Music Sermon: Classic Conscious Posse Cuts For The Hip-Hop Generation
In honor of Martin Luther King Jr. Day, VIBE takes a look back at some of the great supergroup movement moments in black music.
#MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the '90s and earlier. The series seeks to tell unknown and/or forgotten stories that connect the dots between current music, culture and the foundations of the past.
The year 1985 saw one of the biggest moments in music history when Quincy Jones, Lionel Richie and Michael Jackson gathered pop and rock stars from across the musical spectrum as U.S.A. for Africa for the anthemic “We Are The World,” raising funds for short and long-term humanitarian aid throughout Africa.
The following year, Dexter Scott King was inspired to create a similar moment. After decades-long efforts in Congress with pushes from public figures and notable artists, his father Martin Luther King, Jr.’s birthday was finally being observed as a national holiday. King wanted to tap younger energy - the growing hip-hop generation – to put a spin on “We Are The World” in commemoration of the first MLK Day.
King reached out to Kurtis Blow, who’d been part of a mass anti-apartheid project the year prior. “I get a call… he says, ‘Hello, Kurtis. I want you to record a song for my father.’ I hung up on him,” Blow told Vlad TV. “He calls me back, ‘I’m serious, I’m Dexter Scott King.’ I said, ‘You playin’.” Kurtis finally realized nobody was playing on his phone, and they got to work. With Blow as producer, King and co-writer/co-producer Phillip Jones assembled a who’s who of young hip urban and urban crossover artists. “Anyone who was too young for ‘We are the World,’” he explained to Vlad: El Debarge, Stephanie Mills, Whitney Houston, Lisa Lisa, Full Force, Stephanie Mills, Teena Marie, Menudo (featuring young Ricky Martin), New Edition, Stacy Lattisaw, James JT Taylor, Whodini, Run-DMC, Grandmaster Melle Mel, The Fat Boys and Kurtis.
They planned to shoot a video at the Martin Luther King Center for Nonviolent Social Change — the designated recipient of all proceeds from the song — to give it a proper spotlight, but they needed money. A benefactor showed up in the form of Prince. Yes, that Prince. According to Kurtis, The Purple One donated $90,000 for a visual.
At this point, supergroups for a worthy cause weren’t a brand new thing. Prior to “We Are The World,” there was Band Aid’s “Do They Know It’s Christmas” for Ethiopian Famine Relief. In 1985, Artists United Against Apartheid released “Sun City,” but it was nowhere near as big a hit or pop culture moment as the other two.
“King Holiday” was the first of these event songs for us. For something specifically and directly connected to and about us.
After that, black musicians teamed up were several other socially-charged collaborations that took on issues close to home or challenged us as a community to do better–and then there weren’t any more of them. It could be because of lack of incentive, or abundance of egos. Or shrinking of artist pools in some areas, or the shrinking of budgets overall. It’s certainly not due to lack of topical options. Whatever the cause, in honor of MLK Day, we’re going to look back at some of the great supergroup movement moments in black music.
STOP THE VIOLENCE MOVEMENT: “SELF-DESTRUCTION” – 1989
In the three short years between “King Holiday” and “Self-Destruction,” rap expanded from a niche genre to a full cultural movement. But along with that ascension came a growing affiliation with violence. In ‘87 and ‘88, melees were breaking out at rap concerts, and the art form was held solely responsible. Two incidents at New York’s Nassau Coliseum, one with a fatality, were the breaking point. Just as hip hop was coming into its own, it was in danger of stalling out. Media and community leaders were condemning rap as a negative influence. Venues started banning rap concerts, a pall hung that over rap shows and tours until the Hard Knock Life Tour ushered in a new era of all-rap shows more than a decade later.
The situation was dire. Journalist Nelson George contacted music executive Ann Carli with an idea: a posse cut with an anti-violence message. They took the name “Stop the Violence Movement” from a Boogie Down Productions song, and so appropriately enlisted BDP’s help. “This wasn’t about police brutality,” founding member D-Nice said around the song’s 25th anniversary. “This was about how we were killing each other and why we needed to put a stop to it.” The 17-year-old D-Nice produced the song, and BDP leader KRS-One laid his verse down first, followed by some of the best-known rappers on the East Coast: Ms. Melodie, Kool Moe Dee, MC Lyte, Doug E. Fresh, Heavy D, Public Enemy, Stetsasonic and Just-Ice. Just was a controversial addition because he’d recently been accused of shooting someone, but his presence lent sincerity to the message. The video, shot in part at the Schomburg Center for Research in Black Culture in Harlem, was the largest gathering of rappers at one time to date. Beef was squashed, like former rivals DJ Red Alert and DJ Marley Marl pictured together at Scott LaRock’s grave. And though the record featured all east coast lyricists, Tone Loc showed up to rep the west in solidarity.
