Sir Lucian Grainge's 2018 Artist Showcase Presented By American Airlines And Citi On January 27, 2018 In New York City
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Luis Fonsi On Coaching ‘La Voz’ Competition And Long-Anticipated Album

The "Despacito" singer speaks on the making of Vida, what fans can look forward to on La Voz, and the abundance of young Latinx musical talent.

With his international knockout "Despacito," Puerto Rican singer-songwriter Luis Fonsi had an explosive 2017. Multiple chart-toppers, like "Échame la Culpa," "Calypso," and his more recent success, "Imposible," helped him follow up with another overwhelmingly strong musical calendar last year. And if this month’s any indication, 2019 also belongs to the Latinx pop hitmaker.

After delivering back-to-back global hits over the last two years, Fonsi is ready to share some new-new with his fans. The 40-year-old singer is kicking off the año nuevo with Vida, his long-anticipated ninth studio album. A blend of the heart-tugging guitar ballads that started his career and the energetic pop jams that made him an international superstar, Vida, his first full-length project in five years, will show his worldwide fans exactly who Fonsi is.

“I think people will get to know, really, who I am,” the Grammy award-winning artist told VIBE VIVA during a phone interview. “I have that pop uptempo side but also this soft romantic side as well.”

Vida, which Fonsi teases is slated to release “very soon,” isn’t the only way fans will further acquaint themselves with the luminary in 2019. The seven-time Guinness World Records-holder is also a coach on Telemundo’s forthcoming La Voz. The Spanish-language version of the successful music competition reality TV show (The Voice), which premieres Jan. 13, will bring Fonsi and megastars Alejandra Guzmán, Wisin and Carlos Vives together to find and nurture the most promising Latinx vocalists in the nation, tasks he’s already undertaken as a coach on the show’s offshoots across Latin America and Spain.

Carving out some time from his excitingly busy new year, Fonsi discusses the making of Vida, what fans can look forward to on La Voz, the abundance of young Latin musical talent and key lessons on persistence that every creative dreamer can gain from.

VIBE VIVA: The Voice is one of the most successful singing competitions in the country. Why do you think a Spanish-language version of this show was needed here?

Luis Fonsi: There’s so many ways of answering this question. First of all, because we are part of the music culture, because we’re part of the music equation because our talent level is incredible. Latinos, we breathe music, we speak with rhythm, we dance when we walk. Music is in our blood, so it was absolutely needed.

There are so many young kids who have either recently moved to the U.S. or maybe have been born here and are of Latinx descent and want to be able to share their talent with the world, so to have that opportunity to sing, whether in English or Spanish, because the show, while it’s called La Voz and is on Telemundo, we’re going to have plenty of people out there who will sing in English, is great. And we’ve seen in the NBC version of the show how many Latin contestants have gone the distance, and some have sung in Spanish.

It’s part of the equation, so to be able to make it more formal and celebrate the differences between our Latin culture, by having someone from Mexico sing una ranchera, have someone from Puerto Rico sing something more Caribbean, have someone from Colombia sing something more vallenato. This format gives us the space and those parameters to be able to do that.

La Voz has been successfully exported to multiple Latin American countries including Mexico, Colombia, Argentina, Chile, Brazil, Peru, and Spain. How will this U.S.-based show be different from those?

I’ve been a coach in many of these different formats, in almost all of them. Right now, for example, I’m doing simultaneously La Voz Spain. The biggest and most obvious difference is when a contestant is done singing in Spain, I ask, “Where are you from,” and they tell me the city, “Madrid, Seville.” Here it’s like, “Hey, where are you from,” and they can be from a completely different country.

They could be from New York and their parents are from Mexico and moved here 40 years ago or you can be from the south of Argentina. Culturally, although we are speaking the same language and although we’re in the States, culturally we’re so dramatically different versus being from the same country and just a different city. So that in itself already gives it something different; the accents, the styles, it gives it such a different vibe.

You were the first one to join the show as a coach. Why were you eager to participate in the U.S. version of La Voz?

