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NBA and Beats by Dre

Beats By Dre Is Now The Official Headphone Of The NBA

Beats by Dre is joining forces with the NBA. 

Dr. Dre continues to quietly make boss moves. Today (Sept. 5), Dre, Jimmy Iovine and the NBA have announced their partnership with Beats by Dre with the premium headphone brand being the league's official headphone device.

“Beats revolutionized the music industry and has become one of the most innovative and culturally influential brands in the world,” said NBA Commissioner Adam Silver said via the press release. “Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”

This isn't surprising. The NBA and most of its players have close ties to the hip-hop community. LeBron James often makes videos of himself rapping his favorite songs. NBA ballers Damian Lillard, Iman Shumpert, Metta World Peace, Kobe Bryant, Shaquille O'Neal, among others have flirted with rap careers. And who can forget the classic Allen Iverson commercial with Jadakiss?

“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day...the list goes on and on,” said Luke Wood, President of Beats by Dr. Dre.

“This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”

Six-time NBA All-Star James Harden expressed his love for Beats by Dre as well.

“I always want to be the best and work with the best. That’s why I joined the Beats fam – they have the best headphones and they made them a style icon when no one else thought of electronics that way,” said Harden.  “Whether I’m traveling, working out or decompressing after a game, I can’t imagine listening to anything without them. Beats loves basketball and always works to tell the stories of their favorite players.  I’m excited to see what they do with the NBA.”

Check out the 30-second commercial featuring LeBron James, Golden State Warriors forward Draymond Green, James Harden, and more. The 2018-2019 NBA season kicks off on October 16, 2018.

READ MORE: LeBron’s I Promise School Is Bigger Than Any Championship Ring

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A Chicago Bartender Spat On Eric Trump And He Wasn't Sure Why

Eric Trump went to Chicago's Aviary cocktail bar Tuesday, (June 25) but instead of enjoying a drink, the 35-year-old said an employee spat on him.

Trump told Breitbart News the encounter was "disgusting" and was a bit taken back since he and his family promote "tolerance."

“It was purely a disgusting act by somebody who clearly has emotional problems,” Trump said. “For a party that preaches tolerance, this once again demonstrates they have very little civility. When somebody is sick enough to resort to spitting on someone, it just emphasizes a sickness and desperation and the fact that we’re winning.”

The woman was taken into custody by Secret Service but later released. The Chicago police department was on hand to deal with a "law enforcement matter.”

CPD was on scene and assisting the United States Secret Service with a law enforcement matter. Any and all inquiries regarding a federal protectee must be directed to the Secret Service. https://t.co/ecq5TaMiQ0

— Anthony Guglielmi (@AJGuglielmi) June 26, 2019

Trump's Chicago incident comes as his father's administration is being accused of keeping men, women, and children in concentration camps at the U.S.- Mexican border.

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Dreamville To Release Film On 'Revenge Of The Dreamers 3' Sessions

The Dreamville recording sessions at the start of the year left everyone curious.

For one, J. Cole's label is known for working solely amongst its artists, but word quickly spread that the roster was opening its doors to collaborate with artists and producers. Buddy, Smino, and T-Minus were just a few of the individuals present at the "camp," and now five months since the sessions, fans will get to see what went down.

Dreamville will release its Revenge: A Dreamville Film that will give a behind-the-scenes glimpse at how artists and producers tied to different labels and different sounds, came together with Cole's imprint to create the upcoming Revenge of the Dreamers III album.

The highly-anticipated project is set for release this year, and two of its singles have already arrived. In fact, the recently released "Down Bad" featuring Cole, J.I.D., Bas, EARTHGANG and Young Nudy, serves as background music for the film's trailer.

"I had this idea," 34-year-old Cole said in the trailer. "Let's go somewhere, lock-in and invite a bunch of outside producers and artists to come f**k with us and just make this album."

T.I. and Dreamville's Ari Lennox are just a couple of the artists that appear in the trailer aside from Cole. The film is set for release Tuesday (July 2), and will hopefully be able to hold fans over until the release of the long-awaited follow up to Revenge of the Dreamers II.

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Kim Kardashian Attempts To Trademark 'Kimono' For New Shapewear, Gets Dragged

Another day, another accusation of cultural appropriation sent in Kim Kardashian’s direction. The reality star and beauty mogul is facing backlash after attempting to trademark “Kimono” for her upcoming shape wear line.

“Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years,” Kardashian wrote on social media. “Kimono is my take on shapewear and solutions for women that actually work.” The shape wear reportedly ranges in sizes XXS to 4XL, and features nine skin-tone shades.

As history displays, a kimono is a traditional Japanese robe often worn by women as formal outerwear, which has been worn for centuries. Many were quick to tag Kardashian a “culture vulture” on social media. She was also dragged for not using plus-sized models in her advertisement. The hashtag #KimOhNo began circulating on Twitter on Wednesday (Jun. 26).

“For Japanese, Kimono is really important culture and we are proud of having this culture,” wrote a Twitter user in a photo accompanying her wearing the garment. “Even now, I often wear Kimono not only special events but also normal days.”

Kardashian has come under fire in the past, specifically with black women, for calling her Fulani braids “Bo Derek braids,” as well as being accused of blackface for a makeup advertisement. She's no stranger to the cultural appropriation accusations, but you'd think one day she'd learn.

a kardashian exploiting other people’s culture? so shocking #KimOhNo pic.twitter.com/uyb9oxUnO5

— homo is healthy 🌈 (@wwhyhun) June 26, 2019

Kim after appropriating African culture and then seeing Japanese culture... #KimOhNo pic.twitter.com/u0C4jgOnNv

— Ifey (@Chuckwu77) June 26, 2019

My cultures not your underwear. #KimOhNo pic.twitter.com/kePFwOdQdE

— Mayumi Narako (@MayumiNarako) June 26, 2019

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