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Khalid Shows Love For El Paso On New 'Suncity' EP

It's all about the evolution. 

Khalid captivated the world with his break-out track "Location" and his debut album American Teen. Now, he has returned with his follow-up EP Suncity.

The 21-minute project features an excerpt from the day the 20-year-old singer/songwriter has gifted the keys to the city of  El Paso, Texas in early September 2018. The 7-track playlist includes a brief instrumental interlude called "Salem's Interlude" about fear and direction. "Saturday Nights" is a low tempo guitar-based ballad about being young and lost but finding your way through.  The title track "Suncity" stands out as the EP's midtempo track that brings a special latin flair in a bilingual collaboration track where Khalid sings in English and in Spanish with Empress Off. "Motions" and "Better" bring the extended play record's themes of expressing adolescence, love, self-exploration full circle, as Khalid attempts speak to those who are experiencing similar things.

"More than anything in life right now I want growth. I want my music to grow and represent how I am growing up. Suncity is the start of a new era for me," shared the contemporary R&B singer with Billboard. "This music poured out of me and I didn’t want to wait to share it. I wanted to be able to live in this moment with my fans and my friends and speak from the heart.”

Stream Suncity below.

READ More: Khalid Wins First American Music Award For “Best Soul/R&B Male Artist”

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Premiere: Bantu And Dr. Chaii Link With DaniLeigh For "Stretch"

Zimbabwean creative Bantu plays to win so it's no surprise he connected with frequent collaborator Dr. Chaii and the multitalented DaniLeigh for his new single, "Stretch."

In what he calls "a blend of afro and hip-hop," the track plays to everyone's strengths while giving fans another song to add to their turn-up playlist. "Stretch" is a follow up to a string of singles Bantu has released since 2019. His previous drops “DiCaprio” and “Gucci Cranberry” also feature Dr. Chaii.

There's a glowing joy in Bantu when he talks about the track and just how quickly it all came together. "This is a fun club song that we made and felt would be perfect for our friend, DaniLeigh to jump on. We sent it to her and she sent her verse back in less than 48 hours," he tells VIBE. "Soon as we heard it all together we knew we had one!  It's a perfect blend of afro and hip-hop. We had to make a video that matched the song so we set out to make a futuristic visual that had dancers, crazy lighting and cars. Came out even better than we expected.”

Bantu stepped on the scene in 2016 with "Holiday" and a year later, released his first EP Africa for the Summer. With an electric feel mashed into his unique style, Bantu was able to work with the likes of Jason Derulo and French Montana.

He's also featured alongside Nicki Minaj and Latinx super star Anuel AA for the track “Familia." Featured in the Spider-Man: Into the Spider-Verse, the song has racked up over 74 million streams on Spotify.

Check out the video for "Stretch" below.

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Grafh Enlists Conway The Machine For "Pray" Music Video, From 'Oracle III' Mixtape

Grafh is one of the best New York City street rappers of his era, with his unorthodox flow and his ominous tales. So for his new song, he called on one of New York's new talents:Conway The Machine.

The video for "Pray" showcases Grafh and Conway in the ornate environment of a church, dropping the bars that make each of them so respected.

“With 'Pray,' I am back with what resonates with me as an artist: that gutter New York City rap. I wanted someone on this track that accentuates my ideology and Conway is that dude,” Grafh told VIBE. “ I respect Conway immensely and the Griselda movement. Him and I together on a track is church. Over here, bars still matter!”

"Pray" appears on Oracle III, the third installment of his fan favorite 2004 mixtape with DJ Green Lantern. The project includes appearances by Benny The Butcher, Conway The Machine, Bun B, Hopsin, Rittz and KXNG Crooked, with production from Pete Rock, DJ Green Lantern, Harry Fraud & DJ Shay. It's scheduled for a March 6, 2020 release.

