First emerging on the SoundCloud scene, Chicago rapper Melo Makes Music works to bridge the cultural and artistic gaps in hip-hop, R&B, and alternative rock. Through a loyal fanbase and true-to-self demeanor, Melo has pioneered a standout sound in hip-hop’s cultural space. Following the streaming success of 2017’s “Sleepless” featuring Taylor Bennet, Melo Makes Music gave VIBE the OK premiere the music video for his new single, “TDMAD (The Devil Bought Me A Drink).”
Led by a strong violin instrumental, “TBMAD” captures Melo’s essence as an experimental artist. Paired with the Mason Adams-shot visual, the track unveils Melo’s depth as an artist as he provides a deeper insight into his lyrics through the video.
Spitting bars while confined in a straight-jacket, the South Side native delves into the pressures of mainstream artistry. “Young bull I like your septum ring/ from a voice beside the bar as I buy my drink/ she told me I could have the world, I could sell my gift/ I could smell the catch as it left her lips,” he raps.
I’d like to Officially Announce the release date for my mixtape. I don’t ever like to go too long in these captions but this body of work though brief is one of my most vulnerable pieces of art to date. I’m finally ready to share my experience with mental illness/wellness with the world. It wasn’t easy to make some of these songs, and I still have a hard time discussing some of the subjects. But I hope to make ya’ll reflect on yourselves and those around you, whilst also bumping yo fuccin hed. ‘Hold Your Tongue’ available on all platforms SEPTEMBER 7th 🖤 📸: @rachelpurry
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Embodying the notion that artists could not constrict themselves to the culture’s current practices, Melo Makes Music takes fans on a 3-minute journey of escaping his mind and taking control of his life.
“The narrative portrays a prequel of sorts to my music video for ‘Sleepless’ where I’m a superpowered runaway being chased by shadowy figures,” he told VIBE. “A strong message I want to send to my fans is that we are all superheroes deep down, we have to share our light with the world. Empowerment is my main goal. There is a brighter day from those struggling with taking care of their mental health.”
Set to appear as the second track in Melo’s upcoming project Hold Your Tongue, the video for “TDBMAD” features a third-verse that won’t be on the project. Take a look at the video below.