I love the format. I truly believe in the format. I’m one of those guys that I’m grateful. I remember where I come from, who opened the door for me and also who closed it. But I’m very grateful for the people who have gotten me to where I am today. When I entered this industry 20 years ago, there weren’t any reality shows like this. And if I would have had that opportunity, I would have probably auditioned for one, because very early in my life I knew that I wanted to be a singer. I actually went to college and got a music degree, that’s how serious I was about music.

It wasn’t about being famous; it was about being a musician, to me. I always think that reality singing shows are good. They’re good for everybody. It’s good for music. It’s good for the judges, or, in this case, the coaches. And I have to say sincerely, by far, my favorite format is The Voice. It’s a positive, family show. It’s all about giving constructive criticism.

It’s not about putting them down but rather about lifting them up, even if they don’t get through the first round. Everybody leaves with their head up and wanting to keep learning, keep singing, and to keep experiencing life, and that’s something that is much needed.

Latin music, in no small part due to your own megahits, has taken over the globe with new talent and viral songs appearing almost every day. Why do you think it’s enticing a universal audience?

You’re right! Right now, Latinx music is in a really good place. Latinx music is global. We’ve seen how so many — and I’m not talking about my songs, I’m talking in general, I’m looking at it with a way bigger spectrum — we’ve seen how many Latinx songs and how many Latinx artists have had success worldwide singing in Spanish. I really do believe that the world is coming together and that this was long overdue.

As a judge, what are you looking for in contestants? What's going to make you turn your chair?

Magic, that wow moment, that feeling you get when you get excited that you don’t know how to describe it. When the hair on the back of your neck stands up. You’ll see it. You’ll see me. I can’t stop moving when I hear that voice, and all of a sudden I’m like, “What is this?” I get antsy. I get up from my chair. Sometimes, I hit that button without my brain processing it, it’s like my hand just moves. It’s just like an instinct, a reflex. And it’s not about perfection or a specific genre.

It’s not about a specific country or whether you’re young or old, male or female. It’s about that “wow moment,” that thing that you get when a voice moves you. I’ve pressed my button for contestants who haven’t had perfect auditions, but they had something I connected with. And it’s the same the other way around.

We’ve had contestants that have not made it to the next phase and have had a solid, amazing audition, but for some reason, there was something there that didn’t connect with us coaches. And that’s the toughest because it’s tough to explain to them that, “Hey, you did amazing, you have an amazing voice, it was a perfect audition, you didn’t screw up, but we didn’t turn our chairs.”

It’s horrible, but at the end of the day, it’s life, and that’s what music is all about. Sometimes you can be in your car driving and you hear a song and it’s an amazing voice, but there’s something about that performance that you just don’t connect with it and you don’t identify yourself with it, and that’s exactly how it is to be a coach. It’s fun, and I think people are really going to enjoy it.

 

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As a coach, what do you hope to offer mentees?

Just a little piece of me, what I’ve learned as a professional singer in a 20-year career, the mistakes that I’ve made, the goods and the bads, all of them. I’m going to put it out there in hopes that they could use it toward their journey. What I’ve learned as a musician. I’ve been studying music since I was eight years old. I’ve been studying guitar and piano. I have a degree in vocal performance, a formal classical degree. So I can speak to them as a musician, not just as a recording artist. And you know what, sometimes it’s not even about the technical part.

It’s about having a conversation with them and making them feel comfortable, choosing the right song. Every contestant is different. Sometimes you have to get really technical with them, and sometimes it’s a little bit more about the psychology behind it. The talent is there, but you have to make them believe in themselves.

That actually leads right into my next question. For non-Spanish-speaking folks, you came into the scene in 2017 with "Despacito," but the truth is you've been putting in work for years, from your boy band as a high school student in Orlando, to touring with Britney Spears to your own early megahits like "No Me Doy Por Vencido," "Llegaste Tu" and many more. Sometimes, when you've been putting in work for a long time and not seeing the results you hope for, it can be discouraging and debilitating. What do you think you can teach these contestants about persistence?

It’s about knowing where you want to get to and believing in your craft and knowing that to get to that point it’s not always going to be a straight shot. It’s not always going to be right there in front of you. You have to go out and get it. You’re going to fall, and you’re going to make mistakes. I have never heard an artist say, “Every song I’ve put out has been a hit. Every album I’ve made has gone platinum. I never made a mistake. I never had crappy performances.” It’s all part of the deal.