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Infanint James

Yo Gotti Is Finally 'UnTrapped' – And He's Got His Hits, His Masters, And His Legacy To Ride On

Let’s talk about longevity. It’s been over 20 years since the rapper born Mario Mimms dropped his first tape, Youngsta’s on a Come Up, in 1996. Back then he was a 15-year-old North Memphis MC with a dark, lo-fi, sample-heavy sound and a tongue-twisting flow. It sounded very Memphis--sinister, murderous, and packed with references to the Ridgecrest Apartments, his local stomping ground. At the time, he called himself Lil “Yo,” and 24 years later, he’s still in the game but he’s playing on a whole other level. And thanks to a consistent track record of dope boy street anthems and an ever-growing parade of hits, the world has come to know him by another name—Yo Gotti.

On January 31, Yo Gotti dropped his tenth solo album and fifth and final project under his deal with Epic Records, Untrapped. The album—which features the Lil Baby-assisted smash, “Put a Date on It,” the Whodini flip of a single, “H.O.E.,” as well as a stout collection of standout album cuts including “Dopechella” (featuring Rick Ross), “Weekend,” featuring Gotti’s breakout protege (and fellow Memphis native) Moneybagg Yo, and “Big Homie Rules,” which might be the best and only reinterpretation of Biggie’s “Ten Crack Commandments” concept that will stand the test of time on its own—is arguably the best and most cohesive project of Gotti’s career. The crazy thing is that the same thing could have been said of each of Gotti’s previous nine albums when they arrived.

Think about that for a minute. Can you name another major label artist with a 20-year track record and at least ten albums to his name who’s consistently leveled up with each new release? By my count there’s maybe only one, and that’s the guy behind the powerhouse management company Gotti partnered with in 2016—Jay-Z. But if Jay is the undisputed Mike Jordan of rap, Yo Gotti has been steadily building a John Salley, Derek Fisher or even Robert Horry-like career. He might not have Jay’s international brand, but when you check the stats and touchdown in the markets he’s touched you start to realize Gotti’s been putting in work for years. And the rings have been steadily adding up: Four consecutive top ten debuts on the Billboard 200 album chart, ten Hot 100 hits, four platinum-plus singles, two absolute smashes (“Down in the DM” and “Rake It Up,” with Mike Will Made It and featuring Nikki Minaj), “Put a Date on It,” featuring Lil Baby (the biggest North American video on VEVO last year of any genre), the Cocaine Muzik mixtape series (nine deep and... counting?), his CMG Music Group, which has launched the careers of two legitimate stars in Blac Youngsta and Moneybagg Yo (the latter of whom just inked his own management deal with Roc Nation and landed his second consecutive album in the Billboard 200’s top five, weeks before Gotti’s Untrapped release).

And that’s not to mention ownership. From his Memphis real estate holdings and restaurant/nightclub Prive, to his investment in the esports powerhouse FaZe Clan, to his recent power move—securing his masters and all of the rights to everything else associated with his music including his music videos, artwork, and more. Now firmly independent with a new label, Inevitable II, distributed by Sony, his CMG roster flourishing, and new opportunities in Hollywood taking shape, is it any wonder why Gotti switched up the name of his album from Trapped to Untrapped at the last minute?

In early February, Yo Gotti, fka Lil “Yo,” now also known as “Big” Gotti, stopped by the VIBE offices in midtown Manhattan to talk about everything he’s got his eye on present and future with maybe just a quick look back on the past. Longevity. 

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VIBE: You dropped your album, you're out of your deal, and you own your masters. Can you talk a bit about that transition and why now is the time to make those moves?

YO GOTTI: Well [Untrapped] was my last album. This was my fifth album in my contract, anyway… I've been in the process of trying to get my masters for—we've been going back and forth for about a year about it, and it just finalized in this month of January.

Congratulations.

