Baka Not Nice
Edison Sigua

Meet Baka Not Nice: The OVO Sound Artist Who's Actually Pretty Nice

Baka Not Nice's entry into the music industry is unlike any other. The OVO Sound signee's path wasn't always that of a music creator. In fact, Baka's first taste of the music industry was as his mentor's Drake's bodyguard, and since then, the Toronto artist's background vocals have been heard in multiple Champagne Papi records such as "Free Smoke" and "Gyalchester." Thankfully for fans who have connected with Baka through those songs, the 40-year-old artist began releasing his own music, and he did not disappoint.

After signing with OVO sound on July 27, 2017, just three days later, he released his hit single "Live Up to My Name." The song saw success around the world, peaking at number 77 on the Canadian Hot 100 chart. Later on, Baka followed up with two EP's. He released 4Milli in 2018, which spawned a certified-Platinum status in Canada and a certified-Gold in the U.S.

Most recently, Baka dropped his three-track project, no long talk. He gave VIBE a personal interview, in which he discussed the EP and his journey thus far in music.

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VIBE:  I know you're currently on Drake's Assassination Vacation Tour, but you still managed to drop your latest project, and I wanted to know how was that for you, balancing being on tour with him and also dropping 'no long talk'?

BAKA NOT NICE: Actually, that project was done before tour. It was actually supposed to be released before we went on tour. However, due to attempting to get certain things like legalities, lawyers and stuff, it took a while to get certain things cleared and what not. But yeah, it was done before the tour. It just happened that it dropped while we were on tour.

And what was the creative process like making 'no long talk'? What was it like collaborating with Juicy J and Giggs?

Aw man, two legends you know? One from the UK and one from America. I feel like I was looking for a balance, so I think it worked out great. The vibe I was in was a laid-back vibe.

 I actually had another project that I was working on, I was promoting it, it's called Prada. But after all that crazy stuff happened with all the designers in America, and there was a lot of heat... I just didn't want to have to answer any questions during it. So I just put [Prada] to the side for a bit, but then I had to put some music out, some content out. So then, I just decided to work on no long talk and that's how that came up.

Why just three tracks for 'No Long Talk'?

Because I plan on releasing — I don't know if it could be a mixtape or an EP — but I plan on releasing this project in the spring or early summer. So I was just like, "Yo, I don't want to not drop anything until then." That's a long time to not have any music out there, so I decided to make a little project with two collabs.

 

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Is that the reason why you named it 'No Long Talk,' because it is a shorter project? 

Yeah because, I didn't scrap Prada, it just wasn't the right time to put that out there. Like I said, I didn't want to leave my fans with nothing until like mid-spring or even early summer, so three songs I felt was good enough to hold them over until then.

Now, speaking about your experience on tour, how has it been so far being on tour with Drake? How receptive have the fans been to you?               

Aw man, it's been crazy and only because, you know, I would say about a year-and-a-half ago or two years ago, my personal friends would tell me, "Baka, things are different for you, you know you got fans." And I would always shrug it off like, "I don't go no fans. I don't know what you're talking about."

But now, being on tour and being on stage, I interact with the crowd and the people that are there. I want to know what's going on, what they're feeling, you know? So, I'm looking at everybody and what's amazing is they're rapping the lyrics to my song. So, then it comes back full circle like, "I really do have fans out here man." I'm just humble about it because it's new to me. 

That must be a great feeling.

It's an amazing feeling, man. The project just dropped, but they're singing those songs too, so it's like 'wow.' Pretty amazing, it's a pretty amazing feeling.

So, you're from Toronto and how do you feel that you influenced Toronto's rap scene? How do you feel it has influenced your music?

I feel that they both go hand in hand. Of course, I feel like I influenced the rap game. The only reason why I'm saying that is because I feel like I'm giving young guys from where I come from, or dudes or females or whatever, that feel like they have [an] art. I feel like they see me, and my past and where I came from, and to see where I am now, I feel like they feel like they can do it too. That they have so much opportunity. It's not just music– it can be anything.

