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Courtesy of Aja

Premiere: Aja Invokes Fear And Bounce With "Demons, Witches & Bi**hes"

Just in time for the Halloween SZN. 

The hip-hop industry has gone without its first openly queer artist with a star bright enough to burn through gender or sexual stigma, but Aja plans to fill that void with lyrical ease.

Off the heels of their In My Feelings EP (May 2018), The RuPaul's Drag Race All-Star contestant has released "Demons. Witches, and Bi**hes" for the pumpkin spice season. The Bedstuy-born rapper's track feels like a sexy play on the American Horror Story theme song with a raunchy undertone as a welcome surprise. With a feature from Shilow, and the self-proclaimed Militant Black Queen, The Vixen. The track hits hard with an added dimension of two powerhouse queer voices. "Demons. Witches, and Bi**hes" marks the second collaboration the pair have worked together, the first being Shilow's "Red Rhum."

The song's inspiration comes by way of two forces, Haters and Nicki Minaj. "When I started writing my first I thought about all the things I always wanted to say but never wanted to confront," 24-year-old explained. "Such as when people made fun of my skin. I was very inspired by the lines in Nicki Minaj’s verse on "Monster" where she basically says “say what you want about me, but I’m doing 50K for a verse no album out.” That really spoke to me and I did both of my verses alluding to the fact that regardless of what they thought I’m killing the game."

 

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The non-binary artist and performer has worked diligently to make two worlds collide, bringing drag into the hetero-normative, masculine dominated world of rap. Aja has delivered a flawless execution proving they can run with big dogs.

Stream "Demons. Witches, and Bi**hes" below.

READ MORE: It’s About Time Hip-Hop Respects Big Freedia

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Premiere: Aja Is Shaping Their Raps With Confident Candor On "I Ain't Left"

Sometimes you have to remind folks you're the s**t. This is heard throughout Aja's latest single, "I Aint' Left."

The track contains their reliable swaggy confident nature along with bits of dominating lyrics. Speaking to VIBE, Aja reveals the track is a response critic who has questioned their pretty successful career. "'I Ain't Left' is about people giving me negative feedback on things they know nothing about and saying I don't deserve to make my dreams come true as an artist," they said.

"A lot of people told me to write about my struggles as an up-and-coming musician who's creating a new blueprint for queer artists coming from reality TV, and this track is what came out of it."

A fan favorite from the ninth season of RuPaul's Drag Race and the third season of RuPaul's Drag Race All-Stars Aja captivated screens and unleashed their rap persona in 2017. A self-identified nonbinary queer artist and performer who's pronouns are "they/them," Aja has proved their lyrical abilities while going bar for bar with the sharpest talent in the industry like CupkakKe and Rico Nasty.

Currently, Aja is reading their next EP, ALL CAPS for Friday (June 28). The project is a follow up to their debut album BOX OFFICE. 

The Brooklyn native connects with fans, their struggles as it deals with race, gender and sexual identity, class, and sexuality. They have become an impactful figure in the LGBTQ+ community as well as an international role model.

Aja recently dominated the Wynwood Pride's LGBTQ music festival last weekend.

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Listen to "I Ain't Left" below.

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Premiere: Varsity P Creates A Genius Marketing Plan On "PRODUCT"

 Varsity P is using his business savvy and artistry to sell his creations. The Brooklyn native has created a type of merchandise that he wants to sell with urgency with the help of his street-smart sensibilities. In the visuals for “PRODUCT,” he’s seen rapping in a home-style studio set up with two beautiful ladies in lingerie bagging USB flasks in small crack files.

In real life, P is selling the USB files for $100 a piece, which include his debut album House Down From The Liquor and other exclusive content. This marketing campaign is titled the 588 Initiative, which pays homage to the building where he resides at in Bushwick, Brooklyn. His goal is to sell 588 copies. Each purchase includes a T-Shirt and tickets to Varsity P’s latest concert.

P’s strategy is reminiscent of the late Nipsey Hussle’s plan in 2013, when he sold 1,000 copies of his mixtape Crenshaw for $100 each. Jay-Z quickly took notice and bought 100 copies of the project. According to Forbes, Nip made $1000,000 off in revenue.

P’s story is about his rough childhood growing up in Brooklyn and still wanting to accomplish his dreams of rap super stardom,  Watch the video for "PRODUCT" above.

 

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VEVO

Premiere: Dana Williams Refuses To Take A Dive Into Toxic Love In Visuals For "Holiday"

Breaking the cycle of a seething love can be liberating as Dana Williams showcases in her creative video for "Holiday."

Directed by Naomi Christie, Williams gleefully parades in a soft pink wonderland after getting over a toxic lover. With production from Alex Da Kid (Rihanna, Skylar Grey), "Holiday" is soft but pulsating thanks to its heavy drums and ethereal harmony. The visuals lock you in as Williams celebrates her freedom in a pink pool that translates into a makeshift temple.

Minimal but alluring, the video's pleasant twist makes the gentle track almost sinister in nature. "Holiday is an expression of self-love and realizing that is it better to be alone than in the company of a turbulent relationship," Williams tells VIBE. 

The singer-songwriter also shared her chemistry with Christie. "When Naomi Christie [the director] found this ethereal pink pool, I knew it was the perfect location for the song," she said. "This is one of my favorite videos because it beautifully reflects the light melody and heavy production with the soft visuals and dark twist at the end."

Williams's voice is jazzy yet classical with an undeniable spirit of Ella Fitzgerald and Billie Holiday. The comparisons are huge but rightfully given. The LA-based singer has brought her bounce of black girl magic to the most gritty rap tunes like Freddie Gibbs' "The Hard" and Boogie's  "Sunroof" and Rejjie Snow's "Room 27." Without being anyone other than herself, Dana's other tracks like "Honey" have been a favorite in the R&B alternative scene as it earned a spot on Spotify's "Fresh Finds" playlist.

Williams' musical DNA also carries a strong sense of self, a trait that's hard to find in a sea of songs about the turn-up (See her tunes "Damage," "Miles For You" and The Lonely One EP to experience this). Her unique place in soul has also aligned her with superstar producer Alex Da Kid and a position with on the KIDinaKORNER/Island Records imprint.

The singer is currently preparing her label debut with "Holiday" being the perfect introduction to those looking for something real.

Check out the visuals for "Holiday" up top.

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