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Mike Grippi for Reebok

Saweetie Reflects On Her Impending 'Icon' Status At Reebok Event

Saweetie opens up about breaking the rules to take her career to the next level.

On July 18, Reebok unveiled their all-new Alter the Icons collection and to celebrate, Saweetie, Lil Baby, Bodega Bamz, JAY IDK and MadeinTYO flocked to Manhattan’s massive 34th Street Foot Locker on Friday (July 20) for a special event. The day’s highlights included surprise appearances from the campaign stars and partners.

Outside of bringing a new look to the recognizable shoe, the latest collection highlights a new wave of artists and game changers who have “broken the rules” in their respective mediums to become accomplished on their own terms. Alter The Icons sees Reebok “tearing up its design rulebook” by bringing bold, urban-inspired renditions of the classic kicks, and the brand’s partners have all used similar, non-traditional approaches to become the stars rap fans know and admire.

“I think it's dope that they're reaching out to upcoming artists, icons before the icons,” rapper Saweetie says of the campaign’s originality. The 25-year-old MC came up through social media to become the hitmaker she’s transitioning into.

“People had boxed me in as a ‘pretty girl with followers that's rapping,’ but I think my project and the work speaks for itself,” she says, noting the difficulties in shedding the label of a social media rapper to a bonafide music star. As soon as she began to gain respect from peers and listeners through her infectious raps and enviable flow, the insecurities subsided and her confidence sparkled through. Some of the femcees she salutes for being rulebreakers in their own right include Lil Kim, Foxy Brown and Lauryn Hill.

Saweetie’s music began to gain traction after she released her boss lady anthem, “ICY GRL,” which samples Khia’s “My Neck My Back.” She’s also about to film the video for her upcoming song “Up Now” with G-Eazy and Rich The Kid in her native Bay Area. Other than her freestyles, tracks and collaborations, Saweetie is also the head of her own label, Icy, where she aims to aid other aspiring musicians through artist development.

Much like Reebok’s Alter The Icons collection (which she says is “dope”), Saweetie keeps her style edgy. “For one, I really love how [Reebok] did the rollout in the middle of the neighborhood where we’re from, so I think that that was their own twist and I think that that's what made the campaign so unique and altered,” she explains. “In order to be an icon, you need to be bold. How do I define boldness? Stepping outside of your comfort zone.”

Saweetie also highlights social media’s benefits for young, up-and-coming rulebreakers, stating that it allows for many different experiences. Coupled with hard work and dedication to one’s craft, she believes that it can amplify an individual to extreme heights.“I feel like in this day and age, social media gives you so much opportunity,” she says. “With a great team, we've able to work and through that, I signed with Warner, and after that, I just started collaborating with dope brands like Reebok. Although I had the label of being the ‘pretty girl rapper with a lot of followers,’ I just broke the rules. Now, I'm here.”

READ MORE: LVRN’s Reebok Collaboration Showcases Atlanta’s Influence In Fashion

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Mahershala Ali Addresses 'Green Book' Backlash After Golden Globes Win

Mahershala Ali took home the Golden Globe for Supporting Actor in a Motion Picture for his performance in Green Book on Sunday night (Jan. 7). Following his acceptance speech, Ali addressed the backlash regarding the film's plot.

Critics appeared to be upset about the film's storyline which depicted the true relationship between jazz pianist and composer Dr. Don Shirley (played by Ali) and Tony "Lip" Vallelonga (Viggo Mortensen). In the movie, Shirley, a black man from the deep South in 1962, hires an unemployed, white bouncer from the Bronx as his security to escort him during a the segregation era. During their journey, the two develop an unbreakable bond while confronting their differences. The backlash came after Shirley's family stated that the film and Ali's portrayal was inaccurate and filled with lies.

"I will say this," Ali said in response to the controversy, “my job is always the same: I have to look at what I am doing and be responsible for it."

He added: "I respect the family…and Doc Shirley. I spoke to the studio and the family and at the end of the day you wish everyone was happy and you don’t want to offend anyone in any capacity."

This is Mahershala Ali's first Golden Globe win. Check out his acceptance speech above.

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Regina King Makes Vow To Employ Women On Everything She Produces

Regina King took home the Golden Globe Award for Best Supporting Actress in a Motion Picture for her role in If Beale Street Could Talk on Sunday (Jan. 7). While it was the Hollywood star's time to shine, King took a moment during her acceptance speech to acknowledge other women in the industry with a courageous pledge.

After thanking various contributors who helped her nab the win, King addressed a more important issue. "The reason why we do this is because we understand that our microphones are big and we are speaking for everyone," she said. "And I just want to say that I’m going to use my platform right now to say in the next two years, everything that I produce, I’m making a vow — it’s going to be tough — to make sure that everything that I produce that is 50% women."

She concluded: "And I just challenge anyone out there — anyone out there who is in a position of power, not just in our industry, in all industries — I challenge you to challenge yourselves and stand with us in solidarity and do the same."

King is now a two-time Golden Globe winner. She previously won the award in 2016 for Best Performance by an Actress in a Supporting Role in a Series, Limited Series or Motion Picture Made for Television for her role in American Crime. She was also nominated this year for her performance in Seven Seconds but did not win.

Watch Regina King's acceptance speech at the 2019 Golden Globes n the video above.

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Moët & Chandon and Virgil Abloh celebrate the Launch of Moët & Chandon Nectar Impérial Rosé c/o Virgil Abloh™ in New York City.

Virgil Abloh Launches Moët & Chandon Nectar Impérial Rosé In NYC

Fashion powerhouse Virgil Abloh has joined forces with Moët & Chandon to re-design two limited edition bottles of Moët Nectar Impérial Rosé champagne.

Launched on Wednesday (Oct. 17), the creative visionary and #1 best selling rosé champagne hosted an exclusive event at New York City's New Museum to preview the exclusive designs. Working closely with Moët to curate the experience, Abloh debuted a  3L jeroboam, available exclusively to the friends and family, as well as a 750ml “ready-to-wear” design at the high-profile event.

Marking the creative's first-ever liquor brand collaboration, Vice President of Moët & Chandon USA Renaud Butel and Abloh toasted to the “new wave” of  Moët & Chandon, nodding to Abloh's signature  “DO NOT DROP” styling.

The event was soundtracked by DJ Venus X, who provided energetic beats while guests enjoyed a four-course meal designed to pair with Moët Nectar Impérial Rosé champagne, with the final course being paired with two custom cocktails–“The New Classic” and “The Drop”–created specifically for this event.

The special and celebratory night ended on a high note, when the crowd was treated to a surprise DJ performance by Abloh himself.

A jack of all trades, Virgil Abloh has a passion for DJing and producing and recently debuted his own Beats 1 Radio Show on Apple Music dubbed 'Televised Radio." This latest collaboration continues a blockbuster year that has seen him become the artistic director of Louis Vutton menswear, and continued success with his series of collaborative sneakers with Nike and his company Off-White.

Originally announced in September, the 750ml "ready-to-wear" design is now available for $60 at retailers nationwide, as well as online at

READ MORE: Virgil Abloh’s Moët & Chandon Collaboration Is Too Cool To Sip

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