Premiere: Diggy Bars Up And Puts It Down In 'Anchors' Music Video

The 23-year-old is looking to continue his big run into the new year with the release of his Dionte-directed visual.

Diggy had a big 2018, with the release of his sophomore album Lighten Up, a role on the Black-ish spinoff show Grown-ish, and an enlightening trip to Ghana for the Full Circle Festival with other members of black Hollywood elite. But he's looking to continue his run into the new year, and the Dionte-directed video for "Anchors" sees him unloading nearly four minutes straight of bars over an emotive evening ride through Los Angeles.

"The song is a true, unfiltered stream consciousness. There are no hooks, pauses or breaks," Diggy told VIBE about the offering from Lighten Up. "There are a few boastful moments where I’m speaking to who I am and what I’m capable of—and there other moments where I speak on how I feel, or the perceptions of others. It’s a great taste of what my album is as a whole. Unveiling the different layers of myself and moments I’ve had these past few years."

The music video for "Anchors" comes after the January release of the song "Lingo" with Jevon and Kida Kudz, and promises of an upcoming tour and another new project to be released this year.

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Premiere: Mass Appeal's 070 Phi Teaches Smart Street Politics In 'Good Contracts' Music Video

In the Llama-directed music video for his song "Good Contracts," New Jersey rapper 070 Phi tells a harrowing street tale of violence, kidnapping and betrayal.

“The concept behind 'Good Contracts' is keeping yourself out of a vulnerable position where somebody can take advantage of you. In the video, one of the characters involved himself with a woman that he met outside and brought her to where he makes his money," 070 Phi told VIBE. "His relationship with her was like a bad contract because all she wants to do is take advantage of him and rob him for his money. Metaphorically speaking my character is a good lawyer that helps him out of his situation.”

Musically, 070 Phi uses witty autotuned rhymes to share his sense of impending doom in the face of block enemies and corrupt cops, and how he plans to keep his integrity in all scenarios. "Good Contracts" is the second visual from his EP Outside, which is available on all streaming platforms through Mass Appeal Records.

Phi's Hudson County, New Jersey-rooted 070 Collective has been making waves for the past year and change. Phi formed the crew with Shake, Ralph River, Treee Safari, Behard, Bhee, Malick, Hack, and production group The Kompetition. Since then, Phi and Shake have both have found success: Phi as a signee of Mass Appeal Records, and appearing on the label's Starting 5: Vol. 1 compilation, and Shake as a signee of Kanye West's G.O.O.D. Music, appearing on songs "Ghost Town" and "Violent Crimes" from West's album Ye, as well as appearing on Pusha T's Daytona and Nas' Nasir.

Fans can see 070 Phi perform on the Starting 5 tour with Mass Appeal labelmates Fashawn, Stro, Ezri, and Cantrell. See tour dates below, and RSVP for free online.

Upcoming Dates: 2/15 – Salt Lake City, UT – Metro Music Hall 2/16 – Denver, CO – Lost Lake Lounge 2/18 – Minneapolis, MN – 7th Street Entry 2/19 – Milwaukee, WI – The Backroom @ Colectivo Café 2/21 – Chicago, IL – Reggie's Rock Club 2/22 – Pontiac, MI – Pike Room @ The Crofoot 2/24 – Toronto, ON – The Rivoli 2/26 – Montréal, QC – Le Belmont 2/28 – Cambridge, MA – Middle East Downstairs 3/1 – New York, NY – S.O.B's 3/2 – Philadelphia, PA – Milkboy 3/3 – Washington, DC – DC9 3/5 – Atlanta, GA – Vinyl

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Neek Bucks

Premiere: Neek Bucks' New Video Addresses The Streets Trying To "Beat The Odds"

With a new smoother sound, featuring high strung guitar licks and trap claps, Harlemite Neek Bucks takes this newest track, "Beat The Odds," (produced by Dizzy Banko, The Beat Menace and Andrew Meoray) to task over the problems that face the youth in any hood USA. The video, with Bucks as director, is set against the cold, rugged blocks of NYC. As various young men gather on a corner by the neighborhood bodega, there seems to be an ill wind in the air. One can only image what can quickly turn from a cool gathering to something totally tragic when dealing with misguided youngin's and no one to cool hot heads. "I'm spending bucks with my team, but not livin' right/My bro was only 16 when ni---s took his life/I'm steady fighting these demons, it's a different fight/That's why I sip on codeine to help me sleep at night," Buck raps.

Shot by The Lost Footage visual creators, the scenes are raw elements of real time living among the constant threat of violence in a vicious cycle that seemingly never ends. To watch this video and not connect to it is hard, as we all either personally know situations depicted in this montage or have heard about them in the news. Regardless of the familiarity, the pain of losing those close to us over street violence never goes away. Shout to Bucks for bringing this glaring issue to the forefront.

To check out more of his music, hit up his Jay-Z inspired Streets Is Watching project at Neekbucks.com

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Premiere: K'ron Releases Visual For "No BFs Outro"

K'Ron brings the heat with his latest song, "No BFs Outro." Released Friday ( Jan. 24), the brand new video takes inspiration from his  Wild Lova Vol. 1 EP that dropped in October 2018.

Starting off the track strong with the R&B-infused vocals of Ty Dolla $ign, who rooms "No boyfriends allowed up in this party," sets the scene for the red and blue-tinted video. The 24-year-old finds himself infatuated with a woman in a relationship, and when she begins to flirt back, it sparks issues with her current boyfriend. The blonde-haired vixen eventually runs off with the singer/songwriter, much to her boyfriend's dismay. After pulling up to the hotel to confront them, a "To Be Continued" sign ends the video.

Taking influence from Static Major and T-Pain, K'Ron has created his own sound which has allowed him to write for artists like Ty Dolla $ign, Omarion, Diggy Simmons, and ELHAE. He is currently releasing a Wild Lova short film via REVOLT, which debuted Jan. 18. The "No BFs Outro" video is apart of that segment and its last installment will premiere February 1.

If you are feeling the new track and are looking for more, don't fret; the “Round of Applause” artist will return with a new single "Slo Mo” to bring in good vibes for Valentine's Day.

Watch K'ron encourage a Boyfriend free-zone in the video above.

 

 

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