Virgil Abloh Launches Moët & Chandon Nectar Impérial Rosé In NYC

Events

Fashion powerhouse Virgil Abloh has joined forces with Moët & Chandon to re-design two limited edition bottles of Moët Nectar Impérial Rosé champagne.

Launched on Wednesday (Oct. 17), the creative visionary and #1 best selling rosé champagne hosted an exclusive event at New York City’s New Museum to preview the exclusive designs. Working closely with Moët to curate the experience, Abloh debuted a  3L jeroboam, available exclusively to the friends and family, as well as a 750ml “ready-to-wear” design at the high-profile event.

Marking the creative’s first-ever liquor brand collaboration, Vice President of Moët & Chandon USA Renaud Butel and Abloh toasted to the “new wave” of  Moët & Chandon, nodding to Abloh’s signature  “DO NOT DROP” styling.

The event was soundtracked by DJ Venus X, who provided energetic beats while guests enjoyed a four-course meal designed to pair with Moët Nectar Impérial Rosé champagne, with the final course being paired with two custom cocktails–“The New Classic” and “The Drop”–created specifically for this event.

The special and celebratory night ended on a high note, when the crowd was treated to a surprise DJ performance by Abloh himself.

A jack of all trades, Virgil Abloh has a passion for DJing and producing and recently debuted his own Beats 1 Radio Show on Apple Music dubbed ‘Televised Radio.” This latest collaboration continues a blockbuster year that has seen him become the artistic director of Louis Vutton menswear, and continued success with his series of collaborative sneakers with Nike and his company Off-White.

Originally announced in September, the 750ml “ready-to-wear” design is now available for $60 at retailers nationwide, as well as online at Clos19.com.

READ MORE: Virgil Abloh’s Moët & Chandon Collaboration Is Too Cool To Sip