Getty Images

How Beyonce, JAY-Z, Migos And Drake Made Their Tour Stages Fashion Runways, Too

Stylists and designers talk about creating for On the Run II and Drake and the Three Migos tours.

Stylists and designers talk about creating for On the Run II and Drake and the Three Migos tours.


New York-based designer LaQuan Smith and his team had been working diligently, sketching, ideating, revising and tweaking a project for arguably the biggest singer of this generation. In most cases when this level of effort is put in, confirmation that his clients are satisfied comes before their big reveal.

But this was Beyoncé. And the clothes were for her forthcoming On the Run II Tour, the sequel to the international trek with her rap superstar husband JAY-Z. Queen Bey is notorious for her meticulousness in the industry. Those who work with her—be it producing tracks for her multi-platinum albums or costuming for sold-out concerts—don’t know their work has made it until she is wearing the clothes or they hear their song playing on a streaming service.

“I found out on Instagram,” Smith says. On June 6 in Cardiff, the capital of United Kingdom’s Wales, Beyoncé opened OTR2 hand-in-hand with hubby, wearing a shimmering sheer bodysuit, evening jacket, and mesh mask. Fans of hers that were also familiar with LaQuan’s work immediately saw images of Beyoncé popping up in their social media feeds and tagged him with questions.


View this post on Instagram


Beyonce looking stunning in custom #laquansmith for the opening look of OTRT II

A post shared by LaQuan Smith- Designer (@laquan_smith) on

“It was a huge surprise,” he says. “People were @ing me on Instagram. I guess my fan base on social media just knows my work. People tagged me like, ‘Is this LaQuan Smith?’ I was freaking out.” He’s been outfitting Beyoncé for almost four years (she wore a black LS dress to present Colin Kaepernick with Sports Illustrated’s Person of the Year Award in December), but this too was huge.

“I didn’t know it was going to be that major," he exclaims. "To know that I was the first designer for the first night kicking off On the Run II? Whoa! Come on, that’s hot. I’m very humble about mines but damn! That’s black excellence putting a designer of color on the forefront. I’m sure that was strategic placement on her part. That meant something to me.”

Smith’s look perfectly fit the show’s fugitive lovers storyline, as portrayed during movie shorts shot in Jamaica earlier this year. Guns and lingerie, kisses and motorcycle rides, and vignettes of nuptials and bedroom romps all peppered the screen. At the Rose Bowl stadium in Los Angeles, Beyoncé was, at times, a badass and an empress. JAY was a gangster whilst exuding a regal mood, rocking looks that ranged from a black Gucci jacket with tuxedo pants to a mock bulletproof vest worn during “99 Problems.”

Givenchy’s Artistic Director Clare Waight Keller created a double-breasted white tuxedo and silk tee from their Spring/Summer 2018 Men’s Haute Couture collection for JAY-Z’s opener with Smith’s fit. (The Parisian house also laced Beyoncé with a black bodysuit and detachable skirt with hand-embroidered crystals from their Fall/Winter 2018 Women’s ready-to-wear collection.)

“I’m just a huge fan of unapologetic glamour,” Smith says. “Mixing this New York nasty, edgy lifestyle with a sexy elegant vibe. It’s a juxtaposition of the two.” So was the tour’s overall costuming, and he needed to serve that mood while making his piece one that would be spectacular under beaming stage lights.

“There’s a difference between music video wardrobe and stage performance wardrobe. Movement and lighting have to be taken into account. Something could look extraordinarily amazing on the body and might not transform on stage. The fabric might be too matte or not reflect enough. Little things."

Stylist Zoe Costello agrees with the sentiment. Those seeing Migos on the road lately can spot them from the cheapest seats in any house. Among her various celeb clients, Costello’s handled the trio’s looks for magazine covers, red carpets and concert costuming. She’s currently responsible for the pieces they’re sporting on their national Drake & the Three Migos run. “For performances, I usually like to go with a theme or draw inspiration from their videos or trends they have been into recently and build from there,” she says. “Migos like to experiment and have fun with performance looks and fashion.”

She explains that during her nearly two years with the Atlanta rap set, she’s had several conversations about their love for Michael Jackson’s style (“Especially Offset.”). But for the tour, Quavo brought up a hip-hop icon for style inspiration: Puff Daddy.


View this post on Instagram


A post shared by Migos (@migos) on

“Quavo mentioned Diddy and Ma$e,” Costello says, bringing to the pair’s “Mo Money, Mo Problems” and “Feel So Good” ‘90s Hype Williams-directed videos to mind. “He wanted jumpsuits.”