It’s like falling in love. We have to get dumped, make mistakes, we have to have a broken heart to appreciate our perfect person when they come along. That’s music. When I’m making an album, I write hundreds of songs, sometimes two songs a day. I wish I can say every song I’ve written has been recorded and has been a hit. Absolutely not! I had to write hundreds of songs to get to “Despacito,” to get to "No Me Doy Por Vencido," to get to "Aqui Estoy Yo," to get to “Échame La Culpa.” It’s an ongoing journey, and that’s what I tell them.

We talk a lot about this on the show. It’s cool to hear the other coaches’ stories because it’s something that you don’t hear every day. We see Carlos Vives and Alejandra, and to hear how many times people have completely shut the door on us, but you have to be resilient and have to believe in yourself. And we also have to be a little stubborn sometimes. You have to say, “I know I have it.” Be humble about it, but also believe in what you have to offer and keep fighting for it. That’s what it’s all about, having that hunger.

Talking about the coaches, this year the team includes you, Alejandra Guzmán, Wisin and Carlos Vives — all megastars. Describe the energy among you all on the show?

Wow! The dynamic between the coaches is incredible. We all love each other. We all make fun of each other. There’s so much honest respect. It’s crazy. You’ll see.

I want to switch gears to you and your own music. I know you are dropping an album this year, your first in five years. What can you tell us about this?

Wow. My last album was in 2014. So we’re talking about five years. A lot changes in five years, and when we talk about pop music, it has completely shifted in five years. The cool thing about this album is that by the time the album comes out, I have released five singles, four of them I can humbly say have been hits. “Imposible” is on its way; it’s already Top 10. And my first three singles have been No. 1 songs, “Despacito,” “Échame La Culpa” and “Calypso.”

To be able to drop an album already having this success on the charts is such a blessing because it’s usually like you release one single and then you put the album out there. People already really know the essence of the album, and it makes it that much more exciting to hear the other songs that are there, that tell so many stories, the ballads, for example.

I’m always happy to hear about ballads. With the major success of uptempo hits like "Despacito," "Échame La Culpa" and "Calypso," why return to ballads?

I’ve never abandoned it. I’m a pop artist. I love the dance tracks and the reggaeton-infused tracks, but I also love a guitar ballad. That, to me, is just as powerful. There's a song in there that I wrote for my son, similar to what I did for my daughter with “Llegaste Tu,” a song I did five years ago with Juan Luis Guerra. You can put a little bit of that personal touch in an album that you can’t just do with a single. You have more room to be able to tell stories and different stories. It’s cool. I think people will get to know, really, who I am.

And how would you describe yourself as an artist?

I’m bad at explaining who I am as an artist, because, again, I have that pop uptempo side but also this soft romantic side as well. That’s who I’ve been ever since I started my career in 1998. It’s not just now. I’ve never been that sort of clean-cut balladeer who wears a suit as they’re singing. I’ve never been that clean-cut crooner. And, again, nothing wrong with them. I love the Luis Miguels and the Michael Bublés. I’m a fan of those guys, but I’m too hyperactive to wear a suit for a full show. And I’ve never been a super crazy pop act that all I do is dance and dance. I have those two sides. I love to grab my guitar and just sing as well.

Hearing you speak about this album is very exciting. When can fans expect to listen to it?

I have a release date, but I can’t share it. What I can say is that it will be out very soon. I’m excited. I definitely think it’s going to be the most important album of my career. And I think people are going to be surprised. I hope people are going to be surprised.

Returning to La Voz, why should Latinxs tune into Telemundo to watch this program?

They should tune in because we’re celebrating who we are. I always say, Latinos, we have music running through our veins. We speak with rhythm. We dance as we walk. Music is such a huge part of us, so to be able to celebrate that with the most important music competition format in the world, when we finally bring it to the biggest stage in the world, the U.S., it’s time to celebrate who we are. For those who don’t know to see how much talent there is out there. And I’m going to tell you, they’re going to flip. They’re going to be so surprised to see how much talent there is out there. I’m really excited. I’m hoping that it’s going to be a very big show for Hispanic television.

