Millie Jackson
American musician Millie Jackson performs onstage at the Park West Auditorium, Chicago, Illinois, May 30, 1980.
Photo by Paul Natkin

Music Sermon: Millie Jackson - The Original Bad Girl

You know that auntie who you were nervous to bring your young male friends around back in the day because she might proposition them in the kitchen when nobody was looking? Or the auntie liable to cuss out a family member or two after dinner for something that happened 12 years ago? The one that women in your family whispered about, warning not to leave men around alone? Who your mama didn’t want you to spend too much time with, but you were always excited to see because she was entertaining and was gonna slip you a little pocket change?

That auntie listens to Millie Jackson.

Millie Jackson is not just an R&B singer. She’s a Rhythm & Blues singer. She’s card party music. Your parents having people over and you’re not allowed to come downstairs music. Working class black folks hanging out down at the VFW after a long week with some well liquor music.

She’s been called “the queen of raunchy soul” and “the Godmother of rap,” because of her signature, no-holds-barred lyrical content and her long “raps” – profanity-laced, sexually explicit stories and jokes – interwoven through her songs and live sets. Auntie Millie is part singer and part outrageous comedienne – but don’t take her as a joke. She’s a deceptively serious artist, with career highlights that went largely unnoticed because of the raunch.

In our continued celebration of bad-ass women in music for the month of March, we present 11 essential Auntie Millie facts.

1. Her Singing Career Was an Accident

One Thursday night, Millie Jackson was hanging with friends at the Psalms Café on 125th Street in Harlem. The restaurant hosted an open mic on Thursdays, and Millie was clowning a young woman for her terrible singing. Her friends bet her $5 to get up herself and sing, and she did it – even though she had no training as a singer. A club promoter in the audience offered her a gig the following week, someone saw her there and offered her more gigs, and that continued. She sung around New York and New Jersey for a couple of years while still working full time, and eventually landed a spot touring with Sam Cooke’s brother, LC. After one short-lived recording contract, she signed with funk and soul label Spring Records (co-founded by the father and uncle of Loud Records founder Steve Rifkind). She was so unsure her career would stick, she asked for a leave of absence from her job instead of quitting. It became an extremely extended leave.

Her trademark “rapping,” the long intros, interludes and dialogue breaks Millie masterfully blends into her songs and live sets, was also an accident. Millie had no formal vocal training, so she wasn’t a strong singer at the beginning of her career. When people in supper clubs and lounges would start talking to each other and turning their attention away from the performance, she started talking to them to keep them engaged. It became a key part of her artistry. Millie doesn’t just sing you a song, she tells you a story.

2. She Developed Her Raw and Raunchy Style Because of Gladys Knight

Millie and Gladys sound alike. It’s hard to hear in Jackson’s grittier songs; in those, she sounds more like Teddy Pendergrass’s voice and Tina Turner’s voice had a vocal baby. In her ballads, though, you can close your eyes and imagine Gladys. Or at least Gladys after some brown liquor. Comparisons started almost immediately in Millie’s career. It was potentially a problem– the label held back a single because they thought people would hear it and ask for a new Gladys album – so she began to separate herself from Knight with her raw sound and lyrical content.

Over time, that separation also included cursing. “Gladys started rappin’ on (“Help Me Make It Through the Night”) and I’m like ‘Ok, now she’s gonna rap? I guess I’ll just cuss,’” Millie once explained. “She’s too much of a lady to curse.”

Jackson leaned all the way into the explicit language and topics - the Washington Post called her “a veteran virtuoso of vulgarity” in 1986 - until those two factors nearly overshadowed not only her raw talent, but the fact that her songs were also technically fantastic, complete with incredible arrangements and expert live instrumentation provided by the Muscle Shoals Swampers, one of the best rhythm sections in music history.

3. She Flipped the Concept of the Concept Album

Caught Up is the concept album "Trapped in the Closet" wanted to be when it grew up.

While Curtis Mayfield and Marvin Gaye were creating cohesive bodies of work that reflected community, racial and environmental turmoil, Millie focused on what was happening in the home. Spring Records paired the singer with producer Brad Shapiro, whose credits include Wilson Pickett and James Brown, and he took her to the famed Muscle Shoals to record with the studio’s legendary session musicians, the Swampers.

Millie knew she wanted to make an album where “one song keeps going into the next song,” like a long story. Caught Up is a narrative about an affair, but from two perspectives: the first half of the album is from the mistresses point of view, the second half is the wife’s.

“We knew we were onto something (after “If Loving You Is Wrong”),” Jackson explained in an interview. “Then somebody in the studio asked ‘what now?’ And I said, ‘we finish the story. We’ve heard from the girlfriend, but what about the wife?'”

Concept albums were still new, and Spring Records didn’t know what to do with a project featuring nine-minute songs and no clear radio tracks. They brought in one of the most influential black radio DJs in New York, WBLS’s Frankie Crocker, and played it for him. He left the label with the only pressed copy of the LP so he could play “If Loving You Is Wrong I Don’t Want to be Right” immediately.

Jackson has admitted to being the other woman multiple times in her own life, but wanted the representation on the album to be “fair,” and include the wife’s experience. Her interpretation of the betrayed wife wasn’t a broken-down woman crying into a pillow, either. The songs cycled through a full range of emotions, from shock and anger to sadness, defeat, defiance and pettiness.

The label’s skepticism was unfounded; Caught Up reached No. 4 on the Billboard R&B album chart and No. 21 on the Pop chart. The success prompted a follow-up album, Still Caught Up, but the original is considered Jackson’s definitive work.