“Self-Destruction” was released on Martin Luther King, Jr Day in 1989, and received video support, but it didn’t get mainstream radio airplay. It still reached No. 1 on the rap charts in March and stayed there for ten weeks, driving enough sales enough to raise $500,000 for the National Urban League. The Stop the Violence Movement and “Self-Destruction” are still considered one of the most important moments in hip hop. The following year, the west coast took the baton.
WEST COAST HIP HOP ALL-STARS: “WE’RE ALL IN THE SAME GANG” – 1990
Even if you’ve never set foot on the left coast, you know that LA was embroiled with racial tension, gang violence and a confirmed distrust between the black community and law enforcement in the late 80s and early 90s. It’s the climate that birthed “F*ck the Police” and Boyz N The Hood. “All in the Same Gang” was created in the same spirit as “Self-Destruction,” but specifically addressing the violence between nearly 100,000 Los Angeles area gang members.
Michael Concepcion, a founding member of the Crips, conceived the idea after a shootout left him paralyzed from the waist down. He reached out to key west coast artists – some former gang members themselves – to float the idea. Once they were on board, he pitched it Warner Brothers Records. His path was no doubt made easier by the success of “We’re All in the Same Gang.” Additionally, hip-hop’s commercial viability was being recognized as a real thing thanks to Yo! MTV Raps, among other factors. Warner got on board. The single was produced by Dr. Dre––his first track that wasn’t for Ruthless Records––and proceeds were designated for LA youth organization Project Build.
The track featured 14 of the west coast’s biggest rap and rap-affiliated stars, including Tone Loc, Young MC, Digital Underground, MC Hammer, JJ Fad, Michel'le, Def Jeff, Oaktown's 3-5-7, and N.W.A. The video was shot in Watts at the Nickerson Gardens projects––Blood territory, but the Bloods and Crips provided joint security during a temporary truce. Again, assisted with the foundation laid by “Self-Destruction” and illustrating how far rap had come in a short time, the single surpassed the success of its east coast predecessor. It not only hit No. 1, but crossed over to the Hot 100 chart and earned a Grammy nod for Best Rap Performance by a Duo or Group.
H.E.A.L. (Human Education Against Lies): “HEAL YOURSELF” – 1991
KRS-One is hip-hop’s Al Sharpton. If there’s some organizing poppin’ off, he or Chuck D––who may as well be hip-hop’s Jesse Jackson––is in the mix. It’s what they do; it’s their role in the culture. KRS and Chuck talked about this during a Rap City takeover in 1992, “The reason I came up with certain topics like H.E.A.L. and Self Destruction, etc., is because of the need for black people to be organized…So we get most of the rappers together, we organize, say something of some relevance…With rap music, when it’s time to get busy, I can get on the phone with Kane and go,‘Yo Kane, what’s up?’ I can get on the phone with Heavy and go ‘Yo Heavy, what’s up?’ and they’ll be right there.”
KRS always had a focus on self-education. Distrust of the education system and messages from mainstream media was a prevalent theme in his music. The collective H.E.A.L., named for an acronym Human Education Against Lies, expanded on that as a movement against propaganda and false information. “Heal Yourself” features Kid Capri, Big Daddy Kane, LL Cool J (perhaps redeeming himself for not participating in “Self Destruction”), MC Lyte, Queen Latifah, Ms Melodie, Jam Master Jay, DMC, Freddie Foxx and KRS-One kicking knowledge about education, colorism, drugs, sex, AIDS, domestic violence and politics. The collaborative released a full album, Civilization vs. Technology, but as the lead track, “Heal Yourself,” is the best-known.
B.M.U. (Black Men United): “U WILL KNOW” – 1994
All the black male singers in the known universe came together to create this uplifting theme song for the Jason’s Lyric soundtrack. “U Will Know” is one of those moments unlikely to happen again, simply because there aren’t enough artists to pull off an event outing of this magnitude. The death of R&B groups alone probably halved the potential roster.
