When Nike tapped Colin Kaepernick as the face for the 30th Anniversary of their “Just Do It” campaign, it sent shockwaves across America.
Kaepernick’s detractors took to social media to boycott the company by cutting out the famous Nike swoop from their already purchased merchandise. While Kaep’s supporters vowed to buy all the Nike gear possible.
The National Fraternal Order of Police called Nike’s ad an “insult” to law enforcement and went further by stating they plan to boycott the brand while leveling insults toward the former San Francisco 49er.
[Kaepernick is a] “shallow dilettante seeking to gain notoriety by disrespecting the flag for which so many Americans have fought and died.”
Sonia Y.W. Pruitt, spokesperson for the National Black Police Association wrote a passionate letter explaining why Kaepernick’s peaceful protest against police brutality is something they support.
“On the contrary,” Pruitt wrote, “NBPA believes that Mr. Kaepernick’s stance is in direct alignment with what law enforcement stands for — the protection of a people, their human rights, their dignity, their safety and their rights as American citizens.”
“That NAPO has chosen this matter to take a stance, only perpetuates the narrative that police are racist, with no regard, acknowledgment, respect, or understanding of the issues and concerns of the African American community,” Pruitt wrote.
Speaking with The Washington Post, Pruitt said she was adamant about responding to show that not all police officers share the same viewpoint.
“As black officers, we often find ourselves riding the wave with other officers, but no one has asked us what our opinion is,” Pruitt said. “On many of these social issues we disagree, but nobody knows that, because the assumption is that if you’re a police officer that you all think the same way.”