Premiere: El Alfa And J Alvarez Pay Homage To The Muchachos In "Me Da La Mismo" Video

El Jefe and J Alvarez have a message to tell. 

El Alfa and J Alvarez have created a cheeky anthem for all the hard working dudes whose girlfriends don’t appreciate them. The video for their latest single “Me Da Lo Mismo,” is dotted with scenes in colorful supermarkets and desert-like props, the video looks like a screenshot of Coachella posting Instagram accounts.

With a mélange of intricate beats and auto-tune voices, El Alfa has put the Dominican Republic’s dembow genre on the map, garnering attention from mainstream America and its artists. He’s collaborated with Cardi B on “Mi Mami”  and has worked with mega-producer Diplo on singles like “TecnoBow.”

And he’s also getting praise from producers that predominantly dominate the reggaeton scene in Puerto Rico and abroad. “That music that El Alfa and Mozart La Para and all these guys are doing over there, that’s what’s popping right now,” Tainy, a well known who has worked with Bad Bunny,” told Rolling Stone. “It feels like you’re on a vacation over there. The Dominican Republic has so much talent. They deserve that respect.”

Watch the video for "Me Da Lo Mismo" above.

 

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Sizzla Sings From The Heart In His "Without You" Music Video

"Righteousness will always get a fight," Sizzla Kalonji once told me, "and that is only to make you stronger." That conversation took place in 1997, he year Sizzla electrified lovers of reggae and dancehall music with two landmark albums, Praise Ye Jah and Black Woman & Child. Sizzla has gone on to become one of the most prolific artists of his generation, releasing his most recent album, Million Times in September—a collection of 12 sweet love songs, touching on the sounds that made songs like "Just One of Those Days" and "Give Me A Try" so legendary.

"Beautiful people want to listen to the beautiful reggae music," Sizzla told me. "And you know reggae bashes against corruption. It’s not just a music to sing spirituality only and to make you feel good and sing love songs, conscious songs. And it’s good for social commentary, a very good music to be used for social commentary. And any little thing happen to the poor people, we’re quick to express ourselves on dancehall riddims and on the one-drop roots rock reggae riddim. And what we’re explaining and expressing is the total truth. It’s a music that can be used for expressing our innermost feelings and thoughts."

Today, VIBE and Boomshots proudly premiere the new music video from the album "Without You." Big Up Kalonji every time.

Million Times is out now on all music streaming platforms.

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Kehlani Plays Bryson Tiller’s Love Interest In “Always Forever” Video

Kehlani stars as Tiller’s love interest in the intimate new music video for “Always Forever,” released on Thursday (Oct. 22).

The stunning visual, directed by Glenn Michael of Toronto’s Kid Studio, is a creative take on how a relationship can become your entire universe. Tyler and Kehlani cuddle up, kiss, and hold hand in the steamy visual, prompting some fans to question the chemistry between the two. They might look pretty cozy, but Kehlani and Tiller are just friends (Tiller welcomed a child with girlfriend Kendra Bailey last year).

 

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🌎🎥💫Thanks Guys. #alwaysforever @kidstudio_ @ichiki @kehlani

A post shared by [ Bryson ] (@brysontiller) on Oct 22, 2020 at 12:35pm PDT

Kehlani shared some close-up stills from the music video on Instagram along with a message thanking Tiller for being a “solid” friend. “To one of my dearest friends…matching tattoos, years worth of stories, nights of dying laughter and holding each other down in the roughest times…I’m so proud of you. Thank you for being solid.”

The post was deleted after fans in the comments continued to speculate if the two were an item. Kehlani shared a follow-up message on her Instagram Story explaining in part, “I post lengthy captions about all my friends. You would have to follow me to know that.”

 

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#Roommates, #Kehlani explains her previous message to #BrysonTiller. (SWIPE for previous post)

A post shared by The Shade Room (@theshaderoom) on Oct 22, 2020 at 11:53am PDT

“Always Forever” is the latest single from Tiller’s newly released ANNIVERSARY LP.

Watch the video below.

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Premiere: Jucee Froot's "T.H.U.G." Places The Mirror In Front of America

In a time of social unrest within America, a multitude of rap artists has stepped up to the plate with music that channels the pain, frustration, and despair of minorities while chastising the powers that be. Memphis rapper Jucee Froot, the creator of the theme to the Starz hit TV show, P-Valley, is the latest artist to address these pressing matters with the visual to her latest release, "T.H.U.G.," inspired by the ongoing police brutality and racially-charged incidents dividing the country.

Shot in Atlanta, in the midst of the COVID-19 pandemic, the Orson Swells-directed video captures her holding court from a podium on the community's frontlines in between black-and-white clips of local riots. The song, inspired by the late Tupac Shakur's acronym for ‘The Hate U Give,’ captures the grim reality that comes with being a person of color in America. Contemplating "[if] you can't call police on police, who gon' save us," Jucee Froot—who felt compelled to address the elephant in the room as a mother of young black men herself—puts forth a powerful statement in "T.H.U.G." that doubles as a sign of the times and a testament to the range of her artistry.

And with a follow-up to her last full-length release, Black Sheep, on the way, "T.H.U.G." could be the calm before the storm as the Atlantic Records signee looks ready to take the next step in her evolution.

Join us for a live Q&A with Jucee Froot tomorrow, October 14 at 9 pm ET on VIBE's official Instagram page.

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