Kelly Rowland Crown Dove Campaign
Courtesy of Dove

Kelly Rowland Uses "Crown" To Bring Hair Goals To The Forefront

#MyHairMyCrown

In August 2018, news of two middle school girls by the names of Tyrielle Davis and Faith Fennidy who were sent home for wearing hair extensions to their Catholic schools sent shock waves through the black community, amassing public outrage. With stories magnified by the clear lack of cultural significance, Fennidy and Davis were undoubtedly traumatized by the reactions to what many young black women would call a cultural right of passage to experiment with hair extensions and protective styles.

After graduating from two-strand twisted pigtails to long free-flowing braids or blendable weave extensions, the transition often elevates a black girl into the forthcoming years of adulthood. Many times, this is the introduction to decision-making, though it’s on a much smaller scale. Through hair, young women are given the opportunity to write their own definitions of who they want to be.

Watching these same narratives unfold, one after the other, these issues have reached the depths of the deep South while also infiltrating other coasts of the continental United States. In an attempt to right the wrongs and create a new portrayal of what “beautiful hair” means, Kelly Rowland embarked on a three-day video shoot to bring a powerful message to life with the assistance of Tyrielle, Faith, and a few other girls who have fallen victim to bullying.

Imagine it’s your first day after getting a brand new hairstyle and much to your surprise, you see looks of judgment rather than awe. These experiences haunt young girls and make them feel as though they are are not allowed to express themselves. It’s never okay to just be referred to as the “ginger,” the “dumb blonde,” the “brillo pad,” or any other mean-spirited nicknames assigned to hair that falls into someone’s “other” category.

Backed by Dove’s newest crusade #MyHairMyCrown, Rowland worked with the personal care brand over a three-day period to achieve an unintentional goal: filming a music video to immortalize the confidence-boosting banger that prompts the inner diva to makes its way out of these young girls.

“Tyrielle’s mom said that she changed completely after the video,” the “Like This” singer recalled from the video shoot. “All of the stuff that happened with her and Faith, that's really traumatic. It's gonna take her the rest of her life to try and reprogram that bullcrap and it's just those moments when you get the chance to talk with them.”

The “Crown” video sits as a physical representation of self-love. Within three minutes, you watch these girls break from their cocoons and begin to embrace the look and feel of their manes. Whether it be the presence of Rowland’s radiating beauty or the overall messaging used to reprogram the self-hate inadvertently placed upon them. “Crown” is the adolescent reboot of stolen confidence that little girls need to thrive.

#MyHairMyCrown marries the stories of young girls with the healing powers of music to reinforce the confidence society has tried to strip from them. The former DC member enlisted in the fight absent any social agenda but entered with intent to armor girls with self-confidence. Piggybacking off the campaign’s meaning and Rowland’s personal experience, the 37-year-old pulled the single’s title from the messages Rowland picked up from her mother.

“The campaign is about hair. I don't know if I want to say hair, so what else do I say... My mom used to say that your hair is your crown and glory so I said, oh it's your crown, and I figured it's a way to also have girls relate to their hair as being royal and regal and beautiful and individual,” Rowland said with pride. “So when we got into the studio, I wanted it to be ‘Crown’ and myself and the writers just went ham and just had a good time with the writing and the producing.”

Check out Kelly Rowland’s “Crown” video below.

From the Web

More on Vibe

va DuVernay speaks onstage during the Academy of Motion Picture Arts and Sciences' 10th annual Governors Awards at The Ray Dolby Ballroom at Hollywood & Highland Center on November 18, 2018 in Hollywood, California. (Photo by Kevin Winter/Getty Images)

Ava DuVernay And Theaster Gates To Lead Diversity Council For Prada

Major luxury brands like Prada and Gucci have been under fire since releasing luxury items with racial undertones. Sparking controversy that is not easily repaired with public apologies, Prada has announced a Diversity and Inclusion Council lead by director Ava DuVernay and social practice installation artist Theaster Gates.

Gates and DuVernay, who have used their art in social justice missions will join " Prada’s initiative to elevate voices of color within the company and the fashion industry at-large.” The pair will also help the brand provide the opportunity for designers of color to obtain internships and apprenticeships that are inclusive of diverse communities.

In a statement to WWD, Miuccia Prada, Prada’s Chief Executive Officer, and Lead Creative Director stated explained the brand's willingness to learn from their own mistakes while actively including creative of color in the company.

