Hennessy Highlights World Champion Cyclist Marshall “Major” Taylor In New Campaign

Long-time Hennessy partner Nas lends his voice to the commercial as well.

Hennessy is back with another award-winning campaign. This edition features an unsung athlete that lives up to their "Never stop. Never settle." mantra. The advertisement features world champion cyclist Marshall "Major" Taylor who became the first African American to win a world championship in 1899.

"Major" was born in Indiana, Indianapolis in 1878 and began racing professionally at 18 years old. He held seven world records by 1898. Although he competed fiercely for 14 years and fended off intense racism along the way, he retired at age 32. By 1932, he died penniless in Chicago. His story stood out to Senior Vice President of Hennessy U.S., Giles Woodyer.

“Marshall ‘Major’ Taylor’s perseverance to achieve new levels of greatness despite adversity is universally inspiring,” Woodyer said. “Hennessy has always been committed to celebrating important cultural moments and sharing the stories that help shape our world. We hope that this remarkable journey of an American hero will inspire others to push the limits of potential--to continue striving, to Never stop. Never settle.”

For the commercial, which originally aired on April 14, the company enlisted the help of rapper Nas to do the voiceover as he doubles as an Emmy-winning voiceover artist. They also used cycling enthusiast, Kadir Nelson, to channel the spirit of the champion for the commercial.

Hennessy is also working with ESPN to further share his legacy with a powerful documentary with commentary from BMX rider Nigel Sylvester and road cyclist Ayesha McGowan. The film will explore the pioneer cyclist's drive, determination, and ongoing quest to break barriers in pursuit of his dreams. The film is set to air on April 22nd on the network at 3 p.m. ET.

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Ty Dolla $ign Releases New Album Feat. Nicki Minaj, Roddy Ricch, Kanye West And More

After a three-year album hiatus, Ty Dolla $ign released his latest studio effort, Featuring Ty Dolla $ign, on Friday (Oct. 23).

The 25-track album features appearances from Nicki Minaj, Kid Cudi, FKA Twigs, Roddy Ricch, Jhené Aiko, Kehlani, 6lack, Young Thug, Music Soulchild, Skrillex, Quavo, Anderson Paak, Post Malone, Kanye West, and more.

Powered by previously released singles, “Ego Death,” Expensive” and By Yourself,” the new album flexes a different music muscle for the Grammy-nominated recording artists who steered clear of  making club records.

“I was intentionally trying to not make club songs [talking about] hoes and *itches and all the sh*t I used to talk about,” Ty told Vulture in a recent interview. “I was trying to, like, talk about my life, and what it is now, and really do something different with it. I got a daughter going to high school this year, and she’s paying attention, and all her friends are paying attention, so I can’t talk as crazy or do the crazy sh*t that I used to do.”

Stream Featuring Ty Dolla Sign below.

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Jay Z Launches His Own Cannabis Brand

Jay Z is venturing into the world of cannabis. The  mogul officially announced the launch of his new cannabis brand, Monogram, on Friday (Oct. 23) marking his first product collaboration since becoming chief brand strategists of the Northern California-based dispensary, Caliva, last year.

“Monogram seeks to redefine what cannabis means to consumers today,” the company said in a press release. As many marijuana storefronts have implemented new rules amid the global pandemic, Monogram is also planing to launch an e-commerce sales option, “In an effort to provide a more tailored customer experience.”

Caliva and Hov opened their first Southern California storefront last year. Besides providing quality products, Hov aims to use his position at Caliva to help the formerly incarcerated (many of whom are not reaping the benefits of marijuana legalization) through advocacy, job training, and employee and workforce development.

According to the company website, Monogram uses “expert growers” to ensure that each marijuana flowers receives the “respect it deserves” in every stage of the growth process. Additionally, Monogram flowers are grown in small batches so that every plant gets “personalized attention.”

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Kehlani Plays Bryson Tiller’s Love Interest In “Always Forever” Video

Kehlani stars as Tiller’s love interest in the intimate new music video for “Always Forever,” released on Thursday (Oct. 22).

The stunning visual, directed by Glenn Michael of Toronto’s Kid Studio, is a creative take on how a relationship can become your entire universe. Tyler and Kehlani cuddle up, kiss, and hold hand in the steamy visual, prompting some fans to question the chemistry between the two. They might look pretty cozy, but Kehlani and Tiller are just friends (Tiller welcomed a child with girlfriend Kendra Bailey last year).

 

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🌎🎥💫Thanks Guys. #alwaysforever @kidstudio_ @ichiki @kehlani

A post shared by [ Bryson ] (@brysontiller) on Oct 22, 2020 at 12:35pm PDT

Kehlani shared some close-up stills from the music video on Instagram along with a message thanking Tiller for being a “solid” friend. “To one of my dearest friends…matching tattoos, years worth of stories, nights of dying laughter and holding each other down in the roughest times…I’m so proud of you. Thank you for being solid.”

The post was deleted after fans in the comments continued to speculate if the two were an item. Kehlani shared a follow-up message on her Instagram Story explaining in part, “I post lengthy captions about all my friends. You would have to follow me to know that.”

 

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#Roommates, #Kehlani explains her previous message to #BrysonTiller. (SWIPE for previous post)

A post shared by The Shade Room (@theshaderoom) on Oct 22, 2020 at 11:53am PDT

“Always Forever” is the latest single from Tiller’s newly released ANNIVERSARY LP.

Watch the video below.

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