Were Kanye West’s Yeezy Sales Affected By His Politics?
According to reports, for the first time ever, Kanye West’s latest Yeezy shoe failed to sell out in 24 hours.
Per Refinery29, Matt Powell, Senior Industry Advisor of Sports NPD Group, revealed on Twitter that the latest Yeezy Boost 300 Mauve failed to sell out in a day, which raised concerns that his recent bout of polarizing politics are to blame.
“24 hours later and YEEZY BOOST 700 MAUVE still not sold out,” Powell wrote. “This is going to be a problem for Adidas.”
“Throughout the past two years, conversation about Kanye West across social channels has been more negative than the average A-list male celebrity benchmark, with his positive to negative sentiment ratio being 24 percent lower than [his peers’],” reports Footwear News.
Despite the perceived reason why sales are a bit lower, a source close to West assures that his politics and fashion endeavors are not exclusive.
Earlier this week, West announced he’d be stepping away from politics to focus on his art. His upcoming album Yandhi is slated to drop this month.
“My eyes are now wide open and now realize I’ve been used to spread messages I don’t believe in,” he wrote on Twitter Tuesday (Oct. 30). “I am distancing myself from politics and completely focusing on being creative !!!”
24 hours later and YEEZY BOOST 700 MAUVE still not sold out. This is going to be a problem for Adidas
— Matt Powell (@NPDMattPowell) October 28, 2018