G Perico
Stacy-Ann Ellis

NEXT: G Perico Understands The Importance Of Evolution

With nothing to fall back on, G Perico used hip-hop to better himself.

The love that G Perico has for the city of Los Angeles is immeasurable. As evidenced by his rhymes, he always saves room for references to his hometown, while most of his music videos are filmed in the South Central streets he grew up in. “We hang where it's crackin' at/South Central that's the city/If you ain't from my hood then you probably be an idiot,’ he raps on “Turnin Corners.” From the lessons he learned in those same streets to the gang culture that consumed his life as an adolescent, L.A. has played a major role in all aspects of G Perico’s life. But for a city that’s given him so much, it has also shown the 30-year-old rapper what could happen if he stays in his comfort zone.

If you ask him, G Perico—né Jeremy Nash—considers himself to be the spokesperson for the West Coast locale permanently in the spotlight. “I feel like I’m a part of the city,” he says while observing the hundreds of chattering passersby occupying a Rockefeller Center sitting area. “I love L.A. so much I don’t want that to get mistaken.”

There’s no questioning where Perico hails from sitting in the middle of a sea of New Yorkers. His West Coast slang is undeniable and the smooth, slick Jheri curl that sits atop his scalp draws attention from curious strangers. He insists that his signature style isn’t a marketing ploy. Jheri curls have been a part of his family since the birth of the fad in the 1980s. “Uncle Mike still got a long a** perm and my granny had a curl. All my cousins and big homies were heavy in the sh*t so I kind of missed that era,” he says. But the era he barely missed is kept alive in more than just his outer image.     

Through a span of several mixtapes, G Perico takes his listeners on a journey through his L.A. with sharp, gangsta lyrics, like the introspective “All Me” where he raps, “Look at my hood, dope spots round the corner/Walking through the alley early morning/Turkish chains, fuzzy braids, 40 on my waist/I'm left handed so I tuck it this way/Quick draw, you see them ni**as over there.” Sonic hometown tour led by G’s rhymes continues with the G-funk-inspired production courtesy of Cypress Moreno, Poly Boy, WebbMadeThis and more. It’s easy for L.A. up-and-coming rappers to fall victim to the ratchet, strip club-inspired sound made popular by YG, Ty Dolla $ign, and DJ Mustard, but Perico intentionally strayed from the norm and created a sound inspired by forefathers of L.A. gangsta rap. His Tha Innerprize mixtape series debut created a local buzz for the rapper, and the self-proclaimed “ghetto president” reached a country-wide audience in 2016 with his breakout mixtape Sh*t Don’t Stop.

In 2017, Perico capitalized on his momentum by releasing three mixtapes (2 Tha Left, All Blue, and G-Worthy) with each of them being well-received by the public and receiving favorable reviews on Pitchfork and HipHopDX. His work in the underground scene was noted throughout Los Angeles and the attention he’s receiving outside of state lines—his music streamed in 65 countries this year based on his 2018 Spotify for Artists wrap-up—has cemented his status as one of the most promising rappers in Los Angeles. But with all the early praise, Perico is still aware of the cons that come with doing something that has already been done.

When an artist infuses the music of the past with the new generation, the early results are usually a success. But over time, channeling the past can turn an artist into a novelty act. “Just off my look alone they’ll throw me in that box and I’m all about being current,” Perico says when asked if he’s bridging the gap between the old and new West Coast. “I don't want to just be a remake of all that sh*t. Instead of doing the same sh*t over, I want to push this West Coast sh*t to a new level by evolving.” From performing in local venues to recently selling out shows on the East Coast like in Boston, the Angeleno saw the bigger picture in consistent transformation.

It all started when a series of events shifted Perico’s focus prior to his rap career taking off. While spending time in-and-out of prison, Perico lost his safety net when his grandmother passed away. He became a father shortly after and knew he couldn’t go back to the day-to-day street life he was knee-deep in. “I didn't give a f**k about sh*t before. I was catching cases and sh*t, then bounce back out trippin’,” Perico remembers. “Last time I went [to jail] my support system was gone and I had nobody to call. My hustle got crazy 'cause I knew I had to survive and take care of myself and a lot of other people.”