4. She Helped Turn Cheating Into an R&B Genre

Torrid affairs and adultery weren’t new topics in music, but they were relatively new to R&B. In the early ‘70s, songs about cheating – not about the aftermath, but basically celebrating cheating - were mostly found in juke joint blues and country western music, and were rarely from the woman’s perspective. “These were conversations that women had with each other on the laundromat. You didn’t hear them on records,” Millie explained in a recent interview about Caught Up. “You especially didn’t hear them on the radio.” Billy Paul, Luke Ingram, Johnny Taylor, and Millie – all singers who straddled the line between blues and soul - helped change that. By the mid-70s, adultery R&B was a full-blown subgenre, with songs like “Woman to Woman” and “From His Woman to You” (because “Woman to Woman” apparently required a reply), then later came “As We Lay,” “Secret Lovers,” and a long list of others. Songs about the wife calling the side, the side responding to the wife (the temerity!), the husband talking to the side, the wife proclaiming love to her side. It was a mess. But the songs were hits, so you might need to ask your parents and grandparents some honest questions about exactly what the hell was going on in the ‘70s and early ‘80s.

Millie’s unfiltered and uncensored take on cheating was the centerpiece of her career. “(Infidelity is) my whole repertoire,” she explained once when asked about crafting the stories for her songs. “Do you decide whether or not you want to talk about a certain part of an infidelity? Is it a man? Is it a woman? Is it both of them? Or do you want to go and start talking about what infidelity calls to life, or how it ruins a relationship, and not pertaining to anybody in particular. But, see, just like that you can write 25 songs on infidelity.”

5. Millie Was a Women’s Advocate

The primary topic of Millie’s music, after infidelity, was sex. Not making love. Sex. As in, “you got to handle this.” Like infidelity, sexual demands from the woman’s point of view was topical fare for dirty blues, not R&B.

Don’t start something you can’t finish
Frustration ain’t no fun
Half way lovin’ just don’t get it
Stay there ‘til the job is done.

I would be remiss to not point out the breakdown in “All the Way Lover,” wherein Auntie Millie plants seeds that bore fruit for future generations, advocating for enthusiastic participation in oral sex, or what she called “parteè.”

We thank you for your service and advocacy, Millie.

With the songs hitting close to home about husbands cheating, wives kicking those husbands out, side chicks getting fed up, and calling men out to get focused in the bedroom, Millie believed she turned the male demographic off. “Men did not want my records in their house,” she claimed in an interview. “They wouldn’t come to see me live. Because I spoke truth to women, I got a reputation for being rough on men.”

But Miss Jackson would get at women sometimes, too. She took time, often, in her live show to address “saditty b**ches” who were being too lazy or too uptight to take care of business at home. This was also a form of advocacy, though, in the form of “Sis, stop bullsh*ttin.’”

Millie was a new kind of voice for women’s independence and agency. “Women loved it. I was speaking to them,” Jackson explained to her hometown Atlanta Magazine. But she was talking to women in a way some didn’t consider proper or respectable. She didn’t care. “I didn’t sell record to bougies. It was the poor people who bought my music. The women who bought Diana Ross did not buy Millie Jackson. The people in the projects understood me. I was down and dirty. I told you like it was.”

She once compared men to bad credit, which I’m laughing about even as I type this because it’s so genius and perfect that I can’t even. It’s an analogy all women understand too well – and we also understand the plot twist on the end when she gives it up anyway (Kanye shrug). She kept it real.

6. Low Key, She’s a Hip-Hop OG

Millie had already established a reputation for her “rapping,” which in the ‘70s meant long dialogue during song breaks, a style made popular in soul music with Isaac Hayes. Millie expanded the technique, telling full narratives that connected her songs. After “Rapper’s Delight” became a hit, her label wanted her to give the new style of rap a shot. In 1980, she recorded a track called “I Had to Say It” that she meant as a spoof of “Rapper’s Delight,” but she was spitting bars on the low. The subject: black men who start dating white women once they’re successful. It would set the timeline on fire today.

She told Song Facts in a frank 2010 interview that the song’s inspiration came unexpectedly. “I was thinking of what the next album (was) gonna be, and I had run out of things to talk about,” she shared, “So we’re on the tour bus and I’m going through Jet Magazine, and I’m saying ‘Okay. There’s Arthur Ashe – with a white woman. There’s the guy that plays Shaft on TV with a white woman. Damn, there’s O.J. Simpson – with a white woman… Somebody needs to say this. Why don’t I say this? I have to say this.” And she said it with her signature IDGAF delivery and candor.

Now I got your attention again
I wanna speak to you about white girls
On the arms of our black men

Millie was just playing around, but Coca Cola explained to her, when they reached out for Sprite's 1999 Obey Your Thirst campaign, that she technically held the distinction of being the first woman to cut a rap song. The campaign, “5 Deadly Women,” featured rappers Eve, Amil, Angie Martinez (remember when Angie was a rapper?), Mia X and Roxanne Shante.

Jackson makes a surprise appearance at the end of the series as The Master, and I applaud Sprite for doing their homework and including her. She was kind of an easter egg, because not many people in the spot’s target audience knew who she was on sight.

Her hipping and hopping on “I Had To Say It” aside, Millie’s been credited as the foremother of Salt-n-Pepa, Lil’ Kim, Foxy Brown, and all female rappers who didn’t take no sh*t from the boys and unabashedly harnessed the power of sexuality in their music. She’s also been heavily sampled in hip-hop for decades: J. Cole, Prodigy, EPMD, Too Short, Poor Righteous Teachers, 50 Cent, Memphis Bleek, Lil’ B, Boogie Down Productions, Young Jeezy, Trick Daddy, Blacksheep, Cam’ron, Geto Boys, Yo Gotti, and Fat Joe have all cut Millie a publishing check.

At least three rap acts have sampled/covered her “Phuck You Symphony” alone, which I understand because it’s perfect for hip-hop – just like she is.

7. Her Live Show is Off the Chain

Millie doesn’t just give you a stage with a spotlight and some crooning (and I say “doesn’t” because Auntie still performs). No ma’am, no sir. There’s a full band, including a tight ass horn section, background singers, the whole nine. Also, she doesn’t just sing, it’s part comedy act. She’s a cross between Richard Pryor and popular ‘90s comedian Adele Givens (I truly believe Adele studied Millie).