Costello's research brought her to British designer Vivienne Westwood’s decades-old parachute shirts, which became reference points and then she experimented with the idea of adding 3M reflective strips, reaching out to Tripp NYC designer Daang Goodman to execute the look. “It’s about finding the right designer that can execute the look that I’m going for," she says.

As defined on their 3M's site, “3M Scotchlite Reflective Material helps enhance the visibility of the wearer in nighttime or low-light conditions when illuminated by a light source such as headlights.” Perfect for any fan to see Migos run through “Bad and Boujee,” even from the nosebleeds.

Throughout their U.S. run, the result of Costello and Daang’s collaboration is visible from near and far. At Los Angeles’ The Forum, Offset wore his jumpsuit in yellow, Quavo donned red and Takeoff green. It’s this era’s shiny suit vibe, arguably with more jewelry. The drip was insane. As they performed smashes like “Fight Night,” images of flowers, doves and luxury cars popped on center-stage cubes while pyro flamed up from each corner. “For Migos, I wanted to make something that would stand up to their incredible magnitude and awesome energy,” Goodman, who even kitted out their record spinner DJ Durel, says.


View this post on Instagram


New skins no Fortnite

A post shared by champagnepapi (@champagnepapi) on

By contrast, Drake’s looks are a bit simpler. However, that doesn't mean they're not as intricate. Though most associated with his style and costuming bunch chose to keep their lips sealed for this story, his team confirms that their in-house collective created custom snakeskin OVO vests, along with custom stage technical pants, and a one-of-one pair of "custom Nikes engineered for stage use.” One vest featured a scorpion on the back, a play off his hit summer ’18 album. Drizzy seemed to let the stage—an intricate digital display projected under his feet—make grander statements. Sometimes his steps glowed in “Billie Jean"-like fashion, another time it turned into a basketball court (at The Forum, a fan hit a three-pointer, winning cash and an OVO Nike jersey.)

Marquee clothing brands and looks from Calvin Klein and 8 MONCLER PALM ANGELS are worn by Migos during their return on stage during Drake’s set. “I would brief each designer and work with them on ensuring the colors would stand out well on stage and be cohesive together so they look like a group,“ Costello says. “But each has their own individuality.” Sneakers from Balenciaga, Maison Margiela, and Chanel decorate their feet.


View this post on Instagram


Every time I come around ya city...

A post shared by champagnepapi (@champagnepapi) on

At the now completed On the Run II Tour, major couture houses like Versace (used during the couple’s “Young Forever” Rose Bowl close), Balmain, and Burberry wowed on stage. However, indie brands like LaQuan Smith and Migos’ use of Tripp NYC remind us that looks that pack a punch don’t only come from European fashion titans.

The attention Smith earns from boasting Beyoncé (in addition to Rihanna and Cardi B, among others) as a client means more potential customers inevitably knock on his door and visit his site. When they get there, though, they will not find replicas of the outfit he made for Bey.

“Absolutely not,” he says definitively. “That is for her. It is an iconic piece and moment. It can not be duplicated or reproduced. These are the types of moments that you just want to appreciate. If you mass produce everything you do for every celebrity, where’s the value and the appreciation of the exclusivity?”

Those who are bummed they won’t be able to slip in Bey’s OTR2 look for their bachelorette party or next trip to the club will be happy to learn that Smith is set to release an affordable concept collection with British retailer ASOS for both sexes and all sizes, out since Oct. 29. And his Fall/Winter 2018 line is currently available at Luisa Via Roma. The one-of-a-kind pieces may be unattainable, but everyone can get a piece from their favorite's go-to designer.

READ MORE: Review: 15 Thoughts On The Carters’ ‘On The Run’ Tour And Their Evolving PDA

From the Web

More on Vibe

Getty Images

Gucci And Dapper Dan Announce $5M Programming Aimed At Diversity And Inclusion

February was a difficult month for luxury brand Gucci. The legendary fashion house pulled a balaclava sweater from physical and online stores that many deemed disrespectful. The black sweater with a red print around the mouth area was deemed by many as reminiscent of blackface.

With the help of Dapper Dan and other notable celebrities, Gucci is trying to make things right. They recently announced their new Changemakers Council, which according to reports will feature a board that will work together to select inclusive elements of programming. Besides the Harlem designer and Gucci collaborator, DeRay McKesson, will.i.am, writer/activist Brittany Packnett and many more will be part of the Council.

Through this new Gucci Changemakers initiative, the fashion brand and the designer will also introduce the Changemakers Scholarship, which awards a $20,000 grant to selected students over the course of four years. They will also implement the Changemakers Fund, which "is a $5 million fund that will invest in community-based programs, particularly those helping communities of color, in cities across the U.S."