Aaron Hall, After 7, Al B. Sure!, Boyz II Men, Brian McKnight, Christopher Williams, Guy, El DeBarge, Gerald LeVert, H-Town, INTRO, Joe, Keith Sweat, The Rude Boys, Portrait, R. Kelly, Silk, Stokley Williams, Tevin Campbell, Raphael Saadiq (on bass) and the Tony’s, Usher, Lenny Kravitz (also on bass). Yes, all of ‘em. Together. Same song. Your church’s Men’s Day Mass Choir could never.
But “U Will Know” is more than a soundtrack song; it’s now part of soul music lore. The gospel-infused track was written by a young D’Angelo, and his brother. It was the second song he’d ever written, on his first demo, and his publisher placed it for the film. He’s often credited the song with landing him his deal.
Looking back on the video now, he belongs amongst those artists and their voices and talents, but in actuality he was the new kid. “It was surreal,” he shared in a 2014 Red Bull Music Academy interview. “Here I am in a room with all my heroes.”
The track hit No. 4 on the Billboard R&B chart and cracked the Top 40 on the Hot 100. But the biggest takeaway, if we’re keeping it a buck, is that Gerald Levert lowkey called everybody else his background singers.
“FREEDOM (The Theme from Panther)” – 1995
In 1995, it was the ladies’ turn, with a once-in-a-career mass assembly for the Panther soundtrack. “Freedom” originated on Atlanta R&B singer and Dungeon Family affiliate Joi’s super slept-on debut album, The Pendulum Vibe. Director Mario Van Peebles then had the idea to flip the Dallas Austin track for the Panther soundtrack and gathered, apparently, every black female artist signed to a label. Many reports say over 60 artists were involved, but VIBE cited 93 artists in its August 1995 issue – all for a monumental song and video.
“Freedom” was promoted as a tribute to the women who’ve fought in the trenches for liberation and justice like Angela Davis, Coretta Scott King, Harriet Tubman (note: here’s a moment where it’s acceptable to evoke Tubman, rappers), Sojourner Truth and Rosa Parks. The collaboration encompassed female artists across multiple genres. The main edit featured Vanessa Williams, Mary J. Blige, Zhane, TLC, Aaliyah, Caron Wheeler, Pebbles, Xscape, Brownstone, Karyn White, Amel Larrieux, Monica, En Vogue, Joi, Queen Latifah, Patra, N’Dea Davenport and Miss Jones (seriously, everybody with a deal) on vocals. (In a cute parallel to “You Will Know,” vocal arrangement was in the hands of a not-yet-known Angie Stone).
There was also an all-rap version with Patra, Latifah, MC Lyte, Salt-n-Pepa, Left Eye, Yo-Yo, and Me'Shell NdegéOcello (Spoken word. Rap. Same.). The lyrics addressed standing up to racism and oppression, but also fighting against misogyny and sexism, all through sisterhood.
“I represent not only in the kitchen and the bedroom / But also in the boardroom so give me more room / Deny my opportunity, you in jeopardy / Yo, yo, set me free, don't hinder me, let me be”
There's only one thing infuriating about “Freedom:” there’s so little story around it. Nothing like this had ever happened before and will probably never happen again (there aren’t enough artists!), but there’s no easily-found behind-the-scenes footage, no EPK interviews, no making-of documentation. This was obviously conceived to be a moment, but wasn’t documented as such, which is a loss to music history. There’s not even a mass choir name!
Over the years, these supergroup projects continue to pop up occasionally as world events call for them. There was even a “We are the World 25” for Haiti disaster relief. However, the art form of conscious posse cuts has fallen off. In 2015, The Game spearheaded collective of rappers and R&B singers for “Don’t Shoot,” a tribute to Michael Brown and in support of Ferguson, but it wasn’t a moment. There wasn’t the requisite in-studio-with-headphones video. In an age where artists can’t easily agree to outside projects without the label in a huff, when it’s not as easy to get on the phone with your peers the way KRS One did and summon them for action, and when verses can be sent via email with no direct connection with collaborators, the comradery and communion in these projects is lost, and that was the heart. Fortunately, time hasn’t dulled the relevance of these earlier moments.
PS: Somebody give MC Lyte the “Most Consistent” award for being in basically all of these joints.