Millie Jackson’s Live and Outrageous album is essential listening. The show’s energy is palpable even through audio. At her peak, Jackson’s concerts were regularly sold-out. She served costumes, flair, choreography, dramatics, and powerful vocals. Even as her stage show scaled down in later years, Millie Jackson live was no less of an experience. She’s also known for audience participation - if you’re sitting in her line of sight you might become part of the show. Be ready.

8. She’s a Boss

Millie Jackson is absolutely not a contrived artist. Her image is all hers, her musical choices are hers, her career path is hers. There are no Svengali stories, no tales of the label pushing her in a direction she didn’t feel comfortable with. None of that. Millie did what she wanted. Her label did try, in the beginning, to change her sound. They sped her vocals up on records so her voice would be in a higher pitch than her deep, earthy alto. But after “Hurts So Good,” they let her fly.

Millie has been self-managed her entire career. Her one marriage, at the beginning of her success, lasted only eight months because her husband tried to control Jackson and her business. “He thought we were gonna be the next Ike and Tina Turner. He thought that he was gonna tell me what to do with my life, and I decided that was not gonna happen. Case closed.”

Millie has also always maintained a large degree of creative control. She co-wrote most her songs from the beginning, and starting with Caught Up, she also co-produced her albums. And she fought when her record label tried to minimize her contribution. “I went down to Muscle Shoals to show (Brad Shapiro) how I do what I do, and co-produced the album. And when the album came out, it said ‘Album concept by Millie Jackson,’ and I hit the ceiling,” she shared in an interview. “I stood up in the middle of the floor and cussed like a banshee. And finally (Spring Records co-head) Roy Rifkind said, ‘Can we please go to lunch? You gonna be the death of me yet.’ And (Spring Records co-head) Bill Spitowski said, ‘We’ll put it on your tombstone: Produced by Millie Jackson.’”

Self-management is a choice Millie realizes probably held her back from big deals and moves that would elevate her to a higher level of stardom, but it as one that allowed her to follow her career on her own terms. In the same interview just mentioned, she explained her unconventional decision. “I write a lot of songs, and I publish them, and I go to work when I feel like it. That’s why I never had a manager; I don’t need anyone to tell me when to go to work. I know if I want to work or not.” She’s also enjoyed a normalcy that her peers who reached higher heights of fame had to sacrifice. “I like being able to go shopping for myself. I go to the supermarket and nobody bothers me. I don’t have a bodyguard. I like that. I think I live a very decent life. I’m a long way from starving, and I’m still me.”

9. She Can Sing Anything

Jackson has half-joked often in her later interviews that people don’t pay attention to the more diverse aspects of her catalog.

“If you listen to Millie Jackson on the radio, you ain’t gonna hear nothing but ‘Back in Love By Monday,’ ‘Hurts So Good,’ and ‘If Loving You is Wrong.’ Like I haven’t made any more songs,” she once complained. “I’ve got thirtysomething albums, only got three songs to be played!” Well, a lot of her songs aren’t exactly radio-friendly, but she’s right. With the expansive discography she has (Millie kept recording until 2001), the cheating songs and the raunchy songs are most popular and well-known. Ironically, while critics bemoaned her resistance to growth over the years, she quietly released two country-inspired albums and a rock-inspired album, in addition to more weighted material. “I write a lot of meaningful songs, but nobody ever heard them,” she’s said. “Because in my case most people would rather only listen to infidelity.”

Her very first single, in fact, leaned more towards the social commentary that ‘important’ soul artists were embracing at the time.

Millie has always said she didn’t want to be a crossover artist, but she didn’t want to stay in an R&B lane sonically, either. Millie always wanted to explore rock and country. “Rock and roll is my spirit, really, but nobody cares,” she shared in a conversation about her lesser-known music. “Tina Turner came through and (everyone) forgot about that.” We’ll get to Millie and Tina in a minute.

Because of her willingness to explore a wide range of music, Jackson’s cover song game rivals that of Luther Vandross. Starting with Luther Ingram’s “If Loving You is Wrong, I Don’t Wanna Be Right,” Millie has put her stamp on hits from Prince, Toto, The Stylistics, even country artist Merle Haggerd. Jackson released her version of his hit “If We’re Not Back in Love on Monday” less than a year after its release, changing the title to “If You’re Not Back in Love by Monday,” and switching up the song from a story about a husband wanting to work it out with his wife, to a mistress encouraging a husband and his wife to try and reconcile.

10. She Intentionally Didn’t Seek Crossover Success

One of the reasons Millie is damn near an obscure artist given her long career and tremendous output is her is because she stayed in a blues and R&B pocket – on purpose. “I was never looking to become that crossover pop star,” she once explained. “Let white folks cross over to me.”

Critics searched for explanations over the years why such a talented singer with Muscle Shoals production wasn’t reaching the pop stardom soul singers like Gladys, Aretha and Tina had achieved, and they usually blamed her language and lyrical content. In 1977, the New York Times opined “…with just a bit more attention to hooks, she could have consistent hits. That wouldn’t constitute selling out, if she’s worried about that, and it would help convey the underlying seriousness of her art to a broader public.”

But Millie was happy to fly under the radar. It gave her more freedom. “When you had all the problems with profanity in the music, nobody mentioned me. The senator’s wife never knew I existed. So I didn’t have to go to Congress.” Jackson was talking about the 1985 congressional hearings spurred by the Parental Music Resource Center, an organization founded by Tipper Gore after she purchased Purple Rain for her daughter, and “Darling Nikki” made her clutch her pearls. Most remember the hearings for the eventual result of Parental Advisory warnings on albums just as rap was emerging, but pop artists were the initial target. Prince, Madonna, Frank Zappa, even the Mary Jane Girls were in the roundup. But not Jackson. “Nobody mentioned my name. Nobody knew I was doing it. I didn’t have to deal with any of that.”

