Marketing Connoisseur Bozoma Saint John Lands Docu-series On Starz
Bozoma Saint John, the marketing maven who made companies like PepsiCo, Beats, Apple, Uber and Endeavor ridiculously cool, has landed her own show with Starz.
Fast Company shared the news behind Bozoma: Being Badass, a documentary series that has been described as a "cross between Anthony Bourdain: Parts Unknown, Mister Rogers, and The Oprah Winfrey Show." The series will follow the 41-year-old through her personal and professional life, looking at John's highs and lows as well as her heartbreak after losing her husband to cancer five years ago.
The show will reportedly be produced by Alex Lowry, who worked on Anthony Bourdain: Parts Unknown.
The series makes it a point "to show up wholly as ourselves,” says Saint John. “Especially for anyone who feels ‘other-ed’ and that you don’t have the allowance to be fully yourself. I’ve had a lot of great feedback from different types of people who have said they appreciate that I’m able to be exactly who I am in all these spaces, even if I’m the one and only.”
The filming for Bozoma: Being Badass is set to begin in early 2019.