Are there other ways that you feel like you have influenced or are influencing aside from music?

Yeah, because there's the whole street side to it, too. Where I come from they know what I've been through. It just shows that when you put your mind to something and you say, "Okay listen, I wanna go a different route. I wanna try to do something positive and help my family" and stuff like that. I think it shows younger guys that are coming up like, "Yo, listen, all this fake stuff that's out here ruining our lives, let's take a different route." The guys that are like, "I gotta be on the block, I gotta do this." You gotta get alternate paths, you can't just be like that's our only way out.

Because there are multiple ways out from where you're from. 

There's multiple. We gotta stop using that excuse, I'm tired of that sh*t for real.

You're signed to OVO Sound, and your signed to the label with PartyNextDoor and Majid Jordan, and a bunch of others. Have you ever worked with them? Do you work closely with them? What's that like?

Well, to be honest with you, they're my label mates, but they're my brothers first. Each one of us has our own different relationships. I'm definitely going to be working with my brothers. It's crazy that you bring that up because before I came out on tour, Roy [Woods] sent my assistant a few songs that he wanted me to get on. But I just didn't have the time because I was preparing for the tour. I went to them and I was like, "You guys need to make a beat, let's rock out." Things are going to be in the works, everything's just timing, you know?

How did you feel when you found out your mixtape '4Milli' was certified platinum in Canada and certified gold in the U.S.? What was that feeling of hearing that news?

My whole motto is "no long talk," so I don't really have that many words for it. But I was just really shocked because, like I said, my story will be a movie one day. It's like... it's one of those ones where you think it's all over, you think you gotta hang it up and throw it out, and then bam... a light comes. A light at the end of the tunnel, and then you take off.

 

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You said that you have music coming eventually, and that Prada is coming later. What more can fans expect from you in the future? What do you hope to bring to the table?

I hope to bring some classic music. Obviously, I want to work with my mentor Drake, obviously that's going to happen. There's other artists I want to work with too, I want to try different stuff.

I'm just into music. My whole thing is:  I just love music. Even though I didn't know I could create it until recently, I've always loved music because music is a part of my life. My father's a musician, he played the guitar for over 15 years. Music was always played in the house, you know how it goes. They always played the greatest, like Motown. I was surrounded, and then coming out of prison meeting with Drake, I was surrounded by it even more.

Coming out of prison, did that change your mindset completely? 

It had to, because prison for young black men is a revolving door. It's so easy to go back once you get out. The restrictions that they put on you, they set you up for failure. You gotta somehow break free of that. You gotta be like, "Nah enough is enough."

And you succeeded at that. Now you're doing music and you know that, [prison] is not something you want to go back to, ever.

Yeah, I don't even think about that anymore. I thank God everyday that he opened my eyes. Now, I realize that there's another way. My message has to be now, "Don't give your life up, go, f**k the clout. F**k clout."

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But as I got older, and injustices became too blatant to ignore, pieces of Mandela's teaching orbited their way from my peripheral to my direct line of sight.

Then, in 2013, when news outlets reported on Mandela's touch-and-go health I learned of his lofty sacrifices, his world-changing accomplishments, and grace made more resolute with his warm smile. During his last year of life, I understood Mandela was actually more than any of us could imagine.

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Orange Is The New Black's Uzo Aduba took to the stage following Lee's welcoming statements. The Emmy-award winning actress and gifted orator delivered a passionate rendition of Mandela's May 10, 1994 inauguration speech.

"Our daily deeds as ordinary South Africans must produce an actual South African reality that will reinforce humanity's belief in justice, strengthen its confidence in the nobility of the human soul and sustain all our hopes for a glorious life for all."

Aduba, 38, continued, "We, the people of South Africa, feel fulfilled that humanity has taken us back into its bosom, that we, who were outlaws not so long ago, have today been given the rare privilege to be host to the nations of the world on our own soil."

After guests dined, Graça Machel, stateswoman, activist and Mandela's widow spoke. Donning a small blonde Afro, a pink silk scarf and a navy blue knee-length dress, Machel expressed her appreciation to all those who continue to champion her late husband's work and even quipped about her love for leaders.

