Scotch Porter Taps VIBE Editor-In-Chief Datwon Thomas For 'Dare To Care' Campaign
Grooming brand Scotch Porter has selected VIBE editor-in-chief Datwon Thomas as one of several men to participate in its "Dare To Care" wellness initiative launching on Father's Day weekend.
"Dare To Care," according to a press release from Scotch Porter, aims to "evolve the perception of manhood." The project will highlight men who use philanthropy, media, education, fashion, music, and advocacy to "aggressively push boundaries to reveal the multiple internal and external layers of themselves to inspire others."
Along with Thomas, other notable participants include Akbar Cook, principal at Westside High School; Carl Banks, two-time Super Bowl Champion and founder of Gil Sports; Emil Wilbekin, founder of Native Son (and former VIBE editor-in-chief); hip-hop artist Grafh; Travis Simons, pastor and life coach; and Iquan Worthington, founder of The Artoholiks.
“For so long you’re taught ‘you can’t cry, you know you play ball... that’s a hard foul’, it’s all these different things,” Thomas said. “It’s about understanding when you need to step up into a position and when you to need to be empathetic to others and yourself.”
The "Dare To Care" campaign will open Father's Day weekend with a multi-city digital billboard review, and across multiple platforms.
Scotch Porter customers can also visit ScotchPorter.com/DareToCare to submit their own videos about how they're driving change around the mindset of being a man. More information about the company and the "Dare to Care" mission are available on Instagram and Twitter (@ScotchPorter), Facebook (ScotchPorter), and join the conversation with the #ScotchPorter hashtag.