She did enjoy some pop success with Caught Up, but her biggest potential moment for a breakthrough was a 1985 duet with Elton John. Pop/soul duets were in fashion, but though the single was a moderate success in the UK, it never broke in the US.

11. She Has (Possibly One-Sided) Beef with Tina Turner

The two contemporaries Jackson has most been compared to vocally are Gladys and Tina – for example, Elton John approached Jackson for “Act of War” after Tina declined. Millie adores Gladys and counts the fellow Georgian among her favorite vocalists, but there’s something about Tina that just doesn't sit right with her. It’s unclear what the source of her dislike is, but I suspect it’s centered around Tina entering and dominating the rock/soul space as a solo artist just as Millie was plotting a move in that direction.

Jackson did finally record her rock-inspired album, titled Rock n’ Soul, in 1994. She told her audience at a Howard Theater show in 2012 she made the LP because “I wanted Tina Turner to know she wasn't the only black bitch to sing rock’n’roll.”

But then, according to Millie, Tina jacked her single. “I recorded (John Waithe’s) ‘Missing You,’ and I was all excited about it, it was gonna be my next single. And the guys at Muscle Shoals said, ‘Boy you got the song out quick! I heard it at a truck stop.” And I’m trying to figure out how in the world did they hear my song when it won’t be out for two week. And of course, it was Tina Turner, and we had to pull the single and come back with a different one.”

That was in the ‘90s, but Millie was throwing subs at Tina in the ‘80s. Jackson’s 1988 album The Tide is Turning included a song called “You Knocked the Love (Right Outta My Heart).” Listeners will easily hear the Ike and Tina influence in the song, but the track, a song about a passionate love turning into domestic violence, was a shot. “I did that one messin’ with Tina,” Jackson admitted in 2010. “It was about Ike and Tina, and the proceeds for that are supposed to go to battered women. But I didn’t call any names.”

After Millie stopped recording in 2001, she didn’t retire. She spent 13 years hosting a drive time radio show, continued to tour (when she felt like it), and wrote and produced a stage play based on her album Young Man, Older Woman which toured successfully for four years.

Now she’s posted up at home in Atlanta, and a few years ago she was working on a reality show concept for her family (please, contents gods, let this happen while she still has the capacity to do it).

But Millie should be out here at these awards shows and tributes with her contemporaries. She should still be mixing it up with younger artists who emulate her energy without even realizing it (she loves Rihanna, by the way). Auntie Millie is deserving of far more recognition and praise than she’s received. Not just for her outrageous and explicit music and performances, but as a complete artist: as a writer, a producer, a businesswoman, a creative, a pioneer. Alladat. Just because she didn’t go the route of No. 1 hits and stadium tours doesn’t make her any less accomplished. Respect Millie Jackson’s gangster.

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#MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the '90s and earlier. The series seeks to tell unknown and/or forgotten stories that connect the dots between current music, culture and the foundations of the past.

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Faze Clan, 100 Thieves, And How Hip-Hop And Video Games Collide With Esports

“I got game like Genesis.” – Lord Finesse, “Yes You May (Remix)” (1992)

Smugly sophisticated, succinct but vivid, Lord Finesse managed more in five words than this author ever could. Then there’s The Fresh Prince, who gave us, simply, “Ever since I was younger, I was into video games” on 1988’s “Human Video Game,” complete with Ready Rock C’s beatboxed rendition of the Donkey Kong theme. Of course, Biggie immortalized the poshness of a multiple console array on “Juicy,” a lyric inevitably recited at the mere mention.

Prescient though these men were, none could have predicted that Rockstar Games’ 2013 offering Grand Theft Auto V, itself emblematic of this marriage of worlds, would become the most profitable entertainment title in history. It raced to $1B in sales in just three days and has since surpassed $6B. Or that video games would out-earn all of Hollywood’s offerings and all record label projects, combined—now eight years and counting. Or that, according to the Wall Street Journal, more people watched other people play video games than they did the entirety of the 2017 NFL season.

The math is mind-bending. And few are as qualified to unlock it as Kevin Mitchell, who launched an esports program within the Sports Communications Department at Emerson College and also a pre-college initiative for high schoolers interested in esports careers. Last year, Mitchell founded the College Esports Expo (CEX), the first of its kind; year two saw 300% growth. CEX panels discussed ESPN’s first-ever Collegiate Esports Championship (CEC), a March Madness-esque national championship for gaming set to premiere this May; the fledgling Evergreen Conference, an esports league comprising the eight Ivy League schools; a Learfield IMG merger that Mitchell claims “will reshape the college esports landscape” by elevating merchandising, sponsorships and media rights to the level of D1 athletics. Meanwhile, more than 200 national institutions offer scholarships for varsity esports. And major schools like NYU, Syracuse, George Washington, and UC Irvine–“the Harvard of esports,” says Mitchell, with 400+ members in its esports club and an on-campus gaming arena–are diversifying their esports curricula.

Mitchell boasts not just game but guile and grit as a veteran of the music industry, hired by Bobbito Garcia at Def Jam and mentored by Lyor Cohen. Along the way, he earned several Grammy nominations and created a Washington, DC-based internship program that counted Young Guru, Delante Murphy, and Kevin Liles as participants. He also singlehandedly pressed up the white labels for ‘90s anthem “Déjà Vu (Uptown Baby)” by Lord Tariq and Peter Gunz. But it was his oversight of Shaquille O'Neal’s record label TWIsM that bore fruit.

“It was ’96. I was on set at a video shoot for ‘Man of Steel,’ off the Steel soundtrack, and I beat Shaq at Tekken in front of Ice Cube and B-Real,” Mitchell grins. “Shaq got pissed and joked that he didn’t want to pay me. That’s my earliest recollection of hip-hop and gaming—that and playing Madden with Snoop in the ‘G Thang’ era.”

