When questioned about the “secret organization” also known as Awge, Rocky explained that it is a collective of young creatives that are trying to change “the aesthetic and the way things are in culture, music, film, fashion, and art.” He also noted that the collective is “about being ahead and raising the bar.”
In addition to releasing music projects through the collective, Awge is already dabbling in the fashion realm. After months of speculation, A$AP revealed he was releasing his first signature sneaker in collaboration with athletics brand Under Armour. The rapper also shared photos of a few of the styles on Instagram.
At the end of the interview, Rocky gifted Noah with a pair of the Awge sneakers. “You made my life,” Noah said. “I grew up in world where I’d wear shoes after people,” and then turning to the audience he exclaimed, “and now I’m wearing before all of y’all!”
The Awge sneakers do not have a release date at this time. See a couple of the previews below, and check out the full interview on The Daily Show in the video above.