La Voz premieres Sunday, January 13 at 9 p.m./8 c.t on Telemundo and its digital platforms.

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Meet Koffee, The Rising Jamaican Star Who Is Hot Like A Thermos

Back in 1962, a 17-year-old Jamaican singer/songwriter named Robert Marley recorded a song called “One Cup of Coffee” and went on to take reggae music around the world. Fast forward 55 years to 2017, when a 17-year-old Jamaican singer/songwriter named Koffee dropped her first record, “Burning,” setting her on a path to become the most talked-about new artist in dancehall reggae right now.

Koffee got her big break when veteran singer Cocoa Tea invited her onstage at the January 2018 edition of Rebel Salute, Jamaica’s biggest roots reggae festival. “She name Koffee and me name Tea,” he quipped, calling her the “next female sensation out of Jamaica.” The artist born Mikayla Simpson doesn’t actually like coffee though—she prefers hot chocolate.

After graduating from Ardenne High, the same school dancehall star Alkaline attended, Koffee turned her focus to music. She shot a live video with new roots superstar Chronixx at Marley’s Tuff Gong Studios, then dropped her breakout single “Toast,” produced by Walshy Fire of Major Lazer fame. That video has racked up 10 million+ views and made the artist, who stands just over five feet tall, a very big name on the island. Now signed to Columbia UK, Koffee will release her debut EP Rapture next month.

“Mi only spit lyrics, don't really talk a lot,” she states on the track “Raggamuffin.” But when Koffee turned up to VIBE’s Times Square headquarters, bundled up against NYC’s February chill in a hoodie, thermals, and Nike x Off-White sneakers, she opened up about her musical journey, the power of gratitude, her surprising inspirations, and how she plans to spend her birthday.

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VIBE: I haven’t seen you since your EP listening in Kingston. Congratulations on an impressive body of work. Koffee: Thank you. I feel humble and proud at the same time. I really put a lot of thought into the EP, the way I structured it, and the content, the lyrics. It really means a lot to me, so I appreciate you saying that.

It’s amazing how much you’ve accomplished since Cocoa Tea brought you out on Rebel Salute. Yeah, and that was only a year and a month ago!

So how did the link with Cocoa happen? Actually, it happened through Walshy Fire. After my very first single “Burning,” Walshy reached out and sent me some riddims, in hopes of us working together, which we ended up doing. We were supposed to meet up at a studio in Florida and when we went there Cocoa Tea was already in the building. We were like, “Wow, Cocoa Tea!” Because Cocoa Tea is a reggae legend for us in Jamaica. Walshy actually introduced Cocoa to some of my music, and Cocoa was like, “Wha? Mi gonna bring her out on Rebel Salute next month!” This was in December, and Rebel Salute was in January.

Timing is everything. Rebel Salute made a huge difference. It opened me up to a lot of opportunities. Even today a lot of places that I go, people remember me from there. I was doing music before. I’d done a few shows here and there, but the audience at Rebel Salute is very important. It’s an epic stage to present yourself.

Were you nervous? Just before going out on the stage I was backstage pacing back and forth. I was trying to keep warm as well because it was chilly that night. But I was really nervous because it was my first time being in such a light.

Do you think being so young has helped you? Like, you may not overthink everything. I think you have a point. Because I’m young, my mind is a bit more pure, or uncorrupted. Experiences do have a way of taking away your mental space and the things you’re willing to try. Staying in “the comfort zone” is the most comfortable thing, but sometimes pushing yourself to step outside of that will help you overcome your fears. That, and just the drive and motivation. I definitely try to keep challenging myself.

Reggae has always been a male-dominated industry, but female artists are definitely on the rise. How do feel getting catapulted into that category? I feel like it’s a big responsibility, and “to whom much is given, much is expected.” So I don't look at it as, “Oh, I’ve made it.” But I acknowledge that I’m in a position where I have a responsibility now to fulfill and to pull through. It just pushes me to work harder, make more things happen, and just keep it going.

I love the line in your song “Raggamuffin” where you say, “Mi give them heart attack inna mi halter back.” Was that inspired by Althea & Donna’s “Uptown Top Rankin’” from the ‘70s? Yeah, I love that song. That’s the thing, I would say that every artist is an influence to me. Growing up, I would hear these songs being played by people next door, down the road, all around. Just in the Jamaican environment on a whole. So those songs definitely do have an influence on me, the messages from those times. Once you hear it, it’s in your head. You know it now and it really makes a difference in how you think, how you speak, and everything.

