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Jacob Banks Proves Friendship Is Important At "Every Age" In New Extra Gum Commercial

While you cannot choose what family you're born into, you can choose who makes it into your village of friends. For Extra Gum's "Give Extra get extra" campaign, the strength and loyalty of friendship is front and center with Max and Bill.

Max, a teenage boy, befriends an elderly chess player, Bill, one day in a local park. From the outside, the pair are from different worlds and generations, but through chess create a bond of admiration and camaraderie.

Over time, Max and Bill share more than just their love of the board game. With a little help from Bill, Max overcomes his shyness with girls, while Bill shows Max old pictures of his wife during their younger days.

The duo weather many storms, including literal rain, until one day Max ventures to the park and doesn't see Bill. Worried, Max searches and travels far until he finds his dear friend and the two pick up where they left off.

The commercial's touching message is made more impactful with vocals from Nigerian singer-songwriter Jacob Banks. The Interscope artist covers Jose Gonzalez's "Every Age" and through somber yet meaningful vocals underscore's the commercial's message about the enduring power of friendship.

Take your time/build a home/build a place where we all can belong, Jacob sings.

Watch Max and Bill's friendship unfold below.

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DMX Reportedly Signs New Deal With Def Jam

DMX has signed a new deal with Def Jam Records, bringing him back to the label that distributed his early albums and classic singles. According to AllHip-Hop, X re-linked with the record label over the summer and is set to drop a Christmas album, DMX-Mas, either later this year, or in 2020.

X dropped his quadruple platinum debut album, It’s Dark And Hell is Hot, via Def Jam/Ruff Ryders Records in 1998. He went on to release four more album under the label including, his triple platinum sophomore LP, Flesh of My Flesh, Blood of My Blood, followed by ..And Then There Was X, the latter of which became his most successful studio album selling five million copies in the U.S. alone.

X, whose birth name is Earl Simmons, is one of hip-hop’s best-selling artist with just over 17 million records sold, but like many other recording artist, the beloved MC hit more than a few bumps over the years. The 48-year-old Yonkers native has endured money struggles and a very public battle with sobriety that played a part in his returns trips to jail. He was most recently released from custody this past January, after serving a year in prison for tax evasion.

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J. Cole Says He Won't Be Doing Anymore Guest Features

Don’t expect to hear a J. Cole guest verse on songs for other artists. Cole recently blessed tracks like Young Thug’s “The London” and 21 Savages “A Lot,” but the North Carolina born rhymer says that he’s done making guest appearances after the release of his biggest feature yet: Gang Starr’s “Family and Loyalty.”

Naturally, the “Middle Child” rhymer was honored and elated to be featured on the track, and working with DJ Premier might be the perfect way to bow out of the features game. “This is the last feature you’ll hear from me,” Cole tweeted Friday (Sept. 20). “Thank you to everybody I got to work with during this run.”

This a honor to be on this song. NEW Gang Starr 🤯🤯🤯🤯 💎💎💎💎

This is the last feature you’ll hear from me. Thank you to everybody I got to work with during this run. 🙏🏿@REALDJPREMIER This song a classic, thank you. RIP GURUhttps://t.co/MMBI5Z2Fcq

— J. Cole (@JColeNC) September 20, 2019

“Family and Loyalty,” marks the first new single from Gang Starr in 16 years, and reacquaints us with the lyrical genius of Guru, who died from cancer in 2010.

As for Cole, the Grammy-nominated rapper has a lot on his plate between his solo career and the Dreamville Records imprint. The label boasts a star-studded roster that includes Bas, Cozz, Omen, EarthGang, and the incomparable Ari Lennox. The collective released their third compilation album, Revenge of the Dreamers III, earlier this year.

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Ja Rule To Re-Release Discography As Visual Albums

In a series of tweets posted on Monday night (Sept. 16), Ja Rule announced that he will re-release his entire discography. Not only will fans be re-introduced to the award-winning artist's hits but they'll also see accompanying visuals to the New York native's tracks.

Ja responded to a fan's question on "why now?" for the nostalgic liberation. "Music is timeless," he said while teasing his new album set to debut on Dec. 12.

Music is timeless... my new album 12.Twelve.XII comes out dec. 12th... https://t.co/JQka4zgeqI

— Ja Rule (@jarule) September 16, 2019

I will be rereleasing ALL of my albums as visual albums... I will be making a video for every song I’ve ever made... what songs do y’all wanna see videos for???

— Ja Rule (@jarule) September 16, 2019

Songs that already have been matched with visuals will not be a part of the discography's re-release. His roster includes: Venni Vetti Vecci (1999), Rule 3:36 (2000), Pain Is Love (2001), The Last Temptation (2002), Blood In My Eye (2003), R.U.L.E. (2004), Exodus (2005), and PIL 2 (2012). 

With more than 100 songs under his belt, Ja definitely has a task ahead. Good luck, your fans are looking forward to it!

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