LeBron James To Spearhead Wellness Brand, 'Ladder'
Other founders include Cindy Crawford, Arnold Schwarzenegger, and Lindsay Vonn.
LeBron James has teamed with supermodel Cindy Crawford, actor Arnold Schwarzenegger, and pro-ski racer Lindsey Vonn to launch health and wellness brand "Ladder."
Announced on Tuesday (Nov. 27) via The Wall Street Journal, the brand will kick off by offering four products– whey protein, plant-based protein, and two different drink mixes dubbed "Energy" and "Greens."
According to the website, the inspiration for Ladder traces back to 2014, when James and his trainer, Mike Mancias, created a custom protein powder formulated specifically to meet the Los Angeles Laker's needs for quality and safety. Facing a similar struggle in 2016, Schwarzenegger and James began to discuss the need of fully-transparent and high-quality health products before adding Vonn and Crawford to their team.
With a common desire to make a difference, the four built Ladder on three pillars: scientifically-backed information, community interaction with world-class experts, and customized nutrition products that meet the highest standards for safety and purity. Though Ladder products are NSF Certified and built for elite athletes, the brand is said to be fit for all lifestyles.
Welcome to Ladder. We are a brand that empowers you to reach your health and wellness goals by providing support and guidance from world class advisors and experts through content, community, and product. Discover more - https://t.co/6nqUxAN2qc pic.twitter.com/b39vgLvJab
— Ladder (@weareladder) November 27, 2018
Ladder products will be available by subscription beginning this month. All users will be directed to take a six-question quiz created by the brand's exports and advisors in order to find the best plan to satisfy the needs of each subscriber.