Donald Trump took to Twitter Friday morning (Sept. 7), with ill-feelings toward Nike’s decision to promote an ad featuring social activist Colin Kaepernick during the NFL season opener Thursday night (Sept. 6).
Trump tweeted “What was Nike thinking?” Previously, he had an interview with FOX News before a rally in Montana where he slammed the brand, saying, “I don’t like what Nike did. I don’t think it’s appropriate what they did. I honor the flag. I honor our national anthem, and most of the people in this country feel the same way.” He even added that it’s worse to stay in the locker room than kneeling as the NFL said they fine players who refuse to stand or wait in the locker room before game time.
However, this isn’t the first time that President Trump slammed Kaepernick since he became one of the most outspoken black public figures in the age of modern activism. He was disgusted at Kaepernick for kneeling during the national anthem in 2016. Kaepernick used this gesture to protest white supremacy and its effects on society like police brutality and racial profiling. Trump referred to any player who decided to kneel as a “son of a b**ch” and wants team owners to fire those who choose to protest.
Ever since Nike featured Kaepernick for its “Just Do It” ad campaign in lieu of its 30th anniversary, it’s been nothing but both praise and backlash from people across the country. The company’s online sales have also skyrocketed by 30 percent.