la la anthony 50 cent power get the strap
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50 Cent's "Get The Strap" Catchphrase Stems From An Upcoming Episode Of 'Power'

Ah, the power of marketing. 

50 Cent has given more meaning to native advertising since birthing the wildly popular catchphrase, "get the strap."

It's been added to the comical Urban Dictionary while also being the key to the businessman's reported $1 million deal with Viacom’s Bellator subsidiary. Like everything he does, the phrase's origin comes down to a perfect business strategy.

Speaking with Desus and Mero, actress and author Lala Anthony revealed where the saying came from. "You'll hear how it started [on Power]," she said. "The moment where Kanan says it on the show is such a moment that you'll think, "Ah, that's where it started."

Time will tell if the phrase brings in new viewers, but it is remarkable that the businessman has won over non-Power fans in such a subtle way. "He's one of the smartest, nicest and kindest guys I know," she said while sharing her appreciation for their friendship.

"Just stay on his good side and you won't get attacked on Instagram. He's one of the few industry people when they say they're going to do something, they're going do it."

The rapper has done this in the past with his SMS Audio headphones, his former collaboration with Effen Vodka and currently with his champagne, Le Chemin du Roi.

READ MORE: 50 Cent Sells “Get The Strap” Catchphrase To Viacom For $1 Million

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Drake To Direct Upcoming ’48 Laws Of Power’ Episode On Quibi

While Drake is behind the mic laying down new verses for upcoming music, the Toronto native will also step behind the camera to direct an episode of an upcoming series. Based on Robert Greene’s best-selling book The 48 Laws of Power, the series of the same name will debut on Quibi in the near future.

Drake’s production company Dreamcrew, and Anonymous Content will helm the executive producing duties. The partnership will also receive executive direction from Dreamcrew’s co-founder Adel “Future” Nur and executive Jason Shrier. “When Drake and I sat down with Robert Greene it was incredibly inspiring,” Future said. “The laws allow for a wide range of dynamic storytelling and Quibi allows us to tell these stories in bite-sized chapters similar to the book.” The entertainment outlet will launch on mobile on Apr. 6.

Greene, who’ll be an executive producer as well, said he’s looking forward to the cinematic adaptation of his 1998 book. The passage outlines the road to success through philosophies taught by Sun-tzu, Machiavelli, and more.

"I have always thought that The 48 Laws of Power would be a perfect fit for a series, bringing to life the timeless Machiavellian game of power as portrayed in the book. But it was not until Drake and Future with Anonymous Content approached me with their unique cinematic approach to the laws that I knew I could join forces with them and go all in for a filmed interpretation of my work," Greene said. Anonymous Content will spearhead the studio.

Although music videos might be the only time you see Drake on the television screen, for now, the 33-year-old has his hands in a couple of TV projects from Netflix to HBO. On the former streaming service, Drake executive produced London's hit series Top Boy. On HBO, the first season of Euphoria, which Drake recently posted a picture of a table read on his Instagram, is headed into its second season. The production is currently on hold due to the COVID-19 pandemic.

 

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Kenya Barris’ ‘#blackAF’ Netflix Series Debuts New Trailer

Kenya Barris is looking to command the Netflix universe with another program for the streaming giant titled #blackAF. The series, set to premiere on Apr. 17, will depict his parenting skills and family structure in “a total reboot of the family sitcom” dynamic.

The mockumentary stars Rashida Jones, with guest spots from Nia Long, Tyler Perry, Mike Epps and more. Barris will also step into a leading role, playing a version of himself. Its description reads: “With new money and expensive tastes, Kenya Barris and his family navigate success and explore the struggles of being unapologetically black and wealthy.”

The show arrives after Barris' previous sketch comedy series, Astronomy Club, which debuted in 2019. The 45-year-old director/writer has also created hit programming including his -ish canon of black-ish, grown-ish, and mixed-ish. Barris is also responsible for writing the sequel to Coming to America.

View the trailer below.

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‘Dutch’ Trailer Features Lance Gross, Macy Gray And More

In an adaptation of Teri Woods' best-selling Dutch novel, the film of the same name will finally hit theaters in Fall 2020. The movie stars Lance Gross, Macy Gray, Melissa Williams, James Hyde and more.

The motion picture is directed by Preston Whitmore (This Christmas) and tells the story of Bernard “Dutch” James Jr., an ambitious drug dealer who has his sights set on becoming the East Coast’s top drug lord while battling a high-profile court case.

"We really got our hands on an all-star cast," says Manny Halley, producer of Dutch and founder of Imani Media Group. "Dutch is an iconic story within the urban literary genre, so we had to get every detail right—and I think we did. Fans will be looking for us to finish the trilogy with this one!"

The book "Dutch" was part of a trilogy series that first began in 2003. It was followed by "Dutch II: Angel’s Revenge," and "Dutch III: International Gangster."

View the trailer above.

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