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Premiere: pineappleCITI Strives For The Good Life In "I Need A Coupe" Lyric Video

The New Jersey native keeps things light and aspirational with the single behind her new lyrics video.

Packed to the brim with swag, PineappleCiti brings positive vibes with her new single, "I Need A Coupe."

The New Jersey native keeps things light and aspirational on this track, which incorporates a catchy chorus about her dreams of good times and easy living.  The featherweight 808 drums and piano keys come by way of the producer Fre$h, and PineappleCiti's rhymes about her wants and needs are just as infectious. Before you realize it, You'll be humming the hook to this before you realize it.

"I need some bands I need some land/I need a trip/I'm out Japan/I need a Wraith/I need a place/I need a case/Mill’ in the Safe/I need a view/I need a pool/I need a jeweler/I need a jewel."

Reminiscent of a warmer time, this track's lyric video feels like summer with its references to drop-tops and vacations, but hopefully it'll provide a musical getaway for the cold of winter.

PineappleCITI may be new to the spotlight but she's no stranger to the music industry–she's earned writing credits with Kelly Rowland and Yo Gotti, and has scored big partnerships with Ciroc, Red Bull Music, and VYDIA, CITI.

Watch PineappleCiti's video for "I Need A Coupe" below.

 

READ MORE: Kelly Rowland Hops In Her Bag With New Single "Kelly"

 

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AJ Jordan

Premiere: Aja Is Shaping Their Raps With Confident Candor On "I Ain't Left"

Sometimes you have to remind folks you're the s**t. This is heard throughout Aja's latest single, "I Aint' Left."

The track contains their reliable swaggy confident nature along with bits of dominating lyrics. Speaking to VIBE, Aja reveals the track is a response critic who has questioned their pretty successful career. "'I Ain't Left' is about people giving me negative feedback on things they know nothing about and saying I don't deserve to make my dreams come true as an artist," they said.

"A lot of people told me to write about my struggles as an up-and-coming musician who's creating a new blueprint for queer artists coming from reality TV, and this track is what came out of it."

A fan favorite from the ninth season of RuPaul's Drag Race and the third season of RuPaul's Drag Race All-Stars Aja captivated screens and unleashed their rap persona in 2017. A self-identified nonbinary queer artist and performer who's pronouns are "they/them," Aja has proved their lyrical abilities while going bar for bar with the sharpest talent in the industry like CupkakKe and Rico Nasty.

Currently, Aja is reading their next EP, ALL CAPS for Friday (June 28). The project is a follow up to their debut album BOX OFFICE. 

The Brooklyn native connects with fans, their struggles as it deals with race, gender and sexual identity, class, and sexuality. They have become an impactful figure in the LGBTQ+ community as well as an international role model.

Aja recently dominated the Wynwood Pride's LGBTQ music festival last weekend.

https://twitter.com/naturalxst/status/1142262210594508800

Listen to "I Ain't Left" below.

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Premiere: Varsity P Creates A Genius Marketing Plan On "PRODUCT"

 Varsity P is using his business savvy and artistry to sell his creations. The Brooklyn native has created a type of merchandise that he wants to sell with urgency with the help of his street-smart sensibilities. In the visuals for “PRODUCT,” he’s seen rapping in a home-style studio set up with two beautiful ladies in lingerie bagging USB flasks in small crack files.

In real life, P is selling the USB files for $100 a piece, which include his debut album House Down From The Liquor and other exclusive content. This marketing campaign is titled the 588 Initiative, which pays homage to the building where he resides at in Bushwick, Brooklyn. His goal is to sell 588 copies. Each purchase includes a T-Shirt and tickets to Varsity P’s latest concert.

P’s strategy is reminiscent of the late Nipsey Hussle’s plan in 2013, when he sold 1,000 copies of his mixtape Crenshaw for $100 each. Jay-Z quickly took notice and bought 100 copies of the project. According to Forbes, Nip made $1000,000 off in revenue.

P’s story is about his rough childhood growing up in Brooklyn and still wanting to accomplish his dreams of rap super stardom,  Watch the video for "PRODUCT" above.

 

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VEVO

Premiere: Dana Williams Refuses To Take A Dive Into Toxic Love In Visuals For "Holiday"

Breaking the cycle of a seething love can be liberating as Dana Williams showcases in her creative video for "Holiday."

Directed by Naomi Christie, Williams gleefully parades in a soft pink wonderland after getting over a toxic lover. With production from Alex Da Kid (Rihanna, Skylar Grey), "Holiday" is soft but pulsating thanks to its heavy drums and ethereal harmony. The visuals lock you in as Williams celebrates her freedom in a pink pool that translates into a makeshift temple.

Minimal but alluring, the video's pleasant twist makes the gentle track almost sinister in nature. "Holiday is an expression of self-love and realizing that is it better to be alone than in the company of a turbulent relationship," Williams tells VIBE. 

The singer-songwriter also shared her chemistry with Christie. "When Naomi Christie [the director] found this ethereal pink pool, I knew it was the perfect location for the song," she said. "This is one of my favorite videos because it beautifully reflects the light melody and heavy production with the soft visuals and dark twist at the end."

Williams's voice is jazzy yet classical with an undeniable spirit of Ella Fitzgerald and Billie Holiday. The comparisons are huge but rightfully given. The LA-based singer has brought her bounce of black girl magic to the most gritty rap tunes like Freddie Gibbs' "The Hard" and Boogie's  "Sunroof" and Rejjie Snow's "Room 27." Without being anyone other than herself, Dana's other tracks like "Honey" have been a favorite in the R&B alternative scene as it earned a spot on Spotify's "Fresh Finds" playlist.

Williams' musical DNA also carries a strong sense of self, a trait that's hard to find in a sea of songs about the turn-up (See her tunes "Damage," "Miles For You" and The Lonely One EP to experience this). Her unique place in soul has also aligned her with superstar producer Alex Da Kid and a position with on the KIDinaKORNER/Island Records imprint.

The singer is currently preparing her label debut with "Holiday" being the perfect introduction to those looking for something real.

Check out the visuals for "Holiday" up top.

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