The 19th Annual Latin GRAMMY Awards - Rehearsals - Day 3
Ethan Miller

Report: Streaming Services Account For 93 Percent Of Latin Music's Revenue

"Overall, the Latin music market is showing signs of strength again."

A new report by the Record Industry Association of America (RIAA) found that streaming is now making up 93 percent of Latin music’s total revenue in the U.S., Billboard reports. This amount is in comparison to the 75 percent made of all other genres in total in the U.S. by the various streaming platforms available. It’s estimated that now Latin music currently accounts for 4.2 percent of the total $9.8 billion dollars of the music business in the U.S. The figure has increased since last year, which stood at 4 percent.

"Latin music’s transformation from a physical-based business to a streaming driven one is even faster than the overall U.S. music market’s turnaround," reads the 2018 Latin music revenue report. Most of the revenue comes from paid subscriptions, which make up a total of 58 percent of the genre’s revenue.

These paid subscriptions all come from music/content streaming services like Amazon Unlimited, Spotify Premium, Apple Music, which all grew 48 percent year by year. Ultimately, the growth generated a cool $239 million. Revenue from other ad-driven platforms like YouTube and Vevo garnered a total of 34 percent, which made $93 million. The sub-category made Latin music 24 percent in revenue, which is three times larger than the average eight percent made off the U.S. general market.

The artists whom helped push forward the genre digitally within the last year have been: Ozuna, Daddy Yankee, J.Balvin and Karol G, among others. "Overall, the Latin music market is showing signs of strength again," the report stated. "We are excited for the next chapter of this comeback story."

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Trevor Jackson's "Just Friends" Music Video Shows Love's Twisted Reality

Singer-songwriter Trevor Jackson is kicking off 2021 with a new music video for his latest single, "Just Friends."

In the Jackson and ARRAD co-created and co-directed visual, the singer experiences an experimental dream or past memory about a woman he longs to be more than friends with, a twisted reality that becomes more and more clear. The music video draws inspiration from the 2004 Oscar award-winning film, The Eternal Sunshine of The Spotless Mind.

The Aristocrats-produced track—which samples Usher, Lil Jon, and Ludacris' 2004 hit, "Lovers and Friends"—is the first single from Jackson's upcoming debut album, The Love Language. “It can be whatever those love languages mean to you, but don't settle for anything less than that,” says Jackson about the 14-track LP set to arrive in Spring 2021.

As he counts down until its premiere, Jackson fans can follow him on the road to releasing his debut album via the Community app at (765) 232-3855. There, Jackson will share exclusive behind the scenes footage and previews of the new music.

You can also catch Trevor playing Aaron on freeform's grown-ish, co-starring Yara Shahidi, Chloe and Halle Bailey, Anthony Anderson, Ryan Destiny, and Luka Sabbat. The third season kicked off last week and airs every Thursday at 8 pm ET.

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Premiere: Niko Brim Hits Harder With New Single 'Bonita'

Niko Brim has so much to offer the music scene and his latest single "Bonita" is the proof. The CYN crew (King Combs, Kai Cash, etc.) member returns to set the tone on his boss'd up adventures. Last year, the son of fashion icon Misa Hylton, was basking in the glow of his first tour where he opened for the rhymetress, Rapsody. This year finds the young boss carving his own lane and doing it how he sees fit. First shot, the mid-tempo bounce of "Bonita," where the video depicts a luxurious lifestyle fit for kings and directed visuals by Shamell Mason.

 

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Having a great team that continues to support you is key for success, Niko sees this triple fold, "I collab'd with long time bro Tank God (producer of "Rockstar" for Post Malone) to bring an anthem for the underdogs. It's a single off my upcoming EP B4THETHRONE, set to release in February." Niko is no stranger to the glamorous life, yet he's a strong advocate for social justice and human interest issues. Get with his previous work below and stay locked with the young king that's next to rule.

 

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King Resource

Celebrate 35 Years of Martin Luther King, Jr.'s Day With Song By '80s Music Legends

Even before signing of the proclamation to make civil rights leader Martin Luther King, Jr.'s birthday a national holiday, families across Black America sang the Stevie Wonder's version of his celebrated song, "Happy Birthday." The 1980 released tune will usually come after the more traditional "Happy Birthday" melody, with a soulful hand clap and bounce from side to side. Wonder made the song to bring attention to King's efforts for Black people and how he should have been honored with a holiday. He and many more started the campaign for the day well before it was signed into order by then President Reagan in 1983 and then officially recognized on January, 20th 1986. The day was also just made a federal holiday by the soon to be former President Trump.

With an official song dedicated to the man that gave his life for the betterment of people of all races, the emergence of a new song was experienced by the masses when the single, "King Holiday" dropped in 1986 by the King Dream Chorus & King Holiday Crew. The ode to showing the ultimate love to Dr. King was performed by the hottest R&B and Hip-Hop stars of the times. The King Dream Chorus included: Lisa Lisa of Cult Jam with Full Force, Stacey Lattisaw, El Debarge, Teena Marie, Menudo, Stephanie Mills, New Edition and Whitney Houston. While the Holiday Crew consisted of Grandmaster Melle Mel, The Fat Boys, Whodini, Kurtis Blow and Run-DMC.

The separation of the soul genres didn't come across in the song as much as it did in the billing of it. Both sides meshed well and grooved with a digital funk and futuristic pop that captures the feel of the mid-80s while laying down lyrics that are meant to stick to your heart:

"For the future generation/Dr. King's medication/For successful operation is peace for every nation/Sing! Celebrate! Sing! Sing! Celebrate! For a King Celebrate!"

Written and produced by Phillip Jones, Kurtis Blow, Mellle Mell, Bill Adler and Dr. King's son Dexter Scott King, the song has various versions that run from four-minutes to over seven-minutes. It is also spoken of that the one and only Prince, of Purple Rain fame, paid for the production. Regardless of the ways it was pulled together, the message of unity and honoring the man with the message for us to come together, the "King Holiday" song shows us how our talents can endure generations and still inspire change in the face of the adversity of present day America.

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