is going to be amazing. Not easy, but amazing."

Black Mafia Family is another show that will be overseen by 50, about the infamous drug organization that ran rampant in the 1980s headed by Demetrius "Big Meech" Flenory.

This news comes almost two months after the October announcement that 50 signed a multi-series deal with the network worth up to $150 million.

Check out the conversation below.

READ MORE: 50 Cent Says He Wouldn't Be Mad If His Son Got Hit By A Bus

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Snoop Dogg Advises Kevin Hart To Tell The Oscars To "Suck A D**k"

Kevin Hart has pulled out of hosting the Oscars after refusing to apologize for his resurfaced tweets that appeared to share homophobic views. The gig may have been Hart's dream job, but Snoop Dogg is telling him not to worry. Instead, he suggested the comedian should tell the Academy to "suck a d**k."

Snoop gave Kevin some advice in a video on Instagram on Friday (Dec. 7). "Don't trip, that ain't our kind of shit anyways. Oscars? Yeah right, come do the BET Awards," Snoop said in the video. "They don't care. You a comedian, crackin' jokes...really? Y'all want me to host it now? Nah, I don't think so. I got s**t to do, and I got way more customers before I get to you. Kevin Hart, smoke a blunt. Tell the Academy to suck a d**k or die trying. F**k 'em. We still love you, n***a."

As previously reported, Kevin Hart landed at the center of controversy after someone re-discovered his tweets from 2011. He reportedly claimed that he would hit his son if he was ever caught playing with dolls. The comedian stated that the Academy called him Thursday night (Dec. 6), and gave him an ultimatum: apologize or step aside. Hart decided to pass on the apology and later stepped down from his position. Amidst his exit, he also offered an apology to the LGBTQ+ community. "I sincerely apologize to the LGBTQ community for my insensitive words from my past," he said.

The Academy hasn't announced a new host at this time. The 91st Oscars ceremony will kick off on Feb. 24, 2019. Check out Snoop's advice to Hart in the video below.


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P. S. A. @kevinhart4real 🎥👍🏿💙. 🏆 🥇 Oscar Meyer Weiner

A post shared by snoopdogg (@snoopdogg) on Dec 7, 2018 at 7:14am PST


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