Long removed from boyish bravado, Mitchell, who acknowledges that he’s “more of a practitioner than an academic,” serves as director of business development and strategic intelligence for theater company National Amusements—looking for opportunities between seemingly disparate worlds. When he first started placing songs into the Madden and NBA Live franchises on behalf of EA Sports, he knew he’d found his lane – it turns out that hip-hop and gaming aren't as different as they may seem.

“There’s a high level of authenticity required with gaming; it’s not anyone trying to be something they’re not. That was always a staple of hip-hop. Also, the power of both seemingly came out of nowhere, driven by a fringe component of society: Latinos and African Americans from the streets who didn’t have an outlet and gamers holed up in their basements with nobody paying attention to them," Mitchell explained. "...Now, both disciplines have become borderless and diverse, and they leverage the internet—streaming for gamers and SoundCloud for rappers. They also share management inefficiency. Think about all those regional record labels that emerged then imploded; a few people did well while a lot of the talent suffered. Esports is no different. ... Those in the gaming space are not equipped to lead others because they’re used to thriving independently.”

Speaking of thriving, one needn’t look much farther than Drake, Travis Scott, and gaming phenom Ninja, the most followed–and most profitable, cresting half a million dollars a month–user on all of streaming platform Twitch. Those three, plus gaming aficionado JuJu Smith-Schuster of the Pittsburgh Steelers, lifted the virtual roof off Twitch in March of 2018 when they teamed up for a game of Fortnite.

“That was the ‘man on the moon, shot-heard-round-the-world’ moment in esports,” attests Mitchell. “It’s akin to hip-hop’s moving from the uptown clubs to the downtown clubs. That day, hip-hop went to Union Square. I’d always anticipated that moment because of my exposure to hip-hop, but I couldn’t exactly predict how or when it would take place. If you could write a script of how these worlds would intersect, it would be that.”

The threesome would prove no one-night stand. Later in 2018, Drake would join Scooter Braun as co-owners of esports team 100 Thieves, along with Cleveland Cavaliers owner Dan Gilbert. And the NBA affiliation doesn’t stop there. Incredibly, there is a full-blown, sanctioned NBA 2K League: 21 NBA franchises drafted teams from among the world’s best NBA 2K players. It’s the first official esports league operated by an American professional sports association.

The synergy isn’t lost on the ballers. Says Andre Drummond of the Detroit Pistons, himself an avid gamer: “The overlap between hip-hop and esports is so dynamic because a lot of these artists are still in their teens and mid-twenties. So the crossover is easy to see: when they aren’t making music in the studio or performing in front of thousands of people, hip-hop artists are locked in playing a video game. And, from the other side, esports is a good way for gamers to meet their favorite artists or athletes; not only are they fans of our work, most of us know gamers by name and we are fans of their work as well!”

One such famous fan is Lil Yachty, now a member of the mighty FaZe Clan, far and away the world’s most successful esports brand. FaZe is a fascinating case study, for it combines 24/7 pro gamers with online personalities dedicated to creating content. Consider the work of FaZe Blaze, who as a preteen created and uploaded Call of Duty montages and now, via his FaZe affiliation, speaks of how blessed he is to have played GTA with Mac Miller and to call Schoolboy Q a friend. Fittingly, Blaze is releasing a wholly self-produced and performed hip-hop album called Playing Games. Blaze’s words ring true to any artist: “My best friends today are people that I met playing online; we all have the same passion to create. All of us are open books; we understood from very young ages that, if we were going to do this YouTube thing, anything in our lives can and will be made public. And because we’re so open with our audience, they connect with us on a much deeper level. It’s the sort of connection you make with real friends, close friends, even siblings. On the other hand, critical feedback can be hard. You’re not going to make your best stuff every time. But somebody else’s opinions shouldn’t change what you do, how you do it, or, ultimately, who you are.”

Whatever FaZe Clan is doing, it’s working: FaZe tallies a combined social reach of 210M, 21 times larger than that of the aforementioned 100 Thieves. In fact, FaZe was ranked #2 on Bleacher Report’s 2018 Power 50 Shake it Up list—two spots ahead of Drake. And FaZe’s social engagement numbers trump the Kardashians’. Not convinced? Prior to his induction and totally unsolicited, Lil’ Yachty was habitually tweeting, “FaZe Clan or no clan.”

Yachty reflects on those no-clan days. “I got my first Xbox in kindergarten. I was 5 years old. Faze Clan is the best gaming group in the world, plus I had been a fan since high school. Who wouldn’t want to be a part of it? Esports is going to the top. Major. It’s getting much more respect and I’m all for it. And hip-hop and gaming will continue to intersect because artists are younger and younger these days. There’s always a need for games and music.”

Yachty and the aforementioned Smith-Schuster, who in the offseason actually lives in the FaZe house in the Hollywood Hills, are among the group’s more visible assets. So too is FaZe streamer Tfue, who boasts the most-watched Fortnite channel on Twitch and whose 6M+ monthly viewer hours actually outpace Ninja’s. But the machine behind FaZe is no less impressive. CEO Lee Trink once helmed Capitol Records and Virgin Records. And the director of business development is none other than Clinton Sparks, the Grammy-nominated producer, songwriter, and DJ. Known best for his forward-facing ventures–writing and producing for everyone to Lady Gaga to Pitbull, winning ASCAP Awards with DJ Snake–Clinton has long pushed the culture from a number of leverage points, e.g. his stint as director of marketing at Karmaloop. There, under the purview of founder and CEO Greg Selkoe, he helped turn Karmaloop into the biggest streetwear E-commerce website. So, when Selkoe sold out of the ‘loop and assumed presidency of FaZe, he insisted that Clinton leave his native Boston and bring his magic dust to La-La Land.