When people think of a female dancehall artist they usually think of colorful hair, long nails… But you seem to have your own swag. How would you describe your style? I would definitely say unique, but at the same time, it is natural to me and not calculated. I don't put a name to it and say, “I’m gonna be this way.” I just kind of flow and whatever you see is me doing what I feel. Like, I’m not sure what these pants are, but I bought them in Berlin. I got this hoodie in the UK—I’m not sure what brand this is either. I was just trying to keep warm. My friend Ayesha from the UK styled me with this top recently for a shoot.

There’s a line on “Burning” where you talk about “Koffee pon di street, tank top inna di heat / Jeans pants an’ Crocs / No socks pon mi feet / Knapsack mi a beat / Well pack up an’ it neat.” Was that your real-life dress code in 2017? Yeah, I remember at that time that’s how I used to roll. You know in Jamaica it’s hot, so I probably had my tank top and my jeans on, or my shorts. And I had this one pair of grey Crocs that I just wore everywhere. And I always have my knapsack. So yeah, that was my reality at that moment.

How far away does that feel, now that you have a stylist and travel the world? That’s amazing. It’s a transition that’s really beautiful and something I really appreciate.

I have a feeling you’re going to re-introduce words like “appreciate” and “give thanks” into pop culture. I hope to start a wave of gratitude. Even by writing that song “Toast,” when I say “We haffi give thanks like we really supposed to,” it reminds me to be grateful. I aspire to be humble and I pray and ask God to help me be grateful. I try to maintain it and I hope that will inspire other people to do the same.

Let’s talk about “Toast.” On the chorus, you say “We nah rise and boast.” But then again, a lot of reggae and dancehall artists are very “boasy.” That’s part of the culture. When I say “Wi nah rise and boast” it means that no matter what happens along the journey, we’re still gonna remain the same. We gonna big up we friend and hold a vibes. I’m just making it clear that we never come fe hype.

You can spit pretty fast, but I feel like some people may be missing some of the things you say. But if you listen carefully you’re talking about real things. Thank you for noticing that. When I wrote “Raggamuffin,” a lot of my musical influence came from artists like Protoje and Chronixx. Chronixx has basically been an advocate for the youths, so his message had an impact on me. When I was vibing to the beat, I wanted to cover myself, cover my country where I come from, good things and bad things, and the music, reggae itself.

Growing up, did you see inner city kids not being looked after by their own government and their own people? Most definitely. I wouldn't say that the government is responsible for the lives of everybody as citizens. But there are some general things that need the government’s attention and they don't pay the attention that they should. They'd rather focus on things that can garner income. There are roads that need to be fixed in places that tourists don't necessarily visit. And nobody cares about those roads. Minor injustices, major injustices—just things that really need to be spoken about so that people can think about it and look into it.

BDP used the term Edutainment—education and entertainment. Is that something you present in your music? Yes, it’s definitely something I aim for. I think that it’s important to keep people interested enough to want to absorb what you are saying. And then it’s equally important to present something that is worth absorbing. Something productive, something inspiring, motivating. Just mixing both so that you have their attention and you’re also delivering something that’s worth their attention.

You were still in school when you did your song “Burning.” As a new artist did you have to convince the producers to work with you? Gratefully, no I didn't have to convince them. Because I did a tribute to Usain Bolt before that. I wrote a song with my guitar titled “Legend” and posted a video of me performing it with my guitar on Instagram.

Usain came across it and reposted it, so that garnered a lot of attention. People from the music industry reached out to me, and in that group of people was Upsetta records with their Ouji Riddim. They sent it to my first manager like, “Let’s see what she can do” and so forth.

There’s this thing in Jamaica called Sixth Form. It’s like you graduate high school and there’s an extra two years that you can do as like a pre-college. I applied for it and didn’t get through. Right after that, I did the tribute to Usain Bolt and then Upsetta sent me the Ouji Riddim. I was in a state of mind where I felt disappointed. I felt the need to motivate myself, so I was like “Come with the fire the city burning!”