All 2019, that was my main focus outside of when artists I work with was releasing music. That was actually an every week, couple of times a week, conversation going back and forth, dealing with it the whole 2019. So that was a big burden I was dealing with ’cause I really wanted it. And there came points where I thought I wasn't going to get it. Points where I thought, okay, I am going to get it, then the movie changed again.

Right.

So that was a big thing to me. So like I said, I dropped the album, out the deal, and I own the masters all within the first month of 2020. This year gotta be different.

You’ve been on a few different labels over the years. In terms of getting your masters, did you have to corral all of those different companies together and do separate deals or was it all under one umbrella?

No that's all under one umbrella.

Got it. 

My last five, six years are Epic. I own everything. Every piece of artwork that was created, every video that was created, any music I released under that deal, I own. And all the assets that come along with it. So that was big for me as an executive, a mogul--the ownership. The assets that you actually own it all, and you can do whatever you want to do with it. And that's one of the biggest purchases of my life, yet. You're talking about—we can't speak on the number, because of the way the deal was struck, sh*t. But it's multi, multi [millions], like this is the biggest thing I ever purchased, ever.

With everything you’ve bought over the years, did you ever think that the biggest check you write would be for your music?

Nah. I never thought about it until the opportunity presented itself. And me being me, if I got an opportunity to buy it, I’ma do it. I'ma put it on the table.

Right. And you've famously bought yourself out of deals in the past. 

Yeah, I've never been afraid to put my own money up on what I wanted and what I believed in or who I believed in. We work hard, we get money. I do pretty good with stacking money, too, so. But I spend money without thinking if it's something that I want.

In making that purchase, how do you envision it enriching you in the future? Or what do you hope to gain now? Obviously the ownership is a big deal...

Ownership itself is personal. It's a personal thing. But it's also, of course it'll make you richer because of the state of what hip hop industry and where it's going to grow. Again, it's an asset alone, to leave to your family or your kids. We talking about a lot of money here, like I really wish I could talk in depth with the numbers, but we talking about a lot of fucking money here. That's all my catalog that's getting produced on the 30-day turnaround. And when you break it down to monthly or quarterly or annually… what you talking about motherfuckers being straight? Hopefully forever.

Just that February check alone is gonna be nice and healthy, going straight to you.

Yeah, it's crazy. Like, come on, man. You know all them hits I've had?

Yes.

Again, the hits. The “Down in the DM” to “Rake It Up” to videos, the artwork… everything is 100 percent me. If you want to sample it, if it’s going to be in a movie, whatever, you gotta call me.

I saw someone in your comments talking about how the credits for Untrapped list the label as Inevitable II and you were in there, like, Do your research. That’s me. And of course your first couple of albums were on Inevitable Entertainment… 

Yeah my very first label I created was Inevitable, which we used to call I&E. That's before we even started saying CMG. So we never veered away from that, even when we created CMG we ran it up under Inevitable. So a lot of people, when they see that, they don't, that's when I come in like do your research. That's me.

So it would just make sense to do Inevitable II with this new structure, right? Like why switch it up?

Plus it means something to me. That’s really the true beginning. From the very beginning, that was the mindset. Like this— what we doing today? Way back then was bound to happen in my mind. And that's what inevitable means. Something that was bound to happen.

And what’s interesting, too, is that even though you’ve obviously had this all of this success with Epic and you've been with them for a minute, you’ve also always had what’s felt like a strong independent movement, even in your previous label deals. 

I've been independent the whole time in my mindset. Because it's independence. I spent millions and millions and millions of dollars during the deal, during the partnership. You know, money that I didn't get back, that I didn't get reimbursed for because it was just sh*t that I wanted to do. They may have a budget or didn't think we should spend this much money on the video and I did, so I spent my own money. I only put my money in what I believe it should be. And I never been one of them artists just running around, “Oh dang, give me my money back” or bashing the label because they didn't believe in something I believed in. I just spent my own bread and kept it pushing.