Indeed, if looks like the Planters Super Bowl commercial, brand deals with Nike, HTC, and Nissan and collabs with Supreme and Champion are aftershocks of FaZe’s clout, then the L.A. house marks its epicenter. “At any given time, you will find guys like Post Malone, Trippie Redd, Logic, and Roddy Ricch just hanging out at the FaZe house,” notes Clinton. “The FaZe house is a thing; the Hollywood house tours actually stop now and point it out.” The irony shouldn’t be lost on anyone. The home, once the sanctuary of the reclusive gamer, has become a tourist attraction.

Clinton, whose legendary Vegas parties brought worlds together, revels in the apparent dichotomy. “There's a really blurry line between what's cool and what's not cool anymore. You don’t necessarily have to run in rap circles to exist in each other’s lanes. But this move isn’t an accident; we strategically recruit and bring in people that make sense to the lifestyle that FaZe represents," he said. "It's not strictly ‘Can you game well?’ It's also ‘Do you understand culture? Maybe you're great at fashion? Maybe you're a model? Maybe you're an artist?’ So we seek out people with keen understandings of culture and lifestyle. Ultimately, my goal is to enhance and amplify the existing business and to make the FaZe brand bigger than any one player on the team, to the point of sustainability—not just in esports, but in music, fashion, business development, and new products. And I want to familiarize people not otherwise familiar with esports and get them involved.”

Clinton has stayed busy assembling what he calls a “hip-hop syndicate.” He’s currently in talks with everyone from French Montana to DJ Paul to Trey Smith to Travis Scott. On the content and business development levels, he’s dialoguing with Mark Wahlberg and Apple Music Head of Content Larry Jackson. And he’s secured investments from music executive Troy Carter–formerly of Spotify–and Yo Gotti.

“My experience with esports has been with Faze because they are in touch with the culture,” Gotti states emphatically. “My kids are big fans. The youth cares about music, fashion, and gaming and they’re all connected. I see what they are doing business-wise and I wanted to be involved. I know what it is to build a brand and FaZe not just a team; it’s a brand and a lifestyle. I’m all in!”

Indeed, the monetary aspect speaks to another unique parallel between the rap and gaming worlds—the hustle. Says FaZe Blaze: “The beautiful thing about our world today is that we have the resources not just to create, but to create revenue. We can literally generate cash, while living at home, through the internet.” The corner has been replaced with a gaming chair and a LAN line; the product, once physical, is now virtual. The end result is the same.

“Gamers are the new rock stars,” Clinton Sparks attests. “They're the new leading actor. They're the new leader of the band. They're the new major DJ. And it's only going to get better. To consider yourself cool but not see where esports is going is to be the guy who didn’t see what the internet was going to be when it was first introduced.”

Others are jumping onto the trend as well. Meek Mill announced in February that he was founding an esports team, and personality DJ Akademiks now hosts a Complex show called On The Sticks where he plays video games with celebrities (guests so far have included artists like Yachty and A Boogie, comedian Chris Redd, and baller Iman Shumpert) while speaking to them about music, gaming and more.

“Esports is Vegas when it was still a desert,” concludes Kevin Mitchell. “I see esports having the same appeal that owning a basketball team had in the Rucker Park or Above the Rim era. I see Floyd Mayweather’s team facing LeBron’s team and bets being placed on mobile phones. I see esports leagues being as prevalent as Little League and AAU. And I want to help athletes create a new model, similar to a ‘Déjà Vu’—make that impact that the industry really needs without getting permission. Just kicking in the door.”

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Then & Now: The O'Jays Highlight Their Rich Discography, Trump And New Album 'The Last Word'

Soul legends The O'Jays have seen a lot throughout their time in the game and displayed the state of the world through 31 albums. Their latest and final album The Last Word is no different as the trio dedicates tracks like "Above the Law" towards social injustice and callings of a love movement on "Enjoy Yourself."

For this session of VIBE's Then & Now series, group co-founders Gerald Levert and Walter Williams take a trip down memory lane with their biggest hits. It wasn't easy as the group has a slew of Top 20 Billboard hits like "Love Train," "Used Ta Be My Girl" and the stirring "Backstabbers," but the duo made sure to share how the tracks were made with spiritual undertones thanks to Philadelphia songwriting icons Kenny Gamble and Leon Huff.

"That song had a big fat message of love, the bible speaks of love throughout it," Williams says about their 1974 hit "Love Train." "It was an idea when we went in the studio. They had the track and we recorded the background but no verses. But [Kenny] Gamble wrote the first and second verses and we went in the studio and tried it out and went on to do the adlibs. Because of the lyrical content, you can feel where it was going."

The two also showed love for those who have sampled their work like Angie Stone and Drake. The rapper cleverly interpolated 1972's "Backstabbers" in his 2016 hit, "Fake Love" while Stone lifted the track for her 2002 single "Wish I Didn't Miss You."

"I like him, I like his message and I liked his delivery," Levert said about Drake's approach to the sample. "I like where he's going in his music. There's not a lot of profanity and cursing and saying a lot of negative words. There's a message in his music."

Often praised for their political undertones, Williams and Levert say their ability to stay consistent allowed them to make some of the most timeless music in R&B.

"It's tough to get around but you have to be persistent," Williams said. "You have to go after what you want today. You have to stay relentless and then you get action."

Levert notes that today's artists are holding back when it comes to speaking up against the political machine. "I think the younger artists are too afraid to hurt their fanbase by taking a stand," he said. "They're too afraid to offend or think, 'It's not my fight. Things have changed, we don't need to address that.' Things are not gonna change as long as you don't speak out on it. If you just keep letting things go on and you never have anything to say, they will continue to go that way."

Watch Then & Now with The O'Jays up top.

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Scott Harrison

Music Sermon: The Divinity Of Luther Vandross

“There are voices in this world and once they sing, it’s a stamp on everybody.” Bravo producer and personality Andy Cohen was asking Patti Labelle about her dear friend Luther Vandross on talk show Watch What Happens Live. “Luther’s done that.”

