Reebok Releases Second Batch Of Ultra Nostalgic Threads In "Aztrek" Campaign

This time around, influencers Josh Matthews and Angie Chavez share their love for authentic fashion. 

With fashion, it pays to backslide. Reebok's latest capsule project is all about the 90s while blending in styles of today with their Fall/Winter campaign, “Aztrek: ‘90s Re-Run.” Announced earlier this month, the brand has dedicated the season to the off-road runner shoe while sharing curated pieces by those born in the golden era of hip-hop.

The pieces are flaunted and curated by the likes of funny-cool kid Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and vintage collectors Josh Matthews and Angie Chavez. This week, Matthews and Chavez shared their eclectic collection which includes the '93 Aztrek paired with an array of threads like the black Reebok weighted vest, an All-American windbreaker pullover, a cycling jersey and a hazy blue vector rugby.

Kirk’s collection, along with Versace and Frankie Collective's were released on Oct. 2. Keeping true to the theme, all of the stills were shot on film from the calm forests of the Catskills in New York to the rocky hills of Death Valley, California.

READ MORE: LVRN’s Reebok Collaboration Showcases Atlanta’s Influence In Fashion

The Aztrek was birthed in 93 and is now know as the "dad shoe." The joke seems to be on everyone else as Reebok has profited favorably from the gaffe. With everyone itching to rock a skypager or an oversized pair of Levi's, Reebok's choice to dig in the archives feels like the perfect move.

Check out photos from Tilton's Aztrek campaign below.

READ MORE: Rae Sremmurd Talks Reebok FlexWeave, Album With Childish Gambino & ‘SremmLife 3′

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Nipsey Hussle's Team Unveils Puma Collaboration Release Date

Weeks before his untimely death on March 31, Nipsey Hussle shared with fans that he inked an endorsement deal with PUMA and a collaboration was on the way. The Victory Lap artist's social media account shared a post stating that the first collection would release Fall 2019.

After what looked to be an inactive Instagram page, Nip's team proudly announced on Monday (Aug. 19) that the highly-anticipated PUMA capsule will drop on Sept. 5. "Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise."

 

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Proud 2 Announce My 2019 Endorsement and Co-Branded collaboration w @puma & TheMarathonClothing is Fully Executed. 1st Collection Coming Fall 2019 🏁

A post shared by Nipsey Hussle (@nipseyhussle) on Mar 4, 2019 at 12:26pm PST

 

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Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.

A post shared by Nipsey Hussle (@nipseyhussle) on Aug 19, 2019 at 7:00pm PDT

The likes of YG, Busta Rhymes, Rick Ross, Trae Tha Truth, and more commented on the post in high spirits.

HotNewHipHop reports that PUMA Brand and Marketing Global Director Adam Petrick shared in a statement earlier this summer that Hussle's marathon will indeed continue. "We're going to continue to release some product that we've created with him," Petrick said. "We've also got some charity activations that we'll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation."

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Detroit rapper B Free.
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Puma Releases RS-X Hard Drive Sneakers With Detroit Rapper B Free

Puma has collaborated a lot with Detroit rappers in recent years, and now they've teamed up with 313 youngster B Free.

B Free has garnered buzz for his songs "Platinum Plus," and more recently "All Mine," which sees him trading melodic flows with Diggy Simmons. As a result, he's teamed with Puma to debut sneakers - the latest pair being the RS-X Hard Drive running shoe. The RS-X Hard Drive combines an 80s-inspired design with Puma's Running System (RS) Technology, which integrates cushioning from the forefoot through the heel.

The latest project isn't Puma's first collaboration with Detroit hip-hop style. Big Sean released an entire line of Puma apparel and sneakers last fall, and Detroit street rapper Icewear Vezzo teamed with Burn Rubber sneaker boutique co-owner and Distinct Life founder Rick Williams for a pair of purple Puma suedes.

Along with his deal with Puma, B Free is also working directly with the Detroit Pistons for the upcoming NBA season. He will be appearing in commercials, performing at home games, and claims the title as the official voice of the Pistons.

The Puma RS-X Hard Drive is available now.

 

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@pumasportstyle and myself teamed up to debut the new “RS-X Hard Drive“ shoes which were released on 08/01/2019! Let me know what y’all think of the shoes! #RS-XHardDrive | 📷: @marc_mill . . . . . . . . #officialbfree #bfree #puma #rsxharddrive #letmeknow #prodbybert #torrencejayy #triller #fox2 #detroitvseverybody #detroitbasketball #puma #pumacell #nbadraft #draftday #detroitpistons #pistons #detroit #newyork #la #forevergolden #menaceinparadise #crowdfreak #fmg #pumauproar #pumahoops #lostinparadise #freetroit

A post shared by B Free (@officialbfree) on Aug 6, 2019 at 3:22pm PDT

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Parkwood Entertainment/H&M x Mantsho

Fashion Roundup: Beyoncé Drops Nostalgic Merch And H&M To Collab With South African Label Mantsho

August just got a little hotter with two new fashion collections dropping this month.

Beyoncé unveiled her '90s-inspired "BeySearch" Friday (Aug. 9) while H&M is set to unveil their South African collaboration on Thursday (Aug. 15).

Queen Bey surprised fans with new a merch capsule on her official website on Friday afternoon. Fanny packs, bodycon dresses, bucket hats, crop tops, windbreakers, and more are designed with Google searched images that highlight every monumental step her in career.

The aesthetic is to appeal to a "90s teenager's bedroom walls combined with the tidal wave of today's meme culture," as said in a press release.

H&M is to release a legendary collection with the South African brand, Mantsho. Essence reports that the collection will feature edgy African-inspired prints that celebrate the elegance and vibrancy of Africa. Mantsho translates to "black is beautiful" from the native Sesotho language.

Established in 2004, the label has appeared on fashion runways in the U.S., Greece, India, Jamaica, Nigeria, Botswana, and Senegal. This will make H&M's first collaboration with a South African brand.

"This is my love letter to the world from Africa," said Mantsho's head of design, Palesa Mokubung. "I hope customers around the world will enjoy this ensemble of my stand-out pieces from my last three collections."

You can shop "BeySearch" here. The latest H&M collection will be available next Thursday (Aug. 15).

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