Right. And to me it was almost like you like fertilized the soil for the situation on your own in a lot of ways so that when you get a record like “Down in the DM” it’s set up to pop the way it did.

Yeah. I understand the label's strength. So everybody have [their] strengths and weaknesses. My opinion is that on a scale of one to 10, it's my job to get [a project] from zero to five or six for the label to be even interested in it. So that's the biggest disconnect, I think, with the majors. I don't think no major ever going to break a new artist.

Artists have to break themselves, or you need companies like [CMG] that know how to break artists. If you can take it from zero to six [on your own] then the label can take it from six to 10. I think that's their strength. It’s the topping and sh*t. They don't know what to do with an artist at ground zero. None of the things they've been practicing for years is for zero. It's for: you already got a hit record, now let's put you on the late night show, now let's get you on the award show, now let's take it to crossover radio. But you have to be in that six or seven [level already] for them to implement those things.

If you look at how many artists on they roster that's in their zero to one phase still. They've been there for a minute and they're going to be there until they wake up and realize that, Man I got to get to five or six on my own, because these motherf**kers ain't gonna do it. Ain’t no artist development in these record labels no more. The sh*t don't exist. Ain't no real A&Rs in these labels no more. The sh*t don't exist. And nobody going to help you make a hit record. If you don't got this sh*t on your own, you're fucked up.

That’s real. And it makes me think about how I’ve seen you at various steps along the way over the years, from when we did your VIBE “Next” story in 2005 to you opening up for the Drake vs. Lil Wayne Tour in 2014 and going on so early you’re playing for a half empty room… Can you talk a bit about the grind it takes to keep building and building to get to where you are today?

You know I ain't never had no ego in this sh*t. You know artists sometimes be like, they want to be the last person to close the show. The headliner. I don't give a f**k about none of that. Put me on the stage first, second, third, fourth. Man, I’ma do my thing with the minutes I have. I guess I don't care about a lot of the personal sh*t that artists be worried about. The ego sh*t. I just come in and do me, and I think my music good, I feel my music good, my show good. You can let me do that sh*t at seven o'clock or ten o'clock. It's still going to be good. That sh*t don't matter to me.

How much do you teach that down to, how much do you put the little homies on to that?

I tell them that all the time. You got to start somewhere. It's your first tour, why you expecting that sh*t to be like a bigger artist tour where it's going to be 10,000 people in there. If it's 100 people in here, that's 100 people you win over as your fans. Next time if it's 500, next time it's 1,000. You got to build this sh*t up. You don't just roll out the bid and it's 100,000 people you're going to serve. Life don't work like that. You got to actually put in the work that it take to be great.

I try to tell my artists this too, don't just be focused on first week, be focused on week 52. Because if you got a good body of work, your sh*t still going to be selling a year later. All the albums I put out went gold and sh*t. You know and none of them had crazy first week numbers. They all, we all had around the same number, and it consistently sell, because the music, it lasts forever. In week 52, motherf**ker going to still be buying Untrapped. Another artist about to have two or three more albums out by the end of the year, and the lifespan of that sh*t that went up good the first week or two and then died.

I’ve heard you say, “Every time I come out with a hit record, people want to act like it's a f**king miracle or something.”

Yeah. [To me, it’s like] what the f**k you expect? Oh, you got another one? What, you thought I wasn’t? Is you crazy? You think it's this much luck? This sh*t going up 7… 15… 18 years. You must think I'm a lucky motherf**ker. No, man. I do this sh*t.

But that just shows you how quick a person wants to count you out. They want to say, like, I don't know... But I make hit records. I know how to build out hit records, I know how to write them out. I got the formula. Not saying every record I make gonna be a hit, but I know the components to make a hit record. So I have better shots at landing one.

Can you talk about that a bit? What have you learned over the years about how to craft a Gotti record that has a bigger shot at being a hit?