It’s this mindset that fuels Perico’s drive now. He wants to survive in the rap game the same way he survived the mean streets of South Central L.A. “I’m in a world now with the higher-ups and sh*t. I’m understanding and seeing sh*t from all different angles now,” Perico says, audibly humbled. The average person that listens to rap—it has long been assumed that the biggest hip-hop consumer in the United States are white suburban teenagers—is not from the same place as rappers like G Perico. Rappers who don’t understand the cultural differences between themselves and their listeners fade away while the ones who do are in the game for a long time. That’s what G Perico is here for.

Longevity is important for rappers aiming to dominate hip-hop’s busy landscape. Like Jay-Z and E-40 who are still relevant figures in hip-hop to this day, Perico has goals of becoming a premier artist with staying power. “I want to grow old like The Beatles. Everyone that tries to be the same person and not live outside their box gets left behind. F**k the old you,” Perico says. “The old me was a felon and repeat offender doing ignorant sh*t. That’ll either lock me up or kill me. That won't get me into the higher places. Evolving and reinventing is beyond necessary.”

Perico kept a low profile in 2018 releasing only one project, the Guess What? EP. In that time, he was revamping his artistry. He and his team were building upon his touring and figuring out ways to expand his audience. By the end of Dec. 2018, he will have wrapped a 15-city trek supporting Freddie Gibbs’ self-titled North American tour. “You can't become that guy just by being a local artist. Where's the growth and fun in being local?” Perico asks.I'm trying to live my sh*t like James Bond, but the gangster version. I'm trying to be all around the world with it. I can't do that just by staying local and doing the same sound.”

Growth doesn’t happen overnight, and Perico is aware of the process it takes to fully become the best version of himself. Along with the changes he has made in his personal life, G is taking baby steps towards the evolution he wants to see in his artistry. Consider his most recent effort, Guess What?, a teaser of what’s to come from the rapper. “A year ago, me stepping outside the box was unheard of,” he reveals. “But now I’m moving more strategic, I’m seeing all the possibilities that come from stepping out my box.”

On the EP closer, “How You Want It,” Perico delivers raunchy rhymes of sexual acts over a bass heavy, ratchet strip club record, something he would’ve never done in the past. “With that record, I would have said ‘Nah ni**a, this is how we do it right here,’ and that’s just a result of me not understanding the importance of evolving.” Perico may have once been lost in the street life, but he has found a way out (and up) through his music.

Despite his goals of becoming an A-list rapper, G wants to be so much more for his city. “I want to be the blueprint for people that were like me. Pretty much showing people how to do it,” he says. “I want to invest in different corporations. That’s what gets you longevity in this. A lot of rappers fall off because they have something and end up letting it go to waste because they didn’t do the right thing. The ones who are still here have their business in order and I’m learning how to navigate that.”  

Yes, there are still lessons that need to be learned, but rest assured, G Perico is on the right path.


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Mark Barboy

Interview: Suave House Founder Tony Draper Links With Celebs Like 2 Chainz, G Herbo and Nick Cannon To Feed Their Cities

The harrowing COVID-19 pandemic has disproportionately disrupted Black communities across the United States with cities like Chicago being among the hardest hit. Throughout the year, artists from the city have stepped up and held socially distanced food drives and PPE donations across the city’s South and West sides. With his deep ties to Chicago since the early 90s, Suave House Records founder/entrepreneur Tony Draper, alongside NBA veteran Ricky Davis, made the Chi’ their next stop as part of the nationwide Feed Your City Challenge this past October 17th at the Pullman Park Community Center.

The chilly, yet bright and sunny Saturday saw hundreds of people drive through the parking lot of the complex, receiving groceries from the many volunteers, gathered from across the city. Masked up with PPE in the trenches with the civilians were local natives and celebrity supporters like Chitown’s Grammy winning producer/music executive No ID, rap star G-Herbo, new rapper Queen Key, NBA star Jabari Parker to media/music entertainer Nick Cannon. Draper and Davis were handing off items and loading boxes of farm-fresh produce and meats in the trunk of cars, and offloading the 95,000 pounds of food to feed 7,000 residents. While they were not in attendance, Common with Jhene Aiko and Social Justice Collective donated funds for the free groceries.