Aduba returned to the stage this time as a moderator leading an intimate conversation with representatives from the Nelson Mandela Foundation, Nelson Mandela's Children Fund, and the Nelson Mandela Children's Hospital. Before the afternoon was over, guests were treated to live entertainment from Grammy-award nominated singer-songwriters, Chloe X Halle.

Two hours wasn't enough time to appreciate Mandela's legacy or even come to a full understanding of his life, but guests left thankful, full and gracious to have spent the afternoon honoring a man who showed the world, "It only seems impossible until it's done."

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Take Five: DJ Khaled Talks ‘Father of Asahd’ And #Summergram Partnership

DJ Khaled started the summer off right with the release of his 11th studio album, Father of Asahd. It’s the second consecutive album where his two-year-old son serves as executive producer after 2017’s Grateful. Although Khaled’s rollout remained quite a mystery, the mega-producer is now in the midst of a heavy promotional schedule, jam-packed with guest-heavy Saturday Night Live performances and summer collaborations with the likes of Lil Wayne, Meek Mill, SZA, and more. Possibly his most appropriate partnership is with Pepsi and Instagram’s #SummerGram.

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No one knows how to make a summer anthem or amass a faithful social media following quite like Khaled. DJ Khaled briefly spoke to VIBE about his latest partnership and walked us through his vision for Father of Asahd.

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VIBE: What are your thoughts about your new partnership with Pepsi's Summergram? DJ Khaled: This seems like the perfect fit. I am excited to work with Pepsi – they are always spreading positive vibes and the Pepsi #Summergram collection is a lot of fun to play around with. You know I’m always posting to Instagram and these new AR filters help bring my content to the next level. Look out for more Pepsi #Summergram filters from me all summer long.

It seems like you’ve been intentional with this album rollout even more so than your past projects. What can you tell me about your strategy for this rollout? I decided we can’t do anything dinosaur anymore. For this album, everything had to be big. From the music to the rollout, everything had to be big! And watching it all come together is just beautiful. And I love to see the excitement from my fans! At the end of the day, it’s all for my fans.

What was the toughest song to create? To work with so many different artists and so many moving parts, I imagine it can be challenging. Every challenge is a blessing. The toughest ones to make are usually the biggest ones. I’m blessed to work with great artists and be able to create beautiful music together.

Can you speak to your intentions on beginning the album with “Holy Mountain” and ending it with “Holy Ground”? Me and Buju have a special relationship and have been friends for years. The whole album is very spiritual so it seemed right to start and end the project with those records. The message of the album is to not only receive our blessings but to protect them, as well. Everything for my son, Mama Asahd (Nicole Tuck) and fan love.

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How CJ Wallace Turned His Connection To Notorious B.I.G. Into A Cannabis Brand

Christopher Jordan “CJ” Wallace was exposed to the music industry at an early age. As the son of Notorious B.I.G. and Faith Evans, the 22-year-old recalls growing up with countless musicians stopping by his family’s home studio. “We had a studio in our house when we lived in Atlanta. This is around the time [of] Bad Boy South,” he tells VIBE during a visit to our Times Square office. “Any given Tuesday, Usher might come over. It would be crazy.”

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Wallace went on to found Think BIG, alongside Willie Mack and Russaw. Think BIG, he explains, is a brand and social movement encouraging society to embrace the cannabis industry and realize its potential to heal and stimulate creativity. In its first plan of action, the brand launched its first product: The Frank White Blend, named after one of B.I.G’s many aliases.

Right now, there is a common focus on the recreational use of cannabis; consumers are flooded with images of kids, middle-aged adults, and celebrities sparking up to escape their realities or “have fun.” Prior to the arrival of Psalm West, Kim Kardashian threw a CBD and meditation-themed baby shower for her fourth child in April 2019. In addition to lifting you off the ground, however, Wallace, Mack and Think BIG want to introduce society to the healing and creative benefits of cannabis. Mack learned about cannabis’ healing powers in a major way during his youth.