I guess it's two different things…. To me, 75 percent of that start with the track so it’s knowing how to pick the right beat. A lot of artists don't know how to pick the right music. The record got to be a hit with no words on it. You got to pick a beat to when you listen to the beat, you already heard this sh*t on the radio, you already hear this sh*t at the club, the bounce already right, the tempo right. So that's the biggest misconception artists make. They working themselves too hard because they trying to make an average beat a hit. Make a phenomenal beat, and then you make it less on yourself for making a hit. So picking the right beat is the first thing, and then figuring out what's the concept, or the lifestyle?

I try to make a lot of records that cause participation with people in the lifestyle; sh*t that they can say, sh*t they want to say. Using words and sh*t that you’re using in your everyday life, and put it in a song so like it ain't rocket science to you. You already use it and sh*t, you already living by this sh*t. Or you're already saying this sh*t, and it's like subconscious, it's almost like a sample. When you hear a sample in song, you may not know the song, but you know the song because your mama and them was playing this sh*t at card games or you heard it somewhere before already. So you like it before you even like it. So that's one way of putting records together.

The evolving of Untrapped and the message is just picking [the right beats and concepts]. Because I’m a writer. I’m a songwriter, actually. And when I say I'm a songwriter, I'm saying I can write songs for more than just myself. I done gave other people hit records before. I can't say what names, because I don't want nobody feeling like I'm trying to take credit for they sh*t. But I done gave away hit records before.

So I’m a songwriter as well. I know how to write records, whether it's for me or for other people. So with this album, it was just picking what it is I want to talk about. And moving forward, that's how I'm going to make my music. I already got five or six ideas in my head that I want to rap about. And it may just be a slogan or some sh*t I heard and would just write the note down and I'm like, I want to make a song about this perspective.

It’s been a little over three years since you first announced that you’d linked up with Roc Nation in 2016. How has that relationship treated you so far? 

I'm getting everything I hoped to get out of it. It was a power move for me. I got the greatest big tools, the greatest partners there is in this music business. Between just the whole Roc Nation, Desiree, Jay, Ty Ty, Jay Brown, everybody over there. I feel like there's so much wisdom, and there's so much information to learn. They respect my vision, my hustle and what I'm trying to do, and they really help me open my eyes to different parts of this business that I didn't even know. And I know a lot of sh*t. I know a lot of sh*t and I realized once I got in the room, there was a lot of sh*t I didn't know. It's levels to this sh*t.

Right.

Yeah so it's levels and differences, man. When you're playing to different levels of the game. And I'm able to be in that room and anybody who know me knows I'm a sponge and I'm a hustler. I love to learn, I love to be educated on different levels. So it ain't been nothing but good experiences for me. I wish I could have done this sh*t earlier.

Has anything come to you as a result of the Roc Nation relationship that you didn’t expect to be doing but you’re now doing because you have that partnership in place? 

That I didn’t think I would be doing? I don't know man. I been doing like, late night news interviews.

I saw that.

Stuff that like, I ain't imagined that. It's different platforms, different reaches that I think that they have a longer reach. I never want to let an artist and people who listen to me speak feel that I'm saying they can't have the opportunity to reach whatever they want to reach [on their own], but having a team that can fast forward [and] help you reach things you can't reach is always great to have and it's Roc Nation for me.

When Bagg was setting up Time Served recently, he was talking about his Roc Nation situation and how he hadn’t had the chance to meet Jay yet but he was hoping to soon. I saw you guys were all at the Roc Nation Brunch together over Grammy weekend. 

I introduced him to Jay in the brunch.

Yeah, when I heard him talking about it, I was thinking that the Roc Nation Brunch might end up being when they got the chance to link up. 

Even if it wasn't the brunch, I was going to introduce him to him. Bagg's has been running around a lot for that album. [But] I was going to get him and Jay together at some point.

What was it like for you to be able to put Bagg in that position? 