Luther Ronzoni Vandross, Jr. was the preeminent urban pop singer; the essence of ‘80s quiet storm R&B. He was called “the velvet voice” and “the Black Pavarotti,” but there’s not really a male predecessor he compares to because he didn’t pattern himself after the soul men like Sam Cooke, Marvin Gaye, or Teddy Pendergrass. He studied the divas. Aretha Franklin, Diana Ross and Patti Labelle were the voices that fascinated and inspired a young Luther. Seeing Dionne Warwick live at the Brooklyn Fox Theater made him realize he wanted to sing. “She came on stage and just killed me; the music was more serious, the song value was more serious. 'Anyone Who Has a Heart' was a masterpiece,” he told The Washington Post. “I decided at that point that I wanted to do something in music."

The difference informs the distinction between him and most other men of R&B. Luther sang from a softer space, topically and tonally. He usually sang from a gentle, easy place. Not urgent. Not aggressive. Never suggestive. His first greatest hits compilation was titled The Best of Luther, The Best of Love because his entire catalog was love. Romantic and devoted love, not sex or lust. Adoration. And while his voice is appreciated–he’s featured on every greatest vocalist list of note–the full range and depth of Luther’s vocal craftsmanship are not. He was a writer, producer, and one of the greatest vocal manipulators in the game, as well-known and sought-after from early in his career for his vocal arrangements as his singing. The New York Times once described Luther as having an “obsession with the human voice, bordering on clinical.” Some people’s gifts are leagues beyond the old talent-plus-preparation-equals-opportunity equation. Some are truly called, anointed even. Luther was divinely appointed.

The world was officially introduced to Luther in 1981, but he was already an established singer’s singer on the professional circuit. In the late ‘60s and early ‘70s, teenaged Luther was part of youth performing arts group sponsored by the Apollo Theater called Listen My Brother. Their music was largely social commentary, and they performed in and around New York, including on the very first episode of Sesame Street.

In 1974, Luther accidentally landed a gig as a background singer and arranger for David Bowie. He visiting a friend in Bowie’s band at the studio, and talking about an idea to improve the hook for “Young Americans,” unaware that the singer was standing within earshot. Bowie loved the idea, hired Luther, and quickly became a champion for the young singer’s budding career. Luther handled vocal arrangements for the entire Young Americans album, and additionally wrote the album cut “Infatuation.” He also performed a 45-minute opening set of his own material each night on tour, at Bowie’s insistence.

Luther’s singing here on the far left.

Bowie then introduced the crooner to Bette Midler, who took him on tour, and Luther’s career as an in-demand background singer and arranger was underway. His study of great female vocalists helped him develop an ear that set him apart. “One of the contexts you have to understand was that the background singing has always been a female-dominated area,” Luther explained in an early interview. “I was bringing stuff on my own to the sessions that was kind of unique in terms of how to do background vocals. And later I learned never to give away anything you can sell, so I started charging for this extra bit of approach, which was fine, because by this time everyone wanted it so bad that they were willing to pay for it.”

Over the years, Luther sang with Carley Simon, Chic (“Everybody Dance”), Average White Band, Chaka Khan, and Roberta Flack, who chided him for getting too comfortable as a background singer and encouraged him to finally put a demo together. Due to his own intimate relationship with excellence in backing vocals, Luther was famously known to always use the top talent in the business for his albums. A read through the personnel of his catalogue will reveal names including Cissy Houston, James Ingram, Darlene Love, Tawatha Agee (lead singer of Mtume), premiere professional backing vocalists like Fonzi Thornton, and Lisa Fischer, who Luther pushed to get out of her comfort zone and record as Flack did with him.

During a recording session for Quincy Jones, Luther was introduced to a commercial producer, who then helped him break into the jingle-writing business. He’s always been credited with his ability to write an infectious hook–that talent was honed with jingles.

Before Luther took the solo leap, he tried the group route. He briefly had a deal as part of a group called, appropriately, Luther. They recorded two albums, but neither made any noise. Then, he joined disco group Change as their frontman and had two hits, including one of my favorite mood-boosting, make everything right anthems.

Luther had a little money in his pocket from commercials and background singing, and from writing and producing a song for the Broadway musical-turned-major motion picture The Wiz.

Oh, you didn’t know Luther wrote “A Brand New Day (Everybody Rejoice)”?

He had the means to record and produce his demo himself, and assembled what became his career dream team. While in the group Listen My Brother, Luther met pianist Nat Adderly, Jr., son of jazz trumpeter Nat Adderley and nephew of saxophonist Julian “Cannonball” Adderley. As a session singer, he met bassist Marcus Miller and recommended him to Gladys Knight, and the two bonded while on tour. He recruited them both to put together the songs that eventually became Never Too Much, and they were key contributing architects to Luther’s signature sound.

Miller is responsible for those slappin’ basslines that were prevalent in Luther’s early work, and for most of Luther’s uptempo cuts. “I never had any official responsibilities with Luther because we used to just work,“ Marcus shared in an interview, “but I felt like one of my (unspoken) responsibilities was to make sure Luther had tracks on his album that could be played on the radio during the day time.”

Adderley’s genius came through in Luther’s trademark covers. In Luther’s case, “remake” is a more apt description than “cover,” because he and Nat would take the original songs apart, stretch them out, invert them, slow parts down, add sections, reverse some sh*t… it was a whole different composition when they were done. The lush string and woodwind arrangements in Luther ballads are Nat’s handiwork. Incredible piano flourishes and solos, also Nat.

When both Miller and Adderley worked on the track, magic ensued, starting with Luther’s forever-a-bop solo debut “Never Too Much.” Coming out of the funk band driven ‘70s landscape, labels were doubtful of Luther’s smooth solo style. Epic finally took a chance, and it hit just as popular urban music went through its next evolution, which happened to be right in Luther’s sonic pocket.

“Luther, Marcus Miller and I had a real musical connection,” Nat has said. “We saw stuff the same way. We thought of things in the same way. When we came together, we really learned about each other and fed off of each other.”

