Prep Your Pockets: Rihanna Reportedly Launching Luxury Fashion House With LVMH

Last week’s Savage x Fenty Vol. 2 event had people talking for more than a few reasons. The show was mostly praised for the overall creative direction, celebrity cameos and performances, but the use of the song “Doom” (by London producer Coucou Chloe) caught backlash for its sample of a recitation of an Islamic Hadith, which is sacred to Muslims.

if you’re not a Muslim then dont tell us to not get offended.

For people still wondering what Rihanna did open this thread.

— ً (@lvstberry) October 5, 2020

Song that contains Islamic hadith was used in Rihanna's SavageXFenty show, which is disrespectful, and your non-muslim a$$ telling muslims if they should be offended or not? Is it crack? pic.twitter.com/a7wpy93Z7o

— Isla (@islaflow) October 4, 2020

i feel like islamaphobia is so normalised to the point where people are calling us dramatic for being mad when our religion gets disrespected? hadith are sacred words of the prophet, they’re used to guide muslims & are second to only the Quran. rihanna should know better.

— kirry🍷| limit (@ZARRYKISSY) October 4, 2020

Once aware of the mishap, Rihanna promptly apologized and thanked the Muslim community for “pointing out a huge oversight that was unintentionally offensive,” she wrote in a message posted to her Instagram Story on Tuesday (Oct. 6). “I would more importantly like to apologize to you for this honest, yet careless mistake.”

She continued, “We understand that we have hurt many of our Muslim brothers and sisters, and I’m incredibly disheartened by this! I do not play with any kind of disrespect toward God or any religion and the use of the song in our project was completely irresponsible! Moving forward we will make sure nothing like this ever happens again. Thank you for your forgiveness and understanding.”

Savage x Fenty Vol. 2 was the latest fashion installment in Rih’s growing empire. The show is currently streaming on Amazon Prime Video.

Read Rihanna’s full apology below.

Rihanna is gearing up for a major fashion moment! The beauty and fashion mogul announced her Savage x Fenty Show Vol. 2 on Thursday (Sept. 17), which is set to stream on Amazon Prime next month.

The unique fashion experience will showcase a combination of models, actors and dancers, and features performances from Travis Scott, Ella Mai, Bad Bunny, Miguel, Mustard and Roddy Rich.

Additional featured appearances include Lizzo, Demi More, Normani, Rico Nasty, Big Sean, Gigi Hadid, Willow Smith, Chika, and more. Rihanna serves as executive producer and creative director of Savage x Fenty Show Vol 2.

❗️#SAVAGEXFENTYSHOW VOL. 2❗️It's going down OCT 2 on @amazonprimevideo! @savagexfenty

A post shared by badgalriri (@badgalriri) on Sep 17, 2020 at 10:37am PDT

Following last year’s groundbreaking, star-studded event, this year’s fashion show hopes to raise the bar debuting a bold and fearless Fall 2020 line, which features sizes ranging from XS-3X, and bra sizes from 30A-42H/46DDD.

Savage x Fenty Vol. 2, will stream exclusively on Amazon Prime Video in more than 240 countries beginning Friday, Oct. 2. Additionally, the line will be available to shop on Amazon’s Fashion Store  and Savagex.com.

Wu-Tang Clan's style barbarian, Raekwon The Chef and top-selling backpack company Sprayground, have come together to celebrate the 25th Anniversary of the legendary rhyme reciter's classic debut album, Only Built For Cuban Links... To purchase the hot ticket item, retailed at $100, hit up sprayground.com at 3 pm today (July 23).

Released on August 1, 1995, the full-album, which also heavily featured Rae's Wu-Tang group member Ghostface Killah, was deemed an instant classic in the world of Hip-Hop and beyond. The intricate slang, 5% Nation knowledge, fly style indicators, and street politics were coveted content during the mid-'90s where rhymes were valued at high-stakes.

Setting that high of a mark for beats and rhymes went hand-in-hand with the packaging of the Loud Records release, as the cassette tape was of a purple tint, rarely used in those times. It became the color of note when anyone referenced the album outside of its title and rechristened it universally as "The Purple Tape."

Sprayground is honoring that design history with a special limited-edition backpack in the purple hue today that boasts lyrics on the outside, a 17-inch laptop compartment on the inside, and a slew of compartments for wires and accessories.

Sure to grab the attention of die-hard fans, Raekwon states, “I have been a buyer of Sprayground for a long time, and admire (founder and creative director, David Ben David's) work. To get the opportunity to collaborate with a talented team of designers, and build a bag that encompasses me, is so dope. Looking forward to seeing it on the streets!”

Understanding the historic connection to such a heralded entity, David Ben David explained his feelings on the collab: “This collaboration has been iconic for me, I grew up listening to Wu-Tang, so this is pretty surreal! I loved tapping into the last two decades of content from him, to bring this bag to life and really show Raekwon’s unique style. Super excited to share this one with the fans."