How does your mom feel about all of this? I started writing lyrics at 14 years old, but she didn't find out until I was 16, when she saw me perform at a competition in school. I invited her there and she was taken aback, like, “Wow! So this what you've been doing?” (Laughs) She wanted me to do academics like every parent wants. And she was little disappointed when I didn't get through to Sixth Form. But over time, as I wrote more and performed more, she began to trust my talent and just trust the process. So she started appreciating the music and now she's fully on board.

What did your mother think of “dancehall pon the street,” like you sing about in your song “Raggamuffin”? As you know I’ve been living with mommy since I was a baby up until I was 17, so being under her roof I didn't go out much. I was always in the house just chilling and stuff. I know that there’s a dance on like every corner. lf you are driving, you always hear music playing. You have the oldies dancehall, you have the new dancehall—everybody just hold a vibe. That’s basically where that line comes from.

Do you go to dances now? I’ve been going to a few parties and getting out, but I haven't been to like a dance dance. I’ve been to Dub Club, you get some really good music there. But Dub Club is like a relaxed kinda vibe.

You recently performed at Bob Marley’s 74th birthday celebration in Kingston. Do you still listen to his music? Most definitely! Bob has set such a great and amazing foundation for the music, the industry, the genre itself, the country, the youth... He’s set such a great example that you haffi really learn from it and take a lot from it so that you know where you’re coming from. You haffi understand how to execute in honor of such people.

What are some of your favorite Bob songs? Well, I performed “Who the Cap Fit” that night, so that’s one of my favorites. And I like “Is This Love” and “Natural Mystic.” That’s just a few.

I know that’s a hard question. What about a dancehall legend like Super Cat? Hmm… “Mud Up” woulda be my favorite Super Cat.

Really?! Yeah, because of the flow he has on it, not necessarily the content. See, I’m from Spanish Town. Jamaicans on a whole, we like vibes. We like lyrics that, as we would say, “it slap!” It touches you, and really hits that spot. So I listen to a lot of different things, and the lyrics that I listen to aren't always conscious. But what I derive from music is not necessarily the message. Sometimes the flow that you’re hearing, that’s the wave for the moment. It may not be the best for the youth, but that’s what people like to vibe to. So you take that vibe, put a positive message to it, and that’s the spin. So I listen very widely.

One of my favorite songs on your new EP is the “Rapture” remix. It was dope that you got together with Govana on that. When I first wrote “Rapture,” Govana had recently done a song called “Bake Bean” that took off in Jamaica. When him drop that, it’s like the flow really resonate with me. I was like, “This is dope.” So when I did “Rapture” I was listening back to it and thought I should probably try to get Govana on this track. And it turned out so sick!

That’s cool to have the credibility where other artists respond to you like that. Because I'm sure it’s not always that easy. No, it’s not always easy. Me haffi give thanks for the way people have been responding.

So no one has kissed their teeth and said, “Nah man”? (Laughs) No, not yet. (Laughs) But what I have to appreciate is just when another artist really listens and pays attention. Sometimes an artist can be good and they don't get the response or the attention that they deserve. Some people don't want to listen, so I give a lot of respect to who is willing to listen.

Well Govana has given you that “crown” in his verse, which reminds me—how did the song “Throne” come about? I remember Walshy sent me that riddim in the first batch of riddims that he sent me. The riddim for “Toast” was also in that batch, but I started with “Throne.” It was basically like a challenge for me. I was like “How am I gonna spit on this?” Because the riddim sounded so dynamic. I was like “mi haffi mash this up!” Hence the fast spit-fire kind of vibe.

What music are you currently listening to on your phone? I don’t listen to my own songs that much. I’m vibing to Mr Eazi. I’ve been going in on the Afrobeats. Burna Boy. Smino the rapper. And I’ve been going in even more on Bob Marley.

Well, it’s reggae month right now. So there’s lots of legendary birthdays—Bob Marley, Dennis Brown. That makes the month even more significant! By the way, I’m born in February also. (Laughs) February 16th.

Happy Earthstrong! Were you keeping that quiet? I just remembered. I’ll be 19!