I just want to see my little homie win. I'm the type of dude that like, if i have the information, I give it to somebody else. I pass it down. I know what Roc Nation is capable of. I know what they can do. I seen it with my own eyes. And Bagg… I feel like he going to be a super big artist. I feel like he going to be bigger than me. So I feel like these the type of people he need to be working with that can help him become that.

I’m sure you’ve heard this more than a few times, but few artists are able to do what you've done with CMG.

Yeah, we don't do no fake label sh*t. You know, we don't run around and play with people lives and sh*t. Like we really doing this. We really changing artists’ lives and turning hood dudes into millionaires. Like, quickly. And not only that, but guiding them as big bros to do the right thing, and then put the money up and invest the money right and really take this sh*t seriously. Be a real platform for yourself off this sh*t.

What do you look for in a CMG artist? If somebody comes to you, like Gotti, I want to get down, how do you know whether or not to press go?

Of course first is the music. We listen to the music first, because that's the most important thing. Other than that, I'm more looking for your drive and your hustle. Because my time too valuable to be fucking with motherfuckers who don't want to win on the highest level. If you ain't trying just to be an artist that’s around here for the next 10 years at the minimum, I ain’t got time to be f**king with you. You trying to get you a lick, one year, and then you'll be gone? I ain't saying not to do that--go get your money--but it don’t fit what I'm trying to do.

Right.

Yeah, so I'm looking for real hustlers, basically.

Can you just tell right off the bat? Or how long does it take you to be able to see if an artist is the right fit?

It takes different times. Different times. All of the artists I meet, nobody we jump right into one signing. We usually let them hang around us. Some people for months, five or six months, we just let them hang around or we bring them in. We do music with them, we do songs with them, then we'll put them out. Let them be around, whether it's me or another artist. Make sure they vibe with us, we vibe with them. And hey, if it don't work out, you can go your way. You still got free features from us, you picked up information. So you still leave with more than what you came with. And hopefully we just remain cool.

I see you’ve been in and out of Detroit recently, looking for artists. What are you excited about in terms of what’s next for CMG?

We signed 42 Dugg out of there, me and Lil Baby, we joined forces on that. He actually would be here today. I got him running around him with Lil Migo, another artist me and Blac Youngsta working with out of Memphis together. I just like the whole Detroit energy. Detroit always been one of my personal biggest markets because it's a dope boy city. They always supported me, always held me down, and when I got a chance to work with an artist from Detroit, I was excited about it. Dugg be talking his sh*t. I think 2020 going to really be his year.

How are you thinking about the CMG roster? Do you feel like you’re better as a tight team or are you trying to massively expand and sign like 300 artists?

I want to sign as many artists as I can believe in. But I want to really believe in the acts that I work with. I work with my artists just like I'm working on my own project. I be deep-dived into their sh*t. So I want to believe in the artists that I work with. Therefore, if we lose millions of dollars and it don't work, I can accept the loss easy because that was my belief. I really believed in it, it just didn't work. That's my angle. I don't look at artists as investments. Like we believe in these artists that we fucking with. So as many of them that we can run across, we can have. My focus in 2020 is to beef up my staff more though. To hire more people to help me. Because I also do think that the more artists you have, you need to have more manpower, so that everybody getting the attention they deserve, and the sh*t can run on clockwork without just me. I'm still one person.

How much time are you spending in the studio at this stage of your career?

Oh I'm in the studio more than any motherfucker, probably. I'm still in the studio four, five days out the week. It's just a practice. I learned that practice and I never stopped it. I make myself go to the studio. Every other day I'm in the studio recording four, five songs a day.

Are you in California full time now?

No, not full time. I'm moving around. I'm still in Memphis.

Do you feel like California has become more like home? You talk about it on the album and I see you posting more shots of your Cali life.

Yeah I like working in California because it takes me away from my distractions. For some reason, it's harder for me to work in Memphis when it come to the studio. I guess because I got so much connections it’s so much sh*t down there. And like I’m easily distracted. People coming in and out of the studio, say I got to run around the corner to do this, pull up here. When I’m in L.A., it’s kind of like I’m just so far away. I’m in the studio and there’s nothing that pulls me out the studio.

