Moschino USA Sued For Referring To Black Customers As “Serenas”
...When will it end?
The Italian luxury clothing brand Moschino USA is being sued by an ex-employee, who claims that a West Hollywood location’s manager refers to black customers as “Serenas” and watches them upon entering and leaving the store.
“Shamael Lataillade is suing the Italian luxury clothing company, claiming her female supervisor at the [West Hollywood] shop had a specific protocol for black clients if they didn't have diamonds or carry name brands,” according to TMZ.
“In docs… she says the woman would call them a "Serena" and instructed other employees to follow and watch them closely -- sometimes even writing down their license plates,” the site continues.
Lataillade, a black Haitian-American woman, said that the supervisor was discriminatory against her, and said that she “[practiced] voodoo.” Lataillade was reportedly fired from the location after complaining to corporate about the racial profiling, code word and more. She is suing Moschino for “unspecified damages.”
This wouldn’t be the first time popular stores and shops have been put on blast for racial profiling and bias. Last year, a black teenager was racially-profiled in an Iowa Old Navy, and Starbucks implemented a full-day racial bias training session at several shops in response to a viral racist incident at one of their Philadelphia locations.