Wow—you’re gonna be out of the teens soon. What you gonna do on your 19th birthday? Wowwwww—I dunno. I’m gonna see when I get to Jamaica which party. I’ll probably just try and go to a dance or something. That ah go be mad!

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Solitary Alignment: 5 Self-Affirming Reads For Single Ladies On Valentine’s Day

Ahh, the Feast of Saint Valentine—the Hallmark holiday that strikes us with its arrow each year, for better or for worse, depending on your bae status. While the romantic holiday is adored and celebrated by many, if you’re still reeling over, say, your ex’s refusal to commit, chances are Feb. 14 is more of a heartache for you than anything.

But as a wise woman once said, “If they liked it then they should’ve put a ring on it.” So whether V-Day has you scared of lonely or sulking over a lost love, as another wise woman once said, they “would be SUPER lucky to even set eyes on you this Valentine’s Day. That’s it. That’s the gift.” Shout out to The Slumflower.

Sure, having a bae on Valentine’s Day is cool, but so is reminding yourself why you’re just fine without one (cue Webbie’s “Independent”). In fact, single folks have better relationships overall, according to the Journal of Social and Personal Relationships. You know how the old adage goes: love yourself before loving someone else.

For this Valentine’s Day, VIBE Vixen rounds up a nourishing list of books for our sisters doin’ it for themselves. Consider this your reminder of how badass you are—because you are! Oh, oh, oh. *Beyoncé voice*

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Johnny Nunez

'So Far Gone': Re-Reviewing Drake's Iconic Mixtape 10 Years Later

“Draaaake?! Draaaake?! Aubrey Graham in a wheelchair... Draaaake?!”

Soulja Boy’s viral rant, while hilarious to 15 million viewers who watched The Breakfast Club interview, seems almost silly to contemplate now in a musical climate so easily dominated by the OVO frontrunner. But in 2009, at the release of Drake’s breakout mixtape, So Far Gone, Soulja’s questions of Drake’s influence and placement on the hip-hop spectrum actually mimicked the inquiries fans may have been asking at the time. Even Drizzy seemed to share those same contemplations on the project as he reflected his newfound stardom and the future that would unfold as a result.

So Far Gone, however, diminished those ounces of doubt. Ten years later, the 18-track project still comes together as one of the most cohesive mixtapes of this decade and has become the building block to one of the sturdiest foundations of a hip-hop artist to date. Revisiting So Far Gone and taking its temperature anew, we get a glimpse of how the personas of the emotional rapper came to be such inescapable and successful forces within the music industry at that time.

 

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@futuretheprince a decade ago you were Dj’ing all ages [email protected] a decade ago you were scared to share your [email protected] a decade ago you worked at a clothing store selling someone else’s [email protected] a decade ago you were in a basement with pink insulation walls figuring out fruity [email protected] a decade ago we were handing out flyers promoting club [email protected] a decade ago you were working the makeup counter at Beverly [email protected] a decade ago your moms house was my safe place and we really ran through the 6 everyday [email protected] a decade ago you were a legend and you will remain that [email protected] a decade ago you promoted me as if you were getting a cut of my [email protected] a decade ago you were the first person to recognize potential and give me a [email protected] a decade ago you came to the Beverly Wilshire Hotel and laid a verse for an unknown artist from [email protected] a decade ago you emailed me the cover art for something that would change my life [email protected] a decade ago you came to my release party at 6 Degrees and made me the biggest artist in the city off your presence [email protected] a decade ago I rapped over your beat cause you just made the best shit and even though you stay wildin on twitter these days I will never forget what you contributed to the game and my career...Portia I don’t know your IG but a decade ago you told me to rap over June 27th and bonded me and Houston Texas [email protected] a decade ago you took a chance on MySpace and introduced me to [email protected] a decade ago you took me out of Toronto and gave me the biggest blessing anybody has ever given me...I will never forget anybody involved in this journey even if you don’t fit in this caption...So Far Gone streaming everywhere for the first time ever Thursday. 🙏🏽

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With his follow-up to Comeback Season (2007), Drake interrupted the hip-hop landscape with introspective songs that played up relationships instead of violence and street life through a healthy mix of confident raps and charming vocals. The idea of “emotional rapping” was so novice that it seemed uncool or too feminine in a male-dominated genre (Lil Wayne’s No Ceilings, Nicki Minaj’s Beam Me Up Scotty, and J. Cole’s The Warm Up also created noise at the time), but Drake’s ability to reach his female audience while still resonating with the masses was irrefutable. The somber tone of “Sooner Than Later,” sung in his lower register, perfectly conveys his efforts to reach an estranged lover before she’s gone for good. “The girl or the world? / They say someone gotta lose / I thought that I can have it all, do I really got to choose,” Drake ponders on the record.

