FILA Commemorates ‘Mindblower’ Re-Launch With Pop-Up Experience
FILA is looking to expand its legacy and brand with a brand new pop-up in New York City. The legendary sports and streetwear brand reportedly re-launched its iconic Mindblower shoe, and in commemoration of the retro collection, the brand has opened an official pop-up shop on NYC’s Grand Street.
In addition to re-launching the Mindblower, FILA also introduced a new collection of apparel and accessories for women and men that were inspired by the silhouette of the shoe. For those who are not familiar with the Mindblower, the original sneaker debuted in 1995, sporting an unconventionally chunky sole. The FILA logo will reportedly appear on a series of graphic t-shirts, hoodies, jackets, shorts, pants, bags, and caps. This time around FILA teamed up with a unique mix of nearly 50 collaborators across the globe, to offer their own distinct take on the Mindblower or Mindbreaker 2.0 silhouette, incorporating colors, graphics and additional design elements that reflect their creative aesthetic.
“The Mindblower collection and pop-up allows us to expand on the success of the Heritage category, with apparel, accessory and footwear offerings that seamlessly balance past, present and future,” Louis W. Colon III, Vice President of Heritage and Trend at FILA North America, said in an official press release to VIBE. “We are creating an engaging experience for consumers, while highlighting the next wave of innovative Heritage products. This will further cement FILA’s status as an iconic fashion and sport brand, telling an authentic story to a new generation.”
In addition to displaying the collection, the pop-up also includes multiple visuals and Mindblower-inspired rooms. It will be open to the public until Thursday, May 3 at 107 Grand Street in New York City’s Manhattan borough.
For more information about the collection and event, head over to Fila’s website. In the meantime, check out some of the gear in the in-line galleries above and below.