On the album you talk about how when you get a big hit, the hood turns its back on you. 

Not necessarily the hood. I say you get too big and they forget about you.

Right.

This meaning like motherf**kers don't want you to change, right? But then you ain’t to the highest level yet. So how am I not going to change if I don’t get a certain type of record that take me to the higher level? That’s tricky for every artist I think. And then you get a big record and you become too commercial, and it’s, oh, you changed. Oh, you ain’t the same. And hell no, I ain’t the same. I’m more successful. I’m getting more money. That was the f**king goal, you didn't know that?

So then people be like, oh you ain’t [this or that], or whatever. We hearing this sh*t now. I'm cool with it, like, Untrapped, Gotti back on his old sh*t. Oh, you back to… whatever you want to call it, man. To me, it's all music and I know how to do this sh*t, and I know how to do different parts of the music, or however I want to do it. So I don't be trippin' but I’m only speaking on sh*t, because I want to address everything. I want to address every single thing that a person could be thinking about, that they saying when I'm not around. You know I know what the f**k y'all are saying, it's always something. I'm going to say this sh*t, and I want motherfuckers to be looking around like, Oh sh*t, somebody tell bro what I said? That's the approach on the sh*t.

So when I listened to the album and then seeing your Cali move, it had me wondering like, did something happen in Memphis that felt weird that you felt like you had to get some distance?

Nah, nah. I ain't never felt like I had to leave Memphis because of something that was happening in the city.

Got it. 

The truth is I actually feel more comfortable in Memphis than anywhere. Because I know the city like the back of my hands. If something was to happen to me in Memphis I know how to deal with it instantly because I know everybody. It’s a small city, and if I don’t know [what happened], I know somebody that’s connected to it [and] the information going to come to me in the snap of a finger. So I feel more comfortable in Memphis than anywhere. If something happened in New York or some sh*t, it’s a harder process to find out who that was and how that happened and why it happened. In Memphis, I’m going to know in seconds. If I don’t know in real time.

So I’m most comfortable actually in Memphis, and I still got all of my houses and everything. [But] I lived in Miami for four or five years. People didn't know that I lived in Atlanta. So I just move around to different places. I always keep my sh*t in Memphis, but I just move around because I like energy. It’s part of growing to me. I like to be in different places. [Right now] I’m focusing on doing a lot of sh*t in the film business, investing into the eSports business. A lot of this sh*t is out in California. So me being a hustler, I’m spending a lot of time out there because it’s part of what my focus is. But I’m still a North Memphis guy, man, to the heart.

How does making that California move reflect your interests and point to where you’re headed from here?

I think if I [wasn’t] spending a lot of time in California, I would have never invested into the FaZe Clan and the eSports scene. Because I bumped into someone, I just bumped into them being out there. That wouldn't have happened if I'd been in Memphis, would it? Like I was just at the Polo Lounge minding my business, when I bumped into them having a meeting about raising the money. I just bumped into the conversation, and one thing led to another one, and I put my paper in it.

That's dope. Congratulations. It's an obviously explosive business.

Yeah, we the biggest team in the eSports. FaZe Clan, don’t get that sh*t twisted.

And film and TV, you’re trying to go in that direction as well?

Yeah, I'm working on something major right now--a major film-slash-series, a thing that you're going to be seeing coming to life in 2022 about my family, my family history, my aunties, and growing up. It's sort of about my life but my life through my eyes and my family and sh*t like that.

There's been a lot of talk about how Untrapped is your 10th album. I think two of the things that I really admire about how you move: one, is your consistency; two, is that you talk about the future. You often talk about how you don't like to look back.