“You can’t lead the people until you feed the people. We’re out here in the community in a real way. People always talk about what’s going on in Chicago and these are the things going on in Chicago. Positive things for the community during a time like this. People coming together and it’s a wonderful event,” said Cannon.

For Draper, bringing the Feed Your City Challenge to Chicago and being able to pull it off successfully was crucial because October 17th, marks the 24th anniversary of the death of one of Chi’s most influential DJs, Rapmaster Pinkhouse, who passed away in 1996. “It feels like myself and my partner [Ricky] Davis coming to Chicago and partnering with Common, No ID, Jhene Aiko, Nick Cannon, G-Herbo, Jay Allen, [local FM radio] Power 92 and Pat Edwards was a sign from God that it’s meant to happen on this day. Even though Pinkhouse is gone, he’s still influencing the south side of Chicago and he’s still sending us blessings. We had to pull it off, we had to,” Draper said with conviction. 

Meanwhile, Power 92.3’s DJ Pharris, DJ Nehpets, DJ Commando, DJ Amaris and Hot Rod were on the 1s and 2s while Parker, Hot Rod, G-Herbo, and community activists Joey G and Nico Naismith played basketball with the kids. A nonprofit Hoop Bus was set up with a small hoop with Black Lives Matter symbols and the names of victims who were killed by police officers. 

G-Herbo, who has been volunteering his time to the kids of Chicago throughout 2020 says that events like this are important to build and strengthen Black unity across the city. “It’s beyond just being able to feed and provide, it’s allowing people to feel unity in the city. This is the city coming together and a lot of important and powerful people coming from the city, all walks of life coming together for a positive reason and that’s what it’s all about.” When asked if this event defied the stigma of Chicagoans not being unified, Herbo exclaimed, “Absolutely! We unified right now and it’s only gon’ get better, so we’re just trying to lead by example and make this normal. This is not just an event, this gotta be the normal for guys like myself and for the city.”

And the people who showed up to receive their free groceries were more than appreciative. Takara, a mother from the Southside of Chicago says that while she found out about the food drive at the last minute,“It’s a lot of food out here, a lot of good people out here and it’s something that we need. Events like this are very necessary and it’s filling the need for families who can’t feed their children during these times. I wish I could have volunteered and done something more, but we need this.”

In a one-on-one with VIBE, the legendary Tony Draper talks about his connections to Chicago, the importance and impact of the Feed Your City Challenge, the role celebrities play in activism, and more. 

VIBE: Earlier you shared that Oct. 17th was also the day that Rapmaster Pinkhouse passed away. For the younger readers who might not know who Rapmaster Pinkhouse is, could you share who he was and why he was so important to Chicago?

Draper: For young people that don't understand how music was heard back then, there was no social media [in the early 90s], there was no Instagram, so you had to get your record to the hottest person in the city. That person had to make a decision about whether it was good or not. And if that person touched your record in Chicago, that person would spread, it was automatic. That’s what happened to a young Tony Draper with 8Ball & MJG’s first albums. He put his hands around it and he exposed it to the Chicago market. Every time I think about Chicago, I always think about Pinkhouse. Pinkhouse was the main reason why I even came to Chicago.

Talk about that. What was Chicago like for you when you first came here?

Coming to Chicago was a very interesting moment for me because when I came, I had my hat cocked a certain type of way and I didn’t know the rules and regulations. And he told me, “Tony, man you gotta keep that hat straight (laughs). And I kept it straight ever since. So, for me, doing my journey as a young Black man from the inner city, raised by a single parent, establishing Suave House at 16 years old, seeing what I went through to establish [the company], and make it a force to be reckoned with. That was an accomplishment, but also I wanted to touch people I knew understood the music and understood where I was coming from and the importance of a young Black man that was a true, independent CEO and giving me the avenue to get my music heard. I’m from Memphis, raised in Houston, but Chicago is Suave House’s biggest market to this date. They supported everything Suave House did and I wanted to bless them [with the Feed Your City Challenge], the same way they blessed me.

