Gina Rodriguez Uses Emmy Campaign Money To Pay Latinx Student’s Tuition

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With the Emmy nominations approaching in July, instead of using CBS TV Studios’ money for promotion and expensive campaigns, Gina Rodriguez has opted to help a Latinx student pay for their college education, The Hollywood Reporter reports.

“Our show has always jumped at any opportunity to help me do something for the Latinx community,” Rodriguez said. “So I asked my showrunner, Jennie [Snyder Urman], if we could do something different with the money this year.”

The Jane the Virgin star partnered up with the Big Brothers Big Sisters of Los Angeles in efforts to choose the right candidate. In the end, she selected a young woman who is headed to Princeton University this fall and will be free of any college debt.

Although Rodriguez is content with her decision to help out the young woman, she initially had reservations about revealing her plans. “It’s taboo to talk about the money being spent, but it’s the reality,” Rodriguez said. “I think sharing this might inspire other people to do something similar. You can desire recognition and, at the same time, decide to not play in the confines of the game as it’s set up.”