“Prada is committed to cultivating, recruiting and retaining diverse talent to contribute to all departments of the company, Prada said. "In addition to amplifying voices of color within the industry, we will help ensure that the fashion world is reflective of the world in which we live, and we are thrilled to be working with long-time collaborators, Ava DuVernay and Theaster Gates, on this important initiative. We look forward to working with the Diversity and Inclusion Advisory Council to help us grow not only as a company but also as individuals.”

The Diversity Council will work alongside the company's Social Responsibility department to recommend strategic approaches within the next few months.

 

Continue Reading
Getty Images

Solitary Alignment: 5 Self-Affirming Reads For Single Ladies On Valentine’s Day

Ahh, the Feast of Saint Valentine—the Hallmark holiday that strikes us with its arrow each year, for better or for worse, depending on your bae status. While the romantic holiday is adored and celebrated by many, if you’re still reeling over, say, your ex’s refusal to commit, chances are Feb. 14 is more of a heartache for you than anything.

But as a wise woman once said, “If they liked it then they should’ve put a ring on it.” So whether V-Day has you scared of lonely or sulking over a lost love, as another wise woman once said, they “would be SUPER lucky to even set eyes on you this Valentine’s Day. That’s it. That’s the gift.” Shout out to The Slumflower.

Sure, having a bae on Valentine’s Day is cool, but so is reminding yourself why you’re just fine without one (cue Webbie’s “Independent”). In fact, single folks have better relationships overall, according to the Journal of Social and Personal Relationships. You know how the old adage goes: love yourself before loving someone else.

For this Valentine’s Day, VIBE Vixen rounds up a nourishing list of books for our sisters doin’ it for themselves. Consider this your reminder of how badass you are—because you are! Oh, oh, oh. *Beyoncé voice*

Continue Reading
Cast of 'Boomerang' (L to R): Ari (Leland Martin), David (RJ Walker), Bryson (Tequan Richmond)
Kareem Black/BET

BET’s 'Boomerang' Recap: Can You Really Hate The Player?

It’s game night at Bryson’s crib and at this point, you have to wonder if he’s playing himself. Clubs ain’t for everybody, especially Bryson who would much rather spend a Friday night shouting out clues to his boo Simone. Judging by her uncanny ability to keep it real in episode one, it should be pretty obvious that Simone hates playing games, but we digress.

The ladies arrive after a walk and talk of d**k appointments and the gentlemen’s faces are beaming with schoolboy joy. The friend zone portal Bryson always finds himself in opens up even wider when new dudes come to join in on the fun. Simone’s excitement to “meet new people” has Bryson feeling so jealous that he damn near blows steam when an almondy young man accidentally bumps into her. Its official: Bryson’s insecurity level has reached a 10.

As Tara reluctantly Insastories the night’s dull festivities, Ari gives his homie Bryson the cold, hard truth: Simone does not want his a**. Out on the balcony, Crystal and David (RJ Walker) have a moment; the two clearly have history. A shared beer and a couple of laughs reveal that David is an aspiring preacher, begging us to wonder if that’s why little Creflo’s relationship with Crystal didn’t last. The newly invited pizza guy, Shawn, makes his crush on Simone crystal clear and Bryson. Loses. His. Sh*t. Damn, we heard the friend zone was a cold place but we never thought it was that brick. Simone and her new eye candy rendezvous en route to and from the bathroom where Shawn makes a very forward ask to keep Simone company in her bed.  We’re not even going to hold you all, Simone was out; my mans didn’t even have to ask her twice. Le sigh. Poor Bryson. He just keeps taking L after L.

Okay, so remember kitchen bae who bumped into Simone making Bryson get all Mighty Mouse? Well, the gag is, his eyes are just for Ari (Leland B. Martin) and the two make their exit for a steamy hot tub sesh. Bryson feels stupid now, but at least someone is getting a happy ending.  Confused as to why the love of his life doesn’t view him the same, Bryson looks to pastor David for some well-needed reaffirmations. Repeat after me: Everything happens in God’s timing. A spirit of prayer, a childhood photo, and spin of Ahmad’s “Back In The Day” is just what Bryson needs to finally feel the relief he was yearning for all night.

This season of BET’s Boomerang looks like it will be filled with bomb hairstyles, plenty of passion, and some “aww sh*****t” moments.

Tune in to Boomerang on BET every Tuesday at 10/9c to see if this nice guy will ever finish first.

Continue Reading

Top Stories