Yeah the past is the past, man. What are we doing tomorrow? It's my approach. Like what else we doing? We already done that. We already achieved this sh*t. What are we doing tomorrow that's better than that? That's my approach.

I hear that. And like I said, I really respect that and I feel like that’s a big part of your success because you’re always moving forward. But if we take a second to look back, what are you most proud of that you've already accomplished? If you were to think about that 10 album run, what's the thing that stands out?

I'm more proud of right now that I own my masters. Because we could name probably on one hand artists that own their masters. You talking about the Jay-Zs, and the, well Prince, maybe, and I don't even know too many other people. So to be in their category, I'm super proud about that. I'm also proud about the growth of the artists that I'm working with. You know, when I met these guys I'm telling you, we was meeting them at a burger joint in Memphis. And these guys was just trying to figure a way to get out of Memphis. And to see them traveling the world and being on Billboard charts, making a lot of money and enjoying themselves, having fun, doing what they love. All the stuff we worked on together, I'm super proud about that.

I'm [also] proud about my partnership with Roc Nation because I know that I learned a lot from it, and I know we haven't even seen the sh*t that we about to do yet. With my mentality, their mentality, I feel like the best sh*t and the biggest sh*t we haven't even seen it yet.

In January you teamed up with Jay-Z and Team Roc to sue the Mississippi Department of Corrections Commissioner and the Superintendent of the Mississippi State Penitentiary at Parchman on behalf of 29 inmates for violating the inmates’ constitutional rights to humane treamentent under the Eighth Amendment. Can you talk a bit about why this case is so important to you?

I come from a family of hustlers, they've been in prison forever. And plus, just certain things, man, it's like I think it's just human responsibility for someone like me. Like when I see the pictures and the videos [coming out of Parchman], I feel like I could not do nothing about it. Being that close to my hometown, being that close to just, situations that I'm familiar with when it come to having family members that was prisoners or inmates at one point. I feel like I had to do something.

Have there been any major takeaways so far from your experience either working with Team Roc on this cause and stepping up and speaking out?

Well I know our prison system is fucked up. I've been through it. I got a big brother that was in prison. He used to tell me all his stories of days and nights in prison, and that sh*t was like nightmares. And I'm close to my big brother so him telling me that sh*t made me feel like I was there. Taking away from it, like I said, prison, and the way they treat prisoners is like animals, in most situations. So it's just a hard thing. I don't wish prison on nobody. I don't think it's no good place for nobody. But I understand they have to have prisons, for prisoners. But you got to treat everybody like humans, still.

I got so much respect for Team Roc and what they do just in their philanthropy department in general. I see them help so many people’s situations, like way before this prison reform thing and this Mississippi thing. Just being in the building, I see them helping so many different causes that people may know about and may not know about. You know they spend a lot of time and resources on helping people. So being in the room, their energy too, also make me want to help people more. So I probably took that away from them.

How involved are you in the lawsuit in terms of the day to day?

I'm super involved in it. I get updates every day from the lawyers and from Team Roc on what's happening. Every step. Like, if a new step happened, I get alerted right then, like this what happened, this is what we doing now. So I have all the information in real time.

How are you feeling about the case currently?

I mean, you know, they shut down Unit 29 which was, I guess we could say a step, but it don't fix the problem because you know, that means they just move the inmates to somewhere else in the prison. And how do we know what the conditions are?

Right.

We know that the judge granted our lawyers and some of our people to go inside the prison to take pictures and gauge the conditions for theyself and interview some of the inmates. Because we've been hearing that the guards and stuff been retaliating on the inmates that's part of our lawsuit. You know, trying to make it rough on them down there because they part of the lawsuit. We also know that they sent trucks in there to jam up phones, so no more pictures and videos can come out of the prison. Which is crazy right? Because you ain't seen no trucks in there to fix the electricity or the water or none of this sh*t to help the inmates. But you can send trucks in there to jam up a phone service. So what they tell us? You doing what you want to do, basically.

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