Cardi B Partners With Reebok For Apparel Deal
Cardi B’s next bag to be secured comes via the world of sneakers. The Bronx native signed a deal with Reebok, announced on Monday (Nov. 5). Cardi’s first collaboration with the longstanding brand features a revival of the Aztrek sneaker that’s retailed at $90 on the company’s website. The mother-of-one will also help promote a few clothing items.
In a statement emailed to the press, a Reebok representative said Cardi’s demeanor matches the brand’s “longstanding legacy of nonconformity, whether it’s creating the first workout shoe exclusively for women or putting bold-faced expletives and fresh-faced hip-hop stars in its big ad campaigns in the early ’00s.”
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— Reebok (@Reebok) November 5, 2018
The news arrives a few days after the “Money” artist teased fans with a Fashion Nova update. Cardi’s first collection with the popular online store will arrive Nov. 15. According to Elle, the rollout includes clothing items like jeans to outerwear.
“Every little detail to me matters. I want to make these women look so happy — so radiant, sexy, so corporate and popping,” Cardi said to Business of Fashion. “I want them to look like they’re wearing Gucci and Prada, but they’re not, they’re wearing my line.”