Jay-Versace
Courtesy of Sprite

Jay Versace, Logic, Kyle & More Link With Sprite For 'Fresh Faces' Campaign

Versace will also star in a hilarious ad aired during the BET Awards this weekend. 

Sprite has flipped the script on their "Obey Your Verse” campaign featuring legends like Tupac, with the "Fresh Faces" series featuring the game's most buzzworthy figures.

Announced Wednesday (June 20), the campaign touches music and pop culture with Grammy-nominated rapper Logic, the talented DJ and producer Wondagurl, KYLE, Atlanta's MadeinTYO and budding comedian Jay Versace. The limited-edition collection will feature each artist with her own illustrated Sprite can. KYLE recently released "That's the Mix," a song coinciding with Sprite's collaboration with McDonald's.

The brand will introduce the bubbly campaign Sunday (June 24) during the BET Awards, with an ad geared around Jay Versace. Another 15 sec spot that showcases animated versions of the creatives will also be seen this month.

In the sneak peek below, Jay is shocked to discover he's "fresh outta Sprite." It may seem like a first world problem, but we see the phrase taking off.

Sprite's connection to music has been a strong one. Their "Obey Your Verse" campaign featured lyrics and illustrated images of Tupac Shakur, Missy Elliot and J. Cole. The 16 can collection brought together verses from Tupac’s “Keep Ya Head Up” to J.Cole’s  “Love Yourz.”

Other projects featured new jams from Drake as well as collaborations with A Tribe Called Quest, Grandmaster Flash, Common, and more.

Check out the ad below.

From the Web

More on Vibe

Dave East Teases Potential Move To The NBA

He's a rapper, an actor, and soon-to-be professional basketball player? Dave East is a man of many talents. The Def Jam artist revealed to TMZ Sports that he's considering making a play for the NBA and trying out for the New York Knicks team. A proud born-and-raised New Yorker, East said that the Knicks are the only team on his mind.

"I might," the 31-year old said when asked if he would try out for the NBA. "It's gotta be the Knicks though. It's gotta be in New York." The rapper's pursuit of a professional basketball career isn't too farfetched, in fact, he had a successful career as a college basketball player.

His years playing in the Amateur Athletic Union (AAU) as a teenager against current NBA players Ty Lawson, Greivis Vazquez, and Kevin Durant, who he developed a close friendship with, led the rapper to division one scholarship offers from the University of Richmond and Towson University. East ended up playing for the Richmond Spiders but later transferred to Towson where he also didn't last too long due to his deteriorating relationship with the school's coach.

Soon after leaving Towson, East traded in his basketball sneakers for a mic and a studio booth and hasn't looked back since — until now. His 6-foot-5 frame definitely increases his chances of playing in the league and he wouldn't be the first rapper to make the switch; Master P famously played for the Toronto Raptors and the Charlotte Hornets in 1999 and 1998, respectively.

If luck is on the Harlem rapper's side and if the NBA trade rumors are true, East could very well end up playing with his friend Durant and prized point guard of the Boston Celtics, Kyrie Irving.

Continue Reading
Lars Baron/Getty Images

New Jersey Couple Goes Missing In Barbados After Renting Jet Skis

On Saturday (June 22), New Jersey couple Oscar Suarez, 32, and Magdalena Devil, 25, started their vacation in Barbados. The pair were scheduled to return to the States on June 29, but have now been deemed missing at sea after renting jet skis.

According to NBC News, the couple disappeared on Monday (June 24), after departing the leasing location at Holetown Beach. Their vanishing was made known to local authorities by the jet ski rental's owner who noticed the pair didn't return at the mandated time of 2:55 p.m., after taking off at 2:30 p.m. Devil and Suarez both had on life jackets. An inquiry was also made by law enforcement at their temporary residence, Discovery Bay Hotel.

The Police Marine Unit and Barbados Coast Guard stated its search ranged from the point of departure to the Barbados Port which is a number of miles away, the New York Post adds. The hotel's management also revealed that neither Devil or Suarez returned to the place that day. The jet skis have not been found as well.

 

View this post on Instagram

 

The Royal #Barbados #Police Force is seeking the assistance of the public in locating two #missing persons. Missing: Oscar Suarez 32 years and Magdalena DeVille 25 years of the U.S.A staying at Room 49, Discovery Bay Hotel, Trents, St. James. Circumstances: They arrived in Barbados on Saturday 22nd June 2019 from the United States of America and are scheduled to leave on Saturday 29th June 2019. On Monday 24th June about 2:34pm they rented a Jet Ski from an operator at Holetown Beach and proceeded out to sea. At the time they were both wearing life jackets. About 2:55pm after they did not return, the operator became worried and contacted other operators in the area to carry out a search but they were not sighted. The matter was reported to the Police. The Police Marine Unit and the Barbados Coast Guard conducted a search of the area extending as far as the Bridgetown Port but were unable to locate either the couple or the Jet Ski. A check with the management of the Discovery Bay Hotel was made and it revealed that neither guest had returned to the hotel. Investigations are continuing. Anyone with information relative to the whereabouts of Oscar #Suarez and Magdalena DeVille is asked to contact the Emergency number 211, #Holetown Police Station at 419-1700, Crime Stoppers at 1-800-TIPS (8477), or the nearest Police Station.

A post shared by Ian D. Bourne (@bajanreporteronline) on Jun 25, 2019 at 4:02pm PDT

Continue Reading

Cardi B Stands Trial In New "Press" Music Video

Cardi B is taking major risks in her new music video. The Bronx native released the visuals for her latest single, "Press" on Wednesday (June 26), and she managed to fit a murder trial and choreographed, naked sequence all into a three-minute video.

The Jora Frantzis-directed video appears to open with Cardi committing a heinous crime. She then finds herself being interrogated by police and standing trial. That's when things start getting interesting. As she stands before a jury in an all-white outfit, the video also cuts to another scene where a visibly, nipple-less Cardi and her minions dance in the street. By the end of the video, Cardi makes one final order, which results in a courtroom full of dead people.

Interestingly enough, Cardi is currently dealing with legal issues in her real life. The rapper recently pleaded not guilty to allegedly ordered a hit on two bartenders at a New York strip club last year. Let's hope that case doesn't end like the one in this video.

Watch the visuals for "Press" above.

Continue Reading

Top Stories