Luther knew who he was as a singer and an artist. He wrote and produced the majority of his early material, and continued to co-write and co-produce through most of his career. He was clear on what worked for him both vocally and formulaically. Marcus Miller shared, “One of the things I used to hear him say was ‘I don’t need to compete with any other singers. Other singers sing hard, high, and with a lot of riffs. That’s not me. That’s not my thing. I’m just going to style these people to death.’” And he styled us to death, honey. Luther was the king of melisma and dramatic effect, but without oversinging. Where most vocalists would build towards a climax in the song, Luther’s structure was often reversed. He’d start easy, build during the middle, and come back to a soft, light, but emotional close.

This careful, deliberate singing was part of his genius. There’s a reason Black folks yell “Take your time,” to soloists when they’re in their bag–mastery isn’t rushed.

As I mentioned before, Luther was also a transformative cover artist. Would straight Deebo your song – that was his song, now. And artists didn’t even mind, because he elevated it so incredibly. Some of Luther’s biggest hits are covers: “Superstar/Until You Come Back to Me” (The Carpenters and Aretha Franklin), “Anyone Who Had a Heart” (Dionne Warwick), “Since I Lost My Baby” (The Temptations), “Bad Boy/Having a Party” (an interpolation of Sam Cooke’s “Having a Party”), “If Only for One Night” (Brenda Russell), “Creepin’” (Stevie Wonder). He was a repeat offender with Dionne Warwick’s material from Burt Bacharach and Hal David, jacking not just “Anyone Who Had a Heart,” the song that blew him away at a young age, but also “A House is Not a Home”–on the same album. And she didn’t even care, look at her.

Luther’s capabilities as Mr. Steal-Your-Song also translated to his strength as a duet partner. He knew how to blend voices so perfectly, he was outstanding when paired with another strong vocalist. Luther produced Cheryl Lynn’s 1982 album Instant Love, and took the opportunity to use a Tammi and Marvin classic to showcase the singer’s strength beyond uptempo dance hits.

One of my favorite Luther duets and covers is an album cut with the tragically uncelebrated Martha Wash. Their version of the torch song standard “I Who Have Nothing,” is a little heavy on production in some places, especially the early ‘90s R&B sax, but their voices are perfect together. And the breakdown at the end? Whew. All the feels. All of them.

But Luther could also do very sweet and simple arrangements, like his duet with Gregory Hines. This song always makes me wish Gregory had done more professional singing after he left musical theater.

Don’t get it twisted, though, Luther specialized in controlled vocals, but he could act a fool when he wanted to. Especially when playing off the energy of another singer, like his dear friend and my favorite Auntie, queen of extra just because she can, Patti Labelle.

Jenifer Holliday and Luther messed around and pushed poor Paul Simon out of his own damn song.

Luther was a balladeer of elite caliber, but he’ll also get an uptempo jumpin’, literally. When Aretha’s career was in a lengthy lull and facing the challenges of a new musical era, Clive Davis called Luther to write and produce for her. Luther, who once called himself an "Arethacologist," was thrilled to work with one of his biggest idols and inspirations. But Luther was a very exacting producer; he would tell vocalists specifically what and how to sing. Auntie Re wasn’t playing that at first, and even stormed out of the studio at one point, but the end result was her biggest hit in seven years.

Luther himself has several cookout and red cup party classics. Tunes that me, you, your mama and your cousin can dance to. That’s part of the beauty in Luther’s music; there’s no content too mature–or too immature–for anyone. While recalling Luther, Marcus Miller remarked, “There is no greater feeling in the world than walking down the street in New York City and hearing a Luther song blasting in the street.” I can personally confirm, as someone who’s heard Luther blasting while in these New York City streets.

What I don’t believe is acknowledged enough is Luther’s longevity. A 20-year career is a rare feat for any artist, but especially for a core R&B singer who started in the ‘80s. Luther did have pop hits–“Here and Now” was one of the biggest wedding songs of the ‘90s–but he was always a core R&B artist, and always stayed on brand and on topic. He was somewhat inactive in the latter ‘90s after ending his contract with Epic Records; he released one album with Virgin records in 1996, but it’s not usually included in his definitive material. Whispers and speculation about his health began, as he’d spent much of the ‘90s going up and down dramatically with his weight. But he made a fierce return in the early aughts. His final two albums, with Clive Davis’ J. Records, were two of the biggest in his career, with material that was relevant and contemporary without sounding contrived.

This song makes me want to put on some white linen and go on somebody’s boat ride.

As secure as Luther had always been in his artistry, he still felt overlooked as a writer and producer and longed for critical recognition beyond R&B. Out of 33 career Grammy nominations with eight wins, only two were in the Pop category. It wasn’t until his final album, 2003’s Dance With my Father, that Luther earned the elusive Song of the Year nomination and subsequent win he’d been longing for, for the album’s title track. But he also suffered a debilitating stroke in April 2003, before the project’s release. Since he was unable to shoot a video, artists who loved him stepped in with their children or parents as a tribute. Warning: this video may cause severe allergy flareups.

I have no doubt that barring health issues, Luther would at minimum still be touring. He was one of the most thorough live performers I’ve ever seen, with production simple enough to keep the vocals as the centerpiece, but extra enough so you were visually entertained as well (lots of sequins). Luther was touring in 2003 until his stroke (do yourself a favor and listen to his Live at Radio City Music Hall album, his last live appearance), and was scheduled to perform at Essence Festival that year. Can you imagine Luther at Essence Fest?

When news of Luther’s death broke, my mother and I–both huge fans–were driving to a family reunion, and we played and sang along to his music for about four states. I still play Luther when I need a boost, or when I want to burrow deep down into my feelings. When I want to go into chill mode, or when I want to dance around the house. Luther is all-purpose. He is all-emotion. He is everything. He was a gift.

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#MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the '90s and earlier. The series seeks to tell unknown and/or forgotten stories that connect the dots between current music, culture and the foundations of the past.

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