“As a kid, watching [how] the AIDS crisis ravaged the world and seeing the LGBT community fighting for cannabis to help them with nausea during AZT [antiretroviral medication used to prevent and treat HIV/AIDS] was my first indication of [thinking] cannabis was a drug, but people are actually using it to try to stay alive,” Mack said, noting that he had several family members who were dealing with HIV/AIDS.

Similarly, Wallace uncovered the alternative nature of the plant when his family experimented with it as a form of medication for his younger brother, who was diagnosed with autism. After testing various strains, Wallace confirms they found the right balance, but since cannabis isn’t an approved medication, his brother is unable to use it publicly. “This is helping my youngest brother every day,” he insists. “It’s unfair because we can’t give it to him and let him take it to school and have the school nurse actually prescribe it to him so he’s constantly getting that regular medication. You can’t take it to school, but the kids in his school are being given opioids, which has crazy after effects.”

Creatively speaking, Wallace and Mack consider cannabis to be the “ultimate ghostwriter.” It’s no secret B.I.G. was an advocate. From numerous consultations with his family members, he learned his dad often smoked while recording. (Mack also notes famous smokers like Johnny Cash, Louis Armstrong, and Bob Marley.) Just about every corner of the music industry has dabbled in recreational smoking, but no genre has been hit as hard as hip-hop. While fans love to watch Snoop Dogg smoke on Instagram Live or share a spliff with Kid Cudi during a concert set, the hip-hop community as a whole is met with backlash and often times targeted by police due to cannabis.

“I feel like anything associated with black men is just immediately going to be deemed bad or evil,” Wallace says, referencing the negative connotation rappers receive. It’s Wallace’s mission, however, to adjust that perspective. “I feel like it’s really up to us to change that narrative. That’s why I try so hard to stop saying words like ‘weed.’ Cannabis, it’s actually a plant," he continues. Both Wallace and Mack noted the terms "weed" and "marijuana" hold negative connotations and are commonly used in connection with minorities. "We were lied to for so long. If we were given proper knowledge from the start, I feel like the entire hip-hop community and the entire way we talked about it would’ve changed.”

Beyond educating consumers with their message and products, Think BIG also seeks to improve the criminal justice system as well as launch charitable projects. According to “The War on Marijuana in Black and White,” on average, a black person is 3.73 times more likely to be arrested for marijuana possession than a white person. Such racial disparities reportedly exist in all regions, states, and counties around the United States and largely contribute to today's mass incarceration crisis.

In recent years, the U.S. government has made significant strides to correct this injustice. California, Nevada, and Maine are among the first states to legalize cannabis; states such as New York have already begun the process of exonerating offenders convicted of nonviolent charges and marijuana possession. Despite the steps forward, Wallace and Mack say there is a long road ahead.

Not only is it difficult to eradicate a vicious cycle that has left many black and brown people behind bars, but it is also hard to forge spaces for them to succeed in a rapidly changing industry. “Being able to understand how to navigate the industry that’s constantly changing and to do it without a bank account or full funnel of money, makes it that much harder,” Mack says. “Then on top of that, you got people sitting in jail who should be out of jail for nonviolent possession of cannabis. So, we’re faced with having to work four times as hard to make half as much because of the color of our skin. It’s a constant fight and we look at it as how can we set an example, share our knowledge, [and] show more information?”

It takes a group effort, Mac says. While Think BIG is setting a place at the table for black businesses in the cannabis industry as well as shifting the conversation around the plant, Mack suggests other ways to get involved that ultimately uplift the black community. “It’s much easier to enter into the market based on something you already know,” Mack insists, pointing out the opportunities for design firms, packaging, and communication firms to join the movement.

Wallace and Mack know the journey ahead is going to be a roller-coaster ride fit with many twists and turns, but they’re ready. “You got to dream big, as your dad said, and think big,” Mack says. “Everyone else in this industry is thinking about global billion-dollar companies, why shouldn’t we?” As for Wallace, he understands how difficult the process is and will be, “but, it wasn’t more emotional than the first 21 years of my life.”

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