Premiere: 'Rico Love Presents' Debuts Black Mirror-Inspired Visual For TXS's "Do Good"

Rico Love is shifting the spotlight from himself and onto emerging artists like TXS for the first installment of his series.

For well over a decade, Rico Love has consistently made stellar musical contributions to black music with a gold (and platinum) catalog of solo R&B hits and collaborations with an A-list line up of musicians like Beyoncé, Usher, French Montana, A$AP Rocky, and countless others. Now, the Grammy award-winning artist is striving to achieve his "ultimate goal" of paving the way for the next generation of talent through the first installment of his Rico Love Presents series, a visual for TXS’s (pronounced “Texas”) new single, “Do Good.”

“What I’m doing is I’m finding acts who I believe in. I admire DJ Khaled for his ear and ability to find perfect hits, but what I want to do in that sense is create the perfect record for an artist and put it under my platform and give them a chance to be seen and heard by the world. But it has to be exceptionally talented people. When I found TXS, I literally named her TXS, and I said, ‘You know what? We got to come up with something dope that’s authentic, real and defining.' I wrote the treatment for the video [and] came up with the visual concepts."

Directed by Parris Stewart, the eerily captivating video and its stylish display of seduction catch us off guard as the songstress appears donning a white swimsuit atop a matching white horse, symbolic of the "Lone Star State" itself. The all-white, macabre visual portrays how it really feels to witness and/or be a man experiencing ghastly (and very painful looking) methods of torture, both psychologically and physically.

Rico Love explains how the concept of "Do Good" was not only the physical manifestation of TXS's lyrics, but also drew inspiration from her home state of Texas and a Netflix original series, when displaying the track's most prominent themes.

“Basically, the name of TXS's project is Everything Is Bigger and I was playing off [the phrase] ‘Everything Is Bigger in Texas.’ I thought, what would be something that would represent the "Lone Star State?" And [then] I thought, a horse! I was inspired by the Netflix show Black Mirror and [I asked], 'how could we put somebody through the worst torture ever mentally with them not knowing whether or it's real or it's not?'" recalls the producer-songwriter.

"When you look at the visual and she shows up on this horse, you see the horse as this guy is getting tortured, but you never see her touching him because it's acknowledging his presence. It's a mental torture. What is she doing? Is this real, is this really happening or is this all a part of his imagination? Is he going to keep reliving this pain? The irony of it is the sting hurts too good. [She says] I don't care, I don't care. But her actions aren't there [she's] upset and furious. It's to play off the lyrics of the song and this creates something that I believe is artistic."

The visual masterfully captures the record's nonchalant, brooding tone and all too familiar themes of when a woman has finally hit her breaking point in a relationship. It brings to life what many women go through internally when they've finally called it quits with a fuccboi.

“The identity behind that record is me painting a picture of who I believe the artist TXS is. I build on her energy and try to create an ascetic, an ambiance, a scene, a plot. All of those things that makes for an incredible artist. I look at an artist, I study them. And then I say this is how I would interpret them," he explains. “So, the meaning and intention behind “Do Good” is just the attitude of a woman who says, "I’m sick of going back and forth. You know what, I hope you do good. I’m done, live your life, [just] do good.”

The "They Don't Know" hitmaker goes on to explain the purpose of the Rico Love Presents series as he reveals that he's never had the opportunity to break his own artist before, despite his own success as a producer and solo artist. And he's going about that by searching for the most talented rising artists across the country, developing a unique and well-made record and visual for them, and giving them a platform to share their talents with the world.

“With Rico Love Presents, [I'm] finding incredibly talented artists who I believe deserve a shot. One thing I've never been able to do is to break an artist and that's been my ultimate goal. I've had success as a songwriter and producer and even success as an artist, but I've never been able to break an artist. [I want] what Timbaland had with Aaliyah, what Pharrell had with Clipse and Kelis. I want to be able to have and develop artists, give them a foundation and an opportunity to be heard. Instead of me saying, 'Let me focus on this one artist,' let me create this platform and allow them a chance to be seen and heard and then let them go about their way. If they decide they want to learn under my tutelage, that's great. But if not, I did my part and introduced them to the world and give them the opportunity to move forward on their own."

