Cardi B Reportedly Plans To Trademark "Okurrr" Catchphrase
The news site states the mother-of-one will imprint the slogan on T-shirts, jackets, caps, dresses and other clothing items. She once described the phrase as a cold New York City pigeon, and it was featured in one of her first brand commercials with Pepsi that aired during the Super Bowl.
In a February 2019 cover story for Harper's Bazaar, Cardi B discussed her rise to fame and how her focus shifted from paying attention to gossip fodder to making longterm money moves that'll benefit her family.
"I feel like my life is a fairy tale and I'm a princess—rags to riches, people trying to sabotage. Before, I cared about everything—relationship, gossip," she said. "Now I don't feel like I have the time to please people. I don't care about anything anymore—just my career and my kid."
On the music side, the Bronx native recently released her collaboration with Bruno Mars titled "Please Me." The single serves as a follow-up to the remix of Mars' "Finesse" which took over the charts in 2018.