Quavo's "Bubblegum" Visual Was Inspired By 'I, Robot' And CEEK's Sleek Virtual Reality Gear

Daps, the director behind the futuristic video, shared how the very "out there" video came to be. 

Quavo's solo run has inspired him to take his music videos to cinematic levels, including the addition of virtual reality.

In behind the scenes footage provided by CEEK VR, director Oladapo Fagbenle, known widely as Daps shared how the premise of "Bubblegum" came to be. Inspired by post-apocalyptic films like I, Robot and future dystopias seen in Minority Report, Daps says bringing a Black Mirror effect to "Bubblegum" seemed like the perfect fit.

"The whole concept is a post-apocalyptic dystopian world where Quavo wakes up in a messed up society in the future somewhere," he explains. "He decides to put on his CEEK VR virtual reality glasses and is transported into a clean (white) clinical world with all of these elements. It's like Minority Report meets I, Robot I'd say. The idea for him was to always be in some kind of surreal world."

Daps' visual storytelling has always pushed creative feats for artists like Iggy Azalea and Rita Ora ("Black Widow"), Kendrick Lamar ("King Kunta") and Stormzy (Big For Your Boots")

The video, starring model-actress Draya, is also widely centered around the world created by CEEK VR. The augmented reality developer created in 2015 has been a leader in the VR world with their premium headsets. While they're currently sold out everywhere, they still find ways to stay within public consumption.

READ MORE: Quavo Releases Futuristic Video For “B U B B L E G U M”

Currently, CEEK VR links with artists like Quavo, Lady Gaga, and Mary J. Blige so fans can watch their live shows on another level. Other plans are in effect, like implementing VR in educational spaces and creating studios that allow artists to create branded content for fans.

Quavo's isn't the only one taking his art to the world of virtuality reality. In 2017, Childish Gambino introduced songs from his critically acclaimed album, Awaken My Love! through VR performances. He also released a limited edition vinyl that was VR compatible through his PHAROS experience app.

Check out more BTS moments from "Bubblegum" above.

READ MORE: Quavo Talks Upcoming Solo Project, Biggest Goal As An Artist In New Feature

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Premiere: Lambo Anlo Praises Women Hustlers In 'Blac Chyna' Video

Stripper-turned-entrepreneur Blac Chyna is one of the more polarizing figures in black music and reality TV, but Washington DC artist Lambo Anlo pays homage to her in his new video.

On "Blac Chyna," Lambo uses melodic rhymes to tell the story of a woman who uses her hustle, her beauty and her body to go from "section 8 to a palace." He speaks from a place of admiration for her focus, and the visual is a one shot video that shows him playing piano as the backdrop for a crew of gorgeous women of different complexions.

"It's the story of a female who grew up in an impoverished environment, taking any step she can to get where she wants to be in life," Lambo Anlo told VIBE. "For the video, we wanted to showcase the various cultures and races of women that go through this same struggle."

"I wanted to make an intimate video that juxtaposes two different types of people in more of a veiled style than what's traditionally expected," director Dillon Dowdell told VIBE.

Yazid Britt, director for creative services and marketing at Rostrum Records, noted that instead of simply casting a lookalike of the song's namesake as the lead, they wanted to go deeper and connect with viewers.

"It was an easy suggestion to just place a literal version of Blac Chyna as the female lead, but in many cases people see themselves through celebrities and that's what we set out with director Dillon Dowdell. There is a Blac Chyna in every culture.”

Watch the video for "Blac Chyna" above.

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Jaden Smith Paints The City Pink "Again" In New Video

Jaden Smith released the brand new music visuals for his record, "Again," featuring his alter ego SYRE.  The song is taken from his latest album ERYS, which dropped earlier this year.

Here, in the new visuals, Jaden uses his typical pink-colored theme, as the video kicks off with him spray painting his pink car with his MSFTS imprint before breaking out into a dance on top of the car.

The rapper seems to be sporting a new triangle-shaped face tattoo on his right cheek, which is probably just for the video, and may or may not be a reference to that illuminati-pyramid he was building in his parents backyard.

In other Jaden Smith news, the actor is slated to play a young Kanye West in Omniverse, an anthology that examines perception through the eyes of Mr. West.

Watch the video above.

 

 

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Cardi B performs on day 1 of Music Midtown at Piedmont Park on September 14, 2019 in Atlanta, Georgia.
Scott Legato/Getty Images for Live Nation

Cardi B's Latest Freestyle Fuels Anticipation For Sophomore Album

Cardi B is sparking more anticipation for her next album thanks to her latest freestyle. On Monday (Nov. 19), the rapper dropped some bars on Instagram to hold fans over until the release of her sophomore project.

"Just a little something something... hair on healthy," she captioned the freestyle over Cam'ron's classic track, "357." Keeping it natural and raw, the Bronx native posts up in front of Cap'n Crunch and a Costco box full of Vienna sausages to drop her freestyle about the wins and losses she's taken this year.

"I be in the mansion, you be in my mentions / I came right out the trenches to the top of the charts / Lost friends on the way / This s***t is breaking my heart / 'Bout 30 seconds in I'm like where do I start / I don't act I'm a hustler just playing my part,"  she spits.

If anything, this can be a hint to fans that she's gravitating back towards her hip-hop roots, an element heavily heard on her debut album, Invasion of Privacy. In a recent interview with Billboard, Cardi talked about her new album and curiosities about its direction.

"There's certain music that I want to do, but I feel like, [are] people interested in that? I feel like things have changed. It's more like a twerk sound going on right now," she said. "It's just like, 'Should I just do my music around that?' But I cannot just go with what's hot. I still gotta go with what I want to do."

Cardi has no problem adapting to popular music. She's worked with the likes of Selena Gomez on DJ's Snake's "Taki Taki" with Ozuna in 2018 and took her guest spots to another level in 2019 by working with Ed Sheeran ("South of The Border"), Lil Nas X ("Rodeo") and French Montana ("Writings On The Wall"). She also dropped a show-stopping video for "Press" over the summer.

But at the end of the day, Cardi's new music is coming first. "My album is on my mind 24/7,"she said. "It's practically all I'm focusing on."

Enjoy her freestyle (and sleek blowout) below.

 

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Just alittle something something ......hair on healthy.

A post shared by Iamcardib (@iamcardib) on Nov 18, 2019 at 6:55pm PST

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