TXS's latest project, Everything's Bigger is now available on SpotifyApple Music, and Tidal. Watch her alluring music video above from the Rico Love Presents series.

From the Web

More on Vibe

Premiere: The Hamiltones Beg For Love In 'Pieces' Music Video

We've all been there – when a relationship is reaching its possible end, and one side is fighting to keep the partner they love so much. Begging a woman to stay has made for legendary songs, and on "Pieces," The Hamiltones sing their hearts out while trying to keep a relationship together.

The music video, directed by EverydayLavan, shows each member of The Hamiltones singing longing, heartfelt vocals asking for another chance, while a woman becomes fed up while waiting on her man to come home to her. "Pieces" has slow, melodic vibes, and should be an instant listen for fans of classic R&B. The song will be released on streaming platforms at midnight (May 3).

J. Vito, Tony Lelo, and 2E began as a trio of background vocalists for Grammy-winning soul singer Anthony Hamilton, and earned adoration on social media and YouTube for their quartet-styled cover performances. After selling out The Apollo and working with the likes of Hamilton, PJ Morton and Tori Kelly, The Hamiltones are preparing their debut Watch The Ton3s for a June 7, 2019 release under Rapper Big Pooh's Common Cents Media Group / EMPIRE / Dame Inc.

Continue Reading

Premiere: I DO Tackles Gun Violence In "Tears" Music Video

The United States' problem with gun violence has become one of its most daunting concerns, with statistics from the University of Washington's Institute for Health Metrics and Evaluation stating that the country had 4.43 deaths due to gun violence for every 100,000 people in 2017. It's become so commonplace that many have become desensitized, but Los Angeles' duo I DO hopes to keep conversation around the topic alive in the new video for their song "Tears."

The Hector Felix-directed video illustrates three instances of gun violence: an argument between three men that ends up with a mother grieving the loss of her son, a white police officer who pulls over a car with two unarmed black men and shoots one of them, and a mass shooter who opens fire at a concert. The video also attempts to humanize immigrants. The song, performed by I DO – the duo of vocalist J. Lauryn and producer Trackdilla – is just as mournful. "How many times will it take for us to see freedom? Too many bodies on the floor," J. Lauryn sings.

“We hope 'Tears' is a song that connects with anyone who has lost a loved one or friend to gun violence,” I DO told VIBE in a shared statement. "'Tears' is a song with a message. A message that many are trying to push. How many voices does it take for change to happen?”

The Hawaiian-born J. Lauryn wrote on Ziggy Marley's Grammy-winning self-titled album, along with lending pen work to David Guetta and Ashanti. Trackdilla escaped violent conditions in Angola, Africa to arrive in the United States, where he has since produced and collaborated with 2 Chainz, Rick Ross, Sean Paul and others. Together the two form I DO, a duo represented by Billboard Power 100 manager Dre London, who manages Post Malone and Tyla Yahweh.

Watch the music video for "Tears" above.

Continue Reading

Tierra Whack Debuts "Unemployed" Video On Adult Swim

Philadelphia rapper Tierra Whack has been on a roll recently and she won't be slowing down any time soon. After releasing a series of singles during her "Whack History Month" and her debut performance on Jimmy Kimmel Live in March, Whack has another thing coming for her fans. The Interscope artist announced that her song "Unemployed," from the stream of singles she released during her self-titled awareness month, will have an accompanying music video. The visual is set to premiere on Adult Swim on April 9.

"We love Tierra and this is just the first of several things we have planned together," Jason DeMarco, senior vice president/creative director on-air for Adult Swim, said. "It's a joy to be able to work with talent of her magnitude."

Whack's latest drop, which can be viewed live on Adultswim.com, is right in line with her quirky style and unique video creations. The clip features stacks of potatoes, a few with faces on them and viewers have already given their two cents on the presence of the vegetable in the video.

Only @TierraWhack would give potatoes feelings and also make them scary and inedible lmao

— 🦇 J.W. (@gothistorian) April 9, 2019

this @TierraWhack video made me eat a whole raw potato just now https://t.co/EZh9zcxQFv

— Brian 🍊-g+t (@brorante) April 9, 2019

Don't forget to tune into Adult Swim between 8-9 p.m EST tonight (April 9) to catch the world premiere.

Continue Reading

Top Stories