In addition to lyrical content, Drake’s audacity to sing on heavily R&B-inspired tracks is unmatched. We saw that on “Houstatlantavegas”—possibly the genesis of his infatuation with strippers (“Hey there, pretty girl/You know, exactly what you got/And I don't blame you at all/You can't resist it/Especially when the lights so bright/And the money so right/And it's comin in every single night,” he crooned)—a seductive song that listens as an open love letter to a mysterious working girl. The romanticization of this woman is reminiscent of T-Pain’s 2005 single “In Luv With a Stripper,” but it seesawed back and forth between velvety refrains and confident bars that captured the allure in a way that felt both sexy and humanizing. The girl was no longer just a stripper, but one who dreamed of making it out of her hometown.

His singing may have seemed comparable to Kanye West, who had just released his predominantly auto-tuned album 808s & Heartbreak just a year before (Drizzy actually sampled Kanye’s “Say You Will” from the same album, flipping it to be a rap track). Even so, Drake dared to pair his vocals alongside talented voices within the R&B space, proving that he could sing just as much as he could rap. “A Night Off” was an incredibly bold and ambitious move. Drake had cojones to pair his sensuous crooning with the high notes of a certified songbird like Lloyd, but somehow it worked. This was the vulnerability that would give him his “Heartbreak Drake” persona, and he won for it.

While his vulnerability would be his gateway into the industry, Drake wanted to remind fans that he was still very much a rapper and a force to be reckoned with. In comparison to “A Night Off,” Drizzy flexed his flows on “Successful,” while Trey Songz held down the chorus. The materialism that was an undeniable 2009 rap music theme stood on the forefront as the eerie harmony led into Songz’s hook, fully encapsulating the desperation of a rookie attempting to overcome struggles and bolster from nothing to everything.

A seasoned Drake would surely not equate his success to simply h*es and cars, but its message, while simple, was honest and provided insight into a naïve conversation on what fame meant to a newcomer. Drake went harder on “Uptown,” though. The rapper had no choice to flex cocky bars over the Boi-1da-produced beat in order to keep up with its A-list features, Lil Wayne and Bun B.

This reminder of Drake The Rapper was also prevalent in his sampling. He demonstrated his understanding of hip-hop’s rich history on songs like “November 18th,” where DJ Screw provided the perfect assist with a chopped and screwed sample of Kris Kross’ “Da Streets Ain’t Right” (which also borrowed from Notorious B.I.G’s 1994 single, “Warning”). Although the track held a lot of weight in its instrumentals, Drizzy forged his own story by illustrating the day Lil Wayne called him, which in turn changed the course of his fate. Likewise, a purely-rapping-no-hook Drake over Jay-Z's original “Ignorant Sh*t” on his version, “Ignant Sh*t,” is quite nice. Yes, breaking away from the usual blueprint of breaks and harmonious choruses makes it teeter on the exhausting side, but the song’s lyrical content was a time capsule of the last decade (“Rest in peace to Heath Ledger, but I’m no Joker”).

The entirety of So Far Gone set the pace for Drake’s career in the years to come, but the tape’s final track, “The Calm,” foreshadowed his position in the landscape of hip-hop the most. “Leader of the new school, it’s proven and it’s known / I’m sitting in a chair, but in the future it’s a throne,” he prophesied. The electronic and muffled beat leads in to Drake’s reflection about a sense of alienation in the industry and his personal life that surely has continued well into the 2010s. While he is now one of the most commercially sought after talents in pop culture, his artistry has often been questioned by his musical peers. But even then, like the song said, Drake has always known that things were going to work out in his favor: “Everything will be okay and it won’t even take that long.”

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