Black-Owned Business Walker & Company Acquired By Proctor & Gamble
Walker and Company, the cosmetic company that creates health and beauty products specifically for people of color, has joined forces with Proctor & Gamble in efforts to keep maximizing their global outreach for black and brown people.
Founded in 2013 by Tristan Walker, Walker & Co. has created a slew of other flagship brands that make grooming products designed for the various textures of hair and beards that people of color pre-dominantly have. For men, Walker shelled out the Bevel Trimmer designed to help style men with more coarse or curly beards. Back in 2015, the trimmer made it on GQ's coveted Grooming Award List.
“We wanted to build a trimmer that we fundamentally believe is the most advanced trimmer on the planet,” Walker told VIBE of the Bevel Trimmer. “We’ve innovated it in three ways: power, blade innovation and form.”
Our story. Our mission.https://t.co/x8WuSGgJ9S
— Walker & Company (@walkercobrands) January 29, 2016
Because Walker has helped revolutionize the beauty industry, there's no denying he's excited about joining Proctor & Gamble family and taking advantage of all he could accomplish with its support.
"When I started Walker & Company Brands, I set out to build a company that would meet the health and beauty needs of people of color on a global scale,” Walker said in a statement. “Having access to P&G’s outstanding technology, capabilities and expertise helps us to further realize that vision, giving us the power to scale and bring new products to people of color, while staying true to our mission and continuing to nurture the loyal community we’ve worked hard to build.”