Premiere: El Alfa And J Alvarez Pay Homage To The Muchachos In "Me Da La Mismo" Video

El Jefe and J Alvarez have a message to tell. 

El Alfa and J Alvarez have created a cheeky anthem for all the hard working dudes whose girlfriends don’t appreciate them. The video for their latest single “Me Da Lo Mismo,” is dotted with scenes in colorful supermarkets and desert-like props, the video looks like a screenshot of Coachella posting Instagram accounts.

With a mélange of intricate beats and auto-tune voices, El Alfa has put the Dominican Republic’s dembow genre on the map, garnering attention from mainstream America and its artists. He’s collaborated with Cardi B on “Mi Mami”  and has worked with mega-producer Diplo on singles like “TecnoBow.”

And he’s also getting praise from producers that predominantly dominate the reggaeton scene in Puerto Rico and abroad. “That music that El Alfa and Mozart La Para and all these guys are doing over there, that’s what’s popping right now,” Tainy, a well known who has worked with Bad Bunny,” told Rolling Stone. “It feels like you’re on a vacation over there. The Dominican Republic has so much talent. They deserve that respect.”

Watch the video for "Me Da Lo Mismo" above.

 

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R.LUM.R Shares Visuals For New Single "How This Feels"

With his forthcoming debut album set to drop this fall, R&B artist R.LUM.R released his latest single and paired visual "How This Feels" on Friday (July 12). He recently inked a deal with Island Records earlier this year, and his new track "builds on the momentum" the entertainer has achieved since he first climbed into the music scene with his breakout single "Show Me."

The Florida-born singer delivers vulnerable lyrics and piercing falsettos in the songs hook when asks, "So can we be real/About how this feels?" As he goes back and forth from guitar chords to nocturnal R&B, R.LUM.R's latest melody lights a fire into his next chapter in the music industry.

The opening scene of the visual shows the vocalist staring at a burning old-school Cadillac set on fire. The picturesque film continues into the opening verse on owning up to intimate feelings and connections that could be conflicting or dangerous if pursued. "I don't wanna lead us in the wrong direction/Force or fake a feeling cause we both need affection/End up co-dependent cause we can't deal with depression/The way we need/ So can we be real?/About how this feels," he croons.

"With this first visual, I wanted to make sure to do something more striking and interesting than I've ever done that makes you feel the isolation that is so felt in the music," he said in a statement. "I think we did it with 'How This Feels,'"

His widely successful single "Frustrated" reached Top 10 at Urban AC Radio in 2017. Most recently he released his project AFTERIMAGE, which reached over 100 million global artist streams.

"I really believed in what Erykah Badu used to say about music, ‘Once I release it into the world, it’s no longer my story.’ Once the audience listens to it, it’s their story. I can’t wait to see how people interpret it. There’s growth to be done, and you don’t have to be afraid of it.”

Listen to "How This Feels" up top.

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Premiere: PineappleCiti Serves Up 'Sauce' In Fun, Dance-Ready Music Video

PineappleCiti serves up some "Sauce" in the new music video for the standout from her latest album neonBLUE.

The fun, carefree visual sees the New Jersey artist pairing her catchy single with choreography, a dance-off at a strip mall, and a hilarious character switch with PineappleCiti as a grumpy grandma.

“I really had a lot of fun working on this set. I wanted to incorporate the Jersey dancing scene as much as possible so it was great shooting the 'Sauce' video all over my home state," PineappleCiti told VIBE. "Playing the grandma was a crazy experience. The director and I felt like nobody could play the role better than me so we decided to spice it up and do something I’ve never done before."

Coordinating the choreography is a big personal accomplishment for PineappleCiti as well. "I hope everyone peeps my dance moves in the video. For two years I couldn’t walk, so it’s dope to say I created my own choreography."

PineappleCiti encourages fans to join in on the #saucechallenge by recreating the dance from the video and posting it on social media. They can also purchase or stream the album neonBLUE on digital platforms.

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Tyga Pays Homage To Lil Wayne In "Lightskin Lil Wayne" Video

As a former signee of Cash Money Records and Young Money Entertainment, Tyga had a close look at some of the brightest moments of Lil Wayne's career. On Monday, he rode fans through their favorite YMCMB memories with "Lightskin Lil Wayne," a music video that relives some of Wayne's classic videos.

Beginning the video with "A Tribute To The GOAT," Tyga walks out of a tour bus and onto a video shoot, similar to the beginning of Wayne's "A Milli" video. The visual also imitates scenes from Wayne videos for "Fireman," "Go DJ,” “Lollipop,” and “Hustler Musik / Money On My Mind.”

"Lightskin Lil Wayne" appears on Tyga's latest album Legendary, which was released in June and actually includes a Wayne appearance on the song "On Me." The two artists have been collaborators for years now, and during an interview on Beats 1, Tyga referred to Wayne as a mentor and a source for inspiration.

“[Wayne] He signed me when I was 17," Tyga said. "I was over there when he was doing Carter III so, that whole process, I had somebody to look [up] to as far as like, this is how I should do it.”

Watch the video for Tyga's "Lightskin Lil Wayne" above.

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