2017 Australian Open - Day 6
Getty Images

Serena Williams' U.S. Open Return Honored In New Nike Video

The advertisement features a never before seen clip of Serena Williams training as a young girl.

Serena Williams is featured in Nike's latest ad campaign for the 2018 U.S. Open.

ESPN Sports Business Reporter Darren Rovell took to Twitter Monday (Aug. 27) to share an exclusive first look at the minute-long advertisement, which features a nine-year-old Williams training with her father, Richard.

Taking viewers back to 1991, the video begins with Williams and her father on a local tennis court working toward the goal of eventually qualifying for the U.S. Open.

"This is you at the U.S. Open. This is you," her father and tennis coach confidently say before Williams begins a serve. Throwing the ball up in the air, the video then cuts to a more recent follow through by Serena at the 2017 U.S. Open.

The rest of the video follows a continuous pattern of  Williams' father narrating her every move as the tennis prodigy seems to execute his advice in real time. Cutting between the at-home clip and tournament past, the awe-inspiring video demonstrates Serena's consistent grace, focus, strength and success as a professional tennis player.

"You talk just like you want to win it. Just like you're at the U.S. open" her father says once again before the screen blackens to reveal a Williams-inspired "it's only crazy until you do it" twist on Nike's OG slogan.

Serena Williams will compete for her 24th grand slam title at this year's U.S. Open. The 2018 U.S. Open will begin on Monday (Aug. 27) and conclude on Sunday (Sept. 9).

Take a look at the video below.

READ MORE: Virgil Abloh Announces Serena Williams Collaboration For Nike

From the Web

More on Vibe

Dia Dipasupil

Kobe And Vanessa Bryant Welcome Fourth Daughter, Capri Kobe

Kobe and Vanessa Bryant's family just a got a little bit bigger.

Vanessa Bryant, 37, took to Instagram last week to reveal the couple's daughter was born healthy and happy on Thursday, June 20. "Our baby girl is here, so Thankful for our newest baby blessing," Vanessa captioned.

The little one, Capri Kobe Bryant, is the fourth girl of the Bryant bunch and the only to have her NBA daddy's name as her middle name. Vanessa also noted little Capri's nickname will be Koko.

Kobe also expressed his delight over the new bundle of joy.

"We are beyond excited that our baby girl ‘Koko’ has arrived!! #bryantbunch #4princesses #blessed,” the 40-year-old captioned on Instagram.

The Bryant's who've been married for 18 years, announced in January they were expecting their fourth daughter.

Yet even with four girls, the NFL legend and Academy Award winner said the couple may try one more time for a boy.

“I think [Vanessa] wants a boy more than I do. I love having girls — I’m super, super excited about that," Bryant told Extra in March. "She is as well. She wanted a boy so he can be mama’s boy forever — that sort of thing. We’ll see if I can deliver, I don’t know.”

Congrats to the family.

Continue Reading
Michael Tullberg/Getty Images

Shaquille O'Neal Expresses Interest In Buying Reebok

Shaquille O'Neal is a man of many investments, and he plans to build upon his business resume by entertaining interest in buying Reebok. According to "CNBC Make It," the retired NBA player shared his desire, coming full circle since his 1992 lucrative partnership when he was first in the league.

"Well, [Authentic Brands Group, one of the companies] I'm involved in, we just bought Sports Illustrated but I would love to purchase Reebok," he said. O'Neal mentioned after Adidas purchased the company in 2005, he believes the mega-sportswear outlet "diluted" Reebok to the point where it felt nonexistent. "I want to bring them back to basketball and to fitness," he added. Over 20 years ago, O'Neal and Reebok debuted the Shaq Attaq sneaker, which featured O'Neal's "Dunkman" logo that has been etched on his apparel. The partnership also spawned the Shaqnosis kicks.

According to USA Today, O'Neal's investments and endorsements span over 50 brands including IcyHot, Burger King, Papa John's, and Gold Bond. His portfolio also includes recognizable clientele like Google, Apple, Five Guys, and Krispy Kreme adding to his reported net worth of over $400 million since 2016, Forbes reports.

"I'm going to invest in things that are going to change people's lives," he previously said, noting that his "style" of investing is "very simple."

Continue Reading
Michael Reaves

Dwyane Wade Responds To Criticism Of Supporting His Son At Miami Pride

Dwyane Wade had a brilliant response to the criticism he received for supporting his youngest son at the Miami Pride parade earlier this year.

As you may remember, Wade's 12-year-old son was pictured with his stepmom, Gabrielle Union, at the Miami Beach Pride parade in Apr. 2019. Although Wade was busy with his NBA season, he showed love and support to his child on social media, triggering a slew of nasty and insensitive remarks.

Despite the negative feedback, Wade feels as though he did the right thing and spoke candidly about his family and how he views parenthood.

"I don’t really talk about it much because it’s Zion’s story to tell," Wade told Variety in a new interview published Tuesday (June 18). "I think as a family, we should support each other. That’s our job. And my job as a father is to facilitate their lives and to support them and be behind them in whatever they want to do."

He also encouraged other parents to embrace who their kids are. "They are all different, and I have to get to know them and where they are. I have to say to most parents, get to know your kids," he added. "Don’t put your wants and needs on them."

He continued: "I’m very uneasy about accolades that come from supporting my kids or the negativity that comes from it. I’m doing what every parent has to do. Once you bring kids into this world, you become unselfish. It’s my job to be their role model, to be their voice in my kids’ lives, to let them know you can conquer the world. So, go and be your amazing self and we’re going to sit back and just love you."

Watch Dwyane Wade's full thoughts in the video below.

Dwyane Wade was surprised that his love for his son resulted in some backlash on social media https://t.co/yk4kuCE3nA pic.twitter.com/KAWEmQjEGZ

— Variety (@Variety) June 18, 2019

Continue Reading

Top Stories