“As a partner, I am proud to work with Gucci and other community leaders to help guide programs that will create meaningful impact for the Black community and fashion as a whole,” Dapper Dan said in a statement regarding the new project. “It is imperative that we have a seat at the table to say how we should be represented and reimagined. Through our work together, Gucci is in a position to lead the overall industry toward becoming a better more inclusive one.”


View this post on Instagram


A post shared by Dapper Dan (@dapperdanharlem) on Mar 17, 2019 at 1:50pm PDT

Continue Reading
Victor Boyko

Virgil Abloh And Louis Vuitton Condemn Sex Abuse Amid 'Leaving Neverland'

Virgil Abloh and Louis Vuitton are speaking up against child sex abuse. Abloh debuted a Michael Jackson-inspired collection in Paris Fashion Week in Jan. 2019, but in the wake of the allegations revisited by HBO's Leaving Neverland, the artistic director announced the luxury brand is pulling pieces of the FW19 line from production.

Abloh released a statement to WWD on Thursday (Mar. 14), condemning child abuse and explaining the motive behind the fall menswear collection. "I  am aware that, in light of this documentary, the show has caused emotional reactions. I strictly condemn any form of child abuse, violence or infringement against any human rights," he said. “My intention for this show was to refer to Michael Jackson as a pop culture artist. It referred only to his public life that we all know and to his legacy that has influenced a whole generation of artists and designers."

Michael Burke, Louis Vuitton’s chairman and chief executive officer, also elaborated on the controversy surrounding the collection, noting that they were "unaware" of the documentary prior to presenting the collection in Paris. "We find the allegations in the documentary deeply troubling and disturbing," Burke told The New Yorker. "Child safety and welfare is of utmost importance to Louis Vuitton. We are fully committed to advocating this cause."

A spokesperson for the French label also confirmed that "no item that directly features Michael Jackson elements" will be available to the public. "The Fall-Winter 2019 Men’s collection has multiple inspirations and will be launched in stores in July," the statement reads.

As previously reported, Leaving Neverland spoke with two men who alleged they were sexually abused by Jackson when they were young. The shocking footage has triggered a worldwide response, both positive and negative. While some networks and organizations have started to remove Jackson-related content from circulation, some supporters have launched protests in their local areas to defend Jackson's innocence.

The singer's family has also denied the allegations and is seeking legal action against HBO and the alleged victims.

Continue Reading
Ryan Destiny attends the Def Jam Pre-Grammy 2019 party at Catch LA sponsored by Courvoisier, Puma, Klasse 14 and Tik Tok on February 08, 2019 in West Hollywood, California. (Photo by Presley Ann/Getty Images for Def Jam Recordings)

Ryan Destiny Nabs Fashion Honor At International Women of Power Event

While donning the "lucky" color of green, in a shamrock green suit Ryan Destiny was named a fashion honoree at the International Women of Power Event. The event which took place in Los Angeles awarded Destiny with the "Fashion Queen NSAA Award" presented by Fashion Nova Cares.

The actress who plays the bold and fearless singer Alex on the Fox show Star expressed her delight through her Instagram page. "A bomb way to celebrate #internationalwomensday," the 24-year-old actress started. "Feeling so blessed. The only few words I can come up with to describe the weekend is thank you! Being an honoree is one thing but being in a room with women who are this incredible is beyond inspiring."


View this post on Instagram


A bomb way to start celebrate #internationalwomensday. Feeling so blessed. The only few words I can come up with to describe the weekend is thank you! Being an honoree is one thing but being in a room with women who are this incredible is beyond inspiring. Those are the moments I cherish. All LOVE to @koshiemills @diasporadialogues 🙏🏾 (had to show the failing process of getting pics on a roof) lmao. S/o to my Patna in style @scotlouie. I share this award w you friend<3

A post shared by RD (@ryandestiny) on Mar 11, 2019 at 11:52am PDT

Destiny was not the only celebrity in attendance who received accolades last week, other honorees included comedienne Tiffany Haddish, actress and activist Rosario Dawson and Abrima Erwiah, as well as First Lady of Sierra Leone H.E. Fatima Maada Bio, to name a few. The event is meant to celebrate powerful women who have positively influenced Africans worldwide.

Koshie Mills, whom Destiny thanked in her post is the brain behind the International Woman of Power Event. Mills a mother to hotshots Kwame Boateng, from Everybody Hates Chris and model-actor Kofi Siriboe, had this to say about her brainchild.

"This is an opportunity for everyone looking at Africa and its Diaspora to see how African women are not only beautiful, regal, intelligent, powerful and resilient, we are owning our own narrative and reclaiming our Queendom for the world to see," the mother of three said. "When we come together to exhibit pride in our heritage and celebrate one another, we are unmatched and unstoppable."

Learn more about the International Women of Power Event here.

Continue Reading

Top Stories