With the conversation within the music business revolving around Black Lives Matter and supporting Black communities, what do you think it’ll take to get many of these CEO and executives from the major labels to support these communities like what you and many of the artists have been doing across the country?

I think they have to be involved with people they’re not comfortable with. Stop giving money to these organizations you think is giving the money to Black people, because they’re not. Nobody is holding these organizations accountable. Do business with somebody that has their finger on the pulse. A person that you know is in the music business that has been very successful in the business. Like right now, the Feed Your City Challenge, we’re in our ninth city. We’ve had eight of the top music artists host these cities without funding from the parent companies. [The artists] are giving the money themselves. Jhene Aiko gave money herself. Nick Cannon, himself. Rick Ross, 2 Chainz…Pee from Quality Control. 

Pee was on vacation in Mexico and he took a private jet back to Atlanta just to attend Feed Your City in Atlanta. He didn’t have to do that, but he did because he cares about where he’s from. He cares about the area. He wants to take [talent] from the area, but he also wants to give back to that community. See, white people want to come and exploit your community, but don’t want to build a library over there, never build a basketball court, never build anything. When an artist is dead, they say ahhh aahh ummm. If you wanted to demonstrate good character, you would have said, ‘I made a lot of money off that artist. Let me do something for that community as a token of appreciation for birthing that particular artist.’

I don’t think we’ve ever seen that before.

And you’ll never see it unless I do it and I am going to do it. That’s why I’m in Chicago. I’m going to every city that has blessed me and fed my family because every time I feed myself, I feed my family, my loved ones, it comes from my fans. My fans gave me the opportunity by buying my records. I had a dream, I had a drive, but without the opportunity, you might not have heard of Tony Draper. So, I’m always appreciative of people that have helped me, that’s why I want to help them. I’m in the best place I could ever be in my life. I’m 49 years old, I’m successful, I’m good. Bro, you want to know what makes me happy? Giving to somebody else. There’s another star out there that’s hoping and praying that they could get an opportunity and if I could give them that opportunity, I’ll give it to them. I don’t relish in the attention; I relish in the accomplishment. Let me help somebody. And if I help them and they become successful, they don’t owe me a quarter. I won’t sign them to a management deal or nothing. I just want you to acknowledge it and pass it on. See, we got to learn how to pass it on.

With the timing of this event brought on by the pandemic, how do you feel about it all?

I think it was God’s mission. With COVID that’s really unfortunate, a lot of people lost their lives during this pandemic. A lot of people have lost their jobs, their homes, their properties. My heart goes out to them. But if me and Ricky Davis can put a smile on a mother’s face, a father’s face and feed their children, that’s all I need. I remember me and my mother going to churches and food banks, walking with free government cheese, powdered eggs and we was happy. We were so happy, smiling and grateful. I think without that, I don’t think we would have made it to the following week. So, I’m always thankful for everything God blessed me with. I don’t think I’m special. I think that I had a plan and I stuck to my plan and made it happen.

Suave House has had a lot of artists who have always been outspoken about social and political issues, [similar to like an] Ice Cube recently. Considering that, and what you’re doing with these artists for the Feed Your City Challenge, do you think that the role of the celebrity today is to get in front of these issues or to fall back and support the people who're already doing the work?

I think it’s a choice. For me, I’m not a city official, I’m not a politician. I’m more comfortable with doing and getting my hands dirty on the ground. If I was in Chicago building houses for people, I would actually be there. I wouldn’t [just] send no money or send a crew there. I would be there. That’s how I feel blessed. I feel blessed by actually talking to the people and them seeing me out there distributing groceries. I feel good when a person drives up in their car and they pop their trunk and say ‘Draper?! You putting groceries in my car?!’ And they may be happy about ‘Space Age Pimpin’’ or ‘I’m So Tired of Ballin’’ or whatever, but just the mere fact that they were happy about me putting groceries in their car meant more to me than anything else. I think it’s a choice you make as an individual.

For a lot of people, some celebrities end up causing harm because their celebrity and actions might overshadow the actual issue.

You know what though? Without you being a celebrity, you might not be heard. So why not use that platform to be heard? I think LeBron James is phenomenal. I think Ice Cube is phenomenal. You don’t have to agree with him, but you have to respect him for speaking his mind and trying to get something for Black people. Nobody else did it! Nobody else took the initiative to write a Black America contract and present it to both [Biden and Trump] camps. So, I think that was a phenomenal move, whether I agree with it or not, it was still a phenomenal move. We got to stop with all this goddamn talking and do some action.

Draper and Davis’s Feed Your City Challenge will be arriving in Compton, California as their next stop on November 21.

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Interview: T.I. Talks Activism, Verzuz Battle, And His Desire To Produce A Biopic On His Life Before Fame

Although Tip "T.I." Harris has earned some very respectable stripes as an emcee for his successful rap career, the self-proclaimed “King of the South” moniker really began to take true form once he stepped into his community activism calling. He’s acted in blockbuster films opposite Denzel Washington, Paul Rudd and Kevin Hart, but his willingness to speak truth to power has shown an unwavering commitment to being on the good side of history, as opposed to choosing silence to secure a spot on the good side of Hollywood.

During this recent conversation, Tip talks about his upcoming Verzuz battle with Jeezy, politics, the Trap Music Museum, and his desire to make his TV/film directorial debut.

Be sure to check out his newest album, L.I.B.R.A available on all streaming platforms.

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Ziggy Marley's First Time Voting In America

No more long talking from politicians. Today, the people have their say at the ballot box. Judging by the number of voters who showed up early this year, the 2020 election is going to smash all records for voter participation. With a deadly pandemic, wildfires, floods, economic pressure, and a struggle for survival playing out from the tweets to the streets, the stakes have never been higher.

If you're reading this right now and you haven't voted yet, it's not too late. Get up get out and let your voice be heard. As Samantha Smith recently discussed on her IG Live, this year's election is too important to sit out.

Snoop Dogg will be voting for the first time this year—and he's not the only one. Ziggy Marley voted for the first time this year also and documented the process on social media. "I decided to vote and I wondered to myself why," Ziggy wrote on his IG. "Then I thought about those who came before, the price they paid. In part, I am voting in honor of them and to honor them, to not belittle their many sacrifices and struggles with my high jaded righteousness and indifference. Many brothers and sisters from numerous backgrounds and origins marched, bled, and died to give people like me basic rights in 🇺🇸 , the right to be treated like a human being, the right to vote."

As the eldest son of the Robert Nesta Marley aka the King of Reggae, Ziggy is part of a mighty musical legacy, but his father is more than a musical legend.  The new film Freedom Fighter—part of the 75th anniversary series "Bob Marley Legacy"—examines Marley as a symbol of human rights with a voice more powerful than any politician.

Ziggy has continued his father's musical mission as a solo artist and part of the Grammy-winning family group Melody Makers. His 2018 album, Rebellion Rises opens with a song entitled "See Them Fake Leaders," leaving no doubt about his views on the institutions of government. Still, Ziggy remains engaged in the political process, doing his part and encouraging others to do the same.

"Imagine if Martin Luther King Jr, John Lewis, and others thought, 'Voting rights? Civil rights? Who cares? What difference will it make?'" Ziggy wrote on IG. "Just imagine what the world would have looked like now if not for their sacrifices. Go ahead, imagine it. Can you see it? Well, what do you think?"

"To be clear voting is not the end-all," Ziggy Marley added. "It is a small piece of a puzzle and just one of the tools in our toolbox that we must use as part of a larger effort to bring positive beneficial changes for all people. The work must continue at maximum effort after elections regardless of the outcome." Ziggy emphasized that he was not voting for a party or a person for an idea. "Even though we have differences we can be better human beings, more united human beings, more loving human beings, equal human beings, just human beings. The politics will come and go left right and center but still through it all the humanity that we must show to each other is not negotiable."

Ziggy voted by mail this year, but for those of you standing in line today to exercise your right and let your voices be heard, Ziggy curated a special playlist for Tidal's "Hold The Line" campaign. Music to vote by—from Ziggy and Bob to Fela and James Brown, not to mention Public Enemy and Rage Against The Machine.

Ziggy Marley’s new album, More Family Time, is out now on all music streaming platforms.

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