Kanye West, Lil Pump Debut “I Love It” Video At 2018 PornHub Awards

Entertainment

Kanye West has dominated markets like fashion and music, and now he has taken his talents to porn, becoming the creative director of the inaugural PornHub Awards that took place Thursday evening (Sept. 6). The Chi-town rapper also introduced a YEEZY x Pornhub collection that features nude drawings of the winners of the lucrative award show.

Additionally, West and Lil Pump joined forces to release their new track and video, “I Love It” featuring comedian Adele Givens. The video was executive produced by Spike Jonze, who is credited with producing Yeezy’s “Only One,” “Otis,” and “ Flashing Lights.” The video was also directed by West and Amanda Adelson.

The artists appear in this raunchy bop sporting massive gold chains and rectangular outfits that look similar to West’s Yeezy line. Lil Pump lines the track with a racy chorus: “You’re such a f**king h**, I love it, your boyfriend is a dork, Mclovin.” During West’s verse, Ye is seen wearing the same type of oversized slide he was criticized for debuting at 2 Chainz’s wedding, while Pump appears to be rocking a pair of large Yeezy sneakers.

Watch Kanye West and Lil Pump’s video for “